Matching Items (28)
Description
This phenomenological qualitative study examines the experiences of volunteer tourism on host communities using social representations theory. The experiences of three stakeholder-groups (community residents, volunteers, and nongovernmental organizations) are considered. Overall objectives of this project are to investigate the following questions: a) what are the effects of volunteer tourism on a community as perceived by different stakeholders; b) what effects do volunteer tourists have on the community compared to other forms of tourism as perceived by different stakeholders; c) how do the various stakeholders perceive the different forms of tourism in communities in which they live or work; and d) why and how do nongovernmental organizations (NGOs) use volunteer tourism as a strategy for their projects. This study attempts to describe and interpret these meanings with a high degree of depth and richness using interviews, observation, and document analysis. Each chapter is written as a stand-alone paper to be published in a journal and describes the perspectives of the three groups interviewed with the final chapter a summary and comparison from all three groups. Findings show that there are both positive and negative impacts of volunteer tourism in favela communities, with the majority of the three groups expressing its positives and its importance to the community. All groups mentioned similar positive and negative elements of volunteer tourism with some elements that were unique to each group. This study also attempted to compare and contrast the differences between volunteer tourism and favela tours. The findings show that volunteer tourism helps recreate the social representations of the favela thereby improving self-esteem in the community, helps breakdown preconceptions, and helps create community pride. The community feels as equals with the volunteers and describes the interactions as friendships, sharing cultural experiences, and exchanging of knowledge. Conversely, all three groups described favela tours as dehumanizing using words like `safari tour' or `zoo tour' and felt that their community was being sold as a commodity. However, the interviews showed that all three groups, although had strong opinions about the ethical implications of favela tours, still felt conflicted when comparing it with some of the potential social and economic benefits that it may bring.
ContributorsAquino, Jessica Faustini (Author) / Andereck, Kathleen (Thesis advisor) / Mcgehee, Nancy (Committee member) / Phillips, Rhonda (Committee member) / Wang, Lili (Committee member) / Arizona State University (Publisher)
Created2013
Description
This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of the Theory of Planned Behavior (TPB), Norm Activation Theory (NAT), and Value-Belief-Norm Theory (VBN) is conducted to evaluate a) how well the phenomenon and concepts in each theory match the characteristics of pro-environmental behavior and b) how well the assumptions made in each theory match common assumptions made in purchasing theory. Second, a quantitative assessment of these three theories is conducted in which r2 values and methodological parameters (e.g., sample size) are collected from a sample of 21 empirical studies on GPB to evaluate the accuracy and generalize-ability of empirical evidence. In the qualitative assessment, the results show each theory has its advantages and disadvantages. The results also provide a theoretically-grounded roadmap for modifying each theory to be more suitable for GPB research. In the quantitative assessment, the TPB outperforms the other two theories in every aspect taken into consideration. It proves to 1) create the most accurate models 2) be supported by the most generalize-able empirical evidence and 3) be the most attractive theory to empiricists. Although the TPB establishes itself as the best foundational theory for an empiricist to start from, it's clear that a more comprehensive model is needed to achieve consistent results and improve our understanding of GPB. NAT and the Theory of Interpersonal Behavior (TIB) offer pathways to extend the TPB. The TIB seems particularly apt for this endeavor, while VBN does not appear to have much to offer. Overall, the TPB has already proven to hold a relatively high predictive value. But with the state of ecosystem services continuing to decline on a global scale, it's important for models of GPB to become more accurate and reliable. Better models have the capacity to help marketing professionals, product developers, and policy makers develop strategies for encouraging consumers to buy green products.
