Matching Items (17)
Description
Devils on Taylor is a creative project that explores the role social media plays in
establishing traditions in the current digital landscape. Contemporary marketing
practices adhere to formulaic social media campaigns that we wanted to experiment
within establishing the tailgate event, Devils on Taylor, as a tradition on the Arizona
State University Downtown Phoenix campus. Drawing inspiration from established
traditions on the main, Tempe campus at Arizona State University, we focused on how
social media could grow our event to a comparable caliber of long-standing events such
as Devils on Mill & Devils on College. There were three major components in creating
this project: 1) creating an event with significance and meaning to the surrounding
community; 2) making the given community aware and excited about participating in the
event on a recurring basis; and 3) cultivating new leadership to continue executing this
tradition and successfully passing it down each semester/year. Effective marketing
campaigns cater to the tendencies of the targeted demographic and are imperative to
modify based on the audience. Understanding the target demographic of 18-24-year
olds fundamentally altered our marketing strategy for Devils on Taylor and resulted in
our heavy concentration on social media. This project compares the effectiveness of
marketing strategies such as Facebook, Instagram, flyers and word of mouth and
develops conclusions based on the turnout to Devils on Taylor events, membership
in Inferno Insiders, which is the organization that hosts these events, and the potential
for these two entities to sustain themselves in the following years. Interestingly, the
symbiotic relationship between Inferno Insiders and Devils on Taylor presented unique
challenges. We note the consequences of creating an organization to create a tradition
and project our confidence in the longevity of Devils on Taylor.
establishing traditions in the current digital landscape. Contemporary marketing
practices adhere to formulaic social media campaigns that we wanted to experiment
within establishing the tailgate event, Devils on Taylor, as a tradition on the Arizona
State University Downtown Phoenix campus. Drawing inspiration from established
traditions on the main, Tempe campus at Arizona State University, we focused on how
social media could grow our event to a comparable caliber of long-standing events such
as Devils on Mill & Devils on College. There were three major components in creating
this project: 1) creating an event with significance and meaning to the surrounding
community; 2) making the given community aware and excited about participating in the
event on a recurring basis; and 3) cultivating new leadership to continue executing this
tradition and successfully passing it down each semester/year. Effective marketing
campaigns cater to the tendencies of the targeted demographic and are imperative to
modify based on the audience. Understanding the target demographic of 18-24-year
olds fundamentally altered our marketing strategy for Devils on Taylor and resulted in
our heavy concentration on social media. This project compares the effectiveness of
marketing strategies such as Facebook, Instagram, flyers and word of mouth and
develops conclusions based on the turnout to Devils on Taylor events, membership
in Inferno Insiders, which is the organization that hosts these events, and the potential
for these two entities to sustain themselves in the following years. Interestingly, the
symbiotic relationship between Inferno Insiders and Devils on Taylor presented unique
challenges. We note the consequences of creating an organization to create a tradition
and project our confidence in the longevity of Devils on Taylor.
ContributorsTarr, Adin (Co-author) / Elder, Jordan (Co-author) / Todd, Lori (Thesis director) / O'Brien, Jennifer (Committee member) / Historical, Philosophical & Religious Studies (Contributor) / School of Politics and Global Studies (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
DescriptionThe project consisted on creating a model for a venture capital firm to use that would help in screening through investment opportunities.
