Matching Items (26)
Description
The discipline of rhetoric and composition established the Writing Program Administrators Outcomes Statement (WPA OS) to fulfill a general expectation about the skills and knowledge students should be able to demonstrate by the end of first-year composition. Regardless of pedagogy used, academic preparation of the teacher, or preference of particular

The discipline of rhetoric and composition established the Writing Program Administrators Outcomes Statement (WPA OS) to fulfill a general expectation about the skills and knowledge students should be able to demonstrate by the end of first-year composition. Regardless of pedagogy used, academic preparation of the teacher, or preference of particular topics or types of assignments, the WPA OS is versatile. This dissertation employs a problem-solution argument showcasing methods to improve assignments through intentional use of the WPA OS for a fluid conversation throughout first-year composition and a more clear articulation of course goals. This dissertation includes summation, analysis, and synthesis of documents that inform first-year composition curriculum from foundational organizations within the field, including National Council of Teachers of English, Council of Writing Program Administrators, National Writing Project, and Conference on College Composition and Communication. This study uses the WPA OS as a lens to examine and revise writing assignments that aid in students' comprehension of the WPA OS with particular focus on the areas of rhetorical knowledge and critical thinking, reading, and writing. Framing assignment design with theoretically grounded content and the use of common topics throughout first-year composition is one way to operationalize the WPA OS. Using common topics throughout course content presents opportunities for teachers to include detailed scaffolding in assignments that expand students' literate practices and engage students as critical thinkers and writers. This study explores how using the topic of family, a common topic to all students, provides a rich bank of social, historical, and cultural elements for research and writing. The topic of family seamlessly employs multimodal composition, which presents students with opportunities for developing rhetorical knowledge and expanding students' literacies. This dissertation displays evidence of praxis of the WPA OS from assignment development to presentation of student samples. This study recommends the use of common topics and intentional application of the WPA OS to construct assignments that clearly articulate learning goals in first-year composition.
ContributorsRankins-Robertson, Sherry, 1976- (Author) / Roen, Duane H. (Thesis advisor) / Miller, Keith (Committee member) / Lauer, Claire (Committee member) / Arizona State University (Publisher)
Created2011
156023-Thumbnail Image.png
Description
This paper presents the results of an empirical analysis of deceptive data visualizations paired with explanatory text. Data visualizations are used to communicate information about important social issues to large audiences and are found in the news, social media, and the Internet (Kirk, 2012). Modern technology and software allow people

This paper presents the results of an empirical analysis of deceptive data visualizations paired with explanatory text. Data visualizations are used to communicate information about important social issues to large audiences and are found in the news, social media, and the Internet (Kirk, 2012). Modern technology and software allow people and organizations to easily produce and publish data visualizations, contributing to data visualizations becoming more prevalent as a means of communicating important information (Sue & Griffin, 2016). Ethical transgressions in data visualizations are the intentional or unintentional use of deceptive techniques with the potential of altering the audience’s understanding of the information being presented (Pandey et al., 2015). While many have discussed the importance of ethics in data visualization, scientists have only recently started to look at how deceptive data visualizations affect the reader. This study was administered as an on-line user survey and was designed to test the deceptive potential of data visualizations when they are accompanied by a paragraph of text. The study consisted of a demographic questionnaire, chart familiarity assessment, and data visualization survey. A total of 256 participants completed the survey and were evenly distributed between a control (non-deceptive) survey or a test (deceptive) survey in which participant were asked to observe a paragraph of text and data visualization paired together. Participants then answered a question relevant to the observed information to measure how they perceived the information to be. The individual differences between demographic groups and their responses were analyzed to understand how these groups reacted to deceptive data visualizations compared to the control group. The results of the study confirmed that deceptive techniques in data visualizations caused participants to misinterpret the information in the deceptive data visualizations even when they were accompanied by a paragraph of explanatory text. Furthermore, certain demographics and comfort levels with chart types were more susceptible to certain types of deceptive techniques. These results highlight the importance of education and practice in the area of data visualizations to ensure deceptive practices are not utilized and to avoid potential misinformation, especially when information can be called into question.
ContributorsO'Brien, Shaun (Author) / Laure, Claire (Thesis advisor) / Brumberger, Eva (Committee member) / D'Angelo, Barbara J. (Committee member) / Arizona State University (Publisher)
Created2017
157266-Thumbnail Image.png
Description
This project presents a mixed methods analysis of proposal editing in sponsored research administration at U.S.-based universities. As sponsored research funding has become increasingly competitive, universities have sought to support their faculty and research infrastructure by offering proposal editing services as a component of the proposal development process. However, the

