Matching Items (13,004)
Filtering by
- Creators: Barrett, The Honors College
- Creators: School of Life Sciences
- Creators: Ravel, Maurice, 1875-1937
Description
The pace at which technology advances beats many marketers’ responses; in the music industry, technological advancements have driven the changes in music consumption and music marketing, which has created a need for a different marketing approach. Specifically, the digitalization of music has changed the way it is consumed—consumers now have access to digital music libraries with millions of songs directly on their phones, making streaming the driver of today’s music consumption—and social media has played an important role in the need for changes in music marketing. Additionally, the consumers behind this shift from buying physical albums to streaming music are millennials and Gen Z. For this reason, both groups were focused on in this research.
For decades, the music industry followed a structured business model that relied on the sale of albums in order for musicians and record labels to see revenues. Due to the rise of streaming services and changes in consumer behavior, this is no longer the case. Aldo Cundari argues that because of these changes, we are in the Customer Era of marketing, where marketers must use customer-centricity in order to drive consumers to want to engage with brands, as we now face informed and empowered consumers. Taking this theory and Vargo and Lusch’s argument that marketing is now service-centered—where consumers should be a part of the production process through co-creation of value, relationships, and customization of offerings—requires an analysis of the drivers of digital streaming and approaching them through a value-adding approach, finding the right channel of distribution, determining potential brand advocates, and assessing their preferences and behavior.
This paper first examines the history of music consumption, assesses today’s consumption, the shift from buying to streaming, and uncovers the indirect relationship between music and social media. I find that millennials and Generation Z are the drivers behind streaming, so primary research via a questionnaire is conducted to further evaluate their preferences and what they value in order to recommend customer-centric marketing strategies for music marketing. It was found that today’s consumer is a heavy social media user, integrates his/her social media and music consumption, and that the best channel of distribution is Instagram. To allow the consumer to co-create value, I found that the use of brand advocates and organic influencer marketing (through playlists and sponsored posts) is needed in the dynamic of today’s music industry.
For decades, the music industry followed a structured business model that relied on the sale of albums in order for musicians and record labels to see revenues. Due to the rise of streaming services and changes in consumer behavior, this is no longer the case. Aldo Cundari argues that because of these changes, we are in the Customer Era of marketing, where marketers must use customer-centricity in order to drive consumers to want to engage with brands, as we now face informed and empowered consumers. Taking this theory and Vargo and Lusch’s argument that marketing is now service-centered—where consumers should be a part of the production process through co-creation of value, relationships, and customization of offerings—requires an analysis of the drivers of digital streaming and approaching them through a value-adding approach, finding the right channel of distribution, determining potential brand advocates, and assessing their preferences and behavior.
This paper first examines the history of music consumption, assesses today’s consumption, the shift from buying to streaming, and uncovers the indirect relationship between music and social media. I find that millennials and Generation Z are the drivers behind streaming, so primary research via a questionnaire is conducted to further evaluate their preferences and what they value in order to recommend customer-centric marketing strategies for music marketing. It was found that today’s consumer is a heavy social media user, integrates his/her social media and music consumption, and that the best channel of distribution is Instagram. To allow the consumer to co-create value, I found that the use of brand advocates and organic influencer marketing (through playlists and sponsored posts) is needed in the dynamic of today’s music industry.
ContributorsArteaga, Maria Jesus (Author) / Eaton, John (Thesis director) / Olsen, Douglas (Committee member) / Department of Marketing (Contributor) / Department of Economics (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Motorcycle fatalities have been increasing at a faster rate than the number of motorcycles being registered in the United States. There is limited analysis on the causes of fatal motorcycle crashes, specifically regarding different demographics, certain driver behavior, and various crash characteristics. It is important to be aware of how these factors relate to each other during a fatal motorcycle crash. This analysis focuses on these factors and explores potential steps to decrease motorcycle fatality rates using research and data from the Fatality Analysis Reporting System (FARS) from the National Highway Traffic Safety Administration (NHTSA), and data from the National Household Travel Survey (NHTS). Based on this data, there are noticeable trends between different genders and age groups. According to the analysis, males have a higher fatality rate than females, and their fatal crashes tend to involve multiple driver infractions such as drinking, speeding, not wearing a helmet, and driving without a license. Similarly, younger drivers have a higher fatality rate than older drivers, and their fatal crashes tend to involve multiple driver infractions. Although older drivers involved in fatal crashes usually drive more cautiously, they tend to be involved in single-vehicle crashes more often than younger drivers. Moving forward, implementing certain training programs directed towards particular demographics has the potential to decrease motorcycle rider fatalities.
