Matching Items (43)
Description
ABSTRACT
The cold and the flu are two of the most prevalent diseases in the world. Many over the counter (OTC) medications have been created to combat the symptoms of these illnesses. Some medications take a holistic approach by claiming to alleviate a wide range of symptoms, while others target a specific symptom. As these medications become more ubiquitous within the United State of America (USA), consumers form associations and mental models about the cold/flu field. The goal of Study 1 was to build a Pathfinder network based on the associations consumers make between cold/flu symptoms and medications. 100 participants, 18 years or older, fluent in English, and residing in the USA, completed a survey about the relatedness of cold/flu symptoms to OTC medications. They rated the relatedness on a scale of 1 (highly unrelated) to 7 (highly related) and those rankings were used to build a Pathfinder network that represented the average of those associations. Study 2 was conducted to validate the Pathfinder network. A different set of 90 participants with the same restrictions as those in Study 1 completed a matching associations test. They were prompted to match symptoms and medications they associated closely with each other. Results showered a significant negative correlation between the geodetic distance (the number of links between objects in the Pathfinder network) separating symptoms and medications and frequency of pairing symptoms with medication. This provides evidence of the validity of the Pathfinder network. It was also seen that, higher the relatedness rating between symptoms and medications in Study 1, higher the frequency of pairing symptom to medication in Study 2, and the more directly linked those symptoms and medications were in the Pathfinder network. This network can inform pharmaceutical companies about which symptoms they most closely associate with, who their competitors are, what symptoms they can dominate, and how to market their medications more effectively.
The cold and the flu are two of the most prevalent diseases in the world. Many over the counter (OTC) medications have been created to combat the symptoms of these illnesses. Some medications take a holistic approach by claiming to alleviate a wide range of symptoms, while others target a specific symptom. As these medications become more ubiquitous within the United State of America (USA), consumers form associations and mental models about the cold/flu field. The goal of Study 1 was to build a Pathfinder network based on the associations consumers make between cold/flu symptoms and medications. 100 participants, 18 years or older, fluent in English, and residing in the USA, completed a survey about the relatedness of cold/flu symptoms to OTC medications. They rated the relatedness on a scale of 1 (highly unrelated) to 7 (highly related) and those rankings were used to build a Pathfinder network that represented the average of those associations. Study 2 was conducted to validate the Pathfinder network. A different set of 90 participants with the same restrictions as those in Study 1 completed a matching associations test. They were prompted to match symptoms and medications they associated closely with each other. Results showered a significant negative correlation between the geodetic distance (the number of links between objects in the Pathfinder network) separating symptoms and medications and frequency of pairing symptoms with medication. This provides evidence of the validity of the Pathfinder network. It was also seen that, higher the relatedness rating between symptoms and medications in Study 1, higher the frequency of pairing symptom to medication in Study 2, and the more directly linked those symptoms and medications were in the Pathfinder network. This network can inform pharmaceutical companies about which symptoms they most closely associate with, who their competitors are, what symptoms they can dominate, and how to market their medications more effectively.
ContributorsTendolkar, Tanvi Gopal (Author) / Branaghan, Russell (Thesis advisor) / Chiou, Erin (Committee member) / Craig, Scotty (Committee member) / Arizona State University (Publisher)
Created2020
Description
A literature search revealed that previous research on the Attentional Blink (AB) has not examined the role of salience in AB results. I examined how salience affects the AB through multiple forms and degrees of salience in target 1 (T1) and target 2 (T2) stimuli. When examining increased size as a form of salience, results showed a more salient T2 increased recall, attenuating the AB. A more salient T1 did not differ from the control, suggesting the salience (increased size) of T2 is an important factor in the AB, while salience (increased size) of T1 does not affect the AB. Additionally, the differences in target size (50% or 100% larger) were not significantly different, showing size differences at these intervals do not affect AB results. To further explore the lack of difference in results when T1 is larger in size, I examined dynamic stimuli used as T1. T1 stimuli were presented as looming or receding. When T1 was presented as looming or receding, the AB was attenuated (T2 recall at lag 2 was significantly greater). Additionally, T2 recall was significantly worse at lags three and four (showing a larger decrease directly following the attenuated AB). When comparing looming and receding against each other, at lag 2 (when recall accuracy at its lowest) looming increased recall significantly more than receding stimuli. This is expected to be due to the immediate attentional needs related to looming stimuli. Overall, the results showed T2 salience in the form of size significantly increases recall accuracy while T1 size salience does not affect the AB results. With that, dynamic T1 stimuli increase recall accuracy at early lags (lag 2) while it decreases recall accuracy at later lags (lags 3 and 4). This result is found when the stimuli are presented at a larger size (stimuli appearing closer), suggesting the more eminent need for attention results in greater effects on the AB.
ContributorsLafko, Stacie (Author) / Becker, Vaughn (Thesis advisor) / Branaghan, Russell (Committee member) / Gray, Robert (Committee member) / Arizona State University (Publisher)
Created2019
Description
Careful considerations in designing and organizing information for restaurant point-of-sale (POS) systems can affect user experience. Unfortunately, usability guidelines are sparse for these systems. Applications from other studies, such as categorical organization and F-shape, are implemented in an experimental interface as a starting point of discussion. A control interface was designed after the default version of NCR Aloha’s POS program: Aloha Table Service. Novice and expert order taking strategies were also observed to compare input differences. This study examined selection time, total time, and selection accuracy across both order and interface types. The results show that time and number of key presses are significantly reduced under the treatment interface, and that teaching expert order taking strategies to novice users may help reduce cognitive load.
ContributorsWang, Cheryl Caresse (Author) / Branaghan, Russell (Contributor) / Cooke, Nancy (Degree committee member)
Created2016-05