ContributorsRedd, Thomas Christopher (Author) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / Darnall, Nicole (Committee member) / Arizona State University (Publisher)
Created2012
Description
In this study the impact of outside the classroom activities and experiences of study abroad participants on cultural attitude change and perceived cultural competence was investigated. Motives to participate, expectations and outcomes of study abroad programs were also explored. The study used a mixed methods approach and was conducted in three parts including an exploratory sequential component followed by a concurrent embedded component. The exploratory sequential component included a photo elicitation project, the results of which contributed both to the results of the study and the development of the questionnaire used in the concurrent embedded component. The concurrent embedded component used a pre and post-test survey design and included a qualitative writing exercise with select participants between the completion of their pre and post-test questionnaires. The results suggest that study abroad participation does result in changes in both participants' cultural attitudes and cultural competency. It was hypothesized that length of time abroad and the cultural distance of the host country would have an influence on the change in cultural attitudes and cultural competency. As found in previous research, length of time abroad was not found to be a major contributing factor to this change when considering the results of the pre and post-test survey. However, the results of the qualitative studies resulted in many questions about the impact of length abroad. Participants in longer-term programs discussed changes in their cultural attitudes in a more complex way than short-term participants. Longer-term participants expressed changes in their cultural competency differently as well, though not in a way that it can be conclusively said they were more culturally competent. The reverse was the case for cultural distance. Cultural distance was a factor in the changes in cultural competency, however not in cultural attitudes when considering the results of the quantitative component. The qualitative results seem to bring up more questions. While shorter-term participants discussed cultural competency differently than longer-term participants, surprisingly the short-term programs had a higher percentage of participants studying in countries with large cultural distance than did long-term programs.
ContributorsPachmayer, Ara (Author) / Andereck, Kathleen (Thesis advisor) / Nyaupane, Gyan (Committee member) / Timothy, Dallen (Committee member) / Davey, Lynn (Committee member) / Arizona State University (Publisher)
Created2014
Description
Branding and brand management have been top management priorities in the hotel industry. Some researchers have concluded that strong branding would be an efficient way for hotels and hotel chains to differentiate themselves from each other. Recent studies have focused on the establishment of a brand equity model and the relevant causal relationships of the model. Most of these studies have used types of desirability scales examining the importance of individual factors in measuring brand equity. However, they ignore the trade-offs that affect and characterize choice. Particularly, the personal decision process implied by the hierarchical brand equity model is absent. This study proposed two alternative measures of brand equity, analytic hierarchy process (AHP) and conjoint analysis (CA), to address these limitations. The AHP and the CA were compared using several validity measures to aid in selecting efficient methods. This study examined the validity of AHP and CA under two data collection methods applied to hotel branding: paper-based survey and online survey. Result showed that the AHP data collection methods were easier, as well as with respect to saving time and costs. Results also indicated that the AHP is equivalent to the CA with respect to predictive accuracy. Practical differences for hotel branding in attribute preferences were clearly observed between the AHP and the CA. The AHP results were consistent with previous studies by awarding high importance to perceived quality and brand loyalty and lower importance to brand awareness and brand image. Managerial implications were provided for results. In terms of practicality in data collection, the study results revealed that the data gathered online leads to a slightly lower internal and predictive validity. A limitation of this study was that the two methods were not perfectly comparable. Nevertheless, the validity of both AHP and CA seems satisfactory for both methods. The study results also offer useful perspectives to consider when choosing between the two methods, as well as between AHP and CA.
ContributorsLee, Seung-Hyun (Author) / Tyrrell, Timothy (Thesis advisor) / Uysal, Muzaffer (Committee member) / Andereck, Kathleen (Committee member) / Nyaupane, Gyan (Committee member) / Arizona State University (Publisher)
Created2014
Description
Destination image has been explored by studying various aspects of the process of forming a perception about an area and choosing to visit or not. This study uses a variety of theories from previous research which has focused on subsets of factors which influence the overall process to create a model to organize the perception formation and decision making progress into one continuous and interrelated progression. Online questionnaires using Likert scale statements and questions were distributed to participants through Facebook in order to measure and test the model. A total of 266 questionnaires were completed and analyzed using t test, ANOVA, regression, factor analysis, and cluster analysis. The original model from the beginning of the study transformed with the removal of some variables and the alteration of others. The factors that were shown to influence perception of the destination were tourist type and knowledge of the country. Tourists who were more likely to seek new environments and had a higher level of knowledge of the country used in the marketing video had a better perception of the destination before and after the video. Obstacles for deciding to visit the destination were found to be long distances traveling and substitution of alternative destinations. The results show that marketing videos do create a positive change in the perception of the destination, but this alone is not likely enough to influence the decision to visit the destination. Marketing agencies should consider more ways of informing consumers of the destination in addition to commercials so that overall knowledge of the area can be improved. In addition, marketing agencies should target consumers that are interested in visiting new environments by using travel magazine subscriptions, international airline agencies and hotels, and social media groups.
