Matching Items (204)
Description
Our team was tasked with creating a business model for a piece of technology developed by NASA. We then had to launch said business and find a way to measure its traction in a specific niche market.
ContributorsBrinson, Stacy Laree (Co-author) / Shapiro, Dylan (Co-author) / Byrne, Jared (Thesis director) / Patel, Manish (Committee member) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
A creative project detailing the representation of Asian Americans in Sports Media. I interviewed 6 Asian American sports journalists across the US talking about their journey into the media world. They also talked about the representation of AAPI's in their market and how that affects them and their community as a whole.
ContributorsOza, Rishi (Author) / Woods, Shemar (Thesis director) / Hawken, Denise (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Department of Marketing (Contributor)
Created2024-05
Description
The “flipped classroom” approach entails the reversal of traditional teaching methods, such that students engage with instructional content independently before class, and in-class time is dedicated to active learning, problem-solving, and collaborative activities. This paper predominantly consists of literature review. This paper explores the impact of the flipped classroom model on student engagement, comprehension, and critical thinking skills. The findings aim to contribute valuable insights into the potential benefits and limitations of the flipped classroom model in the realm of engineering education, shedding light on its applicability as a transformative instructional strategy for enhancing student learning outcomes and preparing future engineers for the demands of their profession.
Keywords: Flipped, classroom, engineering
ContributorsJones, Shepherd (Author) / Hjelmstad, Keith (Thesis director) / Chatziefstratiou, Efthalia (Committee member) / Barrett, The Honors College (Contributor) / Civil, Environmental and Sustainable Eng Program (Contributor)
Created2024-05
Description
From Cavities to Calm is a podcast featured on Spotify that breaks down various causes of dental fear. We review the psychology of the fear and categorize the common themes this could have resulted from: finances, inheritance and post-traumatic stress. The purpose of the podcast is for people who have a fear of the dentist and are looking for ways to break the cycle.
ContributorsTovey, Peyton (Author) / Nikpour, Rodmanned (Thesis director) / Maddox, Rachael (Committee member) / Barrett, The Honors College (Contributor) / School of Music, Dance and Theatre (Contributor) / School of Politics and Global Studies (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2024-05
Description
Crisis communication in public relations involves managing communication during urgent situations that could pose a threat to a company's reputation, image, or operations. Effective crisis communication should begin with the eventual recovery of those things in mind. When a crisis occurs, the primary goals of the crisis communication team are to safeguard the company's reputation, handle media relations, and develop a recovery strategy.
The fashion industry isn't immune to crises, and companies like Balenciaga, Victoria’s Secret, and adidas have faced significant public relations controversies in recent years. For instance, Balenciaga, a luxury fashion brand, faced backlash for a holiday advertising campaign that seemed to depict children holding teddy bears in bondage harnesses. Victoria’s Secret has encountered various controversies, including the release of a documentary series on Hulu uncovering connections between their CEO, Les Wexner, and Jeffrey Epstein. adidas, a sportswear brand, experienced its PR controversy, leading to the severing of ties with Kanye West, now known as Ye, following anti-Semitic remarks he made on social media. In each case, issuing a public apology was necessary. Apologies are pivotal in preventing future damage and repairing the harm caused by a crisis, including reputation restoration (Coombs, 2013).
Each case study aims to identify crisis response elements that showcase companies’ efforts to recover and minimize damage to their brand reputation through their crisis communication responses. They will also explore instances where legal teams and strategies were integrated into crisis responses. Each case study examines the crises through the lenses of the initial story outbreak, media coverage, public reaction, and financial implications, showcasing the companies’ efforts to recover and minimize damage to their brand reputation through their crisis communication responses. The case studies also examine how the companies and their PR teams issued public statements and corrective action taken by the brand in order to move forward following the crisis.
ContributorsBrownstein, Emma (Author) / Nicoletti, John (Thesis director) / Holst, Kimberly (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2024-05
Description
Understanding the shear strength of soil at different levels of saturation is necessary for various
engineering applications, especially in geotechnical and civil engineering projects. The objective
of this thesis is to conduct an extensive literature review of the use of geosynthetics to improve the
strength of soil material, conduct laboratory testing components to assess the shear strength of soil
at different water contents, and participate in the Leadership through Mentoring program to gain
mentoring and leadership skills. The laboratory component focuses on analyzing the shear strength
of soil samples with different water contents, specifically at 6%, 10%, 12.3%, 15%, 17%, and 19%.
The soil-water mixtures were prepared with precision to achieve these specific water contents.
Static compaction techniques were then employed to mold the soil samples to desired densities.
The experimental setup involved subjecting the molded soil samples to a direct shear test using a
direct shear machine. This apparatus allowed for the measurement of normal and shear stress, as
well as shear and normal displacements during the testing process. These data were used to
determine the cohesion and internal friction characteristics of the soil samples at different degrees
of saturation.