ContributorsMoran, Sarah Elizabeth (Co-author) / Santilli, Amy (Co-author) / Pendyala, Ram (Thesis director) / Khoeini, Sara (Committee member) / Industrial, Systems & Operations Engineering Prgm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Ensuring that people across the globe have enough water and electricity are two large issues that continue to grow. This study performs a test on whether using solar photovoltaic modules to shade water can potentially help diminish the issues of water and power. Using the setup of a PV module shading water, a stand-alone PV module, and unshaded water, it was found that shading water can reduce evaporation and lower PV module operating temperature at the same time. Using averaged data from two days of testing, the volume per unit surface area of water that evaporated per hour was 0.319 cm3/cm2 less for the shaded water compared to the unshaded water. The evaporation rates found in the experiment are compared to those of Lake Mead to see the amount of water lost on a large scale. For the operating temperature of the PV module, the module used for shading had a consistently lower temperature than the stand-alone module. On the first day, the shading module had an average temperature 5.1 C lower than the stand-alone module average temperature. On day two, the shading module had an average temperature 3.4 C lower than the stand-alone module average temperature. Using average temperatures between the two days from 10:30am and 4:45pm, the average daily temperature of the panel used for shading was 4.5C less than the temperature of the stand-alone panel. These results prove water shading by solar PV modules to be effective in reducing evaporation and lowering module operating temperature. Last, suggestions for future studies are discussed, such as performance analysis of the PV modules in this setting, economic analysis of using PV modules as shading, and the isolation of the different factors of evaporation (temperature, wind speed, and humidity).
ContributorsLee, John C (Author) / Phelan, Patrick (Thesis director) / Roedel, Ronald (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Mechanical and Aerospace Engineering Program (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Extensive literature exists examining the maximum mitigation potential of
biochar. This research has found biochar to hold massive potential as a means of stabilizing current levels of atmospheric carbon. Furthermore, the research and resources to massively expand biochar production exist, yet one could easily argue the industry is not expanding quickly enough given its known potential benefits. This paper serves to address this lack of growth, and identified a lack of formalized networks for knowledge and innovation exchanges amongst biochar production firms as a leading obstacle to quick expansion. I focus on two particular biochar production firms operating in vastly different contexts and analyze both through a conceptual framework known as “knowledge networks”. In depth literature on the topic of knowledge networks highlight the dynamics of exchange, including the obstacles in establishing such a network. I applied the findings from a multitude of case studies centered around knowledge networks to biochar production, asserting that exchange networks centered around reciprocity would serve as a catalyst to the growth of the biochar industry. I also assert that public research institutions such as Arizona State University would play a critical role in such a network, as they would serve as a mutual party connecting two private entities. Private biochar production firms around the world would be exposed to new knowledge and information that would serve to maximize the energy value of their product while reducing the environmental externalities associated with their process.
biochar. This research has found biochar to hold massive potential as a means of stabilizing current levels of atmospheric carbon. Furthermore, the research and resources to massively expand biochar production exist, yet one could easily argue the industry is not expanding quickly enough given its known potential benefits. This paper serves to address this lack of growth, and identified a lack of formalized networks for knowledge and innovation exchanges amongst biochar production firms as a leading obstacle to quick expansion. I focus on two particular biochar production firms operating in vastly different contexts and analyze both through a conceptual framework known as “knowledge networks”. In depth literature on the topic of knowledge networks highlight the dynamics of exchange, including the obstacles in establishing such a network. I applied the findings from a multitude of case studies centered around knowledge networks to biochar production, asserting that exchange networks centered around reciprocity would serve as a catalyst to the growth of the biochar industry. I also assert that public research institutions such as Arizona State University would play a critical role in such a network, as they would serve as a mutual party connecting two private entities. Private biochar production firms around the world would be exposed to new knowledge and information that would serve to maximize the energy value of their product while reducing the environmental externalities associated with their process.
ContributorsChernak, Jarod Ross (Author) / Chhetri, Netra (Thesis director) / Henderson, Mark (Committee member) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Perfection’s Reflection: Influencers on Bodybuilder Behavior is an honors thesis project that provides insight on the impact of influencers and may be a value to those who wish to be influential to competitive bodybuilders. Six current and former competitive bodybuilders explained the impact of influencers in seven key themes: 1.) Body dissatisfaction, 2.) Inspiration, 3.) Imitation, 4.) Motivation, 5.) Skepticism and distrust, 6.) Information, and 7.) Avoidance. These seven key themes were identified throughout three stages of the bodybuilders’ journeys, “The Beginning,” during their early childhood to high school years, “The Middle,” the start of their bodybuilding careers, and “The End,” the present day. It is concluded that influencers may impact competitive bodybuilders differently based on the stage of their journeys and to be influential, one should provide the ideal impact based on bodybuilders’ stage of their journeys.
