Uniforms and logos are an essential part of sports teams and are created with the intention of representing the city and state of their respective teams. More than a uniform: How culture influences the creation of Arizona sports logos and jerseys presents a look at the conversations and processes undergone before teams are able to unveil their new threads. Four local professional teams are involved with this project: Phoenix Suns, Arizona Diamondbacks, Arizona Coyotes and Arizona Cardinals. Members from each of the organizations were interviewed, in addition to Greg Fisher of Fisher Design. Information was gathered from each of those interviews in addition to research done on the history of each of the team’s uniforms. The information was then created into a documentary that consists of visual and verbal components. The film highlights how each team attempts to represent Arizona and its culture when it comes to what they are wearing on the field, court or ice. The interviews capture the mindset of creative teams as they explore growing new ideas and looks, in addition to a historical delve into two of the team’s debuts in the 1990s. Many of Arizona’s sports teams have much more behind their logos and jerseys than meets the eye. The project taught me how adapt broadcast skills into documentary style storytelling and how important visuals are for longer features. The interviews showed that so many things are taken into consideration when designing a sports logo or uniform and the process can take either months or years to finally reach fruition.

Mathew Betz joined ASU in 1961 as a member of the Civil Engineering Department but he spent much of his career in the Provost's Office. Matt was instrumental in the acquiring and early planning of ASU Polytechnic campus. The interview covers Betz's early life in Chicago area, college at Cal Tech and Northwestern majoring in the new field of Transportation Engineering. Early travels to Africa and the Sudan. Teaching career starts at ASU in 1961. Description of ASU Engineering in early days. Project work in Sudan. Assistant Dean in the Graduate College. Teaching/living in Kenya. Evaluating Graduate Programs. Working in Academic V.P.s office to evaluate (Regents directive) all programs. Computerizing the Registrar's Office. Developing the ADOT Transportation Research Center. Creating the Office of Strategic Planning. Vice President of Planning and Budgeting. Offers insight into the past and future of education in Arizona. He served many years on the ASU Retirees Board including President. He suggested and implemented the ASURA Video History Project.

Dr. J. Russell Nelson came to ASU in 1981 to be University President and he retired in 1989. He was born in Oregon but grew up in California and Utah. He received his PhD from UCLA and proceeded to teach at the University of Minnesota. He honed his administrative skills at the University of Colorado. When he arrived at ASU he was given the task of moving the university to a research university. In the interview he talks about the lack of teaching space and the effort required to reorient the faculties’ focus. Nelson spoke at length about several buildings, Hayden Library and the Nelson Fine Arts Center. There is discussion about getting around the Regents to get funding for the West Campus and the effort required to clean up the athletic department.

Frank Joseph Kush is best known for his outstanding achievements in football, both as an All-American player at Michigan State University and as the head coach of ASU. Upon completion of his two-year commitment to the U.S. Army, Dan Devine, Head Coach at Arizona State, offered Frank an assistant coaching position in 1955 where he served as an Assistant Coach until 1958 when Dan Devine left and Frank assumed the role of Head Coach until 1979.

Destined to be the third generation working at the Cleveland Electric Illuminating Co., the Cleveland born and raised boy who got kicked out of High School 5 times before graduating, became a key founder of not only Channel 8 but also the ASU Retirees Association! Bob Ellis speaks very candidly about his life growing up in Cleveland, military service and then student at Arizona State College as a secondary education major with an emphasis in speech and drama; his first job at KOY and how he married his boss, his biggest influence in his career. Bob was an on-air personality at KOY. He was lured to come to ASU to help start a new television station that would become Channel 8 (KAET). In his interview, he tells stories of the beginnings of Channel and how it grew from being a place for “tele-courses” to a member of the PBS family. He also tells of another contribution he made to ASU – one of the founders of the ASU Retirees Association!