ContributorsRojo, Grecia (Co-author) / Cullen, Justin (Co-author) / Gandhi, Prayas (Co-author) / Brooks, Daniel (Thesis director) / Foy, Joseph (Committee member) / O'Brien, Jennifer (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / W. P. Carey School of Business (Contributor)
Created2013-05
Description
Devils on Taylor is a creative project that explores the role social media plays in
establishing traditions in the current digital landscape. Contemporary marketing
practices adhere to formulaic social media campaigns that we wanted to experiment
within establishing the tailgate event, Devils on Taylor, as a tradition on the Arizona
State University Downtown Phoenix campus. Drawing inspiration from established
traditions on the main, Tempe campus at Arizona State University, we focused on how
social media could grow our event to a comparable caliber of long-standing events such
as Devils on Mill & Devils on College. There were three major components in creating
this project: 1) creating an event with significance and meaning to the surrounding
community; 2) making the given community aware and excited about participating in the
event on a recurring basis; and 3) cultivating new leadership to continue executing this
tradition and successfully passing it down each semester/year. Effective marketing
campaigns cater to the tendencies of the targeted demographic and are imperative to
modify based on the audience. Understanding the target demographic of 18-24-year
olds fundamentally altered our marketing strategy for Devils on Taylor and resulted in
our heavy concentration on social media. This project compares the effectiveness of
marketing strategies such as Facebook, Instagram, flyers and word of mouth and
develops conclusions based on the turnout to Devils on Taylor events, membership
in Inferno Insiders, which is the organization that hosts these events, and the potential
for these two entities to sustain themselves in the following years. Interestingly, the
symbiotic relationship between Inferno Insiders and Devils on Taylor presented unique
challenges. We note the consequences of creating an organization to create a tradition
and project our confidence in the longevity of Devils on Taylor.
establishing traditions in the current digital landscape. Contemporary marketing
practices adhere to formulaic social media campaigns that we wanted to experiment
within establishing the tailgate event, Devils on Taylor, as a tradition on the Arizona
State University Downtown Phoenix campus. Drawing inspiration from established
traditions on the main, Tempe campus at Arizona State University, we focused on how
social media could grow our event to a comparable caliber of long-standing events such
as Devils on Mill & Devils on College. There were three major components in creating
this project: 1) creating an event with significance and meaning to the surrounding
community; 2) making the given community aware and excited about participating in the
event on a recurring basis; and 3) cultivating new leadership to continue executing this
tradition and successfully passing it down each semester/year. Effective marketing
campaigns cater to the tendencies of the targeted demographic and are imperative to
modify based on the audience. Understanding the target demographic of 18-24-year
olds fundamentally altered our marketing strategy for Devils on Taylor and resulted in
our heavy concentration on social media. This project compares the effectiveness of
marketing strategies such as Facebook, Instagram, flyers and word of mouth and
develops conclusions based on the turnout to Devils on Taylor events, membership
in Inferno Insiders, which is the organization that hosts these events, and the potential
for these two entities to sustain themselves in the following years. Interestingly, the
symbiotic relationship between Inferno Insiders and Devils on Taylor presented unique
challenges. We note the consequences of creating an organization to create a tradition
and project our confidence in the longevity of Devils on Taylor.
ContributorsElder, Jordan (Co-author) / Tarr, Adin (Co-author) / Todd, Lori (Thesis director) / O'Brien, Jennifer (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / School of Public Affairs (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
In recent education trends, an emphasis has been placed on teaching students in STEM (Science, Technology, Engineering, and Mathematics) disciplines. Many researchers have advocated for integrating Arts education as well, changing STEM education to STEAM (STEM + Arts) education. This paper describes an original 8th Grade physics curriculum integrating Science, Technology, Engineering, Arts, and Mathematics (STEAM). The curriculum was designed to teach core science concepts through inquiry and dance activities. The curriculum uses the 5E inquiry format, specifically using dance and movement activities to elaborate on the learned science content. The unit curriculum is designed to be implemented in an 8th Grade science classroom based on best practices in Science Instruction and Dance Education. The curriculum was not implemented as a research study this year, but is designed to support research in the future. The curriculum was however presented to Term 6 Pre-service Teachers in Mary Lou Fulton Teacher's College at ASU, whom evaluated the effectiveness of the lessons and offered feedback. This paper includes a review of current literature on STEAM education and dance integration, rationale for the curriculum's 5E Format and dance integration, the entire physics unit curriculum in 5E format, Pre-service Teacher feedback, and implications for a future research study with the unit curriculum.
