Matching Items (90)
Description
This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of the Theory of Planned Behavior (TPB), Norm Activation Theory (NAT), and Value-Belief-Norm Theory (VBN) is conducted to evaluate a) how well the phenomenon and concepts in each theory match the characteristics of pro-environmental behavior and b) how well the assumptions made in each theory match common assumptions made in purchasing theory. Second, a quantitative assessment of these three theories is conducted in which r2 values and methodological parameters (e.g., sample size) are collected from a sample of 21 empirical studies on GPB to evaluate the accuracy and generalize-ability of empirical evidence. In the qualitative assessment, the results show each theory has its advantages and disadvantages. The results also provide a theoretically-grounded roadmap for modifying each theory to be more suitable for GPB research. In the quantitative assessment, the TPB outperforms the other two theories in every aspect taken into consideration. It proves to 1) create the most accurate models 2) be supported by the most generalize-able empirical evidence and 3) be the most attractive theory to empiricists. Although the TPB establishes itself as the best foundational theory for an empiricist to start from, it's clear that a more comprehensive model is needed to achieve consistent results and improve our understanding of GPB. NAT and the Theory of Interpersonal Behavior (TIB) offer pathways to extend the TPB. The TIB seems particularly apt for this endeavor, while VBN does not appear to have much to offer. Overall, the TPB has already proven to hold a relatively high predictive value. But with the state of ecosystem services continuing to decline on a global scale, it's important for models of GPB to become more accurate and reliable. Better models have the capacity to help marketing professionals, product developers, and policy makers develop strategies for encouraging consumers to buy green products.
ContributorsRedd, Thomas Christopher (Author) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / Darnall, Nicole (Committee member) / Arizona State University (Publisher)
Created2012
Description
Newer communication technologies (CTs) will always vie with more mature technologies for the attention of time-constrained legislators. As continual advances in CT make new methods of communication available to legislators, it is important to understand how newly introduced CTs influence novel and changing legislator behaviors. The mixed-method research presented in this study provides deep insights into the relationships between legislators and the CTs they use. This study offers many contributions, among them: it effectively bridges a gap between existing Internet Enabled CT (IECT) behavioral studies on non-legislators by expanding them to include legislator behavior; it expands existing narrowly focused research into the use of CT by legislators by including both IECT and mature CTs such as face-to-face meetings and telephone; it provides a fresh perspective on the factors that make CTs important to legislators, and it uncovers legislator behaviors that are both useful, and potentially harmful, to the process of democracy in the United States. In addition, this study confirms and extends existing research in areas such as minority party constituent communication frequency, and extends the topic of legislator CT behavior into some unanticipated areas such as constituent selective behaviors and the use of text messaging during floor debates which effectively enable lobbyists and paid consultants to participate real-time in floor debates in the Arizona House and Senate.
ContributorsWest, Joe, 1959- (Author) / Corley, Elizabeth A (Thesis advisor) / Johnston, Erik W., 1977- (Committee member) / Svara, James H. (Committee member) / Arizona State University (Publisher)
Created2014
Description
This dissertation examines gender differences in career advancement outcomes among academic science, technology, engineering and mathematics (STEM) scientists. In particular, this research examines effects of gender, PhD advisors and postdoctoral supervisors mentoring resources and gender homophily in the mentoring dyads on the career advancement outcomes at early career stages.
Female academic scientists have disadvantages in the career progress in the academic STEM. They tend to fall behind throughout their career paths and to leave the field compared to their male colleagues. Researchers have found that gender differences in the career advancement are shaped by gender-biased evaluations derived from gender stereotypes. Other studies demonstrate the positive impacts of mentoring and gender homophily in the mentoring dyads. To add greater insights to the current findings of female academic scientists’ career disadvantages, this dissertation investigates comprehensive effects of gender, mentoring, and gender homophily in the mentoring dyads on female scientists’ career advancement outcomes in academic science.
