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- Creators: Department of Information Systems
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
Description
While sports have been around for thousands of years with ranging popularity across the globe, they are a stronghold in American culture. The “big four” sports in the United States are American football, basketball, baseball, and hockey, although Major League Soccer (MLS) has made a push within recent years for soccer to become the fifth. While it is being welcomed into the world of sports in America it is lacking popularity compared to its stronghold within cultures throughout the world. In this thesis we explore possible reasons as to why soccer and Major League Soccer is not as popular in the United States as it is in other countries as well as compared to the other major sports in the US. This is done through an extensive literature review, followed by an online survey to answer questions that were not answered using past research. The data collected was then analyzed through testing six hypotheses. All of the information collected is then used to formulate five major recommendations for MLS to grow the popularity of Soccer in the United States. These recommendations include building a community of soccer in the US, enhancing the fan experience at games by building soccer specific stadiums, raising the caliber of players playing in the US within MLS, building awareness of the sport through the reach of hosting the 2026 World Cup, and finally furthering this research by looking into the US Women's National team.
ContributorsDahlin, Amanda (Author) / Tvelia, Emily (Co-author) / McIntosh, Daniel (Thesis director) / Neto, Rivadavia (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor)
Created2022-05
Description
While sports have been around for thousands of years with ranging popularity across the globe, they are a stronghold in American culture. The “big four” sports in the United States are American football, basketball, baseball, and hockey, although Major League Soccer (MLS) has made a push within recent years for soccer to become the fifth. While it is being welcomed into the world of sports in America it is lacking popularity compared to its stronghold within cultures throughout the world. In this thesis we explore possible reasons as to why soccer and Major League Soccer is not as popular in the United States as it is in other countries as well as compared to the other major sports in the US. This is done through an extensive literature review, followed by an online survey to answer questions that were not answered using past research. The data collected was then analyzed through testing six hypotheses. All of the information collected is then used to formulate five major recommendations for MLS to grow the popularity of Soccer in the United States. These recommendations include building a community of soccer in the US, enhancing the fan experience at games by building soccer specific stadiums, raising the caliber of players playing in the US within MLS, building awareness of the sport through the reach of hosting the 2026 World Cup, and finally furthering this research by looking into the US Women's National team.
ContributorsTvelia, Emily (Author) / Dahlin, Amanda (Co-author) / McIntosh, Daniel (Thesis director) / Neto, Rivadavia (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2022-05
Description
This thesis examines real experiences of how small businesses responded to the COVID-19 pandemic in order to generate recommendations for said businesses post pandemic from a finance and supply chain perspective. A literature review finds that several trends that emerged over the pandemic, such as supply and demand changes, workforce difficulties, financing struggles, and the effectiveness of the Payment Protection Program. Next, we conducted a survey of local small businesses based on the findings in the literature review. The survey aimed to examine managers’ struggles, strategies, and responses to the pandemic. The survey responses were examined and then analyzed to find how they compare to the statistics from the literature review. The findings from the results and other sources served as the basis for which small business recommendations are made on how to prepare for future unprecedented economic crises and better situate themselves to respond.
ContributorsThomas, Ryan (Author) / Onyszchuk, Ethan (Co-author) / Printezis, Antonios (Thesis director) / Simonson, Mark (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Information Systems (Contributor)
Created2022-05
Description
Our Thesis discusses the solution to Disney's grab at market share in the streaming industry. Although Disney has been quick to grow to its current size, they still have much more of the market left to capture. We will take a deep dive into how we can launch a new addition to Disney+ by acquiring IMAX, and model out the benefits of the new subscription. By the end of the transaction, Disney will be able to retain more of its customers over a 10 year period than if they were to operate normally .
ContributorsRahman, Ayad (Author) / Rodenbostel, Benjamin (Co-author) / Simonson, Mark (Thesis director) / Merchel, Mat (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor)
Created2022-05
Description
Through findings from interviews, a survey, and personally learning automation software we think automation will continue to grow in the accounting industry in the coming years. Accountants see software as something that makes them more efficient and firms are doing a good job training their employees on how to use these new software tools. Our interviewed accountants say that automation saves them time that can be used to work on other things. By learning Alteryx, an automation tool, we saw these time savings firsthand.
