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- Creators: College of Health Solutions
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Abstract The current study examined how people perceive three different types of relationships: Sugar Baby/Sugar Daddy (SB/SD) relationships, same-sex relationships, and heterosexual relationships. In an online survey, undergraduate students rated these different types of couplings on overall general view, acceptability and approval. Additionally, survey participants were asked to complete measures of religiosity and socio-sexual orientation to investigate whether these individual measures moderated ratings. Overall, SB/SD relationships were rated the most negatively, least acceptable, and least approved of out of the three relationship types. Following SB/SD relationships are same-sex relationships and then lastly heterosexual relationships. Higher religiosity scores led to lower general views, acceptability, and approval ratings of SB/SD relationships. The opposite pattern emerged for socio-sexuality such that higher socio-sexuality scores correlated to higher general views, acceptability, and approval ratings of SB/SD relationships. The findings suggest that societal views toward alternative relationship types are negative, relative to traditional heterosexual couplings, and these views may be exacerbated in the case of more, as opposed to less novel pairings. Just as cross-race and same-sex relationships have faced adversity in the past (Testa, 1987), newer types of relationships, such as SB/SD, that don't follow traditional conventions are still bound to face negativity. Moreover, these views are not monolithic in that individual differences based on religiosity and socio-sexuality lead to variation in judgments. The data presented herein represent an initial exploration of SB/SD relationships, a phenomenon that is increasing in frequency and about which many questions remain. Keywords: Sugar baby, Sugar daddy, same-sex, relationship, perceptions
ContributorsGraham, Victoria Lee (Author) / Saenz, Delia (Thesis director) / Randall, Ashley K. (Committee member) / Department of Psychology (Contributor) / Department of Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
League of Legends is a Multiplayer Online Battle Arena (MOBA) game. MOBA games are generally formatted where two teams of five, each player controlling a character (champion), will try to take each other's base as quickly as possible. Currently, with about 70 million, League of Legends is number one in the digital entertainment industry with $1.63 billion dollars of revenue in year 2015. This research analysis scopes in on the niche of the "Jungler" role between different tiers of player in League of Legends. I uncovered differences in player strategy that may explain the achievement of high rank using data aggregation through Riot Games' API, data slicing with time-sensitive data, random sampling, clustering by tiers, graphical techniques to display the cluster, distribution analysis and finally, a comprehensive factor analysis on the data's implications.
ContributorsPoon, Alex (Author) / Clark, Joseph (Thesis director) / Simon, Alan (Committee member) / Department of Information Systems (Contributor) / Department of Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The fashion industry demonstrates itself to be highly competitive and aggressive, making it difficult for fashion graduates to find work in the industry. Another customer problem is that fashion products do not ideally meet customers' expectations, whether it is through fit, design, etc. These two problems relate to the inefficiencies in the ideation and distribution channels of fashion. There is a lack of another outlet for fashion where products are different from what retail offers and fashion ideas can be shared. The two problems stated previously are byproducts of this. This research study and entrepreneurial effort of building a web platform will allow consumers, designers, manufacturers, and retailers (these target groups are also known as "customer segments" throughout the project) to work together to create a clothing product that not only fits the customer's vision, but also provides the ability for designers and small businesses to better establish themselves in the industry. The website was designed based on potential customers' inputs collected from a marketing survey, a competitive analysis, and the business model canvas. The website was developed following the systems development life cycle (SDLC) project management method. This was followed in order to make sure the website will be available on time, with all the required features, and within the budget. According to the survey analysis, most people do not make an effort to produce a unique design if a fashion product does not meet their standards. Instead, they will settle for an item similar to what was in mind and that already exists in-stores or online. However, further data analysis showed that this difference was apparent between men and women. Thus, the research finding was that the website would be targeting a niche market of college-aged women during the first launch. In order to reach the small target segment, different digital marketing approaches must be used to attract new users. To attract college-aged female consumers, the site must discover and sponsor "influencers" to authentically promote the website towards prospective consumers. To attract designers, word of mouth is best utilized: reaching out to design majors at Arizona State University, then other local schools, and expanding from there. To attract local manufacturers and retailers, a typical direct sales strategy is necessary by informing these businesses about the team and background, so that they feel confident in the partnership. The overall hypothesis of this project: the creation of a web platform that provides a network among consumers, designers, and local businesses will create jobs for designers, cause local businesses to build recognition, and allow consumers to create their own fashion product without design experience. This site is named My Clothing Line to make it feel as though each of the individual customers are logging into their own business site.
