Matching Items (10)
Description
This project examines and builds a digital strategy for a college student-run organization, The Mouseketeers @ ASU, at Arizona State University. The strategy aimed to improve the club’s audience and engagement online and ultimately in person. The Mouseketeers @ ASU assists students with finding careers and connections within the Walt

This project examines and builds a digital strategy for a college student-run organization, The Mouseketeers @ ASU, at Arizona State University. The strategy aimed to improve the club’s audience and engagement online and ultimately in person. The Mouseketeers @ ASU assists students with finding careers and connections within the Walt Disney Company while also bringing together students with similar interests. By identifying key interests of the target audience and combining this with numerous preferred social media techniques, the club will gain sources and participation through a new audience. Key components of this thesis are the creation of a new website and the use of three social media platforms. Because the internet is always changing, the analytics are taken from each of these platforms to always improve the overall strategy in order to reach the goal.
ContributorsMcdaniel, Caitlynn Belle (Co-author) / McDaniel, Caitlynn (Co-author) / Bonilla, Luis (Thesis director) / Turner, Brian (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This project includes a travel blog made while studying abroad in Dublin, Ireland during spring semester of 2020. The blog is called Sierra Sage and can be found at https://sierrasage.travel.blog/. The project also includes data and analysis from six paid advertisement campaigns made on Google and Facebook/Instagram. The blog includes

This project includes a travel blog made while studying abroad in Dublin, Ireland during spring semester of 2020. The blog is called Sierra Sage and can be found at https://sierrasage.travel.blog/. The project also includes data and analysis from six paid advertisement campaigns made on Google and Facebook/Instagram. The blog includes 24 blog posts targeted toward students interested in study abroad and/or travel, and each campaign on both platforms applies to a separate blog post written as part of the project. The paid advertisements were completed using funding from Barrett, The Honors College.
ContributorsPoore, Sierra Sage (Author) / Bonilla, Luis (Thesis director) / West, Maureen (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
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DescriptionMochilero Kitchen is a locally owned restaurant located in Peoria, Arizona. This Barrett honors thesis project researches and analyzes the business' current marketing and public relations strategies and makes strategic recommendations to improve its website and presence in traditional and social media.
ContributorsWilson, Kacey (Author) / Bonilla, Luis (Thesis director) / Schmidtke, Lisa (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2022-05
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Description

Environmental heat is a growing concern in cities as a consequence of rapid urbanization and climate change, threatening human health and urban vitality. The transportation system is naturally embedded in the issue of urban heat and human heat exposure. Research has established how heat poses a threat to urban inhabitants

Environmental heat is a growing concern in cities as a consequence of rapid urbanization and climate change, threatening human health and urban vitality. The transportation system is naturally embedded in the issue of urban heat and human heat exposure. Research has established how heat poses a threat to urban inhabitants and how urban infrastructure design can lead to increased urban heat. Yet there are gaps in understanding how urban communities accumulate heat exposure, and how significantly the urban transportation system influences or exacerbates the many issues of urban heat. This dissertation focuses on advancing the understanding of how modern urban transportation influences urban heat and human heat exposure through three research objectives: 1) Investigate how human activity results in different outdoor heat exposure; 2) Quantify the growth and extent of urban parking infrastructure; and 3) Model and analyze how pavements and vehicles contribute to urban heat.

In the urban US, traveling outdoors (e.g. biking or walking) is the most frequent activity to cause heat exposure during hot periods. However, outdoor travel durations are often very short, and other longer activities such as outdoor housework and recreation contribute more to cumulative urban heat exposure. In Phoenix, parking and roadway pavement infrastructure contributes significantly to the urban heat balance, especially during summer afternoons, and vehicles only contribute significantly in local areas with high density rush hour vehicle travel. Future development of urban areas (especially those with concerns of extreme heat) should focus on ensuring access and mobility for its inhabitants without sacrificing thermal comfort. This may require urban redesign of transportation systems to be less auto-centric, but without clear pathways to mitigating impacts of urban heat, it may be difficult to promote transitions to travel modes that inherently necessitate heat exposure. Transportation planners and engineers need to be cognizant of the pathways to increased urban heat and human heat exposure when planning and designing urban transportation systems.

ContributorsHoehne, Christopher Glenn (Author) / Chester, Mikhail V (Thesis advisor) / Hondula, David M. (Committee member) / Sailor, David (Committee member) / Pendyala, Ram M. (Committee member) / Arizona State University (Publisher)
Created2019
Description

This project includes a marketing plan for a local small business, Island Mochi. It examines the business and best practices in the industry to inform the marketing plan. The purpose of the marketing plan is to grow Island Mochi's sales by using digital marketing and public relations strategies. The components

This project includes a marketing plan for a local small business, Island Mochi. It examines the business and best practices in the industry to inform the marketing plan. The purpose of the marketing plan is to grow Island Mochi's sales by using digital marketing and public relations strategies. The components of the marketing plan include an executive summary, environmental analysis, SWOT analysis, customer personas, PR and marketing objectives, strategies and tactics, and an outline of the implementation and evaluation procedures.