ContributorsDiNuto, Michael (Author) / Shillingburg, Alec (Co-author) / Dawson, Greg (Thesis director) / Garverick, Michael (Committee member) / Barrett, The Honors College (Contributor) / School of Accountancy (Contributor) / Department of Information Systems (Contributor)
Created2022-05
Description
This thesis examines real experiences of how small businesses responded to the COVID-19 pandemic in order to generate recommendations for said businesses post pandemic from a finance and supply chain perspective. A literature review finds that several trends that emerged over the pandemic, such as supply and demand changes, workforce difficulties, financing struggles, and the effectiveness of the Payment Protection Program. Next, we conducted a survey of local small businesses based on the findings in the literature review. The survey aimed to examine managers’ struggles, strategies, and responses to the pandemic. The survey responses were examined and then analyzed to find how they compare to the statistics from the literature review. The findings from the results and other sources served as the basis for which small business recommendations are made on how to prepare for future unprecedented economic crises and better situate themselves to respond.
ContributorsOnyszchuk, Ethan (Author) / Thomas, Ryan (Co-author) / Simonson, Mark (Thesis director) / Printezis, Antonios (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / School of Accountancy (Contributor) / Department of Information Systems (Contributor)
Created2022-05
Description
This paper dives into the economic theory behind credit and lending markets to uncover the driving forces behind financial exclusion in modern finance. It breaks down the market size and demographic of the unbanked population in the United States and highlights the market failures and bad actors responsible for causing financial exclusion in credit markets. Finally, it introduces Zivoe Finance, a new approach to financial inclusion that is designed to expand affordable credit access across the globe. Zivoe is a decentralized credit protocol started in part by the authors of this paper that empowers anyone to fund affordable, inclusive loans in underserved financial sectors. The remainder of this paper is dedicated to understanding Zivoe Finance, how it works, the challenges the authors faced in building it, and how one can participate in its mission moving forward.
ContributorsAbbasi, Thor (Author) / Baca, Dennis (Co-author) / Sopha, Matt (Thesis director) / Ikram, Atif (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor)
Created2022-12
Description
This paper dives into the economic theory behind credit and lending markets to uncover the driving forces behind financial exclusion in modern finance. It breaks down the market size and demographic of the unbanked population in the United States and highlights the market failures and bad actors responsible for causing financial exclusion in credit markets. Finally, it introduces Zivoe Finance, a new approach to financial inclusion that is designed to expand affordable credit access across the globe. Zivoe is a decentralized credit protocol started in part by the authors of this paper that empowers anyone to fund affordable, inclusive loans in underserved financial sectors. The remainder of this paper is dedicated to understanding Zivoe Finance, how it works, the challenges the authors faced in building it, and how one can participate in its mission moving forward.
ContributorsBaca, Dennis (Author) / Abbasi, Thor (Co-author) / Sopha, Matthew (Thesis director) / Ikram, Atif (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor)
Created2022-12
DescriptionI evaluated different programs in public procurement to determine how they add value and innovate the space. I looked into cooperative purchasing programs, the Arizona Set-Aside program, and the Department of Homeland Security's Procurement Innovation Lab to determine the benefits of these programs.
ContributorsLadner, Julia (Author) / Macias, J.A. (Thesis director) / Goodman, Glen (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor)
Created2022-12
Description
The following paper builds upon version one of The Women’s Power and Influence Index (WPI). The WPI Index is a product created by The Difference Engine, a center at ASU, to address gender inequality in the workplace. The WPI Index ranks Fortune 500 companies on various criteria and releases the information to the public in an easy-to-understand manner. Following the first release in 2021, we aim to help the WPI Index continue to grow by researching social movements that can inspire the Index, suggesting additional criteria for version 1.5, and raising awareness through events and social media. Part I of the paper details how social movements have utilized social pressure and social media to create broad change, setting the stage for the WPI Index’s public rankings to incentivize change. Part II provides research on new criteria we propose to be added to the Index for the next release. Lastly, part III covers how we used TikTok, events, and partnerships to help the Index gain notoriety. Altogether the paper suggests new directions and provides scientific research to further the goals of the WPI Index.
ContributorsDevries, Alexis (Author) / Holly, Sydney (Co-author) / Lee, Shania (Co-author) / Amare, Esete (Co-author) / Zaffar, Eshan (Thesis director) / Gel, Esma (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2023-05