Matching Items (10)
Description
This project examines and builds a digital strategy for a college student-run organization, The Mouseketeers @ ASU, at Arizona State University. The strategy aimed to improve the club’s audience and engagement online and ultimately in person. The Mouseketeers @ ASU assists students with finding careers and connections within the Walt

This project examines and builds a digital strategy for a college student-run organization, The Mouseketeers @ ASU, at Arizona State University. The strategy aimed to improve the club’s audience and engagement online and ultimately in person. The Mouseketeers @ ASU assists students with finding careers and connections within the Walt Disney Company while also bringing together students with similar interests. By identifying key interests of the target audience and combining this with numerous preferred social media techniques, the club will gain sources and participation through a new audience. Key components of this thesis are the creation of a new website and the use of three social media platforms. Because the internet is always changing, the analytics are taken from each of these platforms to always improve the overall strategy in order to reach the goal.
ContributorsMcdaniel, Caitlynn Belle (Co-author) / McDaniel, Caitlynn (Co-author) / Bonilla, Luis (Thesis director) / Turner, Brian (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This project includes a travel blog made while studying abroad in Dublin, Ireland during spring semester of 2020. The blog is called Sierra Sage and can be found at https://sierrasage.travel.blog/. The project also includes data and analysis from six paid advertisement campaigns made on Google and Facebook/Instagram. The blog includes

This project includes a travel blog made while studying abroad in Dublin, Ireland during spring semester of 2020. The blog is called Sierra Sage and can be found at https://sierrasage.travel.blog/. The project also includes data and analysis from six paid advertisement campaigns made on Google and Facebook/Instagram. The blog includes 24 blog posts targeted toward students interested in study abroad and/or travel, and each campaign on both platforms applies to a separate blog post written as part of the project. The paid advertisements were completed using funding from Barrett, The Honors College.
ContributorsPoore, Sierra Sage (Author) / Bonilla, Luis (Thesis director) / West, Maureen (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
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DescriptionMochilero Kitchen is a locally owned restaurant located in Peoria, Arizona. This Barrett honors thesis project researches and analyzes the business' current marketing and public relations strategies and makes strategic recommendations to improve its website and presence in traditional and social media.
ContributorsWilson, Kacey (Author) / Bonilla, Luis (Thesis director) / Schmidtke, Lisa (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2022-05
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Description
A mathematical approach was developed to evaluate the resilience of coupled power-water networks using a variant of contingency analysis adapted from electric transmission studies. In particular, the “what if” scenarios explored in power systems research were extended and applied for coupled power-water network research by evaluating how stressors and failures

A mathematical approach was developed to evaluate the resilience of coupled power-water networks using a variant of contingency analysis adapted from electric transmission studies. In particular, the “what if” scenarios explored in power systems research were extended and applied for coupled power-water network research by evaluating how stressors and failures in the water network can propagate across system boundaries and into the electric network. Reduction in power system contingency reserves was the metric for determining violation of N-1 contingency reliability. Geospatial considerations were included using high-resolution, publicly available Geographic Information System data on infrastructure in the Phoenix Metropolitan Area that was used to generate a power network with 599 transmission lines and total generation capacity of 18.98 GW and a water network with 2,624 water network lines and capacity to serve up to 1.72M GPM of surface water. The steady-state model incorporated operating requirements for the power network—e.g., contingency reserves—and the water network—e.g., pressure ranges—while seeking to meet electric load and water demand. Interconnections developed between the infrastructures demonstrated how alternations to the system state and/or configuration of one network affect the other network, with results demonstrated through co-simulation of the power network and water network using OpenDSS and EPANET, respectively. Results indicate four key findings that help operators understand the interdependent behavior of the coupled power-water network: (i) two water failure scenarios (water flowing out of Waddell dam and CAP canal flowing west of Waddell dam) are critical to power-water network N-1 contingency reliability above 60% power system loading and at 100% water system demand, (ii) fast-starting natural gas generating units are necessary to maintain N-1 contingency reliability below 60% power system loading, (iii) Coolidge Station was the power plant to most frequently undergo a reduction in reserves amongst the water failure scenarios that cause a violation of N-1 reliability, (iv) power network vulnerability to water network failures was non-linear because it depends on the generating units that are dispatched, which can vary as line thermal limits or unit generation capacities are reached.
ContributorsGorman, Brandon (Author) / Johnson, Nathan G (Thesis advisor) / Seager, Thomas P (Committee member) / Chester, Mikhail V (Committee member) / Arizona State University (Publisher)
Created2020
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Description
Moderate physical activity, such as walking and biking, positively affects physical and mental health. Outdoor thermal comfort is an important prerequisite for incentivizing an active lifestyle. Thus, extreme heat poses significant challenges for people who are outdoors by choice or necessity. The type and qualities of built infrastructure determine the

