March Mammal Madness is a science outreach project that, over the course of several weeks in March, reaches hundreds of thousands of people in the United States every year. We combine four approaches to science outreach – gamification, social media platforms, community event(s), and creative products – to run a simulated tournament in which 64 animals compete to become the tournament champion. While the encounters between the animals are hypothetical, the outcomes rely on empirical evidence from the scientific literature. Players select their favored combatants beforehand, and during the tournament scientists translate the academic literature into gripping “play-by-play” narration on social media. To date ~1100 scholarly works, covering almost 400 taxa, have been transformed into science stories. March Mammal Madness is most typically used by high-school educators teaching life sciences, and we estimate that our materials reached ~1% of high-school students in the United States in 2019. Here we document the intentional design, public engagement, and magnitude of reach of the project. We further explain how human psychological and cognitive adaptations for shared experiences, social learning, narrative, and imagery contribute to the widespread use of March Mammal Madness.

Take a journey to discover how you can provide quality information to your patrons for free! Explore the world of Open Access Resources! Open Access refers to scholarly information that is free, online, and free of most copyright and licensing restrictions. This makes it easier for people to find and use reliable information on a myriad of subjects, such as health information, educational materials, or business resources. Knowledge of Open Access is important for all librarians to help us best serve our communities and stretch our dwindling budgets. Your tour guides will give an overview of Open Access, discuss legislative issues, demonstrate how to find open access resources, and explain how librarians can get involved.

Presented at the SDLA/NDLA/MPLA Tri-conference 2013

Videos are a useful and popular way to reach an audience — we all know videos that have gone viral online, garnering millions of views. However, the type of video that can compete with Old Spice commercials takes weeks to plan and produce, as well as a significant budget. Arizona State University (ASU) Libraries wanted to find a sustainable way to share videos that would require minimal staff time to create and produce.

With that goal in mind, “The Library Minute” was born. We initially envisioned a weekly newscast, but it has evolved into a successful and fun video series. Episodes have been featured in American Libraries Direct, as part of the ACRL Marketing Minute, received more than 74,000 views on YouTube and the Internet Archive, and have garnered complimentary e-mails from all over the world. Most importantly, they are a valuable marketing and outreach tool for the ASU Libraries and have increased our visibility to our students and other departments in the university.

Purpose: In spring of 2007, Arizona State University Libraries held a focus group of selected faculty to discover their perceptions and use of electronic books (e-books) in their research and teaching.

Methodology/approach: We employed the services of the Institute of Social Sciences Research to recruit and moderate the focus group. The following major themes were explored:
       1) Use of e-books as textbooks.
       2) Use of e-books for personal research.
       3) Comparison between e-books and print.
       4) Disciplinary differences in perceptions of e-books.
       5) Motivators for future use

Findings: Overall, the focus group revealed that faculty had generally unsatisfactory experiences in using e-books in their research and teaching due to the unreliability of access, lack of manipulability, and the steep learning curve of the various interfaces. However, most faculty agreed that e-books would be a very viable and useful alternative if these issues were resolved.

Research limitations/implications: The focus group consisted of only six faculty members and hence is not representative of faculty as a whole. A larger survey of a more diverse faculty population would greatly serve to clarify and expand upon our findings.

Practical implications: The implications for academic libraries include providing better outreach and training to faculty about the e-book platforms offered, provide better course support, and advocate to e-book vendors to consider faculty's teaching and research needs in their product development.

Originality/value of paper: To the best knowledge of the authors, this is the first published study of faculty opinions and use of e-books utilizing focus group methodology and offers detailed information that would be useful for academic libraries and e-book vendors for evidence-based decisions.