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Description
In response to the rapid rise of emerging markets, shorter product lifecycles, increasing global exchange and worldwide competition, companies are implementing `sustainable development' as a mechanism by which to maintain competitive global advantage. Sustainable product development approaches used in industry focus mainly on environmental issues, and to a certain extent on social and economic aspects. Unfortunately, companies have often ignored or are unsure of how to deal with the cultural dimensions of sustainable product development. Multi-nationals expanding their business across international boundaries are agents of cultural change and should be cognizant of the impact their products have on local markets. Companies need to develop a deeper understanding of local cultures in order to design and deliver products that are not only economically viable but also culturally appropriate. To demonstrate applicability of cultural appropriate design, this research undertakes a case study of food systems in India specifically focusing on the exchange of fresh fruits and vegetables (FFV). This study focuses on understanding the entire supply chain of FFV exchange, which includes consumer experiences, distribution practices and production processes. This study also compares different distribution channels and exchange practices and analyzes the pattern of authority between different players within the distribution network. The ethnographic methods for data collection included a photo-journal assignment, shop-along visits, semi-structured interviews, a participatory design activity and focus group studies. The study revealed that traditional retail formats like pushcart vendors, street retailers and city retail markets are generally preferred over modern retail stores. For consumers, shopping is a non-choreographed activity often resulting in exercising, socializing and accidental purchases. Informal communication, personal relationships and openness to bargaining were important aspects of the consumer-retailer relationship. This study presents cultural insights into interactions, artifacts and contexts relevant to FFV systems in India. It also presents key implications for the field of design, design research, cultural studies, consumer research and sustainability. The insights gained from this study will act as guidelines for designers, researchers and corporations interested in designing products and services that are culturally appropriate to contexts of production, distribution and consumption.
ContributorsDhadphale, Tejas (Author) / Giard, Jacques (Thesis advisor) / Boradkar, Prasad (Thesis advisor) / Broome, Benjamin (Committee member) / Arizona State University (Publisher)
Created2013
Description
This dissertation examined sojourner adjustment success utilizing a unique method for collecting and analyzing the perceptions and sense making of the sojourner participants. Although previous research studies in this area have mostly relied on quantitative survey designs and researcher-generated models, this study relied on in-depth, participant-driven, qualitative interviews that were semi-structured using a software-assisted method called Interpretive Structural Modeling (ISM). Through this dissertation research, study abroad students (sojourners) had the opportunity to reflect on their sojourn experience, share their adjustment stories, and identify factors that were personally relevant to their success. This study broke new ground while building on the vast body of work in cross-cultural and sojourner adjustment. Sojourners were asked to provide their perspectives on the relationships among those factors reported in the literature that are commonly believed to influence successful adjustment. This allowed me to connect existing literature on the subject with the lived experience of the sojourner participants. This dissertation sought to answer two research questions. First, what factors do participants identify as being keys to the success of their sojourn? Second, what relationships do participants perceive among the factors contributing to successful sojourner adjustment? This dissertation found that language proficiency played a key role in their adjustment and openness was the factor most selected by participants in their explanation of a successful sojourn. Additionally, participant profiles and influence structure summaries provided evidence of the relationships participants saw among success factors in their lived experiences. In terms of preparing sojourners for going abroad, analysis of the composite structure revealed what could be prioritized in pre-departure training for impending sojourners. Themes emerged which provide insight into the commonalities of the sojourner experience despite differences in one's program or personality. This dissertation also explained additional success factors participants identified (e.g., ability to manage language fatigue, creation of connections with other travelers) that were not initially provided to them. Finally, suggestions for study abroad students/coordinators, researchers, and employers are provided.
