Matching Items (28)
Description
Issues of visitor safety are a concern among park and recreation managers. As urban parks receive a variety of user groups, understanding perceptions of safety among specific groups becomes pertinent when managing for optimal experiences. This study examines trails runners at two mountain parks in a large southwestern city. Data was collected in the fall of 2013 and the spring of 2014 using a five page, onsite, self-administered, exit survey in English. Questions addressed trail runner demographics, level of trail running experience, perceptions of safety, and support for safety related management actions. Of specific interest was how perceptions of safety varied by trail runner demographics and level of experience. 102 trail runners participated in the study. Data analysis was completed using an independent samples t-test to compare sample characteristics with perceptions of safety and safety related management actions. The results include mixed opposition and support for specific preventive management actions. Few significant differences in responses were found between gender, age and specialization. The findings also suggest trail runners primarily learned about these recreation areas through local knowledge and "word of mouth" and not through managers. Further implications of these finding is discussed. Contributions of the study are twofold. First, results provide managers with information regarding trail runners at the parks. Second, findings serve to extend the literature on visitor safety at park and recreation settings in urban areas.
ContributorsNorwil, Evan Juilian (Author) / Budruk, Megha (Thesis director) / Larsen, Dale (Committee member) / Barrett, The Honors College (Contributor) / Harrington Bioengineering Program (Contributor)
Created2014-05
Description
Current conservation practices are substantially biased towards large, charismatic animals and are influenced by public perceptions of different animals. Therefore, it is important to understand how these perceptions are formed and what factors influence them in order to promote equitable conservation for all species. This study examines the effect of attending a park education program on public values, knowledge of, and attitudes towards a noncharismatic species. Data was collected from May through October 2016 at the Usery Mountain Regional Park "All About Scorpions" program. A four page, onsite, self-administered pre- and post-program survey was given to program attendees. An identical survey was given to hiking park visitors who had never attended the program as the control sample. Survey statements addressed participant's demographics, value of bugs, knowledge about scorpions, and attitudes toward scorpions. Data analysis was completed using paired t-tests to analyze any statistically significant changes in values, knowledge, and attitudes between pre- and post-participants. Independent sample t-tests were used to analyze the same between the control and pre-participants. The results showed no difference in the value of bugs for any of the survey participants. However, the program attendees had more positive attitudes and greater knowledge of scorpions than general park visitors, and attending the program further increased positive attitudes and knowledge. Contributions of the study are twofold: First, the results provide Usery with information regarding the influence of their public programs, along with how these programs can be improved to make a greater impact. Second, findings serve to extend the literature on what alters public perceptions and how educational programs can be used to change the current conservation mindset.
ContributorsKallman, Nicole Marie (Author) / Minteer, Ben (Thesis director) / Budruk, Megha (Committee member) / Pratt, Stephen (Committee member) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Increasingly, wildfires are threatening communities, forcing evacuations, damaging property, and causing loss of life. This is in part due to a century of wildfire policy and an influx of people moving to the wildland urban interface (WUI). National programs have identified and promoted effective wildfire mitigation actions to reduce wildfire risk; yet, many homeowners do not perform these actions. Based on previous literature and using the theory of planned behavior (TPB), this study proposes an integrated wildfire mitigation behavioral model to assess and identify the factors that influence homeowners’ wildfire mitigation behaviors. Specifically, the study tests the validity of the theory of planned behavior as a foundational model in exploring wildfire mitigation behaviors, develops and empirically tests a wildfire mitigation behavioral model, and explores the role of homeowner associations (HOA) on wildfire mitigation behaviors. Structural equation modeling was used on data collected from homeowners with property in the WUI in Prescott, Arizona. Results suggest TPB provides an acceptable model in describing homeowner wildfire mitigation behavior. For HOA residents, attitudes toward wildfire mitigation behaviors play an important role in predicting intentions to perform these behaviors. Additionally, perceived constraints directly influenced actual mitigation actions. For non-HOA residents, subjective norms influenced intentions to mitigate. Implications for research and local wildfire mitigation programs and policy are discussed.
