Matching Items (28)
Description
Unrestricted Mexican exports of sugar into the U.S. is considered the most pressing issue facing the U.S. sugar industry. The goal of this dissertation is to analyze the trade of sugar between Mexico and the U.S. as well as analyze additional primary issues confronting the U.S. sugar industry. Chapters 1 and 2 provide an introduction to the U.S. sugar industry. Chapters 3 through 6 develop trade models which analyze sugar trade between Mexico and the U.S. The trade models estimate how NAFTA, USDA sugar forecast errors and Mexican ownership of twenty percent of the Mexican sugar industry each impact U.S. producer surplus and Mexican welfare. Results validate that U.S. producer surplus and in some instances Mexican welfare were decreased by full implementation of NAFTA. U.S. producer surplus and Mexican welfare were decreased due to USDA sugar production forecasting errors. U.S. producer surplus would be increased if the Mexican government did not own twenty percent of Mexican sugar production. Using an online choice experiment, Chapter 7 assesses U.S. consumers' preferences and willingness to pay (WTP) for imported and genetically modified (GM) labeled sugar and sugar in soft drinks. Results indicate that consumers prefer bags of sugar and soft drinks labeled as "Not GM". Furthermore, consumers prefer sugar from Canada and the U.S. over sugar from Mexico, Brazil and the Philippines. Evidence is also provided that participants are more likely to choose actual products in the choice set rather than the "none of these" options when controlling for hypothetical bias by using consequentiality techniques. A non-hypothetical experimental auction was used in Chapter 8 to determine consumers' WTP for soft drinks labeled with sweetener and calorie information and analyzed the role of taste panels in an experimental auction. Results indicate that sugar is consumers' most preferred sweetener and calorie labeling is ineffective at influencing consumers to choose healthier soft drinks. Including taste in an experimental auction caused significant reductions in consumers' WTP for all soft drinks. Chapter 9 concludes by summarizing the results of this dissertation and discussing the future challenges facing the U.S. sugar industry.
ContributorsLewis, Karen Elizabeth (Author) / Schmitz, Troy (Thesis advisor) / Grebitus, Carola (Committee member) / Manfredo, Mark (Committee member) / Ketcham, Andrea (Committee member) / Arizona State University (Publisher)
Created2014
Description
The Dodd-Frank Act was created to promote financial stability in the United States. However, no one is quite sure what it is yet. While action had to be taken and Dodd-Frank has some positives, Dodd-Frank, as it is deciphered today, has severe drawbacks. Since Dodd-Frank is only in its infancy, it is difficult to form an interim conclusion about its effects on agricultural lending at this point. After passing Dodd-Frank in 2010, the government began trying to figure out what it means. Four years later, they are still trying and are about half way through making the rules. This law essentially replaces Glass-Steagall, which was repealed several years ago. Many believe repealing Glass-Steagall was a big reason for the financial collapse of 2008. While Glass-Steagall was a short, easily understood document, Dodd Frank adds many more regulations and pages. This creates a long, bulky, confusing law that seems to be extremely tough to comprehend legally or as a banker. In this study, I try to balance the positives and negatives of Dodd-Frank to understand if it is more detrimental or beneficial to agricultural lending. While we find that Dodd-Frank does help keep banks from some of the risky investments that many believe led to the financial crisis, the added paperwork, compliance costs, and strain it puts on small banks can be worrisome. I interviewed several agriculture-lending professionals who regularly deal with the rules and regulations of Dodd-Frank to discover the impact the new law has on banks, their customers, and the economy as a whole. These interviews give insight into what Dodd-Frank means to the agriculture-lending market and what changes have had to occur since the law was passed. These interviews demonstrate that Dodd-Frank is largely looked down upon by the banking industry. The professionals interviewed are very experienced. After the extensive research, interviews, and discoveries that came of this study, it was concluded that Dodd-Frank seems to hurt the lending industry much more than it helps. One major concern is the strain Dodd-Frank puts on small banks and how it makes "too big to fail" banks even bigger.
ContributorsBettencourt, Bradley D (Author) / Thor, Eric (Thesis advisor) / Manfredo, Mark (Committee member) / Englin, Jeff (Committee member) / Arizona State University (Publisher)
Created2014
Descriptionyour words
ContributorsWang, Dan, M.S (Author) / Grebitus, Carola (Thesis advisor) / Schroeter, Christiane (Committee member) / Manfredo, Mark (Committee member) / Hughner, Renee (Committee member) / Arizona State University (Publisher)
Created2014
Description
This thesis will examine market research relating to consumer food trends and the business environment of Austin, Texas in order to evaluate the initial feasibility of establishing a small hydroponic produce farm. A main concern of this report is to provide a general overview of hydroponics and its potential advantages over traditional farming methods as a technique for producing food products for consumers in a local setting. To explore the potential of establishing such a venture, this report will also include a partial business plan focusing on the marketing strategy of initiating a hydroponic produce farm in Austin.
