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Description
Dressler Makes Things (DMT), as a thesis project, explores the viability of DMT as a monetized blog. DMT is a life improvement blog with a focus on cooking. Its blog niche sits between nostalgic, sensory food blogs and professional, actionable life improvement blogs. Because blogs that bridge this gap are rare, DMT aims to fill this need by making cooking easy, affordable, and attainable for anyone, but particularly females in their early twenties. This thesis explores marketing topics like brand, blog niche, unique value proposition, current viewers, and user personas, as well as information about the current blogging environment and an analysis of relevant competitors. It also develops marketing objectives for DMT, as well as positioning, conversion, referral, content promotion, and partnership strategies to reach these goals. Finally, it discusses distribution, pricing, and promotional tactics, as well as an operational plan and financial projections.
ContributorsParsons, Dressler Eileen (Author) / Gray, Nancy (Thesis director) / Bitter, Gary (Committee member) / School of Art (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This thesis project was a response to the NFL's struggles with domestic violence in the recent past. To contextualize the issue, this paper examines key domestic violence statistics and rates in the United States. Also discussed are the issues that United States law enforcement has with domestic violence cases, namely a problem with under-reporting and inconsistent arrest policies from state to state. Controversy surrounding NFL players and domestic violence was sparked by Ray Rice's arrest in 2014 and exacerbated by the league's light discipline of Rice. This paper attempts to uncover the root causes of the NFL's domestic violence problem and identifies issues the league has in terms of its inconsistent punishment history for domestic violence offenses, recent arrest trends for NFL players and the efforts the league and its members have made to combat the issue. Also considered are the ways the NFL has attempted to resolve the issue of domestic violence. The paper examines the policies set forth in the NFL's personal conduct policy as well as partnerships the league has made with nationwide organizations dedicated to education and prevention of domestic violence, including NO MORE and the National Domestic Violence Hotline. This thesis also compares the NFL's policies regarding domestic violence to that of its peers, Major League Baseball and the National Basketball Association. Lastly, the thesis offers several recommendations to the NFL for how it can rectify its prior shortcomings. These recommendations include revamped education programs for players, heightened disciplinary standards and more open communication with fans and outsiders.
ContributorsBeck, Ian Christopher (Author) / DeCarolis, Claudine (Thesis director) / Brumfield, Kenya (Committee member) / School of Criminology and Criminal Justice (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This thesis looks into the current method a particular company uses to value its inventory carrying costs (ICC). By identifying costs incurred during all stages of production, along with incorporating industry standards and academic research while avoiding the shortcomings of the company's current method, this thesis was able to derive a more comprehensive and manageable tool for measuring ICC. Our findings led to concrete recommendations, which will provide real value to company managers by improving the accuracy of project finance calculations, supply chain optimization modeling, and numerous other decisions relying on accurate inventory data inputs.
ContributorsDougherty, Mitch (Co-author) / Marshall, Jeffrey (Co-author) / Zieler, Jason (Co-author) / Gilmore, Eric (Co-author) / Hertzel, Michael (Thesis director) / Simonson, Mark (Committee member) / Yarn, James (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2014-05
Description
Multiple sclerosis is a neurological disease that attacks the nerves in the central nervous system of the brain and spinal cord. Multiple sclerosis is a neurological disease that attacks the nerves in the central nervous system of the brain and spinal cord. The severity of multiple sclerosis varies based on the each person and the progression of the disease. There are roughly 2.5 million people that suffer from this disease that life is changed dramatically from being diagnosed with no main way to ease into adjusting to a new lifestyle. The increase of people that are diagnosed with multiple sclerosis, and with a majority of those people being diagnosed in their early 20’s, there is a need for an application that will help patients manage their health. Multiple sclerosis leads to a lifestyle change, which includes various treatment options as well as routine doctor appointments. The creation of the myMS Specialist application will allow patients with multiple sclerosis to live a more comfortable lifestyle while they easily track and manage their health through their mobile devices. Our application has seven components that all play an important role in adjusting to the new everyday lifestyle for a patient with multiple sclerosis. All seven components are largely intertwined with each other to help patients realize patterns in their diet, sleep, exercise and the weather that causes their symptoms to worsen. Our application not only connects to a patient’s doctor so that there is full access of information at all time to the doctor but provides beneficial research to help further the understanding of multiple sclerosis. This application will be marketed and available for purchase to not only patients but doctors. It is our goal to lessen the burden of a new lifestyle to a patient, create constant communication with one’s doctor and provide beneficial data to researchers.