ContributorsSteffey, Eric Clifford (Author) / Budruk, Megha (Thesis advisor) / Vogt, Christine (Committee member) / Virden, Randy (Committee member) / Larson, Kelli (Committee member) / Arizona State University (Publisher)
Created2016
Description
Recent research within the field of natural resource management has been devoted to studying the cognitive structures, called mental models, that guide people’s thoughts, actions, and decision-making. Artificial lighting threatens the sustainability of pristine night skies around the world and is growing worldwide at an average rate of six-percent per year. Despite these trends, stakeholders’ mental models of night skies have been unexplored. This study will address this gap by eliciting stakeholders’ mental models of dark skies. Scenario planning has become a pervasive tool across diverse sectors to analyze complex systems for making decisions under uncertainty. The theory of scenario planning hypothesizes that scenario planning contributes to learning and improves upon participants’ mental models. However, there have been scant empirical studies attempting to investigate these two claims. Stakeholders’ mental models of dark skies were mapped while simultaneously testing the hypotheses that participation in scenario planning results in more complex mental models and alters environmental attitudes. Twenty-one Arizona stakeholders participated in one of two workshops during September 2016. Three identical surveys were given to measure knowledge, environmental attitudes and mental model change during the workshops. Knowledge gain peaked during the introductory lecture and continued to increase during the workshop. Scenario planning increased participants’ environmental attitudes from anthropocentric to nature-centered and was found to have a significant positive impact on dark sky advocates’ change in mental model complexity. The most prominent drivers affecting dark skies were identified using social network analysis of the pre and post mental models. The most prominent concepts were altered significantly from pre to post workshop suggesting that scenario planning may aid practitioners in understanding exogenous factors to their area of expertise. These findings have critical theoretical and managerial implications of mental model alteration, environmental attitudes, and the future of Arizona’s night skies. A revised theoretical framework is offered to include environmental attitudes into the theory of scenario planning and a conceptual framework was created to illustrate the most salient drivers affecting or being affected by dark skies.
ContributorsHobbins, Robert J (Author) / Nyaupane, Gyan P (Thesis advisor) / Budruk, Megha (Committee member) / Iwaniec, David M (Committee member) / Arizona State University (Publisher)
Created2016
Description
Crowding and satisfaction remain widely studied concepts among those seeking to understand quality visitor experiences. One area of interest in this study is how the order of crowding and satisfaction items on a survey affects their measurement levels. An additional area of interest is the influence of personality traits on experience-use-history, crowding, and satisfaction. This study used two versions of a survey: A) crowding measured prior to satisfaction and B) satisfaction measured prior to crowding, to explore the influence of item order on crowding and satisfaction levels. Additionally, the study explored the influence of personality traits (extraversion and neuroticism) and experience use history (EUH) on crowding and satisfaction. EUH was included as a variable of interest given previous empirical evidence of its influence on crowding and satisfaction. Data were obtained from an onsite self-administered questionnaire distributed to day use visitors at a 16,000 acre desert landscape municipal park in Arizona. A total of 619 completed questionnaires (equally distributed between the two survey versions) were obtained. The resulting response rate was 80%. One-way ANOVA's indicated significant differences in crowding and satisfaction levels with both crowding and satisfaction levels being higher for survey version B. Path analysis was used to test the influence of personality traits and EUH on crowding and satisfaction. Two models, one for each version of the survey were developed using AMOS 5. The first model was tested using data in which crowding was measured prior to satisfaction. The second model relied on data in which satisfaction was measured prior to crowding. Results indicated that personality traits influenced crowding and satisfaction. Specifically, in the first model, significant relationships were observed between neuroticism and crowding, neuroticism and EUH, EUH and crowding, and between crowding and satisfaction. In the second model, significant relationships were observed between extraversion and crowding, extraversion and satisfaction, and between EUH and satisfaction. Findings suggest crowding and satisfaction item order have a potential to influence their measurement. Additionally, results indicate that personality traits potentially influence visitor experience evaluation. Implications of these findings are discussed.
ContributorsHolloway, Andrew (Author) / Budruk, Megha (Thesis advisor) / Lee, Woojin (Committee member) / Foti, Pamela (Committee member) / Arizona State University (Publisher)
Created2011
Description
Program leadership’s decision to include an evaluator during the program planning and design phase is the critical first step necessary for evaluators to provide the
programmatic benefits associated with the evaluation profession. Several recent
developments have promoted evaluator inclusion in program planning and design
activities, including federal legislation that mandates evaluator inclusion and advocacy
efforts from evaluation academics. However, the evaluation literature presents a
collective frustration within the evaluation field due to ongoing exclusion from program
planning and design activities. Utilizing the defensive attribution hypothesis, this
quantitative study gathered responses from 260 American Evaluation Association
members and 61 Project Management Institute members to determine an evaluator
exclusion rate, develop a taxonomy of exclusion factors, and explore the extent to which
program leaders and program evaluators demonstrate defensive attributions when rating
these factors’ influence on evaluator exclusion in program planning and design activities.
