Matching Items (246)
Description
The current model of revenue generation for some free to play video games is preventing the companies controlling them from growing, but with a few changes in approach these issues could be alleviated. A new style of video games, called a MOBA (Massive Online Battle Arena) has emerged in the past few years bringing with it a new style of generating wealth. Contrary to past gaming models, where users must either purchase the game outright, view advertisements, or purchase items to gain a competitive advantage, MOBAs require no payment of any kind. These are free to play computer games that provides users with all the tools necessary to compete with anyone free of charge; no advantages can be purchased in this game. This leaves the only way for users to provide money to the company through optional purchases of purely aesthetic items, only to be purchased if the buyer wishes to see their character in a different set of attire. The genre’s best in show—called League of Legends, or LOL—has spearheaded this method of revenue-generation. Fortunately for LOL, its level of popularity has reached levels never seen in video games: the world championships had more viewers than game 7 of the NBA Finals (Dorsey). The player base alone is enough to keep the company afloat currently, but the fact that they only convert 3.75% of the players into revenue is alarming. Each player brings the company an average of $1.32, or 30% of what some other free to play games earn per user (Comparing MMO). It is this low per player income that has caused Riot Games, the developer of LOL, to state that their e-sports division is not currently profitable. To resolve this issue, LOL must take on a more aggressive marketing plan. Advertisements for the NBA Finals cost $460,000 for 30 seconds, and LOL should aim for ads in this range (Lombardo). With an average of 3 million people logged on at any time, 90% of the players being male and 85% being between the ages of 16 and 30, advertising via this game would appeal to many companies, making a deal easy to strike (LOL infographic 2012). The idea also appeals to players: 81% of players surveyed said that an advertisement on the client that allows for the option to place an order would improve or not impact their experience. Moving forward with this, the gaming client would be updated to contain both an option to order pizza and an advertisement for Mountain Dew. This type of advertising was determined based on community responses through a sequence of survey questions. These small adjustments to the game would allow LOL to generate enough income for Riot Games to expand into other areas of the e-sports industry.
ContributorsSeip, Patrick (Co-author) / Zhao, BoNing (Co-author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Barrett, The Honors College (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor)
Created2015-05
Description
This paper develops a theoretical price competition model, based on the model established in Brekke et al. (2010), in order to analyze the effects of exogenous reference price regulations on pharmaceutical firms' pricing strategies and competitive decisions. Our model establishes demand schedules that represent consumer demand for generic, brand-name, and on-patent drugs under free competition and governmental regulation. Drug equilibrium prices are determined by having firms play a Bertrand game. Equilibrium prices under reference price regulation indicate that the reference price set by regulators affects the price decisions of firms. Our model concludes that a higher reference price will increase the price of both the on-patent pioneer drug as well as the brand-name drug, while the generic drug price equilibrium is not affected by the reference price.
ContributorsSpurlin, Jordan (Co-author) / Fiacco, Leah (Co-author) / Datta, Manjira (Thesis director) / Leiva Bertran, Fernando (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Finance (Contributor) / School of Politics and Global Studies (Contributor)
Created2015-05
Description
Thesis Abstract: Cygnal The healthcare market plays a vital role in how our team worked with innovation space to design a product that fit user needs and could be a sustainable business. Whatever product we design is going to be dictated based off of how the insurance market will pay for it and how much we can charge for our product and services. In fact, the healthcare market is so incredibly unclear with outdated regulations that all of these fraud schemes and inflammatory prices are bound to happen. Stronger government involvement in this instance, I believe would help the issue. In reality, there are so many people taking advantage of the system that you cannot put the blame on anyone exploiting the system. What is clear though, is that they are taking advantage of a system that looks like it was set up to allow them to do so, and in that sense, Medicare is responsible for allowing this market to become warped. The healthcare industry played a vital role in our team for Innovation Space is completing our project. If we do not have a firm understanding on how the insurance market works, how much wheelchair companies are pricing chair components for, and how easily customers can see a financial benefit in switching to our product, it will not survive in the market place. That is why I as the business student am dedicating a lot of time in the final months of our project to make sure that our pricing is accurate, and feasible. The health insurance market, even if it is dysfunctional, will be ultimately paying for our product, and in business if you do not truly know your customer, you are bound to lose him. This paper uncovers why this market is warped and how to do business within it.