ContributorsSaenz, Devon (Co-author) / Peterson, Tyler (Co-author) / Chomina-Chavez, Aram (Thesis director) / Staats, Cody (Committee member) / W. P. Carey School of Business (Contributor) / Herberger Institute for Design and the Arts (Contributor) / School of Accountancy (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Company X is one of the world's largest manufacturer of semiconductors. The company relies on various suppliers in the U.S. and around the globe for its manufacturing process. The financial health of these suppliers is vital to the continuation of Company X's business without any material interruption. Therefore, it is in Company X's interest to monitor its supplier's financial performance. Company X has a supplier financial health model currently in use. Having been developed prior to watershed events like the Great Recession, the current model may not reflect the significant changes in the economic environment due to these events. Company X wants to know if there is a more accurate model for evaluating supplier health that better indicates business risk. The scope of this project will be limited to a sample of 24 suppliers representative of Company X's supplier base that are public companies. While Company X's suppliers consist of both private and public companies, the used of exclusively public companies ensures that we will have sufficient and appropriate data for the necessary analysis. The goal of this project is to discover if there is a more accurate model for evaluating the financial health of publicly traded suppliers that better indicates business risk. Analyzing this problem will require a comprehensive understanding of various financial health models available and their components. The team will study best practice and academia. This comprehension will allow us to customize a model by incorporating metrics that allows greater accuracy in evaluating supplier financial health in accordance with Company X's values.
ContributorsLi, Tong (Co-author) / Gonzalez, Alexandra (Co-author) / Park, Zoon Beom (Co-author) / Vogelsang, Meridith (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Mike (Committee member) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
In the aftermath of the 2008 financial crisis, banking regulators have been taking a more active role in pursing greater financial stability. One area of focus has been on Wall Street banks' leverage lending practices which include leveraged lending activities to fund leveraged buyouts. In March 2013, the Federal Reserve and the Office of the Comptroller of the Currency issued guidance urging banks to avoid financing leveraged buyouts in most industries that would put total debt on a company of more than six times its earnings before interest, taxes, depreciation and amortization, or Ebitda. Our research, using data on all leveraged buyouts (with EBITDA >$20 million) issued after the guidance, sets out to explain the elements banks consider when exceeding leverage limitations. Initially, we hypothesized that since deals over 6x leverage had higher amounts of debt, they were riskier deals, which would carry over to other risk measures such as yield to maturity on debt and company credit ratings. To analyze this, we obtained a large data set with all LBO deals in the past three years and ran difference-in-means tests on a number of variables such as deal size, credit rating and yield to maturity to determine if deals over 6x leverage had significantly different risk characteristics than deals under 6x leverage. Contrary to our hypothesis, we found that deals over 6x leverage had significantly less risk, mainly demonstrated by lower average YTMs, than deals under 6x. One possible explanation of this might be that banks, wanting to ensure they are not fined, will only go through with a deal over 6x leverage if other risk metrics such as yield to maturity are well below average.
ContributorsKing, Adam (Co-author) / Lukemire, Sean (Co-author) / McAleer, Stephen (Co-author) / Simonson, Mark (Thesis director) / Bonadurer, Werner (Committee member) / Department of Finance (Contributor) / Department of Economics (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
For our collaborative thesis we explored the US electric utility market and how the Internet of Things technology movement could capture a possible advancement of the current existing grid. Our objective of this project was to successfully understand the market trends in the utility space and identify where a semiconductor manufacturing company, with a focus on IoT technology, could penetrate the market using their products. The methodology used for our research was to conduct industry interviews to formulate common trends in the utility and industrial hardware manufacturer industries. From there, we composed various strategies that The Company should explore. These strategies were backed up using qualitative reasoning and forecasted discounted cash flow and net present value analysis. We confirmed that The Company should use specific silicon microprocessors and microcontrollers that pertained to each of the four devices analytics demand. Along with a silicon strategy, our group believes that there is a strong argument for a data analytics software package by forming strategic partnerships in this space.
