Matching Items (9)
Description

Hemcrete is an alternative, environmentally‐friendly building material gaining adherents in Great Britain and other European countries. It is an attractive choice as a building material because it is made from a renewable resource, hemp, a hardy plant that is a close, but non‐hallucinogenic relative of marijuana. This plant is relatively easy to cultivate,

Hemcrete is an alternative, environmentally‐friendly building material gaining adherents in Great Britain and other European countries. It is an attractive choice as a building material because it is made from a renewable resource, hemp, a hardy plant that is a close, but non‐hallucinogenic relative of marijuana. This plant is relatively easy to cultivate, requires little in the way of pesticides or fertilizers, and almost all parts can be used for various products from paper to textiles to food.

Hemcrete is made from a mixture of lime, water, and the fibrous outer portion of the hemp plant called the “hurd” or “shive”. When mixed, it is worked and placed much like conventional concrete ‐ hence the name. However, that is where the similarities with concrete end. Hemcrete is not comparable to concrete on a strength basis, and is better described as an alternative insulation product. When built into walls of sufficient thickness, Hemcrete offers high thermal efficiency, and has strong claims to being carbon negative. The purpose of this study
was to evaluate this claim of carbon negativity, and to compare these environmentally friendly qualities against conventional fiberglass batt insulation.

Our model was constructed using two identically sized “walls” measuring eight feet square by one foot in depth, one insulated using Hemcrete, and the other using fiberglass. Our study focused on three areas: water usage, cost, and carbon dioxide emissions. We chose water
usage because we wanted to determine the feasibility of using Hemcrete in the Phoenix metropolitan region where water is a troubled resource. Secondly, we wished to evaluate the claim on carbon negativity, so CO2 equivalents throughout the production process were measured. Finally, we wished to know whether Hemcrete could compete on a cost basis with more conventional insulation methods, so we also built in a price comparison.

Since the cultivation of hemp is currently unlawful in the United States, this study can help determine whether these restrictions should be relaxed in order to allow the construction of buildings insulated with Hemcrete.

Created2013-05
Description
This project examines and builds a digital strategy for a college student-run organization, The Mouseketeers @ ASU, at Arizona State University. The strategy aimed to improve the club’s audience and engagement online and ultimately in person. The Mouseketeers @ ASU assists students with finding careers and connections within the Walt

This project examines and builds a digital strategy for a college student-run organization, The Mouseketeers @ ASU, at Arizona State University. The strategy aimed to improve the club’s audience and engagement online and ultimately in person. The Mouseketeers @ ASU assists students with finding careers and connections within the Walt Disney Company while also bringing together students with similar interests. By identifying key interests of the target audience and combining this with numerous preferred social media techniques, the club will gain sources and participation through a new audience. Key components of this thesis are the creation of a new website and the use of three social media platforms. Because the internet is always changing, the analytics are taken from each of these platforms to always improve the overall strategy in order to reach the goal.
ContributorsMcdaniel, Caitlynn Belle (Co-author) / McDaniel, Caitlynn (Co-author) / Bonilla, Luis (Thesis director) / Turner, Brian (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This project includes a travel blog made while studying abroad in Dublin, Ireland during spring semester of 2020. The blog is called Sierra Sage and can be found at https://sierrasage.travel.blog/. The project also includes data and analysis from six paid advertisement campaigns made on Google and Facebook/Instagram. The blog includes

This project includes a travel blog made while studying abroad in Dublin, Ireland during spring semester of 2020. The blog is called Sierra Sage and can be found at https://sierrasage.travel.blog/. The project also includes data and analysis from six paid advertisement campaigns made on Google and Facebook/Instagram. The blog includes 24 blog posts targeted toward students interested in study abroad and/or travel, and each campaign on both platforms applies to a separate blog post written as part of the project. The paid advertisements were completed using funding from Barrett, The Honors College.
ContributorsPoore, Sierra Sage (Author) / Bonilla, Luis (Thesis director) / West, Maureen (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
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DescriptionMochilero Kitchen is a locally owned restaurant located in Peoria, Arizona. This Barrett honors thesis project researches and analyzes the business' current marketing and public relations strategies and makes strategic recommendations to improve its website and presence in traditional and social media.
ContributorsWilson, Kacey (Author) / Bonilla, Luis (Thesis director) / Schmidtke, Lisa (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2022-05
Description

This project includes a marketing plan for a local small business, Island Mochi. It examines the business and best practices in the industry to inform the marketing plan. The purpose of the marketing plan is to grow Island Mochi's sales by using digital marketing and public relations strategies. The components

This project includes a marketing plan for a local small business, Island Mochi. It examines the business and best practices in the industry to inform the marketing plan. The purpose of the marketing plan is to grow Island Mochi's sales by using digital marketing and public relations strategies. The components of the marketing plan include an executive summary, environmental analysis, SWOT analysis, customer personas, PR and marketing objectives, strategies and tactics, and an outline of the implementation and evaluation procedures.

ContributorsOlivas, Angelica (Author) / Bonilla, Luis (Thesis director) / Bovio, Sonia (Committee member) / Hass, Mark (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2021-12
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Description

Social media today is a major source of not only communication, but also news and entertainment. This year, people everywhere have had to embrace virtual environments as their main sources of communication. For students, especially, the move to virtual schoolwork in 2020 has increased the amount of time spent on

Social media today is a major source of not only communication, but also news and entertainment. This year, people everywhere have had to embrace virtual environments as their main sources of communication. For students, especially, the move to virtual schoolwork in 2020 has increased the amount of time spent on technology. This observational study examined, through an anonymous online survey, how college students spend their time on social media and how it affects their mental health. The 25-question survey was open to current ASU students as of 2021, and 2020 ASU graduates. Respondents’ results concluded that while students actively use social media for communication and entertainment, it can present a burden on their mental health and their productivity.

