of alternatives for any given task. In such a competitive environment, it is imperative
to understand what drives user behavior. To that end, the research presented in
this dissertation, tries to uncover the impact of business strategies often used in the
software markets.
The dissertation is organized into three distinct studies into user choice and post
choice use of software. First using social judgment theory as foundation, zero price
strategies effects on user choice is investigated, with respect to product features,
consumer characteristics, and context effects. Second, role of social features in
moderating network effects on user choice is studied. And finally, the role of social
features on the effectiveness of add-on content strategy on continued user engagement
is investigated.
The findings of this dissertation highlight the alignments between popular business
strategies and broad software context. The dissertation contributes to the litera-
ture by uncovering hitherto overlooked complementarities between business strategy
and product features: (1) zero price strategy enhances utilitarian features but not
non-utilitarian features in software choice, (2) social features only enhance network
externalities but not social influence in user choice, (3) social features enhance the
effect of add-on content strategy in extending software engagement.
access control (ABAC) has emerged as a new paradigm to provide access mediation
by leveraging the concept of attributes: observable properties that become relevant under a certain security context and are exhibited by the entities normally involved in the mediation process, namely, end-users and protected resources. Also recently, independently-run organizations from the private and public sectors have recognized the benefits of engaging in multi-disciplinary research collaborations that involve sharing sensitive proprietary resources such as scientific data, networking capabilities and computation time and have recognized ABAC as the paradigm that suits their needs for restricting the way such resources are to be shared with each other. In such a setting, a robust yet flexible access mediation scheme is crucial to guarantee participants are granted access to such resources in a safe and secure manner.
However, no consensus exists either in the literature with respect to a formal model that clearly defines the way the components depicted in ABAC should interact with each other, so that the rigorous study of security properties to be effectively pursued. This dissertation proposes an approach tailored to provide a well-defined and formal definition of ABAC, including a description on how attributes exhibited by different independent organizations are to be leveraged for mediating access to shared resources, by allowing for collaborating parties to engage in federations for the specification, discovery, evaluation and communication of attributes, policies, and access mediation decisions. In addition, a software assurance framework is introduced to support the correct construction of enforcement mechanisms implementing our approach by leveraging validation and verification techniques based on software assertions, namely, design by contract (DBC) and behavioral interface specification languages (BISL). Finally, this dissertation also proposes a distributed trust framework that allows for exchanging recommendations on the perceived reputations of members of our proposed federations, in such a way that the level of trust of previously-unknown participants can be properly assessed for the purposes of access mediation.
Sports analytics is a growing field that attempts to showcase interesting aspects of a sport with the use of modern technology and machine learning techniques. This thesis will demonstrate how the NBA has progressed in the past decade by comparing the performance have five teams (SAS, OKC, PHO, MIN, and SAC). It will also provide key insight on what an NBA team should focus on to build an optimized NBA team composition, which will better their performance in the league, which will improve their chances of making into the playoffs. These teams were chosen after conducting extensive analysis on all NBA teams. These five teams were chosen because of the variability in performance (two successful and three less successful teams). Two successful teams, SAS and OKC, and three less successful teams, PHO, MIN, and SAC, were chosen to exemplify the different approaches of teams in the NBA and to distinguish what an NBA team should consider build an optimized team composition to better their performance in the league stage.