ContributorsValianos, Alexis J (Author) / Broome, Benjamin (Thesis advisor) / Martin, Judith (Committee member) / Baldwin, John (Committee member) / Arizona State University (Publisher)
Created2014
Description
The history of the American Old West has frequently been romanticized and idealized. This dissertation study explored four Arizona towns that developed during the era of the American Old West: Tombstone, Jerome, Oatman, and Globe. The study broadly examined issues of remembering/forgetting and historical authenticity/myth. It specifically analyzed historic tourist destinations as visual phenomenon: seeking to understand how town histories were visually communicated to contemporary tourists and what role historically-grounded visual narratives played in the overall tourist experience. The study utilized a visual methodology to organize and structure qualitative data collection and analysis; it incorporated visual data from historic and contemporary photographs and textual data from observations and interviews. Through a careful exploration of each town's past and present, the research proposed a measure to assess how the strength of visual connections between past and present impacted tourist impressions of each town. The analysis suggested that, due to a general lack of historic knowledge, tourist impressions were more closely connected to contemporary experiences and prior expectations of the American Old West than to historically-grounded visual narratives.
ContributorsMcMullen, Melissa (Author) / Margolis, Eric (Thesis advisor) / Martin, Judith (Committee member) / Rowe, Jeremy (Committee member) / Arizona State University (Publisher)
Created2014
Description
The People's Republic of China's inexorable ascendancy has become an epochal event in international landscape, accentuated by its triple national ceremonies of global significance: 2008 Beijing Olympic Games, 2009 Beijing Military Parade, and 2010 Shanghai World Expo. At a momentous juncture when the PRC endeavored to project a new national identity to the outside world, these ceremonial occasions constitute a high-stake communicative opportunity for the Chinese government and a fruitful set of discursive artifacts for symbolic deconstruction and rhetorical interpretation. To unravel these ceremonial spectacles, a public memory approach, with its versatile potencies indexical of a nation's interpretive system of social meaning, its normative framework of ideological model, and its past-present-future interrelationships, is contextually, conceptually, and analytically diagnostic of a rising China's sociopolitical constellations. Thus employing public memory as a conceptual-methodological matrix, my dissertation focuses on the prominent texts in these ceremonies, excavates their historico-memorial invocation and sociocultural persuasion, and plumbs their discursive agenda, rhetorical operation, and sociopolitical implication. I argue that the Chinese government deliberately and forcefully strove for three interrelated communicative objectives at these three ceremonies--re-imaging, re-asserting, and re-anchoring its national identity as an ancient, emergent superpower. Yet in contemporary Chinese context, its discursive (con)quest to recast its leadership as a historically continuous, culturally orthodox, and ideologically legitimate regime has always been compromised by its mythologized historical representation and hegemonic rhetorical reconfiguration, countervailed by its political and ideological fragility, and contested by domestic and global publics. Besides its contributions to the current conversation on the PRC's ceremonial phenomena, discursive formations, and communicative dynamics, this dissertation further offers its diagnosis and prognostication of this projected leading country in the 21st century.
ContributorsGong, Jie (Author) / Brouwer, Daniel (Thesis advisor) / Broome, Benjamin (Committee member) / Wu, Xu (Committee member) / Arizona State University (Publisher)
Created2012
Description
This dissertation examines the organizational discourse of business meetings in a Kuwaiti financial organization (Innovative Kuwait Co., pseudonym) and an American non-profit trade organization (Global Phoenix, pseudonym). Specifically, I explore the discourse and social identities, agency, and power used in staff members' task-oriented business meetings (Bargiela-Chiappini & Harris, 1997). The study is based on ethnographic business meetings data collected during eight months of fieldwork in 2010, 2011 and 2012. I used three major qualitative methodologies: observation, audio recording, and feedback focus group. In this study, I propose three research questions: 1) How does agency of staff members reflect membership in the corporate culture of an organization as a whole? 2) How is power used in relation to agency in business meetings? And 3) How are discourse and social identities of staff members enacted in business meetings? The analyses of ethnographic and fieldwork data demonstrate similar and different business linguistic behaviors in the two companies. In Innovative Kuwait Co., male managers are responsible for opening and closing the meetings. They also perform power by using language directives and suggestions directed to staff members. In contrast, female staff members in the Kuwaiti company participated insignificantly in meetings and produce more nonverbal cues. However, in one meeting, a female manager organized the discussion by controlling topics and giving directions. In Global Phoenix, female managers outnumber their male counterparts; therefore, agency, power, discourse, and social identities are performed differently. Female managers are responsible for opening and closing the meetings and for organizing the overall discussions. Additionally, female and male staff members participate equally and they interrupted their colleagues less frequently compared to staff members in Kuwait. Interestingly, American staff members laugh and joke more together than staff members in Kuwait. The findings of this dissertation will contribute to existing linguistic literature on business discourse and the examination of social meanings and structures in organizations, explaining how language shapes the actions and relationships of business staff members. This dissertation will also encourage business people to become mindful of the role of language and language training in developing and maintaining the corporate culture of their organizations.
