This project includes a marketing plan for a local small business, Island Mochi. It examines the business and best practices in the industry to inform the marketing plan. The purpose of the marketing plan is to grow Island Mochi's sales by using digital marketing and public relations strategies. The components of the marketing plan include an executive summary, environmental analysis, SWOT analysis, customer personas, PR and marketing objectives, strategies and tactics, and an outline of the implementation and evaluation procedures.

Climate change could significantly affect consumer demand for energy in buildings, as changing temperatures may alter heating and cooling loads. Warming climates could also lead to the increased adoption and use of cooling technologies in buildings. We assess residential electricity and natural gas demand in Los Angeles, California under multiple climate change projections and investigate the potential for energy efficiency to offset increased demand. We calibrate residential energy use against metered data, accounting for differences in building materials and appliances. Under temperature increases, we find that without policy intervention, residential electricity demand could increase by as much as 41–87% between 2020 and 2060. However, aggressive policies aimed at upgrading heating/cooling systems and appliances could result in electricity use increases as low as 28%, potentially avoiding the installation of new generation capacity. We therefore recommend aggressive energy efficiency, in combination with low-carbon generation sources, to offset projected increases in residential energy demand.

Study Background: Researchers at ASU have determined that significant energy and environmental benefits are possible in the Phoenix metro area over the next 60 years from transit-oriented development along the current Valley Metro light rail line. The team evaluated infill densification outcomes when vacant lots and some dedicated surface parking lots are repurposed for residential development. Life cycle building (construction, use, and energy production) and transportation (manufacturing, operation, and energy production) changes were included and energy use and greenhouse gas emissions were evaluated in addition to the potential for respiratory impacts and smog formation. All light rail infill scenarios are compared against new single family home construction in outlying areas.

Overview of Results: In the most conservative scenario, the Phoenix area can place 2,200 homes near light rail and achieve 9-15% reductions in energy use and emissions. By allowing multi-family apartments to fill vacant lots, 12,000 new dwelling units can be infilled achieving a 28-42% reduction. When surface lots are developed in addition to vacant lots then multi-family apartment buildings around light rail can deliver 30-46% energy and environmental reductions. These reductions occur even after new trains are put into operation to meet the increased demand.

Social media today is a major source of not only communication, but also news and entertainment. This year, people everywhere have had to embrace virtual environments as their main sources of communication. For students, especially, the move to virtual schoolwork in 2020 has increased the amount of time spent on technology. This observational study examined, through an anonymous online survey, how college students spend their time on social media and how it affects their mental health. The 25-question survey was open to current ASU students as of 2021, and 2020 ASU graduates. Respondents’ results concluded that while students actively use social media for communication and entertainment, it can present a burden on their mental health and their productivity.

Building energy assessment often focuses on the use of electricity and natural gas during the use phase of a structure while ignoring the energy investments necessary to construct the facility. This research develops a methodology for quantifying the “embedded” energy and greenhouse gases (GHG) in the building infrastructure of an entire metropolitan region. “Embedded” energy and GHGs refer to the energy necessary to manufacture materials and construct the infrastructure. Using these methods, a case study is developed for Los Angeles County.

As the number of heat waves are expected to increase significantly into the future in the U.S. Southwest, new insight is needed into how urban infrastructure can be repositioned to protect people. In the Phoenix metro area infrastructure have largely been deployed over the past half century, during a time when climate change was not a concern. Now, as the county struggles to protect people from heat, there is a need to reassess how existing and new infrastructure can be positioned to reduce health impacts while improving sustainability. Using a neighborhood in Mesa, Arizona as a case study, we assess how changes to transportation infrastructure, building infrastructure, and landscaping can reduce heat exposure. A number of strategies are considered including the optimal deployment of heat refuges, deploying less convective surface materials, and deploying more thermally preferable building materials. The suite of strategies could be considered by cities throughout the Phoenix metro area.