Matching Items (14)
Description
This study was designed to influence consumer habits, specifically those relating to purchases of fruits, vegetables, and junk food. Previous studies have clearly shown the ineffectiveness of simply describing the health benefits of eating more fruits and vegetables (F/V). In contrast, this study aimed to change the result by changing the message: providing participants with insight into the hidden agendas of food companies and grocery stores, provide useful tips on how to include children when selecting F/V, and emphasizing the importance of parental modeling in regard to food purchases. Participants of this study were separated into two groups, the tour group and the education group. The tour group was guided through a grocery store where they learned about sales tactics and manipulations used by grocery stores and food companies to influence purchases. Education group participants were provided with an education session focusing on USDA and FDA handouts displaying current educational suggestions for increasing F/V consumption. Grocery store receipts were collected and analyzed to track the progress of both groups. The goal of the study was to identify a method of informing consumers that will produce a significant change in behavior. Increasing F/V consumption, even in relatively small amounts, would be an important step forward in improving the diet and overall health of Americans. This study was the first of its kind to measure purchasing patterns objectively (through analysis of purchase receipts, rather than personal opinion/evaluation surveys) and in a wide-scope retail environment that includes all grocery store purchases by participants. Significant increases or decreases in the amount of money spent on F/V, or the amount (pounds) of F/V purchased were not seen, however a small correlation (r = 0.133) exists when comparing the weight of F/V purchased pre/post intervention. Data from Food Frequency Questionnaires shows participants consuming significantly higher amounts of F/V post intervention (p=0.043). The tour group and education group experienced an average increase of 0.7 servings per day. Future interventions might benefit by extending their scope to include cooking demonstrations, in-home interventions, and education on healthy eating outside of the home.
ContributorsKinsfather, Diana (Author) / Johnston, Carol (Thesis advisor) / Hekler, Eric (Committee member) / Tetreault, Colin (Committee member) / Arizona State University (Publisher)
Created2013
Description
Because of its ability to harbor social values, norms, and beliefs, heritage has always been utilized as an ideological vehicle. One prominent example of politicizing heritage is Chinese red tourism, comprised of state-promoted tours to revolutionary memorial sites. It is expected to generate political, economic, and social benefits, particularly to reinforce the legitimate leadership of the Chinese Communist Party. Statistics show that dramatic market growth in red tourism has occurred over the past decade. Yet it is still heavily driven by the government and thus whether long-term sustainability can be achieved is still questionable.
This dissertation explores the dynamics of red tourism from the perspective of a meaning-making process, where tourism discourses circulate among the processes of production, transmission, and consumption. The results reveal that higher-level government primarily assumes the leading role, whereas local government is largely excluded from strategy making processes and primarily responsible for implementation and operation. Some dissonance exists between higher and lower-level governments in their goals and involvement in red tourism development. Second, intermediaries are not altruistic and attempt to maximize their own benefits. While site interpreters may provide officially authorized narratives, their primary focus is hosting higher-up administrative visitors. On the contrary, tour guides are more customer-oriented, which may lead to officially undesirable interpretations. Third, driven by multiple motives, tourists have increasingly diverse attitudes towards red heritage and participate in various political and non-political activities. A considerable degree of congruence was found between tourists' participation, motivation, memories, and perception. Quantitative results indicate that the majority of tourists have learned about the political significance and/or content of red heritage, and developed more positive attitudes towards, and support for, the CCP and the government, to a certain extent.
This dissertation contributes to current research by adopting a systematic and emic perspective to explore the dynamics of red tourism. Several conceptual frameworks were developed inductively to describe the meaning-making process. Mixed methods were used to learn about tourists' consumption and perceptions of red heritage. Implications regarding enhancing the effectiveness of the meaning-making process, limitations of the study, and potential directions for future research are also discussed.