Based on the Status Characteristics Theory, the concept of mentoring, Social Capital Theory, and Ingroup Bias Theory, causal path models are developed to test direct and indirect effects of gender, mentoring resources, and gender homophily on STEM faculty’s career advancement. The research models were tested using structural equation modeling (SEM) with data collected from a national survey, funded by the National Science Foundation, completed in 2011 by tenured and tenure-track academic STEM faculty from higher education institutions in the United States. Findings suggest that there is no gender difference in career advancement controlling for mentoring resources and gender homophily in the mentoring dyads and other factors including research productivity and domestic caregiving responsibilities. Findings also show that the positive relationship between gender homophily in mentoring dyads and the reception of the mentoring resources, especially regarding providing help on career development and research collaboration, lead to enhanced early stage career advancement. Insights from the findings contribute both to theoretical understandings of the overall effects of gender, mentoring, and gender homophily in the mentoring dyads on female academic scientists’ career advancement at early career stages and to provide evidence of positive effects of same-gender mentoring dyads to universities.
Female academic scientists have disadvantages in the career progress in the academic STEM. They tend to fall behind throughout their career paths and to leave the field compared to their male colleagues. Researchers have found that gender differences in the career advancement are shaped by gender-biased evaluations derived from gender stereotypes. Other studies demonstrate the positive impacts of mentoring and gender homophily in the mentoring dyads. To add greater insights to the current findings of female academic scientists’ career disadvantages, this dissertation investigates comprehensive effects of gender, mentoring, and gender homophily in the mentoring dyads on female scientists’ career advancement outcomes in academic science.
Based on the Status Characteristics Theory, the concept of mentoring, Social Capital Theory, and Ingroup Bias Theory, causal path models are developed to test direct and indirect effects of gender, mentoring resources, and gender homophily on STEM faculty’s career advancement. The research models were tested using structural equation modeling (SEM) with data collected from a national survey, funded by the National Science Foundation, completed in 2011 by tenured and tenure-track academic STEM faculty from higher education institutions in the United States. Findings suggest that there is no gender difference in career advancement controlling for mentoring resources and gender homophily in the mentoring dyads and other factors including research productivity and domestic caregiving responsibilities. Findings also show that the positive relationship between gender homophily in mentoring dyads and the reception of the mentoring resources, especially regarding providing help on career development and research collaboration, lead to enhanced early stage career advancement. Insights from the findings contribute both to theoretical understandings of the overall effects of gender, mentoring, and gender homophily in the mentoring dyads on female academic scientists’ career advancement at early career stages and to provide evidence of positive effects of same-gender mentoring dyads to universities.
ContributorsLee, Sang Eun (Author) / Welch, Eric W (Thesis advisor) / Feeney, Mary K. (Committee member) / Corley, Elizabeth A (Committee member) / Arizona State University (Publisher)
Created2017
Description
In a contemporary socioeconomic context that pushes universities toward a more neoliberal agenda, some are answering a call to reinvest in the public purpose of higher education. Their strategies increasingly integrate teaching, research, and service through university-community partnerships. Within this movement, several initiatives aim to support a qualitative transformational shift toward a more egalitarian paradigm of collaboration. However, the literature and knowledge-building around these aims is largely insular to higher education and may be insufficient for the task. Thus, this study situates these aspirations in the community development literature and theories of power to better conceptualize and operationalize what is meant by reciprocal, mutually-beneficial approaches to university-community partnerships.
First, a theoretically grounded analytical framework was developed using both higher education and community development literatures to build two ideal-typical approaches to community practice characterized by power-over versus power-with. Within power-over, the institution exclusively holds authority, control, and legitimacy. Power-with is built through partnerships that share these elements with communities. Second, the resulting theoretical framework was developed further through a multi-stage deductive-inductive content analysis of written data readily available from university websites about their community partnerships. This process operationalized the framework by identifying and clarifying specific indicators within the power-over and power-with ideal-types.
The analytical framework was then compared to the aspirational community empowerment goals found in materials about the Carnegie elective classification for Community Engagement and materials from both the Anchor Initiatives Task Force and Anchor Initiatives Dashboard Learning Cohort. This comparative analysis found that while these initiatives aspire to transform power dynamics between universities and communities, they are vague on the meaning of these practices and their antitheses. This gap in clarity hinders these initiatives from distinguishing transformative work from the status quo, potentially inadvertently allowing the perpetuation of power-over dynamics in university-community partnerships.
