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Description
ASU's international student population has been growing exponentially in the last few years. Specifically, the fastest growing group has been international students from China. However, many of these students are arriving with inaccurate expectations of life at an American university. Furthermore, prospective students in China that have a desire to attend school in the U.S. are struggling to find a university that is affordable and respected. There is a huge opportunity for ASU to reach this market of students and increase their enrollment of international Chinese students. Our project aimed to create advertisements of ASU that target international Chinese students and their parents. The purpose of our project is to provide inspiration that ASU can utilize to create a professional marketing campaign to target this population of potential students.
ContributorsKagiyama, Kristen (Co-author) / Le, Alethea (Co-author) / Chien, Hsui Fen (Thesis director) / Chau, Angie (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / School of International Letters and Cultures (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This project analyzes the tweets from the 2016 US Presidential Candidates' personal Twitter accounts. The goal is to define distinct patterns and differences between candidates and parties use of social media as a platform. The data spans the period of September 2015 to March 2016, which was during the primary races for the Republicans and Democrats. The overall purpose of this project is to contribute to finding new ways of driving value from social media, in particular Twitter.
ContributorsMortimer, Schuyler Kenneth (Author) / Simon, Alan (Thesis director) / Mousavi, Seyedreza (Committee member) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The objective of this case study is to understand the context for which process improvement is effective and the challenges of implementing change. In 2015, a major apparel retailer pioneered a value stream mapping project that addressed the order writing process between its merchandising team and an external vendor. This case follows the development and execution of the project and the challenge of sustaining the improvements rendered. Thorough analysis supports the recommendation for continued organizational support, a post-event auditing process, and specific metrics to indicate the project's success.
ContributorsMorell, Hannah Christine (Author) / Maltz, Arnold (Thesis director) / Ostrom, Amy (Committee member) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
As the need for data concerning the health of the world's oceans increases, it becomes necessary to develop large, networked communication systems underwater. This research involves the development of an embedded operating system that is suited for optically-linked underwater wireless sensor networks (WSNs). Optical WSNs are unique in that large sums of data may be received relatively infrequently, and so an operating system for each node must be very responsive. Additionally, the volatile nature of the underwater environment means that the operating system must be accurate, while still maintaining a low profile on a relatively small microprocessor core. The first part of this research concerns the actual implementation of the operating system's task scheduler and additional libraries to maintain synchronization, and the second part involves testing the operating system for responsiveness to interrupts and overall performance.
ContributorsTueller, Peter Michael (Author) / Youngbull, Cody (Thesis director) / Meuth, Ryan (Committee member) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The January 12, 2010 Haiti earthquake, which hit Port-au-Prince in the late afternoon, was the cause of over 220,000 deaths and $8 billion in damages \u2014 roughly 120% of national GDP at the time. A Mw 7.5 earthquake struck rural Guatemala in the early morning in 1976 and caused 23,000-25,000 deaths, three times as many injuries, and roughly $1.1 billion in damages, which accounted for approximately 30% of Guatemala's GDP. The earthquake which hit just outside of Christchurch, New Zealand early in the morning on September 4, 2010 had a magnitude of 7.1 and caused just two injuries, no deaths, and roughly 7.2 billion USD in damages (5% of GDP). These three earthquakes, all with magnitudes over 7 on the Richter scale, caused extremely varied amounts of economic damage for these three countries. This thesis aims to identify a possible explanation as to why this was the case and suggest ways in which to improve disaster risk management going forward.
ContributorsHeuermann, Jamie Lynne (Author) / Schoellman, Todd (Thesis director) / Mendez, Jose (Committee member) / Department of Supply Chain Management (Contributor) / Department of Economics (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Situations present themselves in which someone needs to navigate inside of a building, for example, to the exit or to retrieve and object. Sometimes, vision is not a reliable sense of spatial awareness, maybe because of a smoky environment, a dark environment, distractions, etc. I propose a wearable haptic device, a belt or vest, that provides haptic feedback to help people navigate inside of a building that does not rely on the user's vision. The first proposed device has an obstacle avoidance component and a navigation component. This paper discussed the challenges of designing and implementing this kind of technology in the context of indoor navigation, where GPS signal is poor. Analyzing accelerometer data for the purpose of indoor navigation and then using haptic cues from a wearable haptic device for the navigation were explored in this project, and the device is promising.