This dissertation explores the dynamics of red tourism from the perspective of a meaning-making process, where tourism discourses circulate among the processes of production, transmission, and consumption. The results reveal that higher-level government primarily assumes the leading role, whereas local government is largely excluded from strategy making processes and primarily responsible for implementation and operation. Some dissonance exists between higher and lower-level governments in their goals and involvement in red tourism development. Second, intermediaries are not altruistic and attempt to maximize their own benefits. While site interpreters may provide officially authorized narratives, their primary focus is hosting higher-up administrative visitors. On the contrary, tour guides are more customer-oriented, which may lead to officially undesirable interpretations. Third, driven by multiple motives, tourists have increasingly diverse attitudes towards red heritage and participate in various political and non-political activities. A considerable degree of congruence was found between tourists' participation, motivation, memories, and perception. Quantitative results indicate that the majority of tourists have learned about the political significance and/or content of red heritage, and developed more positive attitudes towards, and support for, the CCP and the government, to a certain extent.
This dissertation contributes to current research by adopting a systematic and emic perspective to explore the dynamics of red tourism. Several conceptual frameworks were developed inductively to describe the meaning-making process. Mixed methods were used to learn about tourists' consumption and perceptions of red heritage. Implications regarding enhancing the effectiveness of the meaning-making process, limitations of the study, and potential directions for future research are also discussed.
ContributorsZhao, Shengnan (Author) / Timothy, Dallen J. (Thesis advisor) / Chhabra, Deepak (Committee member) / Lee, Woojin (Committee member) / Nyaupane, Gyan (Committee member) / Li, Wei (Committee member) / Arizona State University (Publisher)
Created2014
Description
Denver, Colorado is experiencing an unprecedented growth spurt, particularly in the downtown neighborhoods. As such, the city has proposed a multitude of urban revitalization projects in its urban core. This pattern of revitalization has unintended consequences including changes in residents’ meanings assigned to their neighborhoods and subsequently changes in residents’ attachment to those neighborhoods. Given this, the purpose of this phenomenological study was to use a symbolic interactionist perspective to uncover resident meanings of their neighborhoods and discover how redevelopment efforts are affecting those assigned meanings. Participants, recruited through the snowball sampling method in the Globeville and Elyria-Swansea neighborhoods in downtown Denver, were interviewed during spring of 2017. Photo-elicitation techniques were used as part of the interviews. Additionally, secondary data available through public documents were analyzed to provide a context for understanding the changes that are taking place in the selected neighborhoods. This data aids in guiding future research, which may ultimately better inform the government agencies and private organizations who are looking to redevelop low-income neighborhoods similar to the Globeville and Elyria-Swansea neighborhoods in the given study.
ContributorsHumberger, Olivia (Author) / Budruk, Megha (Thesis advisor) / Knopf, Richard (Committee member) / Larsen, Dale (Committee member) / Tetreault, Colin (Committee member) / Arizona State University (Publisher)
Created2018
Description
This study develops a Creative MICE (Meetings, Incentives, Conventions/conferences and Exhibitions) Tourism Destination Branding Model (CMDBM), and argues for co-creation and synergies between MICE and heritage resources in a popular business destination. MICE tourism can be enhanced through co-created offerings by adding innovative value to MICE tourism experiences. The proposed CMDBM framework aims to help determine how a destination can develop a co-created MICE brand through collaboration with key stakeholders to better meet potential MICE travelers’ other touristic interests and cultural values.
The research project was undertaken in collaboration with the National Recreation and Park Association (NRPA), New Orleans Ernest N. Morial Convention Center, and several heritage institutions in New Orleans. The study adopts both qualitative and quantitative research designs to explore the destination brand strategy. The qualitative data were acquired through interviews with relevant stakeholders to analyze the use of destination branding strategies and understand existing and potential synergies with heritage institutions. The quantitative portion measures MICE attendees’ perceptions of the co-created value of enhancing MICE destinations with cultural heritage appeal. NRPA Conference attendees’ responses provide a practical understanding for stakeholders.
This research provides both practical and theoretical insights for the tourism industry for destination communities, and has salient conceptual and theoretical implications for the academy. The study confirms that MICE tourism, collaborating with cultural heritage assets, can enrich MICE travelers’ travel experiences. The destination brand strategy was identified with supportive cultural heritage resources and an appropriate destination brand framework of MICE tourism was proposed. As confirmed by MICE attendees’ evaluations from the case study, it extends the literature on destination brand, destination brand awareness, destination brand experience, destination brand personality, and destination brand equity.
