Live music venues have a tremendous impact on their community, both positive and negative. They provide a location for local and touring musicians to showcase their art in a controlled, professional setting, while bringing members of a community together to share an experience and blow off some steam. Inversely, the noise, waste, and influx of people can have detrimental impacts on the surrounding area, and a poorly designed and poorly run event can ruin a customer’s experience. By combining advice from experienced industry professionals with established strategies outlined in existing certifications like ISO, LEED, APEX/ASTM, etc., the GAIN Standard provides a practical roadmap for venues to save money; reduce their impact on their community and the planet; and deliver a better experience to their customers and employees.