The more robust analytical framework developed herein will enable these initiatives to better assess the quality of university-community partnerships against the aspirations of equity, social justice, democratic practice, mutual respect, shared authority, and co-creation. Such assessment will enable more effective knowledge-building toward transformational practice.
First, a theoretically grounded analytical framework was developed using both higher education and community development literatures to build two ideal-typical approaches to community practice characterized by power-over versus power-with. Within power-over, the institution exclusively holds authority, control, and legitimacy. Power-with is built through partnerships that share these elements with communities. Second, the resulting theoretical framework was developed further through a multi-stage deductive-inductive content analysis of written data readily available from university websites about their community partnerships. This process operationalized the framework by identifying and clarifying specific indicators within the power-over and power-with ideal-types.
The analytical framework was then compared to the aspirational community empowerment goals found in materials about the Carnegie elective classification for Community Engagement and materials from both the Anchor Initiatives Task Force and Anchor Initiatives Dashboard Learning Cohort. This comparative analysis found that while these initiatives aspire to transform power dynamics between universities and communities, they are vague on the meaning of these practices and their antitheses. This gap in clarity hinders these initiatives from distinguishing transformative work from the status quo, potentially inadvertently allowing the perpetuation of power-over dynamics in university-community partnerships.
The more robust analytical framework developed herein will enable these initiatives to better assess the quality of university-community partnerships against the aspirations of equity, social justice, democratic practice, mutual respect, shared authority, and co-creation. Such assessment will enable more effective knowledge-building toward transformational practice.
ContributorsTchida, Celina V (Author) / Knopf, Richard C. (Thesis advisor) / Buzinde, Christine N (Committee member) / Feeney, Mary K. (Committee member) / Arizona State University (Publisher)
Created2018
Description
This research examines data exchange between city departments and external stakeholders; particularly, why city departments have different capacity to access data from departments in the same city, other public agencies, private and nonprofit organizations. Data access is of theoretical interest because it provides the opportunity to investigate how public organizations and public managers deal with a portfolio of relationships in a loosely structured context characterized by dynamics of power and influence. Moreover, enhancing data access is important for public managers to increase the amount and diversity of information available to design, implement, and support public services and policies.
Drawing from institutionalism, resource dependence theory, and collaboration scholarship, I developed a set of hypotheses that emphasize two dimensions of data access in local governments. First, a vertical dimension which includes institutions, the social environment - particularly power relationships - and coordination mechanisms implemented by managers. This dimension shows how exogenous - not controlled by public managers - and endogenous - controlled by public managers - factors contribute to a public organization’s ability to access resources. Second, a horizontal dimension which considers the characteristics of the actors involved in data exchange and emphasizes the institutional and social context of intra-organizational, intra-sectoral and cross-sectoral data access.
Hypotheses are tested using survey data from a 2016 nationally representative sample of 500 US cities with populations between 25,000 and 250,000. By focusing on small- and medium-sized cities, I contribute to a literature that typically focuses on data sharing in US large cities and federal agencies. Results show that the influence of government agencies and the influence of civil society have opposite effect on data access, whereas government influence limits data access while influence from civil society increases capacity to access data. The effectiveness of coordination mechanisms varies according to the stakeholder type. Public managers rely on informal networks to exchange data with other departments in the city and other governmental agencies while they leverage lateral coordination mechanisms - informal but unplanned - to coordinate data access from nongovernmental organizations. I conclude by discussing the implications for practice and future research.
Drawing from institutionalism, resource dependence theory, and collaboration scholarship, I developed a set of hypotheses that emphasize two dimensions of data access in local governments. First, a vertical dimension which includes institutions, the social environment - particularly power relationships - and coordination mechanisms implemented by managers. This dimension shows how exogenous - not controlled by public managers - and endogenous - controlled by public managers - factors contribute to a public organization’s ability to access resources. Second, a horizontal dimension which considers the characteristics of the actors involved in data exchange and emphasizes the institutional and social context of intra-organizational, intra-sectoral and cross-sectoral data access.
