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Description
This study is a feminist historiography of Al-Raida, a Lebanese feminist journal introduced in 1976 by the Institute for Women's Studies in the Arab World at the Lebanese American University. This study recovers foundations of modern Lebanese feminist discourses as they are articulated in the journal by employing Foucauldian CDA as a means to trace discourse strands, or conversations, which include Family Planning, development, politics and narratives of the Lebanese civil war. This study explores, by situating each discourse strand within dominant and local historical contexts, the shifting rhetorical function of the journal through various historical moments. Tracing the dominant discourse strands within the first decade of the journal, this study rhetorically analyzes the ways in which arguments are positioned, research studies are presented, and methodologies are employed to forge viable solutions to Middle Eastern women's issues. First, the study traces the conversation on Family Planning in Lebanon and its relevance to the economic and social situation during the late 70s. Second, the study presents the shift in the early 80s towards a discourse on development and explores how Al-Raida presents the issue of development, attempts to define it, and in doing so outlines some of the concerns at this time, including illiteracy, access to health care, access to paid employment, and women's access to developmental opportunities. Third, the study presents the discourse in the mid-80s on the civil war in Lebanon and highlights Al-Raida's rhetorical function by documenting trauma and war narratives through personal interviews, testimonies, and ethnographies. The shift in the methodologies of the research articles published in the first decade, from quantitative studies towards qualitative studies, indicates the journal is rhetorically situated within both the dominant international discourse and within the local context, exhibiting an ability to respond to the nuances in the local Lebanese women's movement while simultaneously maintaining international visibility.
ContributorsKhoury, Nicole (Author) / Goggin, Maureen D (Thesis advisor) / Ali, Souad T. (Thesis advisor) / Roen, Duane (Committee member) / Arizona State University (Publisher)
Created2012
Description
ABSTRACT For many years, difference scholars, such as Cornel West, Iris Marion Young, and Janet Atwill have been reminding humanities scholars that if social equity is ever to be realized, difference needs to be reconfigured and reframed. As Janet Atwill puts it, "difference can no longer be the anomaly, the enemy, or the problem to be solved. Difference is the condition" (212). While these scholars insightfully recognize that difference needs to be accepted, welcomed and loved rather than merely tolerated, they have not sufficiently addressed the perceptual change that must occur worldwide if difference as an intrinsic underlying condition of human existence is to be embraced. This project provides a point of departure for carrying out such a dramatic epistemic change by arguing that hierarchical thinking, not difference, is the real agent underwriting societal violence and discord. Hierarchical thinking delineates a more appropriate critical space than does difference for social justice inquiry, invention, and intervention. This project also rhetorically theorizes the realm of intersubjectivity and provides two novel contributions to contemporary rhetorical theory: 1) privilege as a rhetorical construct and 2) the untapped inventional potential of the postmodern understanding of intersubjectivity. To illustrate the embodied and performative aspects of hierarchical thinking, this work draws upon the writings of Lillian Smith, a white southerner (1897-1966) whose descriptive analyses of the Jim Crow South allude to large systems of privilege of which Jim Crow is merely representational. Illustrating the invidious nexus of privilege, Smith's writings describe the ways in which individuals embody and perform practices of exclusion and hate to perpetuate larger systems of privilege. Smith shows how privilege operates much as gender and power--fluidly and variously and dependent upon context. Viewing privilege as a rhetorical construct, operating dynamically, always in flux and at play, provides rhetoricians with a theoretically important move that un-yokes privilege from specific identities (e.g., white privilege). When viewed through this more dynamic and precise lens, we can readily perceive how privilege functions as a colonizing, ubiquitously learned, and variegated rhetorical practice of subordination and domination that, as a frame of analysis, offers a more fluid and accurate perspective than identity categories provide for discussions of oppression, social justice, and democratic engagement.
