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- Creators: Arizona State University
- Creators: Department of Marketing
- Member of: Theses and Dissertations
- Status: Published
In this dissertation, these research gaps are addressed in three essays that explore the following research questions: (1) how are nano-scientists’ individual characteristics and values associated with their perceptions of public engagement and political involvement? (2) how can the Advocacy Coalition Framework (ACF) can be applied to nanotechnology policy subsystem? and (3) how does the EPA utilize science when making regulatory decisions about nanotechnology? First, using quantitative data from a 2011 mail survey of elite U.S. nanoscientists, the dissertation shows that scientists are supportive of engaging with policy-makers and the public about their results. However, there are differences among scientists based on their individual characteristics. Second, qualitative interview analysis suggests that there are two opposing advocacy groups with shared beliefs in the nanotechnology policy subsystem. The lineup of coalition members is stable over time, while the EPA advocates less consistent positions. The interview data also show a significant role of scientific information in the subsystem. Third, the dissertation explains the EPA’s internal perspective about the use of science in regulatory decision making for nanotechnology. The dissertation concludes with some lessons that are applicable for policy-making for emerging technologies.
Social media has not always been a traditional form of business strategy for the fashion industry, therefore a study on the role of social media on user engagement for different tiers of fashion brands was conducted. A combination of multiple regression models, ANOVA analysis, and hashtag analysis was done to understand various aspects of the research question. Tests were run against different post types to gain deeper insights on engagement levels and statistical significance. Post frequency and correlation analysis was conducted to understand how followers respond to the content. Overall, reels and carousel media were the most successful in increasing and maintaining user engagement. Prada has the most inactive users and ineffective social media strategies to increase engagement. While they have a high following they are unable to sustain engagement levels through their posts. Whereas, Teddy Fresh, despite being a smaller brand has been successful in maintaining engagement levels through their niche target market. Lastly, SKIMS has the fastest growth rate and has been able to increase following through their high frequency post schedule. For each of the brands, this information can be used to further strategize the marketing content. Social media is dynamic and therefore the approach for curating content will differ; being able to understand which types of posts are doing well is helpful for the brands as they can continue to run analysis when needed.