ContributorsMefford, Michael James (Author) / Peck, Sidnee (Thesis director) / Boradkar, Prasad (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05
Description
The business models of the music industry are currently experiencing rapid changes. Services such as Spotify, SoundCloud, and Pandora offer methods of consuming music unlike any the industry has seen before. Consumers have shifted from wanting products (digital music and CDs) to using streaming services (Spotify, Pandora, etc.). This study analyzes the motivation for these changes and considers why people choose the avenues by which they experience music.
ContributorsDugan, Emma (Co-author) / Foley, Meghan (Co-author) / Bhattacharjya, Nilanjana (Thesis director) / Ingram-Waters, Mary (Committee member) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05
Description
The purpose of this research is to identify the factors contributing the resiliency of Syria's President Assad amongst a backdrop of falling authoritarians during the Arab Spring. After determining the Assad's regime's strategies of authoritarian rule both before and after the 2011 uprisings, this paper theorizes what Assad's persistence is most dependent on today by analyzing his discourse throughout the conflict. Assad's framing of the war to the media has significantly legitimized his rule.
ContributorsKassab, Seema (Author) / Parmentier, Mary Jane (Thesis director) / Simon, Sheldon (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / W. P. Carey School of Business (Contributor) / School of Politics and Global Studies (Contributor) / Sandra Day O'Connor College of Law (Contributor)
Created2015-05
Description
Agent based models allow for complex results from simple parameters. The mobile agents in my model, the firms, are allocated an amount of capital, while the static agents, the workers, are allocated a range of wages. The firms are then allowed to move around and compete until they match with a worker that maximizes their production. It was found from the simulation that as competition increases so do wages. It was also found that when firms stay in the environment for longer that a higher wage is possible as a result of a larger window for drawn out competition. The different parameters result in a range of equilibriums that take variable amounts of time to reach. These results are interesting because they demonstrate that the mean wage is strongly dependent upon the window of time that firms are able to compete within. This type of model was useful because it demonstrated that there is a variation in the time dependence of the equilibrium. It also demonstrated that when there is very little entry and exiting of the market, that wage levels out at an equilibrium that is the same, regardless of the ratio between the number of firms and the number of workers. Further work to be done on this model includes the addition of a Matching Function so that firms and workers have a more fair agreement. I will also be adding parameters that allow for firms to see the workers around them so that firms are able to interact with multiple workers at the same time. Both of these alteration should improve the overall accuracy of the model.
ContributorsElledge, Jacob Morris (Author) / Veramendi, Gregory (Thesis director) / Murphy, Alvin (Committee member) / Department of Economics (Contributor) / Department of Physics (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
Does the USA PATRIOT Act place unconstitutional pressure on the telecommunications industry to comply with federal surveillance requests for information at the determent of their domestic and international operations? Is the Act in direct violation of the Fourth Amendment protection against unlawful search and seizures due to its vague language and lack of judicial oversight or adequate safeguards? In this thesis I will analyze whether, the USA PATRIOT Act infringes on a corporation's civil liberties through both historical references of both its legislative structure and design as well as current issues at the center of Congressional controversy. The forced cooperation demanded of the telecoms by the government subjects these businesses to possible consumer distrust, financial burdens, and inability to ensure confidentiality of communications for their multinational clients. The U.S. based telecommunications firms will continue to grow in the global marketplace; however, their competitive advantage will be limited by the excessive misuse of Federal powers to access United States' consumer information through third-party enterprises. Therefore, the provisions relating to the government's unchecked access to telecommunication data are unconstitutional because they do not serve a legitimate government interest in the least restrictive manner possible. They should be revised to balance both national security concerns and a telecom's right to protect its corporate infrastructure and brand.