ContributorsHoliday, Judy (Author) / Goggin, Maureen D (Thesis advisor) / Long, Elenore (Committee member) / Miller, Keith (Committee member) / Arizona State University (Publisher)
Created2012
Description
This longitudinal exploratory research study examines a Russian language online community of creative writers who refer to themselves as Real Padonki. Grounded theory was used as the method of data collection and analysis. Based on analysis of the texts published on udaff.com and interactions between the members of this community several conclusions were made. It is proposed that udaff.com should be viewed as an online resource for writers who have created a new form of literature: post-Soviet Russian literature. This new of form literature is characterized by several features that distinguish it from previous forms. This new form of literature is based on the cultural model of a Real Padonak - a new kind of person that embodies both the writer and the hero (a new archetype) created by this writer. In the same way as dissident writers made criminal argot a part of Russian literature, the writers of udaff.com rely on the use of Albanskij, a linguistic innovation, a variation of the Russian language that they have created. Finally, this new literature uses the Internet as its main medium of publication. As a new archetype, Real Padonak represents a continuum of characters (real life people as well as invented literary characters) created by udaff.com writers. From the perspective of Discourse analysis, the cultural model of Real Padonak is shown as multiglossia of Discourses that represent beliefs, attitudes, values, and practices that exist in contemporary Russian society.
ContributorsOliynyk, Olena (Author) / Goggin, Maureen D (Thesis advisor) / Margolis, Eric (Committee member) / Gee, James P (Committee member) / Arizona State University (Publisher)
Created2015
Description
This dissertation is an examination of a modernist desire to construct future materiality via material language, which represents a desire to overcome biology and the biological body. As such, modernist discourses of material language must be understood within their broader historical context, as these textual constructs developed against a cultural backdrop replete with eugenicist ideologies. Modernists wielded discourses of material language to determine via cultural reproduction which futures might materialize, as well as which bodies could occupy those futures and in what capacities. This dissertation argues that these modernist constructs contain their own failure in their antibiologism and their refusal to acknowledge the agency of corporeal materiality before them. Unlike language, the body expresses biopower through its material (re)productivity—its corpo-reality—which, though it can be shaped and repressed by discourse, persistently ruptures through the restraints of eugenicist ideologies and the autonomous liberal model of white masculine embodiment they uphold. This work analyses sexually marginalized bodies in texts by Mina Loy, Djuna Barnes, Nathanael West, and Ernest Hemingway that, through their insistently persistent biological materiality, disrupt modernist discourses of material language that offer no future for feminine, queer, and disabled corporeality. By exploring how intersecting issues of gender, sexuality, and disability complicate theories of language’s materiality in modern American literature, this dissertation brings attention to writers and texts that challenge broader attempts in the early decades of the twentieth century to subvert the biological body through eugenicist projects of cultural reproduction.
ContributorsJohnston, Amilynne Rose (Author) / Clarke, Deborah (Thesis advisor) / Holbo, Christine (Committee member) / Goggin, Maureen D (Committee member) / Arizona State University (Publisher)
Created2019
Description
This paper will be exploring a marketing plan for a Kpop Fan artist, Jennifer Lee. Kpop is a genre of music originating from South Korea that provides a whole-package entertainment. Fan artists are producers who create produce for the consumption and purchase of other Kpop fans. The paper will consider segmentation and the products and platforms that best target them in order to maximize revenue. A survey was performed with a sample size of 314 participants to find out consumer behavior and preference as well as producer situation. Consumers come from both the United States and abroad. Customers come directly and almost exclusively from followers. Therefore, increasing the number of followers on Instagram is essential to increasing revenue. Jennifer has time, resource, and ability constraints, while the market has limited potential. The conclusion is that Jennifer should become more organized as a business. To grow her following, she should cater more towards the most popular fandoms (BTS), make art tutorials, consider collaborations, and better inform followers of her products/services available for purchase. The social media platforms key to marketing Jennifer's products are Instagram and Twitter. Other platforms to be used to increase exposure are Tumblr, Amino Apps, DeviantArt, Reddit, and YouTube. She must also declutter all of these virtual storefronts of unnecessary content to varying degrees in order to build ease of access and a trustworthy brand image. The best platforms for transaction is a personal store, RedBubble (a website that allows users to sell a variety of products with their uploaded images printed onto them), Patreon, and in-person at conventions.