ContributorsOlivas, Angelica (Author) / Bonilla, Luis (Thesis director) / Bovio, Sonia (Committee member) / Hass, Mark (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2021-12
Description

This paper’s intent is to explore the environmental gap analysis tool, Life Cycle Assessment (LCA), as it pertains to the decision-making process.

As LCA is more frequently utilized as a measurement of environmental impact, it is prudent
to understand the historical and potential impact that LCA has had or can have on

This paper’s intent is to explore the environmental gap analysis tool, Life Cycle Assessment (LCA), as it pertains to the decision-making process.

As LCA is more frequently utilized as a measurement of environmental impact, it is prudent
to understand the historical and potential impact that LCA has had or can have on its inclusion in public policy domain - specifically as it intersects the anticipatory governance framework and the supporting decision-making precautionary principle framework. For that purpose, LCA will be examined in partnership with the Precautionary Principle in order to establish practical
application.

LCA and Precautionary Principle have been used together in multiple functions. In two
case studies, the California Green Chemistry Initiative and in Nanotechnology uncertainty, there is a notion that these practices can create value for one another when addressing complex issues.

The recommendations presented in this paper are ones that recognize the current
dynamics of the LCA field along with the different sectors of decision makers. For effective
catalytic initiatives, adoptions of these recommendations are best initially leveraged by
government entities to lead by example. The proposed recommendations are summarized into
the following categories and explored in further detail later in the paper:
       1. Improvement in data sharing capabilities for LCA purposes.
       2. Common consensus on standards and technical aspects of LCA structure.
       3. Increased investment of resource allocation for LCA use and development.

Created2013-05
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Description

Social media today is a major source of not only communication, but also news and entertainment. This year, people everywhere have had to embrace virtual environments as their main sources of communication. For students, especially, the move to virtual schoolwork in 2020 has increased the amount of time spent on

Social media today is a major source of not only communication, but also news and entertainment. This year, people everywhere have had to embrace virtual environments as their main sources of communication. For students, especially, the move to virtual schoolwork in 2020 has increased the amount of time spent on technology. This observational study examined, through an anonymous online survey, how college students spend their time on social media and how it affects their mental health. The 25-question survey was open to current ASU students as of 2021, and 2020 ASU graduates. Respondents’ results concluded that while students actively use social media for communication and entertainment, it can present a burden on their mental health and their productivity.

Created2021-05
Description

Phoenix is the sixth most populated city in the United States and the 12th largest metropolitan area by population, with about 4.4 million people. As the region continues to grow, the demand for housing and jobs within the metropolitan area is projected to rise under uncertain climate conditions.

Undergraduate and graduate

Phoenix is the sixth most populated city in the United States and the 12th largest metropolitan area by population, with about 4.4 million people. As the region continues to grow, the demand for housing and jobs within the metropolitan area is projected to rise under uncertain climate conditions.

Undergraduate and graduate students from Engineering, Sustainability, and Urban Planning in ASU’s Urban Infrastructure Anatomy and Sustainable Development course evaluated the water, energy, and infrastructure changes that result from smart growth in Phoenix, Arizona. The Maricopa Association of Government's Sustainable Transportation and Land Use Integration Study identified a market for 485,000 residential dwelling units in the urban core. Household water and energy use changes, changes in infrastructure needs, and financial and economic savings are assessed along with associated energy use and greenhouse gas emissions.

The course project has produced data on sustainable development in Phoenix and the findings will be made available through ASU’s Urban Sustainability Lab.

ContributorsNahlik, Matthew (Author) / Chester, Mikhail Vin (Author) / Andrade, Luis (Author) / Archer, Melissa (Author) / Barnes, Elizabeth (Author) / Beguelin, Maria (Author) / Bonilla, Luis (Author) / Bubenheim, Stephanie (Author) / Burillo, Daniel (Author) / Cano, Alex (Author) / Guiley, Keith (Author) / Hamad, Moayyad (Author) / Heck, John (Author) / Helble, Parker (Author) / Hsu, Will (Author) / Jensen, Tate (Author) / Kannappan, Babu (Author) / Kirtley, Kelley (Author) / LaGrou, Nick (Author) / Loeber, Jessica (Author) / Mann, Chelsea (Author) / Monk, Shawn (Author) / Paniagua, Jaime (Author) / Prasad, Saransh (Author) / Stafford, Nicholas (Author) / Unger, Scott (Author) / Volo, Tom (Author) / Watson, Mathew (Author) / Woodruff, Abbie (Author) / Arizona State University. School of Sustainable Engineering and the Built Environment (Contributor) / Arizona State University. Center for Earth Systems Engineering and Management (Contributor)
Description

