Matching Items (259)
Description
The purpose of our research was to develop recommendations and/or strategies for Company A's data center group in the context of the server CPU chip industry. We used data collected from the International Data Corporation (IDC) that was provided by our team coaches, and data that is accessible on the internet. As the server CPU industry expands and transitions to cloud computing, Company A's Data Center Group will need to expand their server CPU chip product mix to meet new demands of the cloud industry and to maintain high market share. Company A boasts leading performance with their x86 server chips and 95% market segment share. The cloud industry is dominated by seven companies Company A calls "The Super 7." These seven companies include: Amazon, Google, Microsoft, Facebook, Alibaba, Tencent, and Baidu. In the long run, the growing market share of the Super 7 could give them substantial buying power over Company A, which could lead to discounts and margin compression for Company A's main growth engine. Additionally, in the long-run, the substantial growth of the Super 7 could fuel the development of their own design teams and work towards making their own server chips internally, which would be detrimental to Company A's data center revenue. We first researched the server industry and key terminology relevant to our project. We narrowed our scope by focusing most on the cloud computing aspect of the server industry. We then researched what Company A has already been doing in the context of cloud computing and what they are currently doing to address the problem. Next, using our market analysis, we identified key areas we think Company A's data center group should focus on. Using the information available to us, we developed our strategies and recommendations that we think will help Company A's Data Center Group position themselves well in an extremely fast growing cloud computing industry.
ContributorsJurgenson, Alex (Co-author) / Nguyen, Duy (Co-author) / Kolder, Sean (Co-author) / Wang, Chenxi (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / Department of Finance (Contributor) / Department of Management (Contributor) / Department of Information Systems (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Our thesis project aims to evaluate a major semiconductor company's (The Company) substrate supplier strategy in order to find the ideal number of suppliers that minimizes fixed cost and supplier power. With The Company spending roughly $2.2 billion annually on substrates, supplier strategy has a significant impact on their costs. As a general rule in micro processing, the circuitry of the processor becomes twice as dense every two years. The substrate, being the pathway through which the process or with the motherboard, must become more advanced as well, although the technology does not grow at nearly the same speed. Leading the way in their industry, The Company is at the forefront of technology and produces the world's most advanced processing units. The suppliers The Company purchases from must be innovators in their own respective fields in order to be capable of handling such "bleeding-edge" technology; this requires a supplier to make a commitment to continuously work towards meeting The Company's constantly changing technological requirements. The ultimate goal of this project is to determine the ideal number of substrate suppliers that balances the effects of production costs and buying power to give the company the best overall purchase price.
ContributorsWright, Brian (Author) / Hertzel, Michael (Thesis director) / Simonson, Mark (Committee member) / Shirts, John (Committee member) / Barrett, The Honors College (Contributor)
Created2012-05
Description
"Improving Life Outcomes for Children in Arizona: Educational Social Impact Bond" is a creative project that is structured as a pitch to the Arizona Department of Education to consider social impact bonds as a way to fund pilot education programs. The pitch begins with a brief overview of the umbrella of impact investing, and then a focus on social impact bonds, an area of impact investing. A profile of Arizona's current educational rankings along with statistics are then presented, highlighting the need for an educational social impact bond to help increase achievement. The pitch then starts to focus particularly on high school drop outs and how by funding early childhood education the chances of a child graduating high school increase. An overview of existing early education social impact bonds that are enacted are then presented, followed by a possible structure for an early education social impact bond in Arizona. An analysis of the possible lifetime cost savings of investing in early childhood education are then presented, that are as a result of decreasing the amount of high school drop outs. Lastly, is a brief side-by-side comparison of the Arizona structure to the precedent social impact bonds.