This project presents a mixed methods analysis of proposal editing in sponsored research administration at U.S.-based universities. As sponsored research funding has become increasingly competitive, universities have sought to support their faculty and research infrastructure by offering proposal editing services as a component of the proposal development process. However, the relative newness of proposal and research development as fields, combined with prior studies that show a general lack of research into proposal editing and faculty perceptions of proposal development resources, mean that these areas can benefit from additional focused research. This study aimed to answer two primary research questions: How do universities approach and offer proposal editing as a component of the proposal development process, and what are faculty reactions to editing services as a resource during that same process? The study consisted of two components: a survey of 32 faculty members' perceptions of editing services as an element of their proposal development, and interviews with ten research administrators and editors to discuss how editing services function within the proposal preparation process. Despite a small sample size and disciplinary homogeneity, the survey results showed that demand for institutionally provided editing services varies by research field and activity level, but that faculty showed noticeable interest in at least having the option of an editor reviewing their proposals prior to submission. Interview participants agreed that faculty who are new or early in their careers, along with faculty who speak English as a second language, are especially interested in receiving editing services. Editors themselves provide various levels of edit, dependent on their own backgrounds, editing timelines, and faculty receptiveness to the edits. When provided, edits focus on compliance and grammar, but deeper edits help academic styles of writing transition into more persuasive grant writing styles to strategically position the proposal. As proposal editing services become more widespread as a way of supporting faculty and increasingly proposal quality and success, universities should implement editing services according to faculty demand and needs. Careful implementation can ensure that editing services fully support faculty while making a meaningful impact on a university's research development strategies and goals.
ContributorsTrompeter, Colleen (Author) / Brumberger, Eva (Thesis advisor) / D'Angelo, Barbara (Committee member) / Lauer, Claire (Committee member) / Arizona State University (Publisher)
Created2019
Description
Abstract This thesis examines the efficacy of an Advertising Exchange Program between literary magazines with a specific focus on Superstition Review magazine. Incorporated within this thesis are three parts: Advertising In and Between Literary Magazines, Methodology and Results Regarding Efficacy of Exchange and a section dedicated to the Carry-Over of

Abstract This thesis examines the efficacy of an Advertising Exchange Program between literary magazines with a specific focus on Superstition Review magazine. Incorporated within this thesis are three parts: Advertising In and Between Literary Magazines, Methodology and Results Regarding Efficacy of Exchange and a section dedicated to the Carry-Over of the Advertising Exchange Position within the confines of Superstition Review. This thesis highlights the history of advertising within literary magazines using some historical examples as reference. The second section examines the research involved to prove the efficacy of a "one for one" exchange between literary magazines and journals, whether in print or online. The final section is specific to Superstition Review, and is a study in the most efficient method of carrying over the job of Advertising Exchange Coordinator within a university publication. The conclusion touched upon the need to continue these types of programs, with an emphasis on the constant updating of tools, especially electronic means, which will keep the magazine on the technological forefront and in line with its peers. Keywords: literary magazine, advertising, advertising exchange, publication, literature, literary technology, media kit
ContributorsLougee, Jade Elizabeth (Author) / Murphy, Patricia (Thesis director) / Lauer, Claire (Committee member) / Barrett, The Honors College (Contributor) / Department of English (Contributor)
Created2015-05
155151-Thumbnail Image.png
Description
As an outlet of communication between internet users, digital social media has created opinionated engagement between people that have similar and often contrasting views, just like those in face-to-face communication (Mckenna & Bargh, 2014). The problem is that these digital conversations occur in a synthetic environment, causing users to develo

As an outlet of communication between internet users, digital social media has created opinionated engagement between people that have similar and often contrasting views, just like those in face-to-face communication (Mckenna & Bargh, 2014). The problem is that these digital conversations occur in a synthetic environment, causing users to develop alternative psychological patterns of engagement (Lauren & Hsieh, 2014), that could potentially push them to inadvertently or unknowingly create and participate in negative social interaction with others. The purpose of this study was to determine and assess the needs of a writing heuristic for social media participants to use in engagement with others to increase coherency, civility, and engagement response in content. Research explored existing literature on engagement behavior in digital social media and computer-mediated communication (CMC) and was then used in qualitative sentiment analysis of business-to-consumer social media environments, aiming to recognize the needs in developing a social media writing heuristic. This research found that such heuristic should prompt and advise users to remove ambiguity within engagement practices, encouraging the implementation of salient social markers and nonverbal cues in text. Social media users should also be prompted to create familiarity with others through the posing of messages in an emotional frame that is aligned with their audience’s emotional attitudes, increasing persuasive argumentation and discussion. As well, users should be prompted to thoroughly understand the issues in discussion and follow dynamics to create productive engagement, while avoiding engagement with negative commentary.
ContributorsParkerson, Logan (Author) / Maid, Barry (Thesis advisor) / D'Angelo, Barbara (Committee member) / Lauer, Claire (Committee member) / Arizona State University (Publisher)
Created2016
Description