ContributorsTran, Melissa Kim (Author) / Lin, Elva (Thesis director) / Giles, Charles (Committee member) / Department of Information Systems (Contributor) / Department of Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The purpose for creating this thesis project is to discover the effects that options have on consumer behavior and satisfaction, and to determine whether or not more options are a good thing. In exploring these questions, Information Measurement Theory (IMT), a theory founded by Dr. Dean Kashiwagi which relies on understanding natural laws to help minimize decision-making and risk, was utilized to draw conclusions. IMT illustrates that any given situation can only have one unique outcome, and minimizing decision-making in turn leads to reduced stress. The more information an individual has for the given situation, the better he/she can predict the outcome. The concepts of IMT, specifically the ideal that more decision-making leads to higher stress, were utilized to illustrate that more options naturally leads to more decisions and as a result more decision-makers will feel greater stress and less satisfaction. To conduct this research we explored two different segments of consumer markets. The first branch of our research was comprised of analyzing the differences in operations and menu structures of different fast food chains, most specifically In-N-Out and McDonald's and how these differences affect customer satisfaction. The other branch of our research involved reviewing phone case ratings based on Amazon reviews for a number of different phone types with varying popularity to gauge consumer satisfaction. Our results found that while both In-N-Out and McDonald's are successful companies, In-N-Out ranked consistently higher in customer satisfaction. Furthermore, a large portion of this satisfaction can be attributed to In-N-Out's simplistic menu structure which limits the amount of options and therefore decisions that a customer must make. Similarly, our study of phone cases found that for phone models where less case options are offered, customers rated their cases higher on a scale of 1-5 stars regardless of brand or the number of reviews. Through a combination of IMT and our research we were able to conclude that less options does indeed lead to higher consumer satisfaction.
ContributorsBrandt, Lawrence (Co-author) / Spiller, Ryan (Co-author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Department of Finance (Contributor) / Department of Management (Contributor) / Mechanical and Aerospace Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Leadership styles in the U.S. have gone through great changes in the past decades. New leadership styles have proven to be more effective than those of the past. There are certain characteristics that leaders today must have in order to effectively motivate their employees intrinsically. This report explains how certain leadership characteristics can lead to desirable or undesirable behaviors from employees. The information provided in this report was retrieved from a study I conducted with Peter Hom, Professor of Management of Arizona State University, and articles on servant leadership written by two extremely knowledgeable individuals on this topic, Adam Grant, Professor of Management at the University of Pennsylvania, and Robert Liden, Professor of Management at the University of Illinois at Chicago. Several other articles from credible sources were also used to provide support for this report. The report also includes numerous diagrams that help interpret the information provided.
The report is divided into several sections:
• Traditional Leadership style and rewards
• Existing literature on job relational design
• Servant leadership
• Surveys
• Data analysis
• Conclusion
From this research, it can be concluded that certain leadership qualities can contribute to an increase in intrinsic motivation to subordinates. Also, there are certain traits that allow managers to have a positive impact on subordinates. This study also provides leaders with suggestions on how to increase subordinates’ concerns for customers, which will translate into more productive work from employees.
The report is divided into several sections:
• Traditional Leadership style and rewards
• Existing literature on job relational design
• Servant leadership
• Surveys
• Data analysis
• Conclusion
From this research, it can be concluded that certain leadership qualities can contribute to an increase in intrinsic motivation to subordinates. Also, there are certain traits that allow managers to have a positive impact on subordinates. This study also provides leaders with suggestions on how to increase subordinates’ concerns for customers, which will translate into more productive work from employees.
ContributorsPulley, Travon Larnell (Author) / Hom, Peter (Thesis director) / Adelheid, Thieme (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2014-05
Description
This paper explores the issues regarding disparities in sentencing of men and women to death. Research conducted includes both primary and secondary. A variety of sources were used to gain insight into societal gender differences and stereotypes. Theories were investigated for causes in gender discrepancies. Specific standards and factors were found to be relevant for men and others for women. The methods used to implement the death penalty, the constitutionality of the death penalty, and other various death penalty issues were studied to see if they had implications for the minimal number of women sentenced to death. Research indicated that the media had a significant influence in these cases, particularly in the cases where a female committed brutal murder. This paper examines these different elements, using Arizona as a test case, with four separate female case examples in order to determine what causes disparities in sentencing men and women to death. The case facts and analysis are given in each example. The conclusion is that the discrepancies found in sentencing men and women to death are ultimately based on cultural gender stereotypes that have been in place for some time, and are often exploited in the media.