ContributorsRodriguez, Karina (Author) / Simonson, Mark (Thesis director) / Trujillo, Gary (Committee member) / Department of Finance (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
As the demand for natural resources increases with population growth, importance has been placed on environmental issues due to increasing pressure on land, water, air, and raw materials. In order to sustain the environment and natural resources, sustainable engineering and earth systems engineering and management (ESEM) is vital for future populations. The Aral Sea and the Florida Everglades are both regions that are heavily impacted by human design decisions. Comparing and analyzing the implications and outcomes of these human design decisions allows conclusions to be made regarding how earth systems engineering and management can be best accomplished. The Aral Sea, located in central Asia between Kazakhstan and Uzbekistan, is a case study of an ecosystem that has collapsed under the pressure of agricultural expansion. This has caused extensive economic, health, agricultural, and environmental impacts. The Everglades in southern Florida is a case study where the ecosystem has evolved from its original state, rather than collapsed, due to human settlement and water resource demand. In order to determine effective sustainable engineering approaches, the case studies will be evaluated using ESEM principles. These principles are used as guidance in executing better practice of sustainable engineering. When comparing the two case studies, it appears that the Everglades is an adequate representation of effective ESEM approaches, while the Aral Sea is not reflective of effective approaches. When practicing ESEM, it is critical that the principles be applied as a whole rather than individually. While the ESEM principles do not guarantee success, they offer an effective guide to dealing with the complexity and uncertainty in many of today's systems.
ContributorsRidley, Brooke Nicole (Author) / Allenby, Brad (Thesis director) / Parrish, Kristen (Committee member) / Civil, Environmental and Sustainable Engineering Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
Company X has developed RealSenseTM technology, a depth sensing camera that provides machines the ability to capture three-dimensional spaces along with motion within these spaces. The goal of RealSense was to give machines human-like senses, such as knowing how far away objects are and perceiving the surrounding environment. The key issue for Company X is how to commercialize RealSense's depth recognition capabilities. This thesis addresses the problem by examining which markets to address and how to monetize this technology. The first part of the analysis identified potential markets for RealSense. This was achieved by evaluating current markets that could benefit from the camera's gesture recognition, 3D scanning, and depth sensing abilities. After identifying seven industries where RealSense could add value, a model of the available, addressable, and obtainable market sizes was developed for each segment. Key competitors and market dynamics were used to estimate the portion of the market that Company X could capture. These models provided a forecast of the discounted gross profits that could be earned over the next five years. These forecasted gross profits, combined with an examination of the competitive landscape and synergistic opportunities, resulted in the selection of the three segments thought to be most profitable to Company X. These segments are smart home, consumer drones, and automotive. The final part of the analysis investigated entrance strategies. Company X's competitive advantages in each space were found by examining the competition, both for the RealSense camera in general and other technologies specific to each industry. Finally, ideas about ways to monetize RealSense were developed by exploring various revenue models and channels.
ContributorsDunn, Nicole (Co-author) / Boudreau, Thomas (Co-author) / Kinzy, Chris (Co-author) / Radigan, Thomas (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / WPC Graduate Programs (Contributor) / Department of Psychology (Contributor) / Department of Finance (Contributor) / School of Accountancy (Contributor) / Department of Economics (Contributor) / School of Mathematical and Statistical Science (Contributor) / W. P. Carey School of Business (Contributor) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Popular culture has a longstanding tendency for being affected by, and reversely affecting, politics. Films, in particular, can exist as either purse “escapism” or heady pathways for political commentary. During the Second World War, governments in both the United States and Great Britain used film as a vessel for their own messages, but after the war ended, the two nations allowed their respective film industries more free expression in commenting on wartime and post-war politics. Film also provided particularly vivid political commentary during, and in the years immediately following, the Cold War. Though film has a longstanding history of being a force for political commentary, the medium’s specific engagement with the Cold War holds particular significance because works produced by the two nations’ film industries paralleled the social trend toward political activism at the time. While films produced in the UK and the United States in the 1960s addressed a wide range of contentious political issues, a huge body of work was spurred on by one of the most pressing political tensions of the time: namely, the Cold War.