The empirical exploration of MICE destination branding has been handicapped in existing literature by a lack of conceptual marketing perspectives. This work will lend credence to the important aspect of business destination marketing and stresses building synergy and adding value to MICE tourism experiences. As destination marketing programs become competitive, especially in the context of equitable distribution of monetary benefits across different stakeholders, creating synergies become crucial in the destination. A co-created brand strategy can help make destinations more competitive.
The research project was undertaken in collaboration with the National Recreation and Park Association (NRPA), New Orleans Ernest N. Morial Convention Center, and several heritage institutions in New Orleans. The study adopts both qualitative and quantitative research designs to explore the destination brand strategy. The qualitative data were acquired through interviews with relevant stakeholders to analyze the use of destination branding strategies and understand existing and potential synergies with heritage institutions. The quantitative portion measures MICE attendees’ perceptions of the co-created value of enhancing MICE destinations with cultural heritage appeal. NRPA Conference attendees’ responses provide a practical understanding for stakeholders.
This research provides both practical and theoretical insights for the tourism industry for destination communities, and has salient conceptual and theoretical implications for the academy. The study confirms that MICE tourism, collaborating with cultural heritage assets, can enrich MICE travelers’ travel experiences. The destination brand strategy was identified with supportive cultural heritage resources and an appropriate destination brand framework of MICE tourism was proposed. As confirmed by MICE attendees’ evaluations from the case study, it extends the literature on destination brand, destination brand awareness, destination brand experience, destination brand personality, and destination brand equity.
The empirical exploration of MICE destination branding has been handicapped in existing literature by a lack of conceptual marketing perspectives. This work will lend credence to the important aspect of business destination marketing and stresses building synergy and adding value to MICE tourism experiences. As destination marketing programs become competitive, especially in the context of equitable distribution of monetary benefits across different stakeholders, creating synergies become crucial in the destination. A co-created brand strategy can help make destinations more competitive.
ContributorsKim, Eunhye Grace (Author) / Chhabra, Deepak (Thesis advisor) / Timothy, Dallen (Thesis advisor) / Vogt, Christine (Committee member) / Gelbman, Alon (Committee member) / Arizona State University (Publisher)
Created2019
Description
Limited researches have studied on the dissonance of the representations of a destination by using difference induced agents such as government, trade media tourism articles, and visual representations. This study examines the United Kingdom's image, and determines whether the dissonance exist pre- and post- referendum in the internal imagery of the United Kingdom and imagery portrayed aboard. Leading newspapers from the United States, United Kingdom, and Europe are analyzed to determine the predominant themes. Semi-structured interviews are conducted with the U.S. tour operators and Arizona's travel agents. Tour brochures and user-generated content on TripAdvisor are analyzed to study tourists' responses to Brexit. Skift is analyzed to project future growth in tourism industry. Results show that the leadings newspapers projects similar concerns negatively and positively pre- and post- referendum. Uncertainty in policy changes leads to other themes that are identified such as investment, employment, trade, independence, market growth, etc. It projects the international trade, domestic market growth and global market growth will be significantly impact by Brexit due to higher tariff and regulations on migrants in the United Kingdom. In contrast, travel brochures are marketing UK from heritage, historical attractions, and special events, but they do not reflect the influence of Brexit on how tour operators market UK pre- and post- referendum. Further data is conducted on the semi-structured interviews with travel agents across Arizona, but travel agents responded with Brexit has no influences on US tourists. Additional content analysis on VisitBritain/VisitEngland shows the growth in tourism industry by an increasing provided data collection on tourism performance that reflect there is an increasing departure rate of US tourists in UK after the referendum. User-generated content on TripAdvisor and Skift align with the identified themes in leading newspapers from US, UK, and Europe such as uncertainty in policy change. The present study further outlines preferable method to advance future studies on the destination image of U.K. during and after the Brexit.
ContributorsLuo, Shiyu (Author) / Chhabra, Deepak (Thesis director) / Timothy, Dallen (Committee member) / W. P. Carey School of Business (Contributor) / WPC Graduate Programs (Contributor) / School of Accountancy (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
This thesis examines how the wording of proposed government policies can affect the level of public support that a given policy generates. By surveying 158 Phoenix residents, I tested the differing degrees of support that voters would have for a proposed city ordinance, which would stop Homeowners' Associations from restricting the use of native desert plants in residential landscaping. The ordinance was framed in the survey as a self-governance issue or a water conservation issue. I found that the message frames had little effect on the overall level of support for the ordinance, since most residents had moderate support for the policy. However, participants who were either residents of Homeowners' Associations that did not have native plant restrictions, or native residents of Arizona, demonstrated greater levels of support for the self-determination frame of the proposed ordinance. These findings have implications for policy makers who use targeted messages to establish pro-environmental policies at the local level.