ContributorsLopez, Rachael (Author) / Stanford, Michael (Thesis director) / Kirchler, Jeffrey (Committee member) / Barrett, The Honors College (Contributor) / Department of Management (Contributor)
Created2014-12
Description
A cost analysis was done on the participant recruitment for an ongoing research project to promote colon cancer screening in Phoenix, Arizona. The aim of the 5-year project is to navigate people, who do not regularly see primary care physicians, from the community to a nearby clinic to be screened, using an intervention strategy called tailored navigation. Through tailored navigation, participants' barriers to being screened are addressed by Community Health Navigators, who call the participant over the span of 8 weeks following an initial class at a community site and give them information on how to overcome his or her specific barrier. The objective of this cost analysis is to explore the costs of recruiting a participant from the community to the initial class to a potential program manager. The process of recruitment involved recruitment of a community site, project introduction, the sign-up of interested participants, eligibility, baseline, and consent tests, and the class itself. A Community Site Liaison recruits sites and schedules class times. The Community Health Navigator conducts eligibility, baseline, and consent surveys and teaches the class, a sixty minute presentation on colon cancer screening. The cost of recruitment per community site was $541.23, and the cost per participant attending class was estimated to be $1,594.41 per participant with variation between $1,379.97 and $1,770.71 in optimistic and conservative scenarios, respectively.
ContributorsMishra, Shovna (Author) / Koretz, Lora (Thesis director) / Larkey, Linda (Committee member) / Herman, Patricia M. (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2014-05
Description
SparkLED designs innovative and intelligent LED products to concert attendees for the music industry (specifically, electronic dance music). Unlike other LED product distributors/manufacturers, such as emazinglights.com, orbitlightshow.com, and led-clothing.com, we offer products with higher degrees of customization, while maintaining higher quality, such as battery life and product durability. Our venture aims to solve the problem that consumers have with current LED product offerings. In most cases, consumers have a problem with the quality of their products while they are used throughout the day at a concert, club, or festival. In addition, with an over saturated market of LED product vendors that strictly utilize online channels, we hope to offer the physical channel needed to foster customer relationships and development at various events.
ContributorsYip, Indy Boyin (Author) / Trappen, Eric (Thesis director) / Peck, Sidnee (Committee member) / Barrett, The Honors College (Contributor) / Department of Management (Contributor) / Department of Information Systems (Contributor)
Created2014-05
Description
Innovation Space is a course designed to challenge senior students to collaborate on an interdisciplinary basis while completing a thought-provoking project. Each project is designed to allow students to address real-world issues. My team, Leverage, has created a product suite for power wheelchair users. Our product suite equips a wheelchair with a backup camera, an expanding lap desk, and a headrest with integrated Bluetooth speakers and microphone. These products are designed to increase the productive potential of the disabled, particularly quadriplegics injured around the C4 vertebra level. During the course of the program, my team will create physical prototypes of our product and I will create a full business plan. The individual written portion of my thesis will consist of discussion of a branding framework developed by creative director Patrick Hanlon. In addition, I will suggest methodology for effectively branding our company.
ContributorsGaynor, Max Daniel (Author) / Peck, Sidnee (Thesis director) / Desch, Timothy (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Management (Contributor)
Created2014-05
Description
This project investigates how experiences colleges create for admitted students impact students' excitement for, satisfaction with, and likelihood to attend the college, analyzed by different subgroups, and how non-yielded students compare their college selection to W. P. Carey on various metrics. This study found that top admit students were less likely to attend, less satisfied, and less excited with the services offered than their counterparts and recommendations were made to improve the gap.
ContributorsGullo, Kelley (Co-author) / Dwosh, Bennett (Co-author) / Ostrom, Amy (Thesis director) / Olsen, Douglas (Committee member) / Desch, Timothy (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Marketing (Contributor) / School of Human Evolution and Social Change (Contributor) / Department of Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05