The United States and Great Britain were major, allied forces during the Cold War. Despite their allied positions, they had unique politico-social perspectives that greatly reflected their immediate involvement in the conflict, in addition to their respective political histories and engagement in previous wars. As the Cold War threat was a large and, in many ways, incomprehensible one, each country took certain elements of the Cold War situation and used those elements to reflect their varied political social positions to a more popular audience and the culture it consumed.
In turn, filmmakers in both countries used their mediums to make overarching political commentaries on the Cold War situation. This analysis looks at five films from those countries during the 1960s, and explores how each representation offered different, often conflicting, perspectives on how to “manage” Cold War tensions, while simultaneously reflecting their conflicted culture and political decisions. The films analyzed reveal that each country focused on contrasting perceptions about the source of the threat posed by Soviet forces, thus becoming tools to further promote their distinct political stances. While the specifics of that commentary changed with each filmmaker, they generally paralleled each country’s perspective on the overall Cold War atmosphere. The British message represented the Cold War as a very internal battle—one that involved the threat within UK borders via the infiltration of spies the tools of espionage. In contrast, the American films suggest that the Cold War threat was largely an internal one, a struggle best combatted by increasing weaponry that would help control the threat before it reached American borders.
The United States and Great Britain were major, allied forces during the Cold War. Despite their allied positions, they had unique politico-social perspectives that greatly reflected their immediate involvement in the conflict, in addition to their respective political histories and engagement in previous wars. As the Cold War threat was a large and, in many ways, incomprehensible one, each country took certain elements of the Cold War situation and used those elements to reflect their varied political social positions to a more popular audience and the culture it consumed.
In turn, filmmakers in both countries used their mediums to make overarching political commentaries on the Cold War situation. This analysis looks at five films from those countries during the 1960s, and explores how each representation offered different, often conflicting, perspectives on how to “manage” Cold War tensions, while simultaneously reflecting their conflicted culture and political decisions. The films analyzed reveal that each country focused on contrasting perceptions about the source of the threat posed by Soviet forces, thus becoming tools to further promote their distinct political stances. While the specifics of that commentary changed with each filmmaker, they generally paralleled each country’s perspective on the overall Cold War atmosphere. The British message represented the Cold War as a very internal battle—one that involved the threat within UK borders via the infiltration of spies the tools of espionage. In contrast, the American films suggest that the Cold War threat was largely an internal one, a struggle best combatted by increasing weaponry that would help control the threat before it reached American borders.
ContributorsNelson, Taylor Lynn (Author) / Miller, April (Thesis director) / O'Flaherty, Katherine (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This dissertation investigates the potential for stimulating ureolytic and denitrifying microbes concurrently (i.e., stimulating a ureolytic, denitrifying microbial community) for a more efficient microbially induced carbonate precipitation (MICP) process. Three sand columns were run for a treatment period of six weeks with a continuous flow of nutrient solution containing calcium nitrate, calcium acetate, calcium chloride, magnesium sulfate, tryptic soy broth and trace metals. The first and third columns served as control columns, within which only denitrification processes were at work. The first column was used for periodic sampling to measure the pH, ion concentrations, and total nitrogen over time. The third column was used to measure compressional (P-) and shear (S-) wave velocities to monitor cementation and desaturation over time. The second column was subject to initial conditions identical to the other two columns except that urea was added to the nutrient solution to stimulate ureolysis and was also subject to sampling. This was done to determine whether the use of the combined MICP processes resulted in increased efficiency of precipitation. Results from ion chromatography analysis, acid digestion and scanning electron microscope imaging did not show an increase in the amount of carbonate precipitated for the second column, possibly due to nitrite inhibition and abiotic hydrolysis of the urea from sterilization of the nutrient solution through autoclaving. However, the stimulation of denitrification and ureolysis in combination was achieved, and the amount of carbonate precipitation per mol of nitrate reduced increased, which in a sense increased the efficiency of the system. Ultimately, more experimentation is needed to determine if this combination is beneficial for MICP.
