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- Creators: Marine Biological Laboratory Archives
Description
This thesis provides a conceptualization and evaluation of the different dimensions of viral marketing (i.e., good digital strategy, viral and mega viral), as well as an identification of what triggers consumers to share videos and other digital content made by and for brands. In addition, based off of the research and three case studies that exemplify viral marketing (i.e. Nike, Blendtec and Old Spice), this thesis provides an application of viral marketing to the brand JanSport.
ContributorsMelby, Lauren Elizabeth (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / Krisay, Alexis (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2013-05
ContributorsCardany, Brian (Director) / Brass Choir (Performer) / ASU Library. Music Library (Publisher)
Created2000-02-20
ContributorsHill, Gary W. (Conductor) (Conductor) / Cardany, Brian (Conductor) / Marshall, Kimberly (Performer) / Ahn, So-Yi (Performer) / Jenkins, David (Performer) / Chamber Winds (Performer) / ASU Library. Music Library (Publisher)
Created2001-04-04
ContributorsRuth, Bryon (Director) / Cardany, Brian (Performer) / Nelson, Colin (Performer) / Hill, Kris (Performer) / Sullivan, John (Performer) / Goldenthal, Adrian (Performer) / Laffey, Emerson (Performer) / Student Jazz Combo H (Performer) / ASU Library. Music Library (Publisher)
Created1999-04-14
ContributorsFleming, Robert C. (Performer) / Handel, Greg (Performer) / Cardany, Brian (Performer) / Spring, Robert (Performer) / Concert Band (Performer) / Wind Ensemble (Performer) / ASU Library. Music Library (Publisher)
Created1999-03-30
ContributorsMarine Biological Laboratory Archives (Publisher) / Arizona Board of Regents (Publisher)
Created1925-19-39 (uncertain)
ContributorsMarine Biological Laboratory Archives (Publisher) / Arizona Board of Regents (Publisher)
Created1934