The results obtained from the direct shear tests revealed valuable insights into the shear strength
behavior of the soil under varying saturation levels. The cohesion and internal friction parameters
were found to exhibit distinct trends as the water content in the soil changed. The cohesion and
internal friction parameters were found to exhibit distinct trends as the water content in the soil
changed. The friction angle did not change significantly at different water contents, while the
cohesion intercept trend appears to be contradicted the results reported in the literature, as there is
a slight increase. The unexpected results might be due to the testing device failing after the third
moisture content test. A different approach could have been taken to compact the specimens at
optimum moisture content to get the same soil structure for each moisture content. These findings
need to be re-evaluated based on the conclusion outlined in this report. Further research in this
area could lead to enhanced models and methodologies for predicting soil behavior in real-world
scenarios.
In addition to the experimental tasks performed, I participated in a program to gain leadership
skills through a mentoring format. The goal of the program was to help me understand my strengths
and weaknesses to become a better leader. Through interactive assessments, feedback mechanisms,
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and learning resources, I was able to understand what I was good and bad at. The weekly
assessments helped me to constantly be honest with myself and evaluate myself as a student, peer,
and leader. The program gave me a graduate student mentor that guided me through the process of
learning how to manage projects effectively and understanding how to lead. Through the lessons
learned and challenges encountered, I was able to grow and become a more efficient listener as
well as analyze information better. These tools helped me to enhance my leadership skills and
become a more effective and impactful leader.
ContributorsMontano, Samuel (Author) / Zapata, Claudia (Thesis director) / Kavazanjian, Edward (Committee member) / Barrett, The Honors College (Contributor) / Civil, Environmental and Sustainable Eng Program (Contributor) / Construction Engineering (Contributor)
Created2024-05
Description
My thesis is a creative writing project. I wrote the first chapter of what will be a book that is an original retelling of Beauty and the Beast. There is an analytical component, which is an essay comparing various retellings of Beauty and the Beast, in different forms, to the original fairy tale to see how the themes continue through all the different retellings.
ContributorsRindenau, Brooke (Author) / Irish, Jennifer (Thesis director) / Mack, Robert (Committee member) / Barrett, The Honors College (Contributor) / School of Criminology and Criminal Justice (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2024-05
Description
Creative thesis written in conjunction with my Media Arts and Sciences capstone project, Relatables. Relatables are a series of collectible cards and pins that feature four fictional characters representing a diverse range of backgrounds and personalities. These characters serve as catalysts for open and insightful discussions, encouraging children to explore and reflect upon the beginnings of complex aspects of human experiences in a comprehensible manner. A QR code on each of the cards direct users to an interactive website that acts as a hub for exploration and discussion where users can access more detailed profiles of each character and resources for parents.
ContributorsBustamante, McKenna (Author) / Kautz, Luke (Thesis director) / Kirtz, Jaime (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Arts, Media and Engineering Sch T (Contributor)
Created2024-05
Description
With its rapid growth and widespread adoption, TikTok has emerged as a formidable platform for marketing and brand promotion. By harnessing the app's unique features and engaging content formats, businesses can effectively reach and engage with their target audiences in innovative ways. Psychological principles prove the affects and better explain why TikTok is a great resource for businesses. This thesis outlines a survey on the app of TikTok and what type of content piqued viewers interest. After avid research conducted through surveys, psychological principles, and secondary research, this thesis compiles a list of the 5 Best Practices businesses should use when using TikTok as a way to grow their business and up their sales. These best practices will not only help them grow their audience, but gain more brand awareness to a younger generation of social media users. Overall, the immense potential for businesses to tap into TikTok's growing user base and vibrant community to drive revenue, sales, and brand awareness.
ContributorsBarbanente, Cassandra (Author) / Lee, Christopher (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Department of Marketing (Contributor)
Created2024-05
Description
This duo thesis is an autoethnography of what it means to be Filipino-American in the United States. Being raised in varying backgrounds yet with the similarity of being Filipino, there are aspects of our lives that are simultaneously similar and different. The goal of this project is the exploration of one’s cultural, familial and personal identities and how they intersect with their individuality and sense of belonging. Through this project, we documented our experience as Filipinos in the United States and our travel back to the Philippines and showcased it through videos. It is a means to document our reflections on this project to share with the Filipino community and individuals who share the same sentiments.
ContributorsTamayo, Rianne Daisy (Author) / Onayan, Youla Tricia (Co-author) / O'Flaherty, Katherine (Thesis director) / Fedock, Rachel (Committee member) / Barrett, The Honors College (Contributor) / College of Health Solutions (Contributor)
Created2024-05