ContributorsHugo, Nichole (Author) / Nyaupane, Gyan (Thesis advisor) / Andereck, Kathleen (Committee member) / Buzinde, Christine (Committee member) / Harrill, Rich (Committee member) / Arizona State University (Publisher)
Created2014
Description
Whale watching has been hailed by environmental non-governmental organizations like Greenpeace and the International Fund for Animal Welfare as a responsible form of tourism that has the potential to enhance conservation outcomes for cetaceans, while also supporting the economic development of coastal communities. Tourism research suggests that while it is possible for whale watching to provide these benefits, it may also have considerable costs to members of host communities and cetaceans. My dissertation sought to gather data on the economic, ecological, and social impacts of whale watching in the Caribbean in order to evaluate the industry's performance in the region. My project thus took the form of three sub-projects. The first used an ordinary least squares analysis to examine the relationship between Caribbean country characteristics and whale watching expenditures. This analysis showed that a country's level of development changes the strength of correlations, that mass tourism development is negatively associated with whale watching profits, and that cetacean biodiversity and whale watching regulations designed to protect cetaceans both had positive relationships with the whale watching industry. In the second sub-project, I developed an index of Caribbean cetacean vulnerability to the negative impacts of whale watching with a traditional literature review informed by systematic methods. The index illustrated that both target and non-target species had vulnerabilities, and that regulations addressing these issues in the Caribbean were lacking overall. Considerable gaps in data were also identified. Finally, I used qualitative interviews in Dominica and the Dominican Republic to gather information on resident perceptions of whale watching. This analysis revealed overall positive perceptions of the industry in both countries, but also uncovered considerable levels of social conflict surrounding whale watching. Taken together, the results of my study suggest that better regulatory structures, investment in the local community, and efforts to maximize cooperation are needed in order for the Caribbean whale watch industry to better serve local communities, while mitigating its impacts on cetaceans.
ContributorsRaschke, Bonnie Jean (Author) / Kinzig, Ann (Thesis advisor) / Andereck, Kathleen (Committee member) / Gerber, Leah (Committee member) / Minteer, Ben (Committee member) / Perrings, Charles (Committee member) / Arizona State University (Publisher)
Created2017
Description
Engagement as a concept and emerging theory has been explored, but key elements have not been clearly described, and as such, work has not been comprehensive in nature. Research was needed to explore the concept and theory of engagement in general, as well its application to the study of volunteer tourism. Additional research was also needed to incorporate youth perspectives of a volunteer tourism program, along with exploration of engagement impacts on program youth. The purpose of this case study was to explore participant engagement in a volunteer tourism youth education program and impacts on program youth as perceived by program participants (volunteer tourist teachers, adult residents, and program youth). Confined within the Engagement Theoretical Framework, data were retrieved from nonprofit documents and websites, researcher observations, individual interviews, and focus groups (two focus groups used participant generated photo elicitation method).