ContributorsOchsenbein, Amelia Dell (Author) / Kavazanjian, Edward (Thesis director) / O'Donnell, Sean (Committee member) / Civil, Environmental and Sustainable Engineering Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Recurring incidents between pedestrians, bicycles, and vehicles at the intersection of Rural Road and Spence Avenue led to a team of students conducting their own investigation into the current conditions and analyzing a handful of alternatives. An extension of an industry-standard technique was used to build a control case which alternatives would be compared to. Four alternatives were identified, and the two that could be modeled in simulation software were both found to be technically feasible in the preliminary analysis.
ContributorsFellows, Christopher Lee (Author) / Lou, Yingyan (Thesis director) / Zhou, Xuesong (Committee member) / Civil, Environmental and Sustainable Engineering Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The storm events of summer 2014 proved to be some of the highest on record for Maricopa County. Flash flooding has been an ongoing issue within Arizona during the monsoon season due to the remnants of hurricanes that result in short, high intensity storms. The proximity of these intense storm events and their corresponding flooding structures is imperative in reducing the impact of these events on the community. The analysis of the maximum precipitation events for Tempe, Scottsdale, Phoenix, Mesa, Chandler, Goodyear, Peoria, Avondale and Glendale during the summer of 2014 proved that there were many events that had a calculated recurrence of 100 years or greater. The storm event with the most precipitation events with a recurrence of 100 years or greater was September 8, 2014. This storm event also produced a streamflow response that had the highest recorded streamflow at gages near the events with a 100 year recurrence. These intervals represent a larger amount of rain during a precipitation event and this correlation suggests that short burst of extreme weather was not a trend in this data. Rather, high storm events occurred over the span of 24 hours. The most frequent response of the stream gage to this rain event was a streamflow event that has a recurrence of 2-5 years. This suggests that the channels and flooding structures used to contain the rain events were effective in reducing the amount of water and therefore effectively managing the flooding response. An analysis of newspaper commentary and an interview with a representative from the Flood Control District of Maricopa County (FCDMC) indicated that there is a disconnect between public perception and the structure of FCDMC. Through this analysis a better understanding of the FCDMC as well as the impact of severe storm events in Maricopa County was found.
ContributorsBrancati, Olivia Anne (Author) / Vivoni, Enrique (Thesis director) / White, Dave (Committee member) / Civil, Environmental and Sustainable Engineering Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Accidental wetlands have been created on the bed of the Salt River and are fed by storm-water outfalls discharging at various sections of the Phoenix Metropolitan Area. Water discharges from these outfalls throughout the year, during both dry conditions (base flow) and during rain events (storm flow). In this study, DOC content and composition was studied during these two flow conditions, in the outfalls and along the wetland flow path. The importance of DOC lies in its role in transporting carbon via water movement, between different parts of a landscape, and therefore between pools in the ecosystem. Urbanization has influenced content and composition of DOC entering the accidental urban wetland via outfalls as they represent watersheds from different areas in Phoenix. First, DOC load exhibited higher quantities during stormflow compared to baseflow conditions. Second, DOC load and fluorescence analysis outcomes concluded the outfalls are different from each other. The inputs of water on the north side of the channel represent City of Phoenix watersheds were similar to each other and had high DOC load. The northern outfalls are both different in load and composition from the outfall pipe on the southern bank of the wetland as it represents South Mountain watershed. Fluorescence analysis results also concluded compositional changes occurred along the wetland flow path during both stormflow and baseflow conditions. In this study, it was explored how urbanization and the associated changes in hydrology and geomorphology have affected a desert wetland's carbon content.
ContributorsBone, Stephanie Rosalia (Author) / Hartnett, Hilairy (Thesis director) / Palta, Monica (Committee member) / Mascaro, Giuseppe (Committee member) / Civil, Environmental and Sustainable Engineering Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05