ContributorsAlHaidari, Fatma M. (Author) / Adams, Karen L (Thesis advisor) / Prior, Matthew (Committee member) / Broome, Benjamin (Committee member) / Arizona State University (Publisher)
Created2012
Description
This dissertation explores South Asian American (SAA) emerging adult daughters' roles as their parents' reluctant confidants and mediators of conflict. Using Petronio's (2002) communication privacy management theory (CPM) as a framework, this dissertation investigates daughters' communicative strategies when engaged in familial roles. Findings from 15 respondent interviews with SAA women between the ages of 18 and 29 reveal daughters' intrinsic and extrinsic motivations for role-playing within their families, such as inherent satisfaction and parental expectations, respectively. Additionally, findings highlight daughters' use of coping and thwarting strategies after they become the recipients of their parents' unsolicited private information. Namely, daughters engaged in coping strategies (e.g., giving advice) to help their parents manage private information. Likewise, they enacted thwarting strategies (e.g., erecting territorial markers) to restore boundaries after their parents (the disclosers) violated them. Consequently, serving as parental confidants and mediators contributed to parent-child boundary dissolution and adversely affected daughters' well-being as well as their progression toward adulthood. This study provides theoretical contributions by extending CPM theory regarding reluctant confidants within the contexts of emerging adult child-parent relationships and ethnic minority groups in America. Practically, this study offers emerging adult children insight into how they might renegotiate boundaries when their parents change the relationship by disclosing personal information. Information gleaned from this study provides SAA emerging adult daughters with an understanding of the ramifications of prioritizing their familial roles and being a reluctant confidant, in addition to potential avenues for remediation.
ContributorsNemmers, Geeta Khurana (Author) / Alberts, Janet K (Thesis advisor) / Broome, Benjamin (Committee member) / Christopher, F. Scott (Committee member) / Arizona State University (Publisher)
Created2012
Description
Horror as a genre is often dismissed on the basis of its reliance on jump scares and adrenaline highs, but history would suggest that society is just as well reflected in horror films as in any other genre. We only truly know our own experiences in real life, but film grants us the opportunity to see the world through another’s eyes, and what a more powerful way than through the experience of fear. In order to contextualize materials for the creation of a short horror film, the first part of this paper explores horror as a genre and the roles women tend to play in horror, both in the past and the present. It also considers how society perceives threats to women and how women perceive threats to themselves. It is important to define the foundation of women in horror and understand their current role in the genre to achieve the overarching goal of making a short horror film depicting a real issue that women face. A script, a storyboard, a timeline, and other materials for such a production are included as well.
ContributorsPeterschmidt, Bailey Willow (Author) / Mack, Robert L. (Thesis director) / Cheyne, Rebekah (Committee member) / School of Film, Dance and Theatre (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This project uses Kenneth Burke’s theory of dramatism and the pentad to analyze popular narrative films about human sex trafficking. It seeks to understand the relationship between a film’s dominant philosophy (as highlighted by utilizing Burke’s pentad), its inherently suggested solutions to trafficking, and the effect that the film has on viewers’ perception of trafficking. 20 narrative feature films about sex trafficking such as the 2008 film Taken were analyzed for this study. Three out of five of Burke’s philosophies were uncovered after analysis: idealism, mysticism, and materialism. Films that aligned with idealism were found to implicitly blame women for their own trafficking. Films that aligned with mysticism were found to rally audiences around violence and racism as opposed to women’s freedom. Films that aligned with materialism were found to be the most empathetic towards trafficked women. The conclusion of this paper is that films about sex trafficking have a high potential to be harmful to women who have exited trafficking. This paper asserts that the most valuable films about trafficking are those that are not simply based on a true story but are created by trafficking survivors themselves, such as the 2016 film Apartment 407.