Hypotheses are tested using survey data from a 2016 nationally representative sample of 500 US cities with populations between 25,000 and 250,000. By focusing on small- and medium-sized cities, I contribute to a literature that typically focuses on data sharing in US large cities and federal agencies. Results show that the influence of government agencies and the influence of civil society have opposite effect on data access, whereas government influence limits data access while influence from civil society increases capacity to access data. The effectiveness of coordination mechanisms varies according to the stakeholder type. Public managers rely on informal networks to exchange data with other departments in the city and other governmental agencies while they leverage lateral coordination mechanisms - informal but unplanned - to coordinate data access from nongovernmental organizations. I conclude by discussing the implications for practice and future research.
ContributorsFusi, Federica (Author) / Feeney, Mary K. (Thesis advisor) / Welch, Eric (Committee member) / Mossberger, Karen (Committee member) / Grimmelikhuijsen, Stephan (Committee member) / Arizona State University (Publisher)
Created2018
Description
There is a disconnect between the way people are taught to find success and happiness, and the results observed. Society teaches us that success will lead to happiness. Instead, it is argued that success is engrained in happiness. Case studies of four, established, successful people: Jack Ma, Elon Musk, Ricardo Semler, and William Gore, have been conducted in order to observe an apparent pattern. This data, coupled with the data from Michael Boehringer's story, is used to formulate a solution to the proposed problem. Each case study is designed to observe characteristics of the individuals that allow them to be successful and exhibit traits of happiness. Happiness will be analyzed in terms of passion and desire to perform consistently. Someone who does what they love, paired with the ability to perform on a regular basis, is considered to be a happy person. The data indicates that there is an observable pattern within the results. From this pattern, certain traits have been highlighted and used to formulate guidelines that will aid someone falling short of success and happiness in their lives. The results indicate that there are simple questions that can guide people to a happier life. Three basic questions are defined: is it something you love, can you see yourself doing this every day and does it add value? If someone can answer yes to all three requirements, the person will be able to find happiness, with success following. These guidelines can be taken and applied to those struggling with unhappiness and failure. By creating such a formula, the youth can be taught a new way of thinking that will help to eliminate these issues, that many people are facing.
ContributorsBoehringer, Michael Alexander (Author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Department of Management (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Department of Finance (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This project seeks to investigate the ways in which the W.P. Carey School of Business, at Arizona State University, can improve student retention and engagement efforts. The analysis is being completed through an audit of the business school's current efforts towards student engagement, an examination of the internal and external environments of business schools across the nation, and a review of scholarly data/research on student retention risk factors and methods for improving engagement. The study highlights what exactly contributes to the success of the W.P. Carey School of Business, concluding with recommendations for how its engagement and retention efforts can be further improved to continue to serve students at a nationally ranked level.
ContributorsStinger, Rio W. (Author) / Hillman, Amy (Thesis director) / Mader, Michael (Committee member) / Division of Teacher Preparation (Contributor) / Department of Management (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The purpose of our research was to develop recommendations and/or strategies for Company A's data center group in the context of the server CPU chip industry. We used data collected from the International Data Corporation (IDC) that was provided by our team coaches, and data that is accessible on the internet. As the server CPU industry expands and transitions to cloud computing, Company A's Data Center Group will need to expand their server CPU chip product mix to meet new demands of the cloud industry and to maintain high market share. Company A boasts leading performance with their x86 server chips and 95% market segment share. The cloud industry is dominated by seven companies Company A calls "The Super 7." These seven companies include: Amazon, Google, Microsoft, Facebook, Alibaba, Tencent, and Baidu. In the long run, the growing market share of the Super 7 could give them substantial buying power over Company A, which could lead to discounts and margin compression for Company A's main growth engine. Additionally, in the long-run, the substantial growth of the Super 7 could fuel the development of their own design teams and work towards making their own server chips internally, which would be detrimental to Company A's data center revenue. We first researched the server industry and key terminology relevant to our project. We narrowed our scope by focusing most on the cloud computing aspect of the server industry. We then researched what Company A has already been doing in the context of cloud computing and what they are currently doing to address the problem. Next, using our market analysis, we identified key areas we think Company A's data center group should focus on. Using the information available to us, we developed our strategies and recommendations that we think will help Company A's Data Center Group position themselves well in an extremely fast growing cloud computing industry.