ContributorsHarris, Carson Donald (Author) / Chen, Ying-Chih (Thesis director) / Atkinson, Laura (Committee member) / Division of Teacher Preparation (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
The college textbook is the most commonly required component of almost any college course, regardless of a student's academic discipline. Professors often expect students to have access to the textbook and to use it to complete assigned readings. Textbooks often contain features that are designed to facilitate active reading, or critical engagement with the information being read, to enhance learning of the material. However, students often do not read or prioritize reading the textbook. Students who do read, tend not to read the textbook as intended or use many of the features designed to promote active reading and enhanced learning of the material. Educational studies of textbooks tend to focus on aspects related to topics more relevant to publishers or professors with less research on aspects of the textbook applicable to students at the college level. The purpose of this study is to evaluate students' textbook use and their attitudes toward the textbook in an introductory biology course. Results of this study indicate students hold positive attitudes toward their textbook in an introductory biology course and majority of students do not use components meant to facilitate active learning. Although students report completing assigned readings, students may actually be reading select portions of what is assigned in using the textbook to prepare for exams. These results suggest that students may only be using their textbook to enhance their understanding of materials they expect to be tested on. The findings of this study help to understand the role of the textbook from the perspective of the student and provide insight for improving textbook design and use in science courses at the college level.
ContributorsRudolph, Alexia Marion (Author) / Vanmali, Binaben (Thesis director) / Chen, Ying-Chih (Committee member) / Yoho, Rachel (Committee member) / Department of Psychology (Contributor) / School of Molecular Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This study addresses the problem of low-income, first-generation college students who are academically successful, but choose to leave college before finishing due to financial constraints. This study investigates their lived experiences as well as the effects of a peer mentorship program where incoming, first-year, low-income, first-generation college students are paired with a trained peer mentor from a similar background. Together the pair jointly explore available financial resources and troubleshoot barriers to access. This study draws on four primary theories: Social Cognitive Theory, Intersectionality, Community Cultural Wealth, and Critical Pedagogy. This mixed methods action research study uses multiple types of data: individual interviews, focus group, photo elicitation, demographic questionnaires, and pre- and post-intervention questionnaires. Findings indicate increases in self-efficacy for and knowledge about accessing financial resources after participating in the program.
ContributorsBevins, Jennifer (Author) / Chen, Ying-Chih (Thesis advisor) / Carrillo, Juan (Committee member) / Morgan, Chad (Committee member) / Arizona State University (Publisher)
Created2022
Description
This study addresses the dynamics of U.S. and international students studying together in the United States. This study investigates lived experiences as well as the effects of a first-year foundational course on the development of intercultural connections between students. The first-year foundational course hoped to provide the ideal conditions that allowed for prejudices to decrease and friendships to form. This study draws on four primary theories and perspectives: Acculturation, Intergroup Contact Theory, Transformative Learning and Culturally Sustaining Pedagogy. This qualitative action research study uses multiple types of data: instructor journals, student journals, individual interviews, and photovoice. The themes identified include growth and development, independence, friendships, moments of similarities, prejudices and behaviors, superiority and apathy, and belonging to the majority or minority. The themes indicate that the research study provided a foundation for study participants to further explore how to incorporate intercultural experiences into their lives in the future and beyond.
ContributorsRoss, Andrew Dexter (Author) / Chen, Ying-Chih (Thesis advisor) / Ellis, Raquel (Committee member) / Madden, Meggan (Committee member) / Arizona State University (Publisher)
Created2022
Description
The purpose of this qualitative action research study was to explore improving first semester training practices for graduate teaching assistants (TAs) in the Spanish program at Arizona State University’s (ASU) Tempe Campus. Adding to research on TA training in higher education, a communities of practice (CoP) framework was combined with concrete suggestions on cultivating CoPs to implement a two-part CoP principled training program intervention. Specifically, a goal of the intervention was to address the problem of practice of improving first semester TA lesson planning, communicative language teaching, classroom management, and learning management system usage. Data was collected from interviews, surveys, journals, and training activities from five new TAs who teach Spanish. Data analysis included a multi-cycle qualitative coding process to examine participants’ novice-expert positionalities and the presence of core features of a CoP. Results suggest that regardless of previous experiences, TAs need time to assimilate to the ASU culture, standards, and community. Furthermore, the CoP principled training program showed instances of the necessary core features of a CoP such as joint enterprise and mutual engagement, but also a need for continued community development to address dysfunctions. Implications for these findings point to possible positive effects of continued training through a CoP framework, and a need for reorganization of training practices to allow TAs to legitimately participate in training activities supported by community coordinators as they adjust to the ASU context before beginning their in-service teaching.
