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- Creators: Department of Marketing
- Member of: Theses and Dissertations
- Resource Type: Text
- Status: Published
Description
Ranging in subject from a Tuareg festival outside Timbuktu to the 1975 "Battle of the Sexes" race at Belmont track to a Mississippi classroom in the Delta flood plains, the poems in The Body Snatcher's Complaint explore the blurring of self hood, a feeling of foreignness within one's own physical experience of the world, in the most intimate and global contexts.
ContributorsMurray, Catherine (Author) / Hogue, Cynthia (Thesis advisor) / Ball, Sally (Committee member) / Hummer, Terry (Committee member) / Arizona State University (Publisher)
Created2013
Description
Cruz del Sur is an exploration of what it means to be an outsider: as a resident, as a foreigner, from the perspective of the human eye, or from the perspective of a camera lens. An unlikely blending of voices, these poems embark the reader on a journey across a continent, and also into an interior: a mystical quest.
ContributorsMontgomery, Scott (Author) / Dubie, Norman (Thesis advisor) / Hogue, Cynthia (Committee member) / Hummer, Terry (Committee member) / Arizona State University (Publisher)
Created2013
Description
Black Laurel is a book-length manuscript which has at its center poems that reveal and explore issues related to Michele Poulos's identity as a Greek-American writer, discovering the connections that link the past and present of both Greece and America. These poems often work as a quest to recover identity. They explore the idea that it is her own privileged perspective as an educated Greek-American woman that both allows and in some ways prevents her seeing herself in the Greeks who today are struggling economically, emotionally, and psychologically. Many of the poems work to achieve a complex understanding of both an individual as well as a broader cultural history. These poems sometimes take on the personas of striking figures from other times and other landscapes, while others draw on materials which are somewhat more autobiographical. In one poem titled "Before My Mother Set Herself on Fire," the speaker is an imagined daughter in a modern-day Greek family. The poem, inspired by a news story about an elderly man who shot himself in the head in front of Syntagma Square in Athens to protest the austerity measures imposed on the Greek population, explores the various ways in which a national crisis may affect an individual family. Alternatively, Poulos delves into her personal family history in "When the Wind Falls," a poem about the Nazi invasions of northern Greece. At the same time, this focus on past and present Greece is only one strand in a wide-ranging manuscript woven of materials which also include a variety of subjects related to science, history, eroticism, mysticism, and much more.
ContributorsPoulos, Michele (Author) / Dubie, Norman (Thesis advisor) / Hogue, Cynthia (Committee member) / Hummer, Terry (Committee member) / Arizona State University (Publisher)
Created2013
Description
This dissertation addresses the representation of women in the poetry of the Irish poet Thomas Kinsella. Using a variety of theoretical approaches, including historical criticism, French feminist theory and Jungian psychoanalytical theory, I argue that although women are an integral part of Kinsella's ongoing aesthetic project of self-interrogation, their role in his poetry is deeply problematic from a feminist perspective. For purposes of my discussion I have divided my analysis into three categories of female representation: the realistically based figure of the poet's wife Eleanor, often referred to as the Beloved; female archetypes and anima as formulated by the psychologist C.G. Jung; and the poetic trope of the feminized Muse. My contention is that while the underlying effect of the early love and marriage poems is to constrain the female subject by reinforcing stereotypical gender positions, Kinsella's aesthetic representation of this relationship undergoes a transformation as his poetry matures. With regard to Kinsella's mid-career work from the 1970s and the 1980s I argue that the poet's aesthetic integration of Jungian archetypes into his poetry of psychic exploration fundamentally influences his representation of women, whether real or archetypal. These works represent a substantial advance in the complexity of Kinsella's poetry; however, the imaginative power of these poems is ultimately undermined by the very ideas that inspire them - Jungian archetypal thought - since women are represented exclusively as facilitators and symbols on this male-centered journey of self-discovery. Further complicating the gender dynamics in Kinsella's poetry is the presence of the female Muse. This figure, which becomes of increasing importance to the poet, transforms from an aestheticized image of the Beloved, to a sinister snake-like apparition, and finally into a disembodied voice that is a projection of the poet and his alter-ego. Ultimately, Kinsella's Muse is an aesthetic construction, the site of inquiry into the difficulties inherent in the creative process, and a metaphor for the creative process itself. Through his innovative deployment of the trope of the Muse, Kinsella continues to advance the aesthetics of contemporary Irish poetry.