ContributorsJurgenson, Alex (Co-author) / Nguyen, Duy (Co-author) / Kolder, Sean (Co-author) / Wang, Chenxi (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / Department of Finance (Contributor) / Department of Management (Contributor) / Department of Information Systems (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Women dominate in terms of purchasing power and spending. They hold 60 percent of all US personal income, and those aged 50 years or older have a combined net worth of approximately $19 trillion. Of this group, women between 50 and 70 years old, in particular, are the biggest spenders (Barmann, 2014). More important than their spending power, however, is how satisfied (or dissatisfied) they are with their current purchases. Though women make 85 percent of all consumer purchases, 91 percent of women say, "...advertisers don't understand them," (Barmann, 2014). This makes sense, considering that 50 percent of the products marketed to men are actually purchased by women (Barmann, 2014). Successfully targeting women, especially Baby Boomers (women between 52 and 70 years old), would be a lucrative endeavor, and to better understand the unmet needs of that demographic, exploratory research was needed. In-depth interviews of Baby Boomer women reveals a problem that \u2014 even on a macro level \u2014 has gone unresolved, and has perhaps worsened, throughout written history: the Generation Gap (Bengtson, 1970). To illustrate the depth of the problem, there exist starkly different impressions of younger generations, namely Millennials (born between 1980 and 1995). According to The New Generation Gap by Neil Howe and William Strauss (1992), Baby Boomers view Millennials as unintelligent, entitled "pleasure beasts." In Millennials Rising, also by Howe and Strauss (2000), Millennials are characterized as a generation that is, "...beginning to manifest a wide array of positive social habits that older Americans no longer associate with youth, including a new focus on teamwork, achievement, modesty, and good conduct." These contradictory opinions further support the substantial misunderstanding between generations that surfaced during in-depth interviews. Using the results of in-depth interviews and follow-up questions for idea validation, this thesis presents a potential method for "closing the gap." The goal of this business offering is not to homogenize older and younger generations of women; the goal is to cultivate empathy and connection \u2014 Intergenerational Cohesion \u2014 between them.
ContributorsSeefus, Cole Hawk Gillette (Author) / Gray, Nancy (Thesis director) / Giard, Jacques (Committee member) / Department of Management (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This thesis discusses the creation of a new brand of wine. We noticed new trends in packaging and wine labels from different wine producers, and decided to take a deeper look into the current state of the wine industry. We found millennials are growing consumers of wine, and being part of the millennial generation ourselves, we decided our own personal insight could be used in our research efforts to come up with a new concept for wine. Through primary and secondary research, we were able to find relevant trends in the wine industry in regards to millennials. The focus was to create a unique marketing plan for a new wine brand concept that would eventually be sold to an established winery or wine distributor. Key questions we wanted to answer with our primary and secondary research included: What consumer segment in the wine industry is the most attractive to enter? What are the current trends in regards to wine within this consumer segment? What are this consumer segment's preferences for branding in the wine industry? What are this segment's habits in regards to drinking at social occasions? Are there social constructs in regards to what container wine can be served in? What is the ideal container to pursue other than the standard wine bottle for this consumer segment? This paper aims to find related research to support our idea of creating a new brand of wine. We will discuss the background and related readings that we used to create our target market and branding idea, the methodology in which we conducted our surveys, and analyze the data from these surveys in order to finally conclude with our thesis recommendations for how to proceed with a marketing plan.
ContributorsSeeley, Carissa (Co-author) / Haagen, Jenna (Co-author) / St. Peter, Katie (Co-author) / Gray, Nancy (Thesis director) / Eaton, Kathryn (Committee member) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor) / Department of Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05