Moderate physical activity, such as walking and biking, positively affects physical and mental health. Outdoor thermal comfort is an important prerequisite for incentivizing an active lifestyle. Thus, extreme heat poses significant challenges for people who are outdoors by choice or necessity. The type and qualities of built infrastructure determine the intensity and duration of individual exposure to heat. As cities globally are shifting priorities towards non-motorized and public transit travel, more residents are expected to experience the city on their feet. Thus, physical conditions as well as psychological perception of the environment that affect thermal comfort will become paramount. Phoenix, Arizona, is used as a case study to examine the effectiveness of current public transit and street infrastructure to reduce heat exposure and affect the thermal comfort of walkers and public transit users.

The City of Phoenix has committed to public transit improvements in the Transportation 2050 plan and has recently adopted a Complete Streets Policy. Proposed changes include mobility improvements and creating a safe and comfortable environment for non-motorized road participants. To understand what kind of improvements would benefit thermal comfort the most, it is necessary to understand heat exposure at finer spatial scales, explore whether current bus shelter designs are adequate in mitigating heat-health effects, and comprehensively assess the impact of design on physical, psychological and behavioral aspects of thermal comfort. A study conducted at bus stops in one Phoenix neighborhood examined grey and green infrastructure types preferred for cooling and found relationships between perception of pleasantness and thermal sensation votes. Walking interviews conducted in another neighborhood event examined the applicability of a framework for walking behavior under the stress of heat, and how differences between the streets affected perceptions of the walkers. The interviews revealed that many of the structural themes from the framework of walking behavior were applicable, however, participants assessed the majority of the elements in their walk from a heat mitigation perspective. Finally, guiding questions for walkability in hot and arid climates were developed based on the literature review and results from the empirical studies. This dissertation contributes to filling the gap between walkability and outdoor thermal comfort, and presents methodology and findings that can be useful to address walkability and outdoor thermal comfort in the world’s hot cities as well as those in temperate climates that may face similar climate challenges in the future as the planet warms.
ContributorsDzyuban, Yuliya (Author) / Redman, Charles L. (Thesis advisor) / Coseo, Paul J. (Committee member) / Hondula, David M. (Committee member) / Arizona State University (Publisher)
Created2019
Description

This project includes a marketing plan for a local small business, Island Mochi. It examines the business and best practices in the industry to inform the marketing plan. The purpose of the marketing plan is to grow Island Mochi's sales by using digital marketing and public relations strategies. The components

This project includes a marketing plan for a local small business, Island Mochi. It examines the business and best practices in the industry to inform the marketing plan. The purpose of the marketing plan is to grow Island Mochi's sales by using digital marketing and public relations strategies. The components of the marketing plan include an executive summary, environmental analysis, SWOT analysis, customer personas, PR and marketing objectives, strategies and tactics, and an outline of the implementation and evaluation procedures.

ContributorsOlivas, Angelica (Author) / Bonilla, Luis (Thesis director) / Bovio, Sonia (Committee member) / Hass, Mark (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2021-12
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Description

Social media today is a major source of not only communication, but also news and entertainment. This year, people everywhere have had to embrace virtual environments as their main sources of communication. For students, especially, the move to virtual schoolwork in 2020 has increased the amount of time spent on

Social media today is a major source of not only communication, but also news and entertainment. This year, people everywhere have had to embrace virtual environments as their main sources of communication. For students, especially, the move to virtual schoolwork in 2020 has increased the amount of time spent on technology. This observational study examined, through an anonymous online survey, how college students spend their time on social media and how it affects their mental health. The 25-question survey was open to current ASU students as of 2021, and 2020 ASU graduates. Respondents’ results concluded that while students actively use social media for communication and entertainment, it can present a burden on their mental health and their productivity.

Created2021-05
Description

Phoenix is the sixth most populated city in the United States and the 12th largest metropolitan area by population, with about 4.4 million people. As the region continues to grow, the demand for housing and jobs within the metropolitan area is projected to rise under uncertain climate conditions.

