As social media and technology continue to impact the way students communicate and receive information, it is encouraged that university student-run organizations utilize social media platforms as a tool to further the development of their organizations. Social media platforms allow student organizations to network, promote awareness of their organizations, current campus events, and provide the opportunity to develop strong associations and interactions among students. Overall, student-run organizations currently utilize a wide variety of social media; however, frequently it is used without a clear understanding of its role and best practices, which could lead to a loss of effectiveness in their communication with students. Therefore, these factors suggest the need for university student-run organizations to recognize and understand the opportunities that effective social media strategies can bring as a communication tool to enhance student engagement.

The COVID-19 pandemic began in March of 2020 and drastically affected the global human population. Millions of people died due to a SARS-CoV-2 infection while many who survived developed devastating sequelae of the disease. In addition, the closure of schools and businesses led to international economic struggle in the year 2020 as global economies declined. Since the beginning of the pandemic, over 200,000 scientific articles have been published and compiled into a database that grows daily— a rare occurrence within the scientific community. This thesis uses natural language processing tools via Python and VOSviewer software to perform a bibliometric analysis on 205,712 papers published between January of 2020 and February of 2021 pertaining to COVID-19. We first investigate how to analyze these publications most effectively in terms of title versus abstract keyword searches, we further obtain the focus of the current scientific literature via co-occurrence analysis and clustering, and we at last discuss the time evolution of these topics over the course of 14 months.

Employers perceive students are not qualified to enter the workforce. Students also feel unprepared to enter the workforce, resulting in a perceived skills gap between skills taught in schools and skills demanded by employers. My study examines the actual skills gap between skills taught in five Information Systems programs and skills demanded by employers in nine IT professions. In the scope of my analysis, I provide a discussion of my project methodology, answers for my research questions used to complete the gap analysis, and grounded recommendations to Information Systems programs on how to close the skills gap. Lastly, I also include future considerations that researchers may utilize to study my topic in greater detail. Students and schools can both use my analysis to improve their respective weaknesses and capitalize on their strengths in terms of hard skills required for the workforce.