ContributorsShriver, John Andrew (Author) / Schmitz, Troy (Thesis director) / Manfredo, Mark (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05
Description
iWaandr is a travel platform that allows users to find and share unique experiences. It will be a website that users can find on the internet. Every user will be able to post their own experiences on the platform along with a description, important information, and a rating.
The problem we are trying to solve is that it still takes hours to search for and find unique non-touristy experiences around the world. At a time when people can use their smartphones to have a car show up to their doorstep in minutes, it is unacceptable that it still takes hours to find an non-touristy experience on the internet.
Our value proposition is that users will be able to be anywhere in the world and be able to find an authentic, non-touristy experience that interests them. iWaandr is the most complete experience discovery tool, providing the largest collection of unique and personal experiences around the world.
Our competition is the large incumbent travel and review companies like TripAdvisor and Airbnb. There are also less established competitors that see a similar gap in the market like Mapify and Cool Cousin. We also have niche competitors that are only focused on outdoor activities like AllTrails and Outbound Collective. Google and blogs would also be competitors because people search on Google for unique experiences.
Our innovation is that we are focusing on creating unique content while our competitors are focusing on new ways to display the same content. Our advantage isn’t in a feature we created because a company with more resources could easily copy it. In order to create unique and useful content, we had to figure out a way for users to intuitively and easily post an experience with as much relevant information as possible. This involved a lot of thought into our posting process. We believe our posting process allows users to consistently post unique and informative content.
The technology we are implementing is very similar to the FERN technology stack of Firebase as a database, ExpressJS and NodeJS as backend frameworks, and ReactJS as the front-end programming language. We chose this technology stack because it allows our platform to stay lean, and be efficient with data. This allows the platform to have increased performance and lower costs.
The problem we are trying to solve is that it still takes hours to search for and find unique non-touristy experiences around the world. At a time when people can use their smartphones to have a car show up to their doorstep in minutes, it is unacceptable that it still takes hours to find an non-touristy experience on the internet.
Our value proposition is that users will be able to be anywhere in the world and be able to find an authentic, non-touristy experience that interests them. iWaandr is the most complete experience discovery tool, providing the largest collection of unique and personal experiences around the world.
Our competition is the large incumbent travel and review companies like TripAdvisor and Airbnb. There are also less established competitors that see a similar gap in the market like Mapify and Cool Cousin. We also have niche competitors that are only focused on outdoor activities like AllTrails and Outbound Collective. Google and blogs would also be competitors because people search on Google for unique experiences.
Our innovation is that we are focusing on creating unique content while our competitors are focusing on new ways to display the same content. Our advantage isn’t in a feature we created because a company with more resources could easily copy it. In order to create unique and useful content, we had to figure out a way for users to intuitively and easily post an experience with as much relevant information as possible. This involved a lot of thought into our posting process. We believe our posting process allows users to consistently post unique and informative content.
The technology we are implementing is very similar to the FERN technology stack of Firebase as a database, ExpressJS and NodeJS as backend frameworks, and ReactJS as the front-end programming language. We chose this technology stack because it allows our platform to stay lean, and be efficient with data. This allows the platform to have increased performance and lower costs.
ContributorsChee, Christian Yoshiaki (Co-author) / Bingham, Joseph (Co-author) / Cho, Steve (Thesis director) / Witwer, Bob (Committee member) / Tech Entrepreneurship & Mgmt (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The restaurant opening process for "Muse & Market" was documented and evaluated. For my creative project, I served as the Director of Business Development for "Muse & Market" and assisted in the carrying out of activities including supplier selection, functional retail assembly and other key decision making. I paralleled this experience by researching best practices in the restaurant industry. I performed research by reviewing academic literature and online sources and by interviewing marketing managers and restauranteurs in New York City and Phoenix, AZ. I compiled a list of best practices based off of the commonalities from my research and interviews. I then compared these findings to what I experienced at Muse & Market to determine which of Muse & Market's launch preparation activities aligned with which best practices. I also identified areas of improvement for Muse & Market based on this comparison. Lastly I offered my key takeaways from my experience as an aspiring entrepreneur in the restaurant industry.
ContributorsHyland, Ashley Lauren (Author) / Manfredo, Mark (Thesis director) / Davila, Eddie (Committee member) / Morrison School of Agribusiness (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
The overall purpose of this study was to examine the model of revenue generating amateur athletics (namely men's basketball and football) as governed by the NCAA and to find a competitive model maximizing benefit for all involved stakeholders. This study was examined using historical context, the Business Model Canvas popularized by Strategyzer, models of fair pay based on revenue in commerce, as well as the NCAA's own research. Major findings uncovered a structure operating as an oligopoly in which the only path of playing professional football is by way of playing through the NCAA, questions of importance on the educational aspect of the NCAA model for specific athletes, and the opportunities for new systems of organized men's basketball and football. Amateur collegiate athletics, specifically in men's basketball and football, could benefit from a new system that provides an additional path to the major professional leagues. Basketball has recently developed a system to verify the claims of this thesis while football is still reliant on the NCAA model. A future comparative analysis could be utilized to measure basketball's success or failure in their new system specifically targeting how it affects the athletes, the NBA, and the NCAA.
