"No civil discourse, no cooperation; misinformation, mistruth." These were the words of former Facebook Vice President Chamath Palihapitiya who publicly expressed his regret in a 2017 interview over his role in co-creating Facebook. Palihapitiya shared that social media is ripping apart the social fabric of society and he also sounded the alarm regarding social media’s unavoidable global impact. He is only one of social media’s countless critics. The more disturbing issue resides in the empirical evidence supporting such notions. At least 95% of adolescents own a smartphone and spend an average time of two to four hours a day on social media. Moreover, 91% of 16-24-year-olds use social media, yet youth rate Instagram, Facebook, and Twitter as the worst social media platforms. However, the social, clinical, and neurodevelopment ramifications of using social media regularly are only beginning to emerge in research. Early research findings show that social media platforms trigger anxiety, depression, low self-esteem, and other negative mental health effects. These negative mental health symptoms are commonly reported by individuals from of 18-25-years old, a unique period of human development known as emerging adulthood. Although emerging adulthood is characterized by identity exploration, unbounded optimism, and freedom from most responsibilities, it also serves as a high-risk period for the onset of most psychological disorders. Despite social media’s adverse impacts, it retains its utility as it facilitates identity exploration and virtual socialization for emerging adults. Investigating the “user-centered” design and neuroscience underlying social media platforms can help reveal, and potentially mitigate, the onset of negative mental health consequences among emerging adults. Effectively deconstructing the Facebook, Twitter, and Instagram (i.e., hereafter referred to as “The Big Three”) will require an extensive analysis into common features across platforms. A few examples of these design features include: like and reaction counters, perpetual news feeds, and omnipresent banners and notifications surrounding the user’s viewport. Such social media features are inherently designed to stimulate specific neurotransmitters and hormones such as dopamine, serotonin, and cortisol. Identifying such predacious social media features that unknowingly manipulate and highjack emerging adults’ brain chemistry will serve as a first step in mitigating the negative mental health effects of today’s social media platforms. A second concrete step will involve altering or eliminating said features by creating a social media platform that supports and even enhances mental well-being.

With the majority of films today being adapted from original source material, the market is in need of guidance on how to produce a motion picture authentic to the original source material while also providing new, engaging viewing experiences. When the source itself has established itself as a brand with a strong fanbase or group of brand lovers, these needs become heightened and extremely valuable to the success of the adapted film brand. By examining the concepts of brand love, brand authenticity, films as brands, and brand ambidexterity I was then able to evaluate the need for an adapted film brand ambidexterity framework to produce a higher likelihood of success amongst fans. This need became further apparent when examining the brand history of the Star Wars franchise, one of the largest adapted film brands. From the prior research, I was able to construct in-depth interviews with fans of the Star Wars brand to deduce what aspects of brand love remained within this market, what they identified as the essential brand identity that must remain consistent with future projects, and what relevant ideas they anticipate in brand extensions. The unveiled concepts included the importance of long-term relationship with the brand, connection to the film brand’s philosophy, nostalgia, high family involvement, world expansion, and creative brand leaders.

My thesis project was creating a page on my website where I upload movie reviews. Additionally, I have created my own medium/format in which I create three different sized critical analysis reviews. This way I can continue to pursue the skills I learned from Barrett for critical and philosophical thinking in regard to films and television shows throughout my career.

This creative project is assembled in screenplay format, providing the blueprint for a feature film. The research consisted of reading numerous screenplays, breaking down movies scene by scene, and undergoing a rigorous revision process with Thesis Director Professor Greg Bernstein. The logline of Changing Tides is: After discovering a gold-filled shipwreck, five Floridian middle schoolers head out to claim their treasure when they learn that the largest hurricane ever recorded is heading their way.

In the United States, nearly every state has a state history museum, where the natural and cultural history of the state is researched and put on display through tangible objects and intangible stories. Despite the unique nature of its history, the state of Hawaii is one of the few states that does not have a proper state history museum. The closest thing the state has to a state history museum is the Bishop Museum, which focuses mostly on Native Hawaiian culture and history from ancient times up until the overthrow of the Hawaiian Kingdom in 1893. This thesis explores why there is no state museum to cover the modern history of the Hawaiian Islands, and lays out a general proposal for what a future Hawaii State History Museum could look like. In researching this project, inspiration was taken from the state history museums of Colorado and Texas, the History Colorado Center and the Bullock Texas State History Museum, respectively. The proposal covers the physical location and design of a potential museum building and how it would be laid out inside. It then provides a list of exhibit ideas while addressing questions of narrative perspective, with the overarching narrative of the museum being “Hawaii History for Hawaii locals.” Lastly, it discusses the importance of the connection between the community and the museum in order to be successful. With current Hawaii legislators showing an interest in actually establishing a state museum for modern Hawaii history, this thesis can serve as a framework from which the real museum can be built off of.

The motion picture and television industry is more than just lights, camera, and action. This $2 trillion dollar industry would not be able to function without the business behind the camera. Everything from content distribution, media sales, marketing, accounting, and finance goes into the creation and success of a television show and movie. At Arizona State University, there are currently not enough resources for students pursuing the business behind the motion picture and television industry. With in-depth knowledge and research of the industry, we will provide background on the industry as a whole and then a structured business degree that will be integrated within the W. P. Carey school of business.