ContributorsWhitaker, Victoria Lynn (Author) / Lynk, Myles (Thesis director) / Coordes, Laura (Committee member) / Department of Economics (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
This paper explores the history of sovereign debt default in developing economies and attempts to highlight the mistakes and accomplishments toward achieving debt sustainability. In the past century, developing economies have received considerable investment due to higher returns and a degree of disregard for the risks accompanying these investments. As the former Citibank chairman, Walter Wriston articulated, "Countries don't go bust" (This Time is Different, 51). Still, unexpected negative externalities have shattered this idea as the majority of developing economies follow a cyclical pattern of default. As coined by Reinhart and Rogoff, sovereign governments that fall into this continuous cycle have become known as serial defaulters. Most developed markets have not defaulted since World War II, thus escaping this persistent trap. Still, there have been developing economies that have been able to transition out of serial defaulting. These economies are able to leverage debt to compound growth without incurring the protracted consequences of a default. Although the cases are few, we argue that developing markets such as Chile, Mexico, Russia, and Uruguay have been able to escape this vicious cycle. Thus, our research indicates that collaborative debt restructurings coupled with long term economic policies are imperative to transitioning out of debt intolerance and into a sustainable debt position. Successful economies are able to leverage debt to create strong foundational growth rather than gambling with debt in the hopes of achieving rapid catch- up growth.
ContributorsPitt, Ryan (Co-author) / Martinez, Nick (Co-author) / Choueiri, Robert (Co-author) / Goegan, Brian (Thesis director) / Silverman, Daniel (Committee member) / Department of Economics (Contributor) / Department of Information Systems (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / School of Politics and Global Studies (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
Company X has developed RealSenseTM technology, a depth sensing camera that provides machines the ability to capture three-dimensional spaces along with motion within these spaces. The goal of RealSense was to give machines human-like senses, such as knowing how far away objects are and perceiving the surrounding environment. The key issue for Company X is how to commercialize RealSense's depth recognition capabilities. This thesis addresses the problem by examining which markets to address and how to monetize this technology. The first part of the analysis identified potential markets for RealSense. This was achieved by evaluating current markets that could benefit from the camera's gesture recognition, 3D scanning, and depth sensing abilities. After identifying seven industries where RealSense could add value, a model of the available, addressable, and obtainable market sizes was developed for each segment. Key competitors and market dynamics were used to estimate the portion of the market that Company X could capture. These models provided a forecast of the discounted gross profits that could be earned over the next five years. These forecasted gross profits, combined with an examination of the competitive landscape and synergistic opportunities, resulted in the selection of the three segments thought to be most profitable to Company X. These segments are smart home, consumer drones, and automotive. The final part of the analysis investigated entrance strategies. Company X's competitive advantages in each space were found by examining the competition, both for the RealSense camera in general and other technologies specific to each industry. Finally, ideas about ways to monetize RealSense were developed by exploring various revenue models and channels.
ContributorsDunn, Nicole (Co-author) / Boudreau, Thomas (Co-author) / Kinzy, Chris (Co-author) / Radigan, Thomas (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / WPC Graduate Programs (Contributor) / Department of Psychology (Contributor) / Department of Finance (Contributor) / School of Accountancy (Contributor) / Department of Economics (Contributor) / School of Mathematical and Statistical Science (Contributor) / W. P. Carey School of Business (Contributor) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The purpose of this work is to set up a dichotomy between trends of Nationalism and Assimilation, using the post Diaspora Armenian population as a sample. Armenian-American youth is the focus of study, as they are said to be in the unique position of having one foot in each door as far as cultures are concerned. The paper uses micro level survey data on young Armenians combined with macro level social trends in densely Armenian diaspora areas such as the San Fernando Valley, to find trends in recent rates of cultural integration. One of the major distinctions made is between the ‘traditional’ and the ‘symbolic’. The first is a more authentic grasp of one’s heritage, but is argued to be nearly impossible to maintain when moving to a dominant culture. The second is inheritable and teachable to children by rote, but only provides a shell of cultural artifacts. Dr. Bakalian summarizes the sentiment in the contrast of ‘being’ vs. ‘feeling’. Nationalism in moderation can contribute to maintaining ancestry and contribute to worldwide diversity. Nationalism in excess can lead to xenophobia and isolationism. Assimilation in moderation can allow for a certain group to learn and borrow the best parts from another nation. Assimilation in excess can breed resentment and the eventual loss or total symbolization of a once rich culture. In a country like the U.S. which assimilates through benign osmosis rather than oppression, it is difficult to make any conclusive recommendation which would teach something that arguably cannot be taught. Perhaps the best we can do is to push for teaching symbolic culture to inspire travel back to a ‘motherland’ to spark traditional values.
ContributorsKaprelian, Armen Girair (Author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Department of Economics (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05