ContributorsCaldwell, Kiara (Author) / Gray, Nancy (Thesis director) / Aguila, Holly (Committee member) / Department of Marketing (Contributor) / College of Health Solutions (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
When limited for iron, Escherichia coli secretes a siderophore, enterobactin, to solubilize and intake extracellular Fe3+ by a TonB-dependent high-affinity pathway. Consequently, E. coli tonB mutants grow poorly on a medium limited for iron. Upon longer incubation, however, faster growing colonies emerge and overcome this growth defect. The work presented in this paper reports and characterizes these faster growing colonies (revertants) in an attempt to dissect the mechanism by which they overcome the TonB deficiency. Genomic analysis revealed mutations in yejM, a putative inner-to-outer membrane cardiolipin transporter, which are responsible for the faster growth phenotype in a tonB mutant background. Further characterization of the revertants revealed that they display hypersensitivity to vancomycin, a large antibiotic that is normally precluded from entering E. coli cells, and leaked periplasmic proteins into the culture supernatant, indicating a compromised outer membrane permeability barrier. All phenotypes were reversed by supplying the wild type copy of yejM on a plasmid, suggesting that yejM mutations are solely responsible for the observed phenotypes. In the absence of wild type tonB, however, the deletion of all known of cardiolipin synthase genes (clsABC) did not produce the phenotype similar to mutations in the yejM gene, suggesting the absence of cardiolipin from the outer membrane per se is not responsible for the increased outer membrane permeability. These data show that a defect in lipid biogenesis and transport can compromise outer membrane permeability barrier to allow siderophore intake and that YejM may have additional roles other than transporting cardiolipin.
ContributorsQiu, Nan (Author) / Misra, Rajeev (Thesis director) / Bean, Heather (Committee member) / Yu, Julian (Committee member) / School of Molecular Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Youth voters in the US have had a steadily declining turnout since the right to vote was expanded to include 18-20 year old citizens in 1971. The decline appears to be related to both internal reasons and external reasons. Internal reasons include apathy about the political process, while external reasons can include voter suppression tactics such as voter identification laws and laws preventing felons from voting. For those that currently participate in the political process, social media appears to play a big part in youth spreading their political opinions. The recent expansion of early voting has resulted in more young people voting by early voting, showing that making voting more accessible allows young people to exercise their political voice through voting. Despite internal and external obstacles young voters face while voting, new voting methods have the potential to expand the turnout of youth voters.
ContributorsVan Dusen, Jakob Oscar (Author) / Lennon, Tara (Thesis director) / Pout, Daniel (Committee member) / Chemical Engineering Program (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
2,2’ bipyridine (Bpy) can form metal complexes with divalent metals in the form of [M(Bpy-ala)¬3]+2 where M is any divalent metal. These [M(Bpy-ala)¬3]+2 complexes can have very interesting photochemical and redox potentials that can be useful in more complex systems. The use of (2,2′-bipyridin-5yl)alanine (Bpy-ala) as a Noncanonical Amino Acid (NCAA) has allowed Bpy to be incorporated into an amino acid sequence which can now function in a protein scaffold. Previous studies have utilized that power of Bpy-ala to design a protein that can assemble a homotrimeric protein complex in the presence of a divalent metal. However, the issue with this design was that when the homotrimer was formed and the divalent was removed, the protein complex would not dissemble indicating that it was not metal dependent. Point mutations were made to disrupt the protein-protein interactions to favor disassembly in the absence of a divalent metal. Successfully, a mutation was made that allowed the designed protein to be metal dependent for self-assembly. Nevertheless, an issue with this design is that it poorly incorporated ruthenium(II) into the tris Bpy complex forming [Ru(Bpy-ala)¬3]+2, which was one of the main goals of the original design. This thesis sets out to form TRI 05 I13S M6I which should uphold the same metal-dependence as its predecessor and should combine ruthenium (II) into the protein complex forming [Ru(Bpy-ala)¬3]+2. The thesis shows the success of formation and expression of TRI 05 I13S M6I in Escherichia coli cells. This thesis also reports several purification steps and procedures to not only purify TRI 05 I13S M6I but also removing both the His-tag sequence and Fe(II) from the protein. The thesis also shows that TRI 05 I13S M6I does not behave like its predecessor in that it is not metal dependent for self-assembly. While this may be true, this paper also reports the incorporation of ruthenium (II) in the protein structure. Though this may be the first time that ruthenium (II) has been recorded to be in the TRI 05 protein complex with a significant signal, it is still nowhere near the optimal fluorescence that small molecule Bpy can achieve by itself. The thesis reports potential conditions and a plan of attack that should drive this project forward into achieving an optimal signal of the [Ru(Bpy-ala)¬3]+2 complex in a TRI 05 protein scaffold.