ContributorsHensley, Brian Matthew (Author) / Lande, Micah (Thesis director) / Cho, Steve (Committee member) / Technological Entrepreneurship and Management (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
ART VR LLC is a virtual reality art gallery software company. The company was founded by Phillips Andrew Koss IV in 2018. The goal of the company is to give art galleries the opportunity to exhibit their artwork in a virtual reality headset. This is achieved through the development of the industry changing Virtual Reality application called Viewing Room. The very nature of art and its personal connection to the buyer makes it difficult for both the consumer and the seller to properly showcase the artwork without seeing it in person. In the increasingly online world of fine art there exists a disconnect between the art seen available online and the actual feel of the artwork in a space. The dimensions of an artwork can never be fully captured by a photograph as well as the colors and beauty of a piece of art depend entirely on how it is viewed. This creates an issue for galleries who deal with clients from all over the world as they have the issue of trying to sell a piece of artwork whose size cannot be fully grasped. The current solution is to have either the clients come into the gallery to view the work, ship it to them to see for themselves, or even attempt to show them a picture of it through the internet or mail relying on their sense of space and imagination to see how it would look. These ways cost time, money, and most of all potential sales. The Viewing Room application is positioned to become one of the few virtual reality applications tailored towards fine art galleries. The Viewing Room once used in a gallery setting allows the gallery to upload their artwork into the headset and the user can view the art and change various setting from frame, to mat color, to distance away to properly view the artwork without having to see it in person. The timing of this endeavor is well suited for success as VR technology has become affordable for use in commercial stores and the art world is moving more towards a digital presence.
ContributorsKoss, Phillips Andrew (Author) / Filley, Richard (Thesis director) / Cho, Steve (Committee member) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Three dimensional printing is a growing field and an excellent medium for rapid prototyping. Its expansion has accelerated over recent years due to the increased affordability of the technology. It is now at the point where the startup cost to get into the field is down to the hobbyist price point. This means that there is an extremely high demand for affordable printing media. Current media such as ABS and PLA is extremely easy to form, but expensive and petroleum intensive to create. A recycling system that could work with a large variety of waste products could change the way that the maker community recycles. This Honors Thesis, or "Creative Project" will be centered on the product launch of small business 3DCycler. Although this launch will require pulling information and skills from various branches of both Business and Science, the scope of this project will be limited to specifically the market entrance of our small business/ product. Within this blanket goal, the project aims to define our target market/ its niche(s), develop proper IP/ lockout strategies, define future manufacturing strategies, and to fully define our beta product. The research was empirical in nature. Through data gathering techniques (e.g., consultations, interviews, survey), exploration was performed. Through these techniques the company 3DCycler took several calculated pivots in order to prepare the company for a strategic product launch and eventual acquisition.
ContributorsFarber-Schaefer, Blaine (Author) / Cho, Steve (Thesis director) / Goodman, Tom (Committee member) / Engineering Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Over the course of 2015-2017, the ASU-SCMA/UASGC Outreach program was developed at Arizona State University (ASU) to support both high school students and college students interested in supply chain management careers. In particular, the program targets the high school students of the Urban Assembly School for Global Commerce (UASGC) and the college students of the ASU Supply Chain Management Association (ASU-SCMA). High school students are partnered with college students in a year-long mentoring program that allows both parties to develop professional supply chain skills. The work of the ASU-SCMA/UASGC Outreach Program is particularly important because it provides UASGC with much needed resources to address urban poverty issues in New York using career and technical education. The Urban Assembly describes its student group as "at-risk, under-resourced youth," and of those youth: - 85% are low-income - 83% enter high school below grade level in at least one subject - 20% require Individualized Education Plans (Special Needs) (urbanassembly.org). The Outreach Program addresses the above issues by providing the high school students with collegiate mentors that develop supply chain and college readiness resources in the form of a case study, site tour, supply chain simulation and presentations. In order to be considered successful, the program must first, equip the high school mentees with tools and skills for a professional career, specifically supply chain management, that they would not otherwise be exposed to; and second, motivate the collegiate participants who are about to enter the workforce to continue to participate in mentoring throughout their careers. This program documents the efforts and results of the pilot year for the Outreach Program that took place from September 2016 through March 2017. Through this pilot program, it was determined that the ASU-SCMA/UASGC Outreach Program is effective and valuable. In fact, the program found that: - 75% of the high school students agreed or strongly agreed that the program helped them learn new business skills. - 75% of the high school students agreed that the program taught them new, interesting things about supply chain. - 75% of the high school students became more interested in college. 100% of the college mentors agreed or strongly agreed that they gained new and important supply chain and professional skills. The success of the pilot year has led to plans for the Outreach Program to become an annual project for ASU-SCMA. This is a program that will continue for the foreseeable future.
ContributorsLam, Tiffany Ai (Author) / Davila, Eduardo (Thesis director) / Manfredo, Mark (Committee member) / Department of Economics (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12