Mitigation of urban heat islands has become a goal for research and policy as urban environmental heat is a rapidly growing concern. Urban regions such as Phoenix, AZ are facing projected warming as urban populations grow and global climates warm (McCarthy et al. 2010), and severe urban heat can even

Mitigation of urban heat islands has become a goal for research and policy as urban environmental heat is a rapidly growing concern. Urban regions such as Phoenix, AZ are facing projected warming as urban populations grow and global climates warm (McCarthy et al. 2010), and severe urban heat can even lead to human mortality and morbidity (Berko et al. 2014). Increased urban heat may also have social and economic consequences such as by discouraging physical activity, reducing outdoor accessibility, and decreasing economic output (Stamatakis et al. 2013; Karner et al. 2015; Obradovich & Fowler 2017; Kjellstrom et al. 2009). Urban heat islands have been well documented in academic literature (Oke 1982; Arnfield 2003), and anthropogenic waste heat is often a major factor. The American Meteorological Society (2012) has said that anthropogenic waste heat may contribute “15 – 50 W/m2 to the local heat balance, and several hundred W/m2 in the center of large cities in cold climates and industrial areas.”

Anthropogenic waste heat from urban vehicle travel may be a notable contributor to the urban heat balance and the urban heat island effect, but little research has quantified and explored how changes in vehicle travel may influence local climates. Even with recent rapid improvements to engine efficiencies, modern automobiles still convert small amounts of fuel to useful energy. Typically, around two-thirds of energy from fuel in internal combustion engine vehicles is lost as waste heat through exhaust and coolant (Hsiao et al. 2010; Yu & Chau 2009; Saidur et al. 2009; Endo et al. 2007), and as much as 80% of fuel energy can be lost to waste heat under poor conditions (Orr et al. 2016). In addition, combustion of fuel generates water vapor and air pollution which may also affect the urban climate. Figure 1 displays where a typical combustion engine’s fuel energy is used and lost. There has been little research that quantifies the influence of vehicle travel on urban anthropogenic waste heat. According to Sailor and Lu (2004), most cities have peak anthropogenic waste heat values between 30 and 60 W m-2 (averaged across city) and heating from vehicles could make up as much as 62% of the total in summer months. Additionally, they found that vehicle waste heat could account for up to 300 W m-2 during rush hours over freeways. In another study, Hart & Sailor (2009) used in situ measurements in Portland, OR to evaluate spatial variability of air temperatures on urban roadways. They found that air masses near major roadways are some of the warmest in the region. Although some of the warming is attributed to pavement characteristics (imperviousness, low albedo), an average increase of 1.3 C was observed on weekdays relative to weekends along roadways. The authors offer increased weekday traffic density and building use as the likely contributors to this discrepancy. These previous studies indicates that vehicle related waste heat could be an important consideration in the urban energy balance. If significant, there may exist viable strategies to reduce anthropogenic waste heat from urban vehicle travel by increasing the fleet fuel economy and shifting to electric vehicles. This could offer cooling in urban areas around roadways were pedestrians are often found. Figure 2 visually demonstrates waste heat from vehicles (including an electric vehicle) in two thermal images.

Created2018-01-15
Description

With potential for automobiles to cause air pollution and greenhouse gas emissions relative to other modes, there is concern that automobiles accessing or egressing public transportation may significantly increase human and environmental impacts from door-to-door transit trips. Yet little rigorous work has been developed that quantitatively assesses the effects of

With potential for automobiles to cause air pollution and greenhouse gas emissions relative to other modes, there is concern that automobiles accessing or egressing public transportation may significantly increase human and environmental impacts from door-to-door transit trips. Yet little rigorous work has been developed that quantitatively assesses the effects of transit access or egress by automobiles.

This research evaluates the life-cycle impacts of first and last mile trips on multimodal transit. A case study of transit and automobile travel in the greater Los Angeles region is developed. First and last mile automobile trips were found to increase multimodal transit trip emissions, mitigating potential impact reductions from transit usage. In some cases, a multimodal transit trips with automobile access or egress may be higher than a competing automobile trip.

In the near-term, automobile access or egress in some Los Angeles transit systems may account for up to 66% of multimodal greenhouse gas trip emissions, and as much as 75% of multimodal air quality impacts. Fossil fuel energy generation and combustion, low vehicle occupancies, and longer trip distances contribute most to increased multimodal trip impacts. Spatial supply chain analysis indicates that life-cycle air quality impacts may occur largely locally (in Los Angeles) or largely remotely (elsewhere) depending on the propulsion method and location of upstream life-cycle processes. Reducing 10% of transit system greenhouse emissions requires a shift of 23% to 50% of automobile access or egress trips to a zero emissions mode.

A corresponding peer-reviewed journal publication is available here:
Greenhouse Gas and Air Quality Effects of Auto First-Last Mile Use With Transit, Christopher Hoehne and Mikhail Chester, 2017, Transportation Research Part D, 53, pp. 306-320,