ContributorsHamby, Hannah Mary (Co-author) / Raum, Brionna (Co-author) / Edson, Belle (Thesis director) / Zanin, Alaina (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Hugh Downs School of Human Communication (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This project uses Kenneth Burke’s theory of dramatism and the pentad to analyze popular narrative films about human sex trafficking. It seeks to understand the relationship between a film’s dominant philosophy (as highlighted by utilizing Burke’s pentad), its inherently suggested solutions to trafficking, and the effect that the film has on viewers’ perception of trafficking. 20 narrative feature films about sex trafficking such as the 2008 film Taken were analyzed for this study. Three out of five of Burke’s philosophies were uncovered after analysis: idealism, mysticism, and materialism. Films that aligned with idealism were found to implicitly blame women for their own trafficking. Films that aligned with mysticism were found to rally audiences around violence and racism as opposed to women’s freedom. Films that aligned with materialism were found to be the most empathetic towards trafficked women. The conclusion of this paper is that films about sex trafficking have a high potential to be harmful to women who have exited trafficking. This paper asserts that the most valuable films about trafficking are those that are not simply based on a true story but are created by trafficking survivors themselves, such as the 2016 film Apartment 407.
ContributorsRaum, Brionna L (Co-author) / Hamby, Hannah (Co-author) / Edson, Belle (Thesis director) / Zanin, Alaina (Committee member) / School of Film, Dance and Theatre (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty since millennials are always on the lookout for the next best thing and will "trade up for brands that matter, but trade down when brand value is weak", it poses a challenge for the marketing departments of companies (Fromm, J. & Parks, J.). The airline industry is one of the fastest growing sectors as "the total number of people flying on U.S. airlines will increase from 745.5 million in 2014 and grow to 1.15 billion in 2034," which shows that airlines have a wider population to market to, and will need to improve their marketing strategies to differentiate from competitors (Power). The financial sector also has a difficult time reaching out to millennials because "millennials are hesitant to take financial risks," as well as downing in college debt, while not making as much money as previous generations (Fromm, J. & Parks, J.). By looking into the marketing strategies, specifically using social media platforms, of the two industries, an understanding can be gathered of what millennials are attracted to. Along with looking at the marketing strategies of financial and airline industries, I looked at the perspectives of these industries in different countries, which is important to look at because then we can see if the values of millennials vary across different cultures. Countries chosen for research to further examine their cultural differences in terms of marketing practices are the United States and England. The main form of marketing that was used for this research were social media accounts of the companies, and seeing how they used the social networking platforms to reach and engage with their consumers, especially with those of the millennial generation. The companies chosen for further research for the airline industry from England were British Airways, EasyJet, and Virgin Atlantic, while for the U.S. Delta Airlines, Inc., Southwest Airlines, and United were chosen. The companies chosen to further examine within the finance industry from England include Barclay's, HSBC, and Lloyd's Bank, while for the U.S. the banks selected were Bank of America, JPMorgan Chase, and Wells Fargo. The companies for this study were chosen because they are among the top five in their industry, as well as all companies that I have had previous interactions with. It was meant to see what the companies at the top of the industry were doing that set them apart from their competitors in terms of social media marketing content and see if there were features they lacked that could be changed or improvements they could make. A survey was also conducted to get a better idea of the attitudes and behaviors of millennials when it comes to the airline and finance industries, as well as towards social media marketing practices.
ContributorsPathak, Krisha Hemanshu (Author) / Kumar, Ajith (Thesis director) / Arora, Hina (Committee member) / W. P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05