ContributorsLeavy, Adrienne (Author) / Castle, Gregory (Thesis advisor) / Hummer, Terry (Committee member) / Hogue, Cynthia (Committee member) / Arizona State University (Publisher)
Created2013
Description
New Pastoral journeys through the altered states of the American West. Readers witness dream-fields at harvest time, watch humans become agro-industrial test subjects, and overhear an exchange of letters set in an alternate (?), [more] dystopian present. Fractured, fragmented, leaping, and stitched, the poems use disjuncture, within and/or between poems, to see with clarity and complexity a landscape that is increasingly all ecotone. In addition to environmental violence, this work explores disclosure and secrecy, intimacy and estrangement, voyeurism, political policing, and, inevitably, the mysteries of making art. Pastoral landscapes have often been compared to patchwork. Now, heavy with guilt, we walk a wounded quilt, searching, with little hope, for bandages.
ContributorsSlinker, Nathan (Author) / Dubie Jr, Norman (Thesis advisor) / Hummer, Terry (Committee member) / Ball, Sara (Committee member) / Arizona State University (Publisher)
Created2014
Description
The poems in this book are lyric, meditational, and narrative approaches to autobiographical tales. These works, through various poetic forms, are an attempt to assess and equate personal life experiences with those larger human and universal occasions. Spanning both physical time (a cross-country move from Virginia to Arizona) and spatial time (Virginia and Mississippi during the civil rights movement), the works evaluate and validate the human experiences of loss. Through poems addressed to various family members and historical figures, the book attempts to terms with the often humorous, often terrifying experience of being an African American male in the United States in the 21st Century.
ContributorsBooth, Dexter (Author) / Dubie, Norman (Thesis advisor) / Hummer, Terry (Committee member) / Fritz-Goldberg, Beckian (Committee member) / Arizona State University (Publisher)
Created2012
DescriptionAt its core, Leaning finds profound significance in unlikely moments of intimate
detail; the upkeep of a brother's gravesite, for example, is as quietly important as rummaging through a collection of sex toys. Haiku-like in their simplicity, meditation, and declaration, these poems give meaning to the smallness of our world.
detail; the upkeep of a brother's gravesite, for example, is as quietly important as rummaging through a collection of sex toys. Haiku-like in their simplicity, meditation, and declaration, these poems give meaning to the smallness of our world.
ContributorsBender, Brian, M.F.A (Author) / Ball, Sara (Thesis advisor) / Hummer, Terry (Committee member) / Dubie, Jr., Norman (Committee member) / Arizona State University (Publisher)
Created2015
Description
This paper will be exploring a marketing plan for a Kpop Fan artist, Jennifer Lee. Kpop is a genre of music originating from South Korea that provides a whole-package entertainment. Fan artists are producers who create produce for the consumption and purchase of other Kpop fans. The paper will consider segmentation and the products and platforms that best target them in order to maximize revenue. A survey was performed with a sample size of 314 participants to find out consumer behavior and preference as well as producer situation. Consumers come from both the United States and abroad. Customers come directly and almost exclusively from followers. Therefore, increasing the number of followers on Instagram is essential to increasing revenue. Jennifer has time, resource, and ability constraints, while the market has limited potential. The conclusion is that Jennifer should become more organized as a business. To grow her following, she should cater more towards the most popular fandoms (BTS), make art tutorials, consider collaborations, and better inform followers of her products/services available for purchase. The social media platforms key to marketing Jennifer's products are Instagram and Twitter. Other platforms to be used to increase exposure are Tumblr, Amino Apps, DeviantArt, Reddit, and YouTube. She must also declutter all of these virtual storefronts of unnecessary content to varying degrees in order to build ease of access and a trustworthy brand image. The best platforms for transaction is a personal store, RedBubble (a website that allows users to sell a variety of products with their uploaded images printed onto them), Patreon, and in-person at conventions.
