This project will explore how the American public perceives environmental reporting, constraints on its production, an assessment of the industry’s success and growth, and advice from current journalists. I will conclude with a list of the best practices for captivating and effective storytelling. Finally, I will close with a reflection based upon my creative project, a multimedia piece on how citrus crops in Arizona are affected by honey bees. I aim to provide student journalists with an informal guide to the key skills that will help them excel not only in reporting on a certain sustainability topic, but also on the environment as a whole.
An increase in population and need to protect the planet has created many initiatives and research goals in developing alternatives methods of fueling. Federal and state policies have provided a push for industries to find ways to of reducing their impact on the environment while maintaining competitiveness. In the sector of alternative fuels, large policies such as the Renewable Fuel Standards (RFS) in the United States are making goals to reduce vehicular fuel from coal and oil, and focus on alternative fuels such as ethanol and biodiesel. Along with the RFS and other federal policies, states are introducing independent initiatives to promote the use of alternative fuels.
Research has shown that other crops besides corn can feasibly be used to produce ethanol for fuel use. One of the major crops of interest currently is switchgrass (Panicum Virgatum L.) because of its ability to grow under a variety of weather conditions and soil types. Switchgrass does not require as much maintenance as corn and is a perennial grass that can have high yielding fields for up to 9 years.
This report focuses on the impacts from using switchgrass-derived ethanol to meet the state of Arizona’s policy to have government fleet vehicles operating on alternative fuels. The study uses a life cycle assessment (LCA) approach to evaluate 22 million gallons of ethanol produced in Arizona and stored at fueling stations for use. Impacts in land use, global warming, and water quality are evaluated using software tools and databases in Ecoinvent and Simapro.
The results of the study indicate that the cultivation and harvest phase of the process will contribute the most to negative environmental impacts. According to the study, application of heavy nutrient fertilizer and the machinery needed for the additional agriculture have the potential to contribute over 36 million moles of hydrogen and 89 million CTU eq. to the air, soil, and water.
This project includes a marketing plan for a local small business, Island Mochi. It examines the business and best practices in the industry to inform the marketing plan. The purpose of the marketing plan is to grow Island Mochi's sales by using digital marketing and public relations strategies. The components of the marketing plan include an executive summary, environmental analysis, SWOT analysis, customer personas, PR and marketing objectives, strategies and tactics, and an outline of the implementation and evaluation procedures.
Ambient air temperatures are expected to increase in the US desert southwest by 1-5 °C mid-century which will strain the electric power grid through increased loads, reduced power capacities, efficiencies, and material lifespans. To better understand and quantify this risk, a power infrastructure failure model is created to estimate changes in outage rates of components for increases in air temperatures in Arizona. Components analyzed include generation, transmission lines, and substations, because their outages can lead to cascading failures and interruptions of other critical infrastructure systems such as water, transportation, and information/communication technology. Preliminary results indicate that components could require maintenance or replacement up to 3 times more often due to mechanical failures, outages could occur up to 30 times more often due to overcurrent tripping, and the probability of cascading failures could increase 30 times as well for a 1 °C increase in ambient air temperature. Preventative measures can include infrastructure upgrades to more thermal resistant parts, installation of cooling systems, smart grid power flow controls, and expanding programs for demand side management and customer energy efficiency.