Results indicated an approximately 70% evaluator exclusion rate in respondents’ most
recent program experiences. Furthermore, the defensive attribution hypothesis was not
supported in the study, as program evaluators more strongly attributed their lack of
inclusion to deficiencies outside of the evaluation practice, but program leaders also more
strongly attributed evaluator exclusion to deficiencies outside of the evaluation practice.
Program evaluators most strongly attributed their exclusion to program leaders’
insufficient training and knowledge on the role of evaluation during the program planning
and design phase. Program leaders most strongly attributed evaluator exclusion to their
own staffing decisions, indicating a preference to not include evaluators in program
planning and design activities due to achieving previous program success without them,
assigning evaluation activities to non-evaluation staff, and a funding process that allows
the practice to occur. As the first study to explore evaluator exclusion in the program
planning and design phase, it sets a foundation for future research studies to corroborate
and build upon its findings, identify policies that encourage evaluator inclusion, and
continue efforts to establish mutually beneficial relationships in the program planning
and design phase.
ContributorsGallagher, Matthew (Author) / Lecy, Jesse (Thesis advisor) / Knopf, Richard C. (Committee member) / Budruk, Megha (Committee member) / Schuster, Roseanne (Committee member) / Arizona State University (Publisher)
Created2022
Description
Wildlife has been critically affected by human-induced change and in some areas, species extinction may be as high as 35%. Despite the overwhelming evidence of species extinction, habitat loss, and global climate change, current public support for conservation programs is low. One potential way to promote pro-conservation behavior is through transformative experiences as outlined in Mezirow’s Transformative Learning Theory (TLT). TLT works to explain the process through which people create new worldviews that can influence both attitudes and behaviors. This mixed methods dissertation seeks to understand transformative experiences and their short-term consequences in the context of wildlife viewing opportunities. Three studies were conducted to: 1) explore the key components of wildlife experiences that prompt transformation; 2) compare transformative experiences and visitor outcomes across captive and natural wildlife viewing opportunities; and 3) understand the short-term impacts of a natural gorilla-based wildlife viewing opportunity. The first study used semi-structured photo elicitation interviews. These interviews uncovered three major themes that provide evidence of critical components for fostering transformation during wildlife encounters. These themes were used to create two novel scales assessing transformative wildlife experiences. The second study used onsite visitor surveys to compare TLT and visitor outcomes at the North Carolina Zoo and at the Dian Fossey Gorilla Fund’s Conservation Gallery in Rwanda. Structural equation modeling showed that onsite transformation occurred at both sites and directly influenced conservation caring, which mediated the relationship between onsite transformation and species- and biodiversity-oriented behavioral intentions. The final study included a follow-up questionnaire for visitors from the gorilla trekking experience 4-months after their trek. Hierarchical cluster analysis revealed three distinct levels of short-term response to the trek. Qualitative results from the follow-up questionnaire were also considered in the context of the three groups. Overall, this dissertation adds to the growing body of literature examining the transformative nature of wildlife experiences and contributes two novel scales that can be used in future studies. In addition, it adds to the limited onsite research examining terrestrial, African wildlife experiences. The theoretical and managerial implications for the findings from all three studies are discussed at length.
ContributorsSampson, Marena Elizabeth (Author) / Budruk, Megha (Thesis advisor) / Andereck, Kathleen (Committee member) / Larsen, Dale (Committee member) / Farrell, Tracy (Committee member) / Arizona State University (Publisher)
Created2023
Description
Two recent tourism trends are the growing wildlife tourism subsector of nature-based tourism and the increased use of social media in both marketing and for tourists to share their experiences. Until recently, the connection between social media and wildlife tourism remained understudied, and tourist behavior on Instagram after visiting wildlife tourism attractions (WTAs) remains unstudied. Some researchers call for more tourism research using social media data created by tourists, called user-generated content (UGC), to understand them. This netnographic study examines tourists who visited a range of WTAs by analyzing their post-visit photos and captions on Instagram through the lens of involvement theory to evaluate the strength of their connection to wildlife and conservation. Previous research has indicated that wildlife tourism can have extraordinary benefits to conservation and communities, but some WTAs, some of which are photo-prop tourism attractions where animals are handed over to tourists for selfies, have negative impacts on individual animals and species due to illegal sourcing, improper care, human interaction, and habituation. Findings from this study suggest that WTAs with good or excellent conservation and welfare practices lead to more highly involved tourists, ultimately benefitting community investment, animal welfare, and conservation efforts via the flow of tourist dollars and spread of information on social media, the tourist changing their behavior, or all of the aforementioned. Conversely, WTAs with negative conservation and welfare practices do not foster the same level of tourist involvement as their counterparts, often leading to more anthropocentric Instagram posts that do not spread conservation messaging or imply environmental behavior change. The implications from this research suggest that wildlife tourism attraction management practices should focus on conservation and welfare for the improvement of conservation efforts via policies, enforcement, larger governing bodies or organizations advocating or taking action, and future research on the potential impact COVID-19 had on the wildlife tourism industry.