ContributorsFlanagan, Steven Ray (Author) / Chen, Ying-Chih (Thesis advisor) / Tecedor Cabrero, Marta (Committee member) / Angus, Katie (Committee member) / Arizona State University (Publisher)
Created2022
Description
All high school students deserve access to experiences that will help shape their perspectives of post-secondary options. They also deserve adequate preparation for said experiences. Minimal consideration is given to how to prepare low-income Latinx high school students for success in internships. Thus, this mixed-methods action research study utilized a Youth Participatory Action Research (YPAR) framework to investigate a semester-long internship preparation course. It explored how students recognize and develop navigational capital from the Community Cultural Wealth (CCW) framework as well as Career Decision Self-Efficacy (CDSE) while preparing for a subsequent internship. Data analysis and its triangulation were derived from participants’ interviews and a focus group, as well as surveys from the treatment group and control group. Results suggest that the intervention was successful in preparing participants for an internship and increasing their CDSE, but results were inconclusive on whether navigational capital was affected.
ContributorsMason, Nicole (Author) / Chen, Ying-Chih (Thesis advisor) / Ross, Lydia (Committee member) / Carrillo, Juan (Committee member) / Martinez, Robert (Committee member) / Arizona State University (Publisher)
Created2022
Description
This study investigates Black male students' perceptions of their teachers' curricular expectations in mathematics classrooms. Curriculum in this study refers to what knowledge students are expected to learn, and the manner in which they are expected to learn it. The topic of this dissertation is in response to persisting and prevailing achievement disparities experienced by secondary Black male students in mathematics. These disparities exist at the school, district, state, and national level. Utilizing an action research methodology, multiple cycles of data collection led to the final iteration of the study, collecting strictly qualitative data and drawing from critical race methodology to address the three research questions.
The three research questions of this study seek to address how Black male students perceive their mathematics teachers’ curricular expectations, what practices they have found to be effective in meeting their teachers’ higher curricular expectations, and to determine how they view the reform practices as part of the intervention. Research questions were answered using one-on-one and focus group interviews, classroom observations, and student journals. An intervention was developed and delivered as part of the action research, which was an attempt at curriculum reform influenced by culturally relevant pedagogy, warm demander pedagogy, and youth participatory action research.
Findings from the qualitative methods, led to four assertions. The first assertion states, despite achievement disparities, Black male students care very much about their academic success. Second, a primary factor hindering Black male students’ academic success, as communicated by participants, is what they are learning and how they are learning it. Speaking to teachers’ expectations, participants believe their teachers want them to succeed and think highly of them. Additionally, participants preferred interactive, enthusiastic, and caring teachers, even if those teachers are academically demanding. Finally, participants found learning mathematics addressing a problem that affects them, while incorporating components that address their invisibility in the curriculum, increased relevance, interest, and academic self-awareness.
The three research questions of this study seek to address how Black male students perceive their mathematics teachers’ curricular expectations, what practices they have found to be effective in meeting their teachers’ higher curricular expectations, and to determine how they view the reform practices as part of the intervention. Research questions were answered using one-on-one and focus group interviews, classroom observations, and student journals. An intervention was developed and delivered as part of the action research, which was an attempt at curriculum reform influenced by culturally relevant pedagogy, warm demander pedagogy, and youth participatory action research.
Findings from the qualitative methods, led to four assertions. The first assertion states, despite achievement disparities, Black male students care very much about their academic success. Second, a primary factor hindering Black male students’ academic success, as communicated by participants, is what they are learning and how they are learning it. Speaking to teachers’ expectations, participants believe their teachers want them to succeed and think highly of them. Additionally, participants preferred interactive, enthusiastic, and caring teachers, even if those teachers are academically demanding. Finally, participants found learning mathematics addressing a problem that affects them, while incorporating components that address their invisibility in the curriculum, increased relevance, interest, and academic self-awareness.
ContributorsMichael, Junior (Author) / Chen, Ying-Chih (Thesis advisor) / Liou, Daniel Dinn-You (Committee member) / Sampson, Carrie (Committee member) / Bertrand, Melanie (Committee member) / Arizona State University (Publisher)
Created2020