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- Creators: Dean, W.P. Carey School of Business
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
- Resource Type: Text
within the City of Tempe. Our team conducted a vast amount of market research to determine
what sector of the market would provide the best return on investment. We organized meetings
with local brokers from Cushman & Wakefield, CBRE, JLL, and Colliers International to learn
more about the current market environment. Also, we organized meetings with local developers,
architects, and lenders. These included Merit Partners, Sunbelt Holdings, MODUS Development,
Catclar Investments, 5Visual, Butler Design Group, and Colonial Capital. Through the research
we conducted we were able to successfully determine that a multifamily development within the
City of Tempe would be a great way to enter the Commercial Real Estate Development field.
Our project consisted of the full land acquisition process, architectural site plan review, financial
analysis, and completion of the product.
As I researched and conducted initial analysis for this project, I quickly ran into a few roadblocks that lead to me needing to pivot off of certain ideas and adapt my initial plans to fit what was actually being done in the current marketing environment. In reality, most businesses are not up for taking the risk of explicitly giving real metrics of their products and services to customers. Due to this, my thesis evolved into finding other ways that companies would use logical appeals to represent their products and comparatively analyze how these companies choose to represent themselves on a social media platform.
The purpose of this paper is to make the beyond a reasonable doubt standard in criminal trials more comprehensible for the modern juror while also increasing the modern juror’s motivation and ability to apply this standard consistent with trial proceedings. The major problems addressed include why the beyond a reasonable doubt standard is so difficult for modern jurors to understand in addition to why modern jurors lack both the motivation and ability to perform their integral function in criminal trials due to their enforced passive role. This paper traces the origins of the modern jury, delving into the centuries-long transition of the jury from an active to passive function, and the impacts historical change has had on the modern juror’s role in criminal trials. It also looks to define the beyond a reasonable doubt standard in terms of case law and pattern jury instructions and through contrast with its constituent lower civil standards of evidentiary certainty. The solution posed to remedy the aforementioned issues rests on a unique application of metaphor and imagery that can be implemented in lawyers’ rhetorical methods to instruct jurors on their paramount function in modern criminal suits.