Matching Items (48)
Description
"Defining the Line" is an intention to clarify appropriate versus inappropriate behaviors within the athletic community. The objective of this project is to improve sexual violence prevention training to be more specifically catered to the daily interactions of a student-athlete. A new method of education has been introduced to Sun Devil Athletics and could also extend to the NCAA.
ContributorsSoto, Nicole (Author) / Koretz, Lora (Thesis director) / Moore, James (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2022-05
Description
"Defining the Line" is an intention to clarify appropriate versus inappropriate behaviors within the athletic community. The objective of this project is to improve sexual violence prevention training to be more specifically catered to the daily interactions of a student-athlete. A new method of education has been introduced to Sun Devil Athletics and could also extend to the NCAA.
ContributorsSoto, Nicole (Author) / Koretz, Lora (Thesis director) / Moore, James (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2022-05
Description
Marketers are constantly striving to discover strategies that promote the greatest amount of word of mouth (WOM) from their consumers. WOM is perceived as one of the most reputable forms of marketing by consumers due to the authenticity and sincerity that is associated with the strategy. With WOM being an organic and genuine response from consumers, marketers are often faced with difficulties or failure when explicitly requesting that consumers engage in positive WOM behaviors. However, there are certain practices that firms can implement to encourage WOM behaviors from their consumers. This study examines the effectiveness of two different freebie marketing methods and the impact that each method’s presentation has on a consumer’s willingness to participate in WOM. The results of this study will be used to provide companies with guidelines and recommendations to successfully create freebie marketing strategies that drive authentic WOM surrounding their brand and products.
ContributorsBoyer, Victoria (Author) / Hanzlick, Camille (Co-author) / Lisjak, Monika (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2022-05
Description
Marketers are constantly striving to discover strategies that promote the greatest amount of word of mouth (WOM) from their consumers. WOM is perceived as one of the most reputable forms of marketing by consumers due to the authenticity and sincerity that is associated with the strategy. With WOM being an organic and genuine response from consumers, marketers are often faced with difficulties or failure when explicitly requesting that consumers engage in positive WOM behaviors. However, there are certain practices that firms can implement to encourage WOM behaviors from their consumers. This study examines the effectiveness of two different freebie marketing methods and the impact that each method’s presentation has on a consumer’s willingness to participate in WOM. The results of this study will be used to provide companies with guidelines and recommendations to successfully create freebie marketing strategies that drive authentic WOM surrounding their brand and products.
ContributorsHanzlick, Camille (Author) / Boyer, Victoria (Co-author) / Lisjak, Monika (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Marketing (Contributor)
Created2022-05
Description
The 2023 SAG-AFTRA strike signifies a pivotal moment in the entertainment industry's evolution. This paper explores the historical context of labor disputes, the transition from network television to streaming, and the key issues of the strike, including residual payments and AI-generated scripts. The strike's economic implications, production delays, shareholder perspectives, and public sentiment are analyzed, revealing potential industry-transforming consequences. The stark differences between SAG-AFTRA's demands and the Alliance of Motion Picture and Television Producers (AMPTP) offers are examined. The paper concludes with recommendations for fair compensation and creative control, considering the 10-year impact of AI and alternative approaches, emphasizing the need for industry recognition of the contributions of writers and actors in the ever-changing entertainment landscape.
ContributorsLewis, Madison (Author) / Koretz, Lora (Thesis director) / Moore, James (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-12
DescriptionI have developed an in-depth business plan for Managing, Financing, and Hosting a youth Wrestling Tournament. I intend to use this business plan as a road map for my company Beat the Elite, where I will host tournaments across the Midwest.
ContributorsKane, Patrick (Author) / Koretz, Lora (Thesis director) / Moore, James (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2023-12
Description
Technological advancements have provided ease and accessibility for musicians to produce, publish, and share music worldwide. However, contradictory court rulings in determining what is protected under copyright law have developed an environment where top-of-the-chart and up-and-coming artists fear their records will be liable for copyright infringement. Throughout the twelve circuit courts in the United States, various legal tests are applied to copyright infringement cases. Most courts use two specific legal tests; the Second and Ninth Circuit court tests. This thesis analyzes how copyright law is applied to music, focusing on the ambiguous legal tests of the Second and Ninth Circuit Courts. This analysis aims to outline the flaws in the current legal tests and establish a new legal test dedicated to providing structure and uniformity to copyright law and music.
ContributorsSidi, Joshua (Author) / Koretz, Lora (Thesis director) / Moore, James (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2022-05
Description
My research aimed to examine the marketing strategy of the popular K-Pop group BTS and how they've managed to globalize their music over the past few years. The analysis focuses on the 7 P's of marketing, and how their strategy has evolved over time. My research is in the form of a video and serves as a creative documentary analyzing their marketing strategy. The link to the creative project can be found in the appendix of the research paper.
ContributorsHinojosa, Serena (Author) / Dong, Xiaodan (Thesis director) / Lisjak, Monika (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2022-05