ContributorsKredens, Claire Victoria (Author) / Vogt, Christine (Thesis advisor) / Budruk, Megha (Thesis advisor) / van Riper, Carena (Committee member) / Arizona State University (Publisher)
Created2021
Description
Destination image refers to the sum of beliefs, ideas, and impressions a person has toward a tourism destination, which can be classified as either projected or perceived, from a supply-demand perspective. Projected destination images are beliefs of the destination designed by official destination marketing (management) organizations (DMOs) aiming to appeal to tourists. In contrast, perceived destination images are tourists’ perceptions of the destinations, which are usually posted and promoted through user-generated content (UGC). Although previous studies have documented the differences in destination marketing strategy effectiveness between projected and perceived destination images, little research has examined this from a visual attention angle. Therefore, guided by the dual-process theory, this study compares the visual attention patterns of the two destination image sources and examines how these visual attention patterns may influence advertisement effectiveness using a mixed-methods of eye-tracking experiments and post-experiment surveys, analyzed using paired-sample t-tests and linear regression models. Given the growing importance of the Chinese tourism market for Kenya and the uniqueness of Kenya as a tourist destination, the participants were recruited from Chinese residents who expressed potential travel to Kenya (n=61). Data from the experiment and the questionnaire was collected in July 2021 and analyzed using paired-sample t-tests and linear regression models. Results indicated that DMO images elicit longer and more frequent fixations than UGC images. Additionally, this study suggests that visual attention in terms of fixation duration has a significant positive impact on the advertisement effectiveness of Kenyan destination images. The study contributes to the literature by providing insights into how people visually perceive destination images and advances the dual-processes theory. Practically, the study suggests that integrating DMO pictures into UGC might be an effective approach to enhance the advertisement effectiveness of destination images.
ContributorsJin, Ziming (Author) / Budruk, Megha (Thesis advisor) / Xiao, Xiao (Committee member) / Edwards, Mike (Committee member) / Arizona State University (Publisher)
Created2023
Description
The National Wilderness Preservation System (NWPS) is a collection of more than 800 areas designated as wilderness under the Wilderness Act of 1964. The Act defines wilderness as an “area where the earth and its community of life are untrammeled by man, where man himself is a visitor who does not remain.” Wilderness lands are supposed to be pristine examples of nature where the overseeing agency has not allowed any post-designation development. The language of the act describes land designated as wilderness as “untrammeled” by people, discounting thousands of years of human influence. It also discounts the potential effect of surrounding lands and visitors on the wilderness. The management of these lands falls to all four federal land management agencies, and they each had – and still have – their own organizational perspectives on the Wilderness Act and their agency’s role in its implementation. Although the Act provided criteria for designating and managing wilderness, concrete guidance is lacking. This ambiguity has allowed a rift to emerge between those who believe that wilderness should be actively managed and those who believe that wilderness should be preserved and left alone as much as possible. The diversity of views and agency approaches have created administrative divides between wilderness lands and other land types. In parallel, the introduction of subsequent environmental laws have placed additional legal boundaries on the land, creating parcels next to and within wilderness that are subject to different uses and requirements. This study, which marshals dozens of expert interviews and explores a series of wilderness cases across the United States, focuses on several unanticipated challenges of stewarding the NWPS in the 21st Century. These include: the impacts of public land parceling due to legal obligations; how statuary ossification affects current interpretations of the various laws bearing on wilderness lands; and ultimately how land managers and agencies – who are looking toward a future of increased anthropogenic impacts on wildlife biodiversity and endangered/threatened species on wilderness lands – approach these challenges.
ContributorsFacemire, Challie Renee (Author) / Minteer, Ben A (Thesis advisor) / Ellison, Karin (Thesis advisor) / Bradshaw, Karen (Committee member) / Hahn, Beth (Committee member) / Budruk, Megha (Committee member) / Arizona State University (Publisher)
Created2022