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- Creators: Brahms, Johannes, 1833-1897
ContributorsBrahms, Johannes, 1833-1897 (Composer)
ContributorsBrahms, Johannes, 1833-1897 (Composer)
ContributorsBrahms, Johannes, 1833-1897 (Composer)
ContributorsBrahms, Johannes, 1833-1897 (Composer)
Description
Nonprofits often struggle in fully implementing a successful social media strategy. These organizations neglect to create and maintain relationships with stakeholders, engage their audience, and build brand awareness in an online setting. As social media has essentially become one of the largest sources of information dissemination and one of the most populated platforms in the online world, a nonprofit's online presence has become increasingly important. Through a 22-day content analysis and 43-question survey that was distributed to the general public on Twitter and Facebook, this paper looks comprehensively into the elements and tactics used by Make-A-Wish, Halo and ALS Association. Based off of the research findings from this study, important aspects of these nonprofits' online strategy will be identified and analyzed.
ContributorsJoseph, Teresa Marie (Author) / Wu, Xu (Thesis director) / Thornton, Leslie (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
In Spring 2015, I decided to study abroad in Granada, Spain. After scouring the Internet, I realized there was a lack of resources and information for study abroad students coming to the city. I decided to use my thesis project as an opportunity to create a multimedia, interactive e-book to help prospective study abroad students. This book walks them through what steps they need to take to prepare themselves and functions as a guide for when they arrive. It is a culmination of my own research, interviews with locals and surveys amongst other study abroad students.
ContributorsLongbons, Chandler Tenell (Author) / Thornton, Leslie (Thesis director) / Roschke, Kristy (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This project explores the promise and peril of networked self-portraits, focusing on comparisons between artists Andy Warhol and Cindy Sherman, celebrity and reality star Kim Kardashian, Democratic presidential candidate and former first lady Hillary Clinton, and artists Rafia Santana and Alexandra Marzella. I defined selfies as networked self-portraits using a front-facing camera. My introduction is more or less a literature review of photographic theory and art history texts, but all the significant themes brought up in that are relevant to the rest of my arguments. The arguments draw from feminist visual theory including Laura Mulvey, art history texts, as well as critical race theorists like Franz Fanon. While I chose four artists in my examination, I used them as a jumping off point to talk about how identity can be networked and what it means for small slices of life to be photographed and spread via social media. I decided to include feminist visual theory to inform my exploration of female bodies, especially how mediation sets up normative behaviors and representations. I used race theory to talk about visibility of people of color, especially in contrast to the white artists I talked about in my thesis. By way of Kardashian and Clinton, I explored the idea of celebrity and visual culture, as well as motherhood and what femininity could look like in the 21st century. I tend not to make any sweeping conclusions about the best way to network femininity using selfies, but rather explore the different challenges that women face when they place historically-policed bodies into what could be a digital utopia online.
ContributorsNorthfelt, Peter (Author) / Dove-Viebahn, Aviva (Thesis director) / Thornton, Leslie (Committee member) / Department of English (Contributor) / School of Public Affairs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
PHXmuraltour is an app for iPhone and Android that guides users through the plethora of mural art in downtown Phoenix. It can be found and downloaded from iTunes and the Android app store. Before the artists began drawing people downtown for events like First Fridays and ArtDetour during the 1980s, Phoenix was notorious for having a deserted city core. The art community brought life, color and vibrancy to the downtown landscape. The website giving more information about the project can be found at http://kristenhwang.com/PHX-mural-tour.html. This project aims to widen the reach of the mural art in downtown Phoenix. Public art has the unique ability to foster a conversation between people who may not think of themselves as art connoisseurs, but like all kinds of art the message can sometimes be mysterious to passersby. Many of the murals downtown portray Hispanic or Native American themes, make political statements, document historic events and people, or serve as visual spice. They are emblems of the values the downtown community identifies with--values like creativity, enterprise, civic responsibility and diversity. This project hopes to make these messages more prominent to people in downtown Phoenix. It is important for the students, workers, shop owners and residents downtown to have the opportunity to learn more about the mural art because the art community surrounding Roosevelt Row played an integral role in shaping the culture and texture of their daily lives.
ContributorsHwang, Kristen Lee Anne (Author) / Thornton, Leslie (Thesis director) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / School of Earth and Space Exploration (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-12
Description
The interview is a vital part of the reporter's story. In a reporter's quest for the truth, the interview can give the reporter an understanding of the source, a sense of what the source represents to the story and get the source to disclose enough information to properly tell the story. In this paper, the key body language of reporters and sources during the journalistic interview are evaluated. To help the reporter get the most out of an interview, this study observes key behaviors from reporters and sources of five major areas of kinesics: hand gesture, posture, proxemics, mirroring and facial expressions. This study categorized the positive from the negative gestures associated with these major movements in order to help evaluate the attitude of a interview participant and how to best improve relations through a reporter's subtle body gestures.
ContributorsMykleseth, Kathryn Jo (Author) / Thornton, Leslie (Thesis director) / Rueles, Richard (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Human Evolution and Social Change (Contributor)
Created2014-05