ContributorsBerk, Emily Marie (Author) / Atkinson, Robert (Thesis director) / Chavez-Echeagaray, Maria Elena (Committee member) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Radiometric dating estimates the age of rocks by comparing the concentration of a decaying radioactive isotope to the concentrations of the decay byproducts. Radiometric dating has been instrumental in the calculation of the Earth's age, the Moon's age, and the age of our solar system. Geochronologists in the School of Earth and Space Exploration at ASU use radiometric dating extensively in their research, and have very specific procedures, hardware, and software to perform the dating calculations. Researchers use lasers to drill small holes, or ablations, in rock faces, collect the masses of various isotopes using a mass spectrometer, and scan the pit with an interferometer, which records the z heights of the pit on an x-y grid. This scan is then processed by custom-made software to determine the volume of the pit, which then is used along with the isotope masses and known decay rates to determine the age of the rock. My research has been focused on improving this volume calculation through computational geometry methods of surface reconstruction. During the process, I created an web application that reads interferometer scans, reconstructs a surface from those scans with Poisson reconstruction, renders the surface in the browser, and calculates the volume of the pit based on parameters provided by the researcher. The scans are stored in a central cloud datastore for future analysis, allowing the researchers in the geochronology community to collaborate together on scans from various rocks in their individual labs. The result of the project has been a complete and functioning application that is accessible to any researcher and reproducible from any computer. The 3D representation of the scan data allows researchers to easily understand the topology of the pit ablation and determine early on whether the measurements of the interferometer are trustworthy for the particular ablation. The volume calculation by the new software also reduces the variability in the volume calculation, which hopefully indicates the process is removing noise from the scan data and performing volume calculations on a more realistic representation of the actual ablation. In the future, this research will be used as the groundwork for more robust testing and closer approximations through implementation of different reconstruction algorithms. As the project grows and becomes more usable, hopefully there will be adoption in the community and it will become a reproducible standard for geochronologists performing radiometric dating.
ContributorsPruitt, Jacob Richard (Author) / Hodges, Kip (Thesis director) / Mercer, Cameron (Committee member) / van Soest, Matthijs (Committee member) / Department of Economics (Contributor) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Research has found there is a lack of women present in the IS industry. In order to combat this problem, this research examines why women are not choosing IS majors at the university level. At Arizona State University, the Computer Information Systems undergraduate degree program is only 23 percent female. Many different factors can influence the decision to choose a major, so survey methodology was used to ascertain what factors were the most important to different demographic groups when making this decision. The study found no significant gender difference when making this decision, but rather a difference between specific majors. Genuine interest, interesting work and high career earnings were identified as the most influential reasons for choosing a college major. The results were used to create recommendations for the IS Department at ASU to implement in the next year and encourage more female participation in the CIS undergraduate degree program.
ContributorsJorgenson, Erica Marie (Author) / Santanam, Raghu (Thesis director) / Moser, Kathleen (Committee member) / Department of Information Systems (Contributor) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This thesis discusses the creation of a new brand of wine. We noticed new trends in packaging and wine labels from different wine producers, and decided to take a deeper look into the current state of the wine industry. We found millennials are growing consumers of wine, and being part of the millennial generation ourselves, we decided our own personal insight could be used in our research efforts to come up with a new concept for wine. Through primary and secondary research, we were able to find relevant trends in the wine industry in regards to millennials. The focus was to create a unique marketing plan for a new wine brand concept that would eventually be sold to an established winery or wine distributor. Key questions we wanted to answer with our primary and secondary research included: What consumer segment in the wine industry is the most attractive to enter? What are the current trends in regards to wine within this consumer segment? What are this consumer segment's preferences for branding in the wine industry? What are this segment's habits in regards to drinking at social occasions? Are there social constructs in regards to what container wine can be served in? What is the ideal container to pursue other than the standard wine bottle for this consumer segment? This paper aims to find related research to support our idea of creating a new brand of wine. We will discuss the background and related readings that we used to create our target market and branding idea, the methodology in which we conducted our surveys, and analyze the data from these surveys in order to finally conclude with our thesis recommendations for how to proceed with a marketing plan.
ContributorsSeeley, Carissa (Co-author) / Haagen, Jenna (Co-author) / St. Peter, Katie (Co-author) / Gray, Nancy (Thesis director) / Eaton, Kathryn (Committee member) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor) / Department of Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Many researchers aspire to create robotics systems that assist humans in common office tasks, especially by taking over delivery and messaging tasks. For meaningful interactions to take place, a mobile robot must be able to identify the humans it interacts with and communicate successfully with them. It must also be able to successfully navigate the office environment. While mobile robots are well suited for navigating and interacting with elements inside a deterministic office environment, attempting to interact with human beings in an office environment remains a challenge due to the limits on the amount of cost-efficient compute power onboard the robot. In this work, I propose the use of remote cloud services to offload intensive interaction tasks. I detail the interactions required in an office environment and discuss the challenges faced when implementing a human-robot interaction platform in a stochastic office environment. I also experiment with cloud services for facial recognition, speech recognition, and environment navigation and discuss my results. As part of my thesis, I have implemented a human-robot interaction system utilizing cloud APIs into a mobile robot, enabling it to navigate the office environment, identify humans within the environment, and communicate with these humans.
ContributorsDSouza, Daniel Anand (Author) / Kambhampati, Subbarao (Thesis director) / Zhang, Yu (Committee member) / Computer Science and Engineering Program (Contributor) / School of Computing, Informatics, and Decision Systems Engineering (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05