Created2021-05
Description
The purpose of this project was to drive and enhance the sustainability behavior of office workers at Arizona State University. Sustainability behavior is understood to mean behavior that is not solely pro-environmental in nature, but also that which provides clear economic and human benefits to ASU and its employees. Pro-environmental

The purpose of this project was to drive and enhance the sustainability behavior of office workers at Arizona State University. Sustainability behavior is understood to mean behavior that is not solely pro-environmental in nature, but also that which provides clear economic and human benefits to ASU and its employees. Pro-environmental interventions and outcomes, while critical, are just one third of the holistic sustainability sought by ASU. This project focuses on pro-environmental behavior (PEB), as a driver of overall sustainability. As defined by Kollmuss and Agyeman, PEB is “behavior that consciously seeks to minimize the negative impact of one’s actions on the natural and built world” (2002).

The problem for this project is that participation with the ASU Sustainability Certification for Offices is low, and to date, the certification has not enhanced the sustainability of offices at ASU. 

University Sustainability Practices, who administer the office certification and much of ASU sustainability efforts, is looking for ways to drive greater participation and engagement in the certification process. Three actions have been taken in the projecti n an attempt to improve participation and engagement. Surveys, focus groups, and interviews have collected data from ASU's office worker  to ascertain the attitudes of workers surrounding office culture and sustainability, and to identify barriers to their greater participation in PEB.

The conclusions drawn from this phase of the project inform a robust set of recommendations that will help overcome key barriers revealed by the research, such as a knowledge gap among ASU office staff about the existence of the office certification. Conclusions and solution sets were provided to USP in a set of documents that will allow them to easily implement the recommendations, and provide a path for next steps.
ContributorsFaught, David (Author)
Created2019-07-22
Description

Phoenix is the sixth most populated city in the United States and the 12th largest metropolitan area by population, with about 4.4 million people. As the region continues to grow, the demand for housing and jobs within the metropolitan area is projected to rise under uncertain climate conditions.

Undergraduate and graduate

Phoenix is the sixth most populated city in the United States and the 12th largest metropolitan area by population, with about 4.4 million people. As the region continues to grow, the demand for housing and jobs within the metropolitan area is projected to rise under uncertain climate conditions.

Undergraduate and graduate students from Engineering, Sustainability, and Urban Planning in ASU’s Urban Infrastructure Anatomy and Sustainable Development course evaluated the water, energy, and infrastructure changes that result from smart growth in Phoenix, Arizona. The Maricopa Association of Government's Sustainable Transportation and Land Use Integration Study identified a market for 485,000 residential dwelling units in the urban core. Household water and energy use changes, changes in infrastructure needs, and financial and economic savings are assessed along with associated energy use and greenhouse gas emissions.

The course project has produced data on sustainable development in Phoenix and the findings will be made available through ASU’s Urban Sustainability Lab.

ContributorsNahlik, Matthew (Author) / Chester, Mikhail Vin (Author) / Andrade, Luis (Author) / Archer, Melissa (Author) / Barnes, Elizabeth (Author) / Beguelin, Maria (Author) / Bonilla, Luis (Author) / Bubenheim, Stephanie (Author) / Burillo, Daniel (Author) / Cano, Alex (Author) / Guiley, Keith (Author) / Hamad, Moayyad (Author) / Heck, John (Author) / Helble, Parker (Author) / Hsu, Will (Author) / Jensen, Tate (Author) / Kannappan, Babu (Author) / Kirtley, Kelley (Author) / LaGrou, Nick (Author) / Loeber, Jessica (Author) / Mann, Chelsea (Author) / Monk, Shawn (Author) / Paniagua, Jaime (Author) / Prasad, Saransh (Author) / Stafford, Nicholas (Author) / Unger, Scott (Author) / Volo, Tom (Author) / Watson, Mathew (Author) / Woodruff, Abbie (Author) / Arizona State University. School of Sustainable Engineering and the Built Environment (Contributor) / Arizona State University. Center for Earth Systems Engineering and Management (Contributor)
Description

This paper researches an attributional life-cycle assessment (ALCA) of a commonly used consumer product, specifically one bottle of 8-ounce Aveeno Daily Moisturizing Lotion. This LCA analyzed the impacts associated from cradle-to-grave processes of one bottle of Aveeno Daily Moisturizing lotion, including raw material extraction, raw material processing, manufacturing, packaging, distribution,

This paper researches an attributional life-cycle assessment (ALCA) of a commonly used consumer product, specifically one bottle of 8-ounce Aveeno Daily Moisturizing Lotion. This LCA analyzed the impacts associated from cradle-to-grave processes of one bottle of Aveeno Daily Moisturizing lotion, including raw material extraction, raw material processing, manufacturing, packaging, distribution, use and end-of-life of both the lotion itself as well as the bottle.

To successfully propose end-of-life management techniques, three different disposal options were analyzed: landfill disposal, incineration and recycling. All processes included in the system boundary were compared across three main midpoint impact categories: Fossil depletion, Freshwater depletion and Global Warming Potential. Results showed that transportation of the product outweighed all other processes in regard to the three impact categories. When all processes but transportation were considered, results showed that raw material extraction and processing was the significant contributor to the three impact categories.

This LCA therefore proposes that Aveeno take advantage of local products to limit the need for excessive transportation. Furthermore, sustainable forms of transportation could be used to offset the product’s overall environmental impacts. In regard to end-of-life disposal options, Aveeno could market recycling techniques to push forth the reuse of their plastic bottle. Considering costs, glass bottle use could also be considered to possibly implement a send-back and reuse option for consumers.

Created2014-06-13