The purpose of this project was to evaluate the State Bar of New Mexico's (SBNM) new podcast series, SBNM is Hear. The podcast was initially developed as a member outreach tool and a new platform for professional development and survey questions were developed to gauge the podcast’s effectiveness in these

The purpose of this project was to evaluate the State Bar of New Mexico's (SBNM) new podcast series, SBNM is Hear. The podcast was initially developed as a member outreach tool and a new platform for professional development and survey questions were developed to gauge the podcast’s effectiveness in these two areas. An electronic survey was deployed to active members of the SBNM through email. Respondents were asked questions regarding their demographics, whether they had listened to the series, and what content they would like to hear in the future. The survey resulted in 103 responses, of which 60% indicated that they had not listened to the podcast. The results showed that listenership was evenly divided between generations and that more females listened to at least one episode. The open-ended responses indicated that the two cohorts of respondents (listeners and non- listeners) viewed the podcast a potential connection to the New Mexico judiciary. Future recommendations include conducting an annual survey to continue to understand the effectiveness of the podcast and solicit feedback for continued growth and improvement

ContributorsPettit, Morgan (Author) / Lauer, Claire (Degree committee member) / Mara, Andrew (Degree committee member) / Carradini, Stephen (Degree committee member)
Created2020-12-10
Description

Grubhub's user reviews from the Apple IOS store were analyzed to provide alternate user experience (UX) solutions through answering the following:
1. How is Grubhub's mobile app meeting user expectations?
2. How can Grubhub improve the mobile app experience?

ContributorsDiaz, Samantha (Author) / Harris, LaVerne Abe (Degree committee member) / D'Angelo, Barbara J. (Degree committee member) / Mara, Andrew (Degree committee member)
Created2019-12-13
141024-Thumbnail Image.png
Description

As the impact of technology on daily life continues to grow, online learning platforms for primary, secondary, post-secondary, and professional institutions find ways to:

1. Connect peers and instructors through digital communication.
2. Engage users more fully in learning.
3. Provide access to resources that enhance deep-impact education.

Online learning platforms, or learning management

As the impact of technology on daily life continues to grow, online learning platforms for primary, secondary, post-secondary, and professional institutions find ways to:

1. Connect peers and instructors through digital communication.
2. Engage users more fully in learning.
3. Provide access to resources that enhance deep-impact education.

Online learning platforms, or learning management systems (LMS), are used to connect instructors and students through synchronous and asynchronous engagement tools, provide space for the transfer of resources and ideas, and track progress. However, these platforms were designed with more mainstream purposes - and more digitally savvy - users in mind.

Adult learning programs (with members ages 50+) currently have no online learning and sharing platform specifically designed to fit the needs and desires of their users. Despite the multitude of barriers to successful use, adult learning programs recognize the need to engage with members digitally and are seeking an online learning platform centered around their users.

This project, utilizing best practices in technical communication and mixed methods user experience research, broadens the boundaries of communication design by creating an online learning platform prototype specifically for adults ages 50+ through the lens of information design, content management, and user experience outcomes.

ContributorsBaker, Abby (Author) / Knopf, Richard (Degree committee member) / Lauer, Claire (Degree committee member) / Mara, Andrew (Degree committee member)
Created2019-11-11
141025-Thumbnail Image.png
Description

For more than 50 years, my aunt was a professional chef and baker who catered hundreds of events and owned a bakery before retiring. Her recipes have never been formally documented and are rarely shared because only she knows them. The purpose of the cooking website content strategy was to

For more than 50 years, my aunt was a professional chef and baker who catered hundreds of events and owned a bakery before retiring. Her recipes have never been formally documented and are rarely shared because only she knows them. The purpose of the cooking website content strategy was to document five decades’ worth of my family’s recipes and write a cooking website content strategy report that will be used in the future to create the cooking website. Creating the website preserves the recipes and provides a resource that can be cited and referred to by future generations of my family. The cooking website applied project consists of a website content strategy report, including a social media strategy and website designs, documented recipes and oral histories, content audit, and content analysis.

ContributorsKlemp, Jamie (Author) / Maid, Barry M. (Degree committee member) / Carradini, Stephen (Degree committee member) / D'Angelo, Barbara J. (Degree committee member)
Created2019-04-26
Description

I designed a collection of 14 industry-segmented PDF documents to be accessed by full-time MBA students at UCLA for the purpose of career exploration.

ContributorsDevereaux, Jessica (Author) / Lauer, Claire (Degree committee member) / Mara, Miriam (Degree committee member)
Created2019-04-22