Undergraduate and graduate

Phoenix is the sixth most populated city in the United States and the 12th largest metropolitan area by population, with about 4.4 million people. As the region continues to grow, the demand for housing and jobs within the metropolitan area is projected to rise under uncertain climate conditions.

Undergraduate and graduate students from Engineering, Sustainability, and Urban Planning in ASU’s Urban Infrastructure Anatomy and Sustainable Development course evaluated the water, energy, and infrastructure changes that result from smart growth in Phoenix, Arizona. The Maricopa Association of Government's Sustainable Transportation and Land Use Integration Study identified a market for 485,000 residential dwelling units in the urban core. Household water and energy use changes, changes in infrastructure needs, and financial and economic savings are assessed along with associated energy use and greenhouse gas emissions.

The course project has produced data on sustainable development in Phoenix and the findings will be made available through ASU’s Urban Sustainability Lab.

ContributorsNahlik, Matthew (Author) / Chester, Mikhail Vin (Author) / Andrade, Luis (Author) / Archer, Melissa (Author) / Barnes, Elizabeth (Author) / Beguelin, Maria (Author) / Bonilla, Luis (Author) / Bubenheim, Stephanie (Author) / Burillo, Daniel (Author) / Cano, Alex (Author) / Guiley, Keith (Author) / Hamad, Moayyad (Author) / Heck, John (Author) / Helble, Parker (Author) / Hsu, Will (Author) / Jensen, Tate (Author) / Kannappan, Babu (Author) / Kirtley, Kelley (Author) / LaGrou, Nick (Author) / Loeber, Jessica (Author) / Mann, Chelsea (Author) / Monk, Shawn (Author) / Paniagua, Jaime (Author) / Prasad, Saransh (Author) / Stafford, Nicholas (Author) / Unger, Scott (Author) / Volo, Tom (Author) / Watson, Mathew (Author) / Woodruff, Abbie (Author) / Arizona State University. School of Sustainable Engineering and the Built Environment (Contributor) / Arizona State University. Center for Earth Systems Engineering and Management (Contributor)
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Description

Jewish observance of shmita (alternatively spelled shemitah)—the sabbatical year, or seventh (sheviit) year—is changing. Historically rooted in agriculture, modern Jewish environmentalists are seizing upon the long-ignored environmental and social justice (tikkun olam) aspects of shmita as originally described in the five books of Moses, the Torah in the Hebrew Bible,

Jewish observance of shmita (alternatively spelled shemitah)—the sabbatical year, or seventh (sheviit) year—is changing. Historically rooted in agriculture, modern Jewish environmentalists are seizing upon the long-ignored environmental and social justice (tikkun olam) aspects of shmita as originally described in the five books of Moses, the Torah in the Hebrew Bible, the basis of Jewish law. Primary research was conducted through key-stakeholder interviews with leading American and Israeli Jewish environmentalists and thought leaders. They see shmita as a core Jewish value—one that, like Shabbat, the Jewish sabbath, has the power to transform society. Their work has brought shmita from an obscure law dealt with mainly by Israel’s Orthodox to a new Jewish ethos being discussed across the United States, Europe, Israel, and even on the floor of Knesset, Israel’s parliament. This article also describes shmita as delineated in the Torah and through the rabbinic canon of halacha (Jewish law), and explains shmita practice from biblical times to the present day.

Created2016-08-08
Description

Global climate models predict increases in precipitation events in the Phoenix-metropolitan area and with the proposition of more flooding new insights are needed for protecting roadways and the services they provide. Students from engineering, sustainability, and planning worked together in ASU’s Urban Infrastructure Anatomy Spring 2016 course to assess:
   

Global climate models predict increases in precipitation events in the Phoenix-metropolitan area and with the proposition of more flooding new insights are needed for protecting roadways and the services they provide. Students from engineering, sustainability, and planning worked together in ASU’s Urban Infrastructure Anatomy Spring 2016 course to assess:
       1. How historical floods changed roadway designs.
       2. Precipitation forecasts to mid-century.
       3. The vulnerability of roadways to more frequent precipitation.
       4. Adaptation strategies focusing on safe-to-fail thinking.
       5. Strategies for overcoming institutional barriers to enable transitions.
The students designed an EPA Storm Water Management Model for the City of Phoenix and forced it with future precipitation forecasts. Vulnerability indexes were created for infrastructure performance and social outcomes. A multi-criteria decision analysis framework was created to prioritize infrastructure adaptation strategies.