ContributorsXu, Everest Christine (Author) / Eaton, Kathryn (Thesis director) / Ingram-Waters, Mary (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The advertising agency, in its variety of forms, is one of the most powerful forces in the modern world. Its products are seen globally through various multimedia outlets and they strongly impact culture and economy. Since its conception in 1843 by Volney Palmer, the advertising agency has evolved into the recognizable—and unrecognizable—firms scattered around the world today. In the United States alone, there are roughly 13.4 thousand agencies, many of which also have branches in other countries. The evolution of the modern advertising agency coincided with, and even preceded, some of the major inflection points in history. Understanding how and why changes in advertising agencies affected these inflection points provides a glimpse of understanding into the relationship between advertising, business, and societal values.
In the pages ahead we will explore the future of the advertising industry. We will analyze our research to uncover the underlying trends pointing towards what is to come and work to apply those explanations to our understanding of advertising in the future.
In the pages ahead we will explore the future of the advertising industry. We will analyze our research to uncover the underlying trends pointing towards what is to come and work to apply those explanations to our understanding of advertising in the future.
ContributorsHarris, Chase (Co-author) / Potthoff, Zachary (Co-author) / Gray, Nancy (Thesis director) / Samper, Adriana (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The goal of our project was to determine how to create the most marketable hockey team. To do this, consumer needs, team psychology, and financing were all researched and evaluated. With this information, a business plan was designed around the next NHL expansion team. Two surveys, one for marketing distributed to the general public, and one for team psychology distributed to current and former hockey players were created and sent out, while data for the financing aspect was collected by comparing data from other NHL teams and franchises from different sports. In terms of financials, this comes in lower than average ticket prices, a nice and expensive stadium, the ideal city to generate capital, and sufficient money spent on advertising. Our ticket prices of $140 is based on having a low enough price to generate lots of demand while high enough to make a profit. The $600 million stadium (which will be fully funded) will surely draw a significant crowd. Choosing Seattle as a city is the most ideal to meet these goals and lastly, in meeting with an NHL GM, we determined $4 million in yearly advertising costs as sufficient in creating the most marketable team. Throughout this whole process, we remained data focus. We focused on data from a customized marketing survey, organizational structures, salary cap, and attendance. What our marketing survey results showed us is that our potential fans wanted three characteristics in a hockey team: speed, intensity, and scoring. In looking at organizational structures teams that exemplified these characteristics had a heavy emphasis on development and scouting. So we built our organizational tree around those two ideals. We hired GM Mike Futa, a current director of player personnel for the L.A. Kings, and Head Coach Adam Oates, a current skills development coach for top players to bring those ideals to fruition. In constructing our team we replicated the rules set forth for the Vegas Knights' expansion draft and hypothesized a likely protected list based off of last years lists. As a result we were able to construct a team that statistically out performed the Vegas Knights draft numbers by double, in goals, assists, and points, while also beating them in PIM. Based off of these numbers and an analysis of how goals translate into game attendance we are confident that we have constructed a team that has the highest potential for marketability. For the team psychology area, when creating a roster and scouting players, some of our main findings were that it is important to pursue players who get along well with their teammates and coaching staff, are aggressive, are leaders on the team, and are vocal players who communicate effectively. We also recommended avoiding players who significantly portrayed any "pet-peeve" traits, with the most emphasis placed on "disrespectful toward teammates," and the least emphasis placed on "over-aggression." By following all of these recommendations, we believe the most marketable hockey team possible can be created.
ContributorsQuinn, Colin Christopher (Co-author) / Spigel, Carlos (Co-author) / Meyer, Matt (Co-author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Marketing (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
High childhood obesity rates have resulted in many interventions to attempt to lower these rates. Interventions such as day camps, residential camps, therapy-based interventions and family-based interventions lead to changes in weight and self-esteem but family-based intervention leads to the longest-term success for children ages nine to 17. Analysis of the interventions was measured using tools such as BMI, BMI-percentiles, and weight. Psychological measures such as self-esteem, happiness, and quality of life analysis was preferred, however were not measured in all studies. While most interventions resulted in weight loss and increased self-esteem, results were often not long-term. Studies provided evidence that family-based therapy has potential to last long-term, however there is a lack of research. To determine the most effective childhood nutrition intervention research must conduct follow-ups for many years after the initial intervention to ensure they provide long-term results.