ContributorsSmith, Mary Hannah (Author) / Darnall, Nicole (Thesis director) / Ramirez, Mark (Committee member) / Tetreault, Colin (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / School of Politics and Global Studies (Contributor)
Created2013-05
Description
This thesis, done in a capstone course through the Arizona State University School of Sustainability, examines the current state of sustainability-related processes at all of Major League Baseball's Cactus League sites, with a focus on Salt River Fields. Through this close examination, a final report created of our findings and suggestions were presented to executives from Major League Baseball and the two occupants of Salt River Fields: the Arizona Diamondbacks and the Colorado Rockies. The overall goal is to add value to Cactus League stadiums, clubs, and the fans while promoting sustainable initiatives and creating lasting change. With a team of 11 undergraduate and graduate students from ASU led by Colin Tetreault, research was conducted by examining similar efforts by major sports leagues and comparable organizations. Our team researched reports from organizations such as the National Hockey League to determine how we could implement our ideas on a large scale successfully. Determining that fan engagement is crucial to changing the culture and implementation of sustainability, we also researched ways to interact with fans on social media and cooperated with the social media teams from the Arizona Diamondbacks and the Colorado Rockies. Additionally, we visited every stadium in the Cactus League and met with representatives from each team to determine what sort of processes they have in place, if they have any suggestions or thoughts for our efforts, and we gave each of them advice as consultants. At each site, we also interviewed vendors, cleaning crews, and fans for more information. At Salt River Fields, we engaged the guest service attendants, social media team, vendors, the Jani King custodial team, and staff involved with operations for information and to suggest changes. We started a new initiative in cooperation with these entities known as the "Recycle Rally" where we engaged with fans about recycling information and collected their recyclables. Additionally, we surveyed fans on their personal views on sustainability at each game we attended. We also conducted two waste audits at Salt River Fields, where we examined a large sample size of waste, sorted all of it into categories, and weighed it on a scale to determine how much of each category of waste there was. This data was later plotted and analyzed.
ContributorsLassman, Matthew Joseph (Author) / Tetreault, Colin (Thesis director) / Benaza, Paesly (Committee member) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Many communities that once relied on the extractive industries have since turned to tourism to find another source of income. These communities are primarily old mining towns. Since these towns have started to reinvent themselves, they have become important places of study. Previous literature has found specific factors that are common in tourist shopping villages. Currently, there is not much research that has explored the affect the streetscape and servicescape have on visitor experiences. Existing research focuses on urban shopping settings such as shopping malls. This study interviewed employees and surveyed visitors in two suburban tourist shopping villages in Arizona. More specifically, it is aimed to explore how the streetscapes and servicescapes in tourist shopping villages influence visitors' overall experience, intent to return to the village, and their purchasing behavior. This study adds to the current literature on tourist shopping villages and the streetscapes and servicescapes as there is a limited amount of information available. To date, the majority of scholarly information available describes the factors of tourist shopping villages and does not attempt to identify their importance for tourists. This study may serve as a stepping platform for future research. The findings of this study offer important implications for destination marketing organizations, different stakeholders of tourism, and the policy makers. This study primarily focuses on the tourists' view of tourist shopping villages, and can offer insight into how to increase visitor spending.
ContributorsCox, Jordan (Author) / Timothy, Dallen J. (Thesis advisor) / Chhabra, Deepak (Thesis advisor) / Carlson, David L. (Committee member) / Arizona State University (Publisher)
Created2013
ContributorsReed, Katherine (Author) / Stapp, Mark (Thesis director) / Tetreault, Colin (Committee member) / Barrett, The Honors College (Contributor) / School of Accountancy (Contributor)
Created2021-12
ContributorsReed, Katherine (Author) / Stapp, Mark (Thesis director) / Tetreault, Colin (Committee member) / Barrett, The Honors College (Contributor) / School of Accountancy (Contributor)
Created2021-12