ContributorsLlazani, Loris (Co-author) / Ruland, Matthew (Co-author) / Medl, Jordan (Co-author) / Crowe, David (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Mike (Committee member) / Department of Economics (Contributor) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / Department of Information Systems (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This thesis is broken down into two sections. The first being market research and the second being the creation of the financial guide. The first section includes our primary and secondary data. In this section, we discover whether or not there is an actual need for a financial guide among college students, as well as the relationships among different variables that we included in our survey. The second section comes in the format of a financial guide that we have created. It includes topics that that our survey respondents feel most pertinent to them. It also uses the data we collected to emphasize certain topics over others in order to educate our readers and capture their attention as much as possible.
ContributorsShi, Cindy (Co-author) / Megan, Vogelsang (Co-author) / Hoffman, David (Thesis director) / Park, Sungho (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
It is important to examine training programs for in-store associates in the specialty retail industry. The retail industry is strong right now, and growth is expected to be at 7% over the next 10 years. In the retail industry, the Internet poses a credible threat to brick and mortar stores, as many customers now prefer to shop online. To compensate for this, storefronts need to provide an increasingly exceptional in-store experience to drive sales and maintain customer relationships. Creating excellent training programs for in-store associates is the best way in which to improve the relationship between the customer and the associate and create an excellent store experience. Strong associate training programs have numerous benefits to the overarching organization. An employee that feels confident and competent in their job is more engaged at work. Engaged employees are less likely to quit than average, which means a strong training program can save a company turnover costs and loss of institutional knowledge. Additionally, an engaged associate is more likely to exert extra discretionary effort, which increases operational efficiency. Ultimately, an engaged employee will strengthen the service profit chain and create a better overall experience for the customer. When creating a training program it is important to take into account the learning preferences of the company's associates. Millennial learners prefer working in groups, integrated technology, and lessons that are applicable to real life. Generation X learners are self-sufficient and view time as a luxury. They expect material to be straightforward and concise. Additionally, when creating a training program it is important to benchmark programs within and outside of the operating industry. REI has a comprehensive training program that focuses on connecting employees to the mission of the company as well as in-depth product knowledge. Macy's recently overhauled its training program to include more face time with managers and semi-annual refresher trainings. Ritz-Carlton, a step outside of the retail industry, provides legendary training where employees receive over 250 hours of training in the first year alone. Ritz-Carlton employees are highly engaged and autonomous in their work, which leads to an excellent hotel experience. Using my internship as a field study, I share some important results from work with a Fortune 400 specialty retailer headquartered in the Phoenix Valley. Here I examine the associate and customer relationship with the aim of improving the in-store experience. Through benchmarking, associate interviews, and data analysis I am able to recommend a long-term vision for training at the organization where up-to-date product information is accessible in the aisle and overall knowledge well rounded through buddy shift programs and cross-training. My overall recommendation for the specialty retail industry is to take a holistic approach to training. I advocate looking at training programs from multiple perspectives including learning preferences, employee motivations, and corporate culture. Additionally, holistic training means that a company educates and trains associates in all areas of the business through cross-training and buddy shifts. Holistic training will create an engaged work force and improve the customer experience.
ContributorsHouts, Madeline Kirby (Author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / Department of Management (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Conflict minerals are those that are taken from violent, militia controlled mines in areas like the Democratic Republic of the Congo and used in technology such as laptops, cellphones, and computers. They are then sold to fund bloody wars that have been raging for years. The issue of conflict minerals continue to rise as technology advances. To combat the issue, the Dodd-Frank Act was implemented in the U.S. in 2010. The act requires companies listed on the stock exchange to report information on possible conflict mineral usage. However, there is a large discrepancy in the compliance levels between many similar technology companies subject to the Dodd-Frank Act. This paper addresses the factors driving compliance through the use of a theory testing method known as pattern matching, and attempts to answer why such similar companies have such different compliance levels. The pattern matching technique looks to test the applicability of theories based on what they theorize will happen and what actually happens in a given scenario. In this instance, the theories know as general deterrence, institutional, and stakeholder theory were put to the test in order to identify the factors driving compliance levels with conflict mineral policies. Both general deterrence and stakeholder theory were able to adequately match their theorized outcomes of conflict mineral compliance with actual observed outcomes. However, general deterrence theory more adequately explained the differences in compliance levels between similar companies. This information has implications on the policy side of the issue, as it reveals a way to more effectively drive up compliance levels by increasing disincentives and penalties in accordance with general deterrence theory.
ContributorsMeyer, Matthew Jacob (Author) / Kull, Thomas (Thesis director) / Wood, Reed (Committee member) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05