ContributorsXu, Everest Christine (Author) / Eaton, Kathryn (Thesis director) / Ingram-Waters, Mary (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The advertising agency, in its variety of forms, is one of the most powerful forces in the modern world. Its products are seen globally through various multimedia outlets and they strongly impact culture and economy. Since its conception in 1843 by Volney Palmer, the advertising agency has evolved into the recognizable—and unrecognizable—firms scattered around the world today. In the United States alone, there are roughly 13.4 thousand agencies, many of which also have branches in other countries. The evolution of the modern advertising agency coincided with, and even preceded, some of the major inflection points in history. Understanding how and why changes in advertising agencies affected these inflection points provides a glimpse of understanding into the relationship between advertising, business, and societal values.
In the pages ahead we will explore the future of the advertising industry. We will analyze our research to uncover the underlying trends pointing towards what is to come and work to apply those explanations to our understanding of advertising in the future.
In the pages ahead we will explore the future of the advertising industry. We will analyze our research to uncover the underlying trends pointing towards what is to come and work to apply those explanations to our understanding of advertising in the future.
ContributorsHarris, Chase (Co-author) / Potthoff, Zachary (Co-author) / Gray, Nancy (Thesis director) / Samper, Adriana (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The goal of our project was to determine how to create the most marketable hockey team. To do this, consumer needs, team psychology, and financing were all researched and evaluated. With this information, a business plan was designed around the next NHL expansion team. Two surveys, one for marketing distributed to the general public, and one for team psychology distributed to current and former hockey players were created and sent out, while data for the financing aspect was collected by comparing data from other NHL teams and franchises from different sports. In terms of financials, this comes in lower than average ticket prices, a nice and expensive stadium, the ideal city to generate capital, and sufficient money spent on advertising. Our ticket prices of $140 is based on having a low enough price to generate lots of demand while high enough to make a profit. The $600 million stadium (which will be fully funded) will surely draw a significant crowd. Choosing Seattle as a city is the most ideal to meet these goals and lastly, in meeting with an NHL GM, we determined $4 million in yearly advertising costs as sufficient in creating the most marketable team. Throughout this whole process, we remained data focus. We focused on data from a customized marketing survey, organizational structures, salary cap, and attendance. What our marketing survey results showed us is that our potential fans wanted three characteristics in a hockey team: speed, intensity, and scoring. In looking at organizational structures teams that exemplified these characteristics had a heavy emphasis on development and scouting. So we built our organizational tree around those two ideals. We hired GM Mike Futa, a current director of player personnel for the L.A. Kings, and Head Coach Adam Oates, a current skills development coach for top players to bring those ideals to fruition. In constructing our team we replicated the rules set forth for the Vegas Knights' expansion draft and hypothesized a likely protected list based off of last years lists. As a result we were able to construct a team that statistically out performed the Vegas Knights draft numbers by double, in goals, assists, and points, while also beating them in PIM. Based off of these numbers and an analysis of how goals translate into game attendance we are confident that we have constructed a team that has the highest potential for marketability. For the team psychology area, when creating a roster and scouting players, some of our main findings were that it is important to pursue players who get along well with their teammates and coaching staff, are aggressive, are leaders on the team, and are vocal players who communicate effectively. We also recommended avoiding players who significantly portrayed any "pet-peeve" traits, with the most emphasis placed on "disrespectful toward teammates," and the least emphasis placed on "over-aggression." By following all of these recommendations, we believe the most marketable hockey team possible can be created.
ContributorsQuinn, Colin Christopher (Co-author) / Spigel, Carlos (Co-author) / Meyer, Matt (Co-author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Marketing (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05