ContributorsGrisingher, Dominic Waldo (Author) / Mills, Jeremy (Thesis director) / Nannenga, Brent (Committee member) / Lefler, Scott (Committee member) / School of Molecular Sciences (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
With brick-and-mortar retail actively under threat from a growing e-commerce market, companies are being challenged to re-evaluate the way they engage with their customers in the physical realm. Companies are under pressure to give consumers a reason to make a trip to their stores over succumbing to the convenience of sitting at home in their pajamas and shopping online. Because of the rapid development of e-commerce, there is a growing necessity for retailers to prove their worth by means of marketing the in-store experience as superior to that of what online could offer. Brands are navigating the grey area between the digital and physical realms in order to successfully fulfill the needs of the modern consumer through viewing these different entities as touchpoints in the overall consumer experience.
This study explores the connection between the interior design of retail spaces and consumer behavior in the direct-to-consumer environment. The research explores the relationships between consumer behavior, intangible brand identity, and the physical (brick-and-mortar) retail environment and explores interior design’s role in the development of a new form of retail found in brands whose presence began online and later entered the physical realm. Through analyzing store aesthetics, consumer preferences, and purchasing behavior, this research provides insight into what matters to consumers in a direct-to-consumer retail environment and how designers at the forefront of this movement are adapting, and ultimately draws conclusions about how companies can utilize interior design and store aesthetics as part of the consumer journey to maximize the impact of their brand experiences.
This study explores the connection between the interior design of retail spaces and consumer behavior in the direct-to-consumer environment. The research explores the relationships between consumer behavior, intangible brand identity, and the physical (brick-and-mortar) retail environment and explores interior design’s role in the development of a new form of retail found in brands whose presence began online and later entered the physical realm. Through analyzing store aesthetics, consumer preferences, and purchasing behavior, this research provides insight into what matters to consumers in a direct-to-consumer retail environment and how designers at the forefront of this movement are adapting, and ultimately draws conclusions about how companies can utilize interior design and store aesthetics as part of the consumer journey to maximize the impact of their brand experiences.
ContributorsCarr-Gasso, Lauren Nicole (Author) / Zingoni, Milagros (Thesis director) / Lisjak, Monika (Committee member) / Feil, Magnus (Committee member) / Dean, Herberger Institute for Design and the Arts (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
In June of 2016, the United Kingdom held a referendum for its citizens to decide whether to remain a part of the European Union or take their leave. The vote was close but ultimately the U.K. decided to leave, triggering the two-year process of negotiations that would shape the U.K.’s departure (Brexit). The question of what will become of the border between Northern Ireland and the Republic of Ireland is heavy with implications for the national identity of people living on either side of the border, and this makes it one of the more pressing concerns in Brexit discourse. This research analyzes how national identity is used as a rhetorical tactic in media to influence and persuade readers to vote in accordance with the author’s political goals. It does so by evaluating how borders shape national identity and analyzing newspaper articles from the two highest circulating Northern Irish daily newspapers (The Irish News and the Belfast Telegraph) during the week leading up to the June 23rd, 2016 referendum. In analyzing news articles relating to the Irish border issue of Brexit from The Irish News and the Belfast Telegraph during the time frame of June 16th-23rd, 2016, four analytical categories of how identity-related rhetoric was used were discovered: fear, self-interest, Irish Nationalism, and a negative association of the past. Further, it was hypothesized and confirmed the political leanings of the papers influenced which type of rhetorical tactic was used. In the broad realm of Brexit and media related discussion, this research could help strengthen understanding of how traditional media uses national identity to persuade readers to and influence voting behavior in the midst of such a divisive referendum.
Key Words: Brexit, Irish border, national identity, rhetoric, newspapers
Key Words: Brexit, Irish border, national identity, rhetoric, newspapers
ContributorsCaldwell, Tara (Author) / O'Flaherty, Katherine (Thesis director) / Ripley, Charles (Committee member) / School of Social Transformation (Contributor) / School of Politics and Global Studies (Contributor, Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2019-05