ContributorsAnderson, Megan Lee (Author) / McCoy, Maureen (Thesis director) / Kniskern, Megan (Committee member) / College of Health Solutions (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
In recent years, companies have been expanding their business efforts on a global scale. This project explores this expansion of American-based multinational corporations (MNCs) in Ireland, and the comparison of how their culture motivation in the workplace. We did a cultural study using Hofstede and Trompenaars' cultural dimensions of the two countries then used McClelland's Needs Theory, Equity Theory, and Herzberg's Motivation-Hygiene Theory in order to create three research questions. (1) How does the manager define success for the firm as a whole and for their employees, (2) How is the definition of success reflected in the company's corporate culture (i.e. values, norms and practices), along with how cultural values, norms and practices affect the company, and (3) How do external forces (i.e. governmental factors, workplace technology, etc.) affect the workplace environment and motivation for employees? With these we hypothesized that for research question 1, we hypothesized that from our study of Hofstede's and Trompenaars' cultural frameworks, Irish employees will show a greater tendency to favor affiliation, nAff, as opposed to a need for achievement, nAch, in American employees, according to McClelland's Needs Theory. For research question 2, we predicted that motivation would be administered through style of feedback to employees and office norms, such as autonomy, flexible hours, and work-life balance. For research question 3, we hypothesized that Ireland would have an impact from external factors such as government and technology, whereas the U.S. employees would face no clear impact. We conducted eight, qualitative interviews using a questionnaire, either in person or via video conference. The interviewees were all managers in some facet and have all had some international experience. Through the analysis of the interviews, we found that the Irish employees focused on how employees are able to help or contribute to a group (nAff), instead of looking at how the contribution of a group can be used to meet individual goals (nAch). The American companies reflected Trompenaars' definition of individualism in which employees focus on collaborating in teams, as long as individual goals are met, and benchmarked collaboration as a performance measure, tying in the need for achievement, for research question one. For the second research question, we found that employees in Ireland had a focus on teamwork in the workplace and much higher respect for work-life balance. American firms, in contrast, had a greater focus on making sure employees were contributing, meeting their goals, and getting their work done. While American firms did acknowledge work-life balance and its importance, there was a priority for coming in early and/or staying late to make sure a job got done. Findings for our third question showed that government factors did impact Ireland more, due to labor laws such as required vacation days in Ireland, and that technology had less of an impact than expected, for both countries. More importantly was our finding that the companies in Ireland were greatly impacted by the decisions made by the business executives in the United States.
ContributorsSong, Jenny Jungwon (Co-author) / Brown, William (Co-author) / Arrfelt, Mathias (Thesis director) / Moore, James (Committee member) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This paper looks at the growth of influencer marketing in application and how it has shifted the relationship between brands and consumers. Barriers to enter the space and methods of practice are discussed and analyzed to project the accessibility of obtaining influencer status. Best practices for brands and influencers are outlined based on research, and key findings are analyzed from interviewed participants that play an active role in the field. Another component of the paper includes the discussion of the significance of platform dependence regarding influencers and brands using social media channels to reach consumers. The dynamic of the relationship that exists between consumers, brands and platforms is demonstrated through a model to demonstrate the interdependence of the relationship. The final component of the paper involves the exploration of the field as an active participant through an experiment that was conducted by the researcher on behalf of the question: can anyone be an influencer? The answer to this question is explored through personal accounts on the journey during an eight month process of testing content creation and promotion to build awareness and increase engagement. The barriers to enter the space as an influencer and to collaborate with brands is addressed through the process of testing tactics and strategies on social channels, along with travel expeditions across Arizona to contribute to content creation purposed into blog articles. The findings throughout the paper are conclusive that the value of influencer marketing is increasing as more brands validate and utilize this method in their marketing efforts.
ContributorsDavis, Natalie Marie (Author) / Giles, Bret (Thesis director) / Schlacter, John (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05