Findings suggest participant engagement in a volunteer tourism program is related to the themes of connection, communication, and hope. The primary reason participant engagement in this program is due to the Mpingo (tree), the symbolic bridge between community members and volunteer tourist teachers. This culturally relevant symbol has linkages to the study of signs (or symbols) called semiotics. Through volunteers traveling to this area to teach, this culturally relevant symbol helps to connect, aids in the communication between, and gives hope to, participants. Significant contributions of this study to literature include: volunteer tourist and community member engagement plays an important role in the planning, and the sustaining, of volunteer tourism community development programs today; program youth perspectives about program impacts may result in prospective youth leadership and future adult civic engagement; program skill matched volunteers are likely to be repeat volunteers which leads to group cohesion and program sustainability; and the major theme of hope appears to be a significant motive for program participation in a community development project. In terms of deep meaning ascribed to culturally relevant symbols, this unique finding contributes to engagement research by understanding there are multiple dimensions involved in a diverse group of participants engaged in a specific community program.
Findings suggest participant engagement in a volunteer tourism program is related to the themes of connection, communication, and hope. The primary reason participant engagement in this program is due to the Mpingo (tree), the symbolic bridge between community members and volunteer tourist teachers. This culturally relevant symbol has linkages to the study of signs (or symbols) called semiotics. Through volunteers traveling to this area to teach, this culturally relevant symbol helps to connect, aids in the communication between, and gives hope to, participants. Significant contributions of this study to literature include: volunteer tourist and community member engagement plays an important role in the planning, and the sustaining, of volunteer tourism community development programs today; program youth perspectives about program impacts may result in prospective youth leadership and future adult civic engagement; program skill matched volunteers are likely to be repeat volunteers which leads to group cohesion and program sustainability; and the major theme of hope appears to be a significant motive for program participation in a community development project. In terms of deep meaning ascribed to culturally relevant symbols, this unique finding contributes to engagement research by understanding there are multiple dimensions involved in a diverse group of participants engaged in a specific community program.
ContributorsOlsen, Lana Margaret (Author) / Andereck, Kathleen (Thesis advisor) / Buzinde, Christine (Committee member) / Vogt, Christine (Committee member) / Mantie, Roger (Committee member) / Arizona State University (Publisher)
Created2018
Description
The goal of this project is to gain and use knowledge of sustainability topics as a value-adding function for a business in the Tempe, AZ area and to develop the skills to approach and consult with business owners and staff about sustainable business options. Sustainability searches for a balance between society, economy and the environment where all three can thrive; therefore, the ideal project partner was a business that values the wellbeing of mankind, is locally owned and operated and promotes environmental stewardship. The Original Chop Shop Co in Tempe Arizona was appropriately selected. Throughout the duration of our partnership, I observed their daily routine, interviewed employees and managers and used the collected information to identify three areas of focus that have the largest potential to reduce The Original Chop Shop Company's impact on the environment. Information on the areas of recycling, composting, and food sourcing was researched and synthesized to make suggestions for ecofriendly changes to business practices. The scope of the project includes small changes in daily practices such as implementing a recycling and composting program and employee training sessions and minor investments such as purchasing a micro washer and silverware in order to eliminate nonrenewable plastic utensils. The scope does not include major renovations or investments in technology. The suggestions offered position The Original Chop Shop to conduct business in a way that does not compromise the health of the environment, society, or economy.
ContributorsFerry, Brianna Aislinn (Author) / Dooley, Kevin (Thesis director) / Darnall, Nicole (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / School of Politics and Global Studies (Contributor)
Created2015-05
Description
Derived from the idea that the utilization of sustainable practices could improve small business practice, this honors thesis offers a full business assessment and recommendations for improvements of a local, family-owned coffee shop, Gold Bar. A thorough analysis of the shop's current business practices and research on unnecessary expenses and waste guides this assessment.
ContributorsSorden, Clarissa (Co-author) / Boden, Alexandra (Co-author) / Darnall, Nicole (Thesis director) / Dooley, Kevin (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Supply Chain Management (Contributor)
Created2015-05
Description
This Honors Thesis evaluates a recreation program entitled Operation Recreation that was implemented at Camp Raymond, a Boy Scout Camp in Northern Arizona. The mission of Operation Recreation is to enhance each Scout's knowledge and passion for the Scouting Ideals, Patrol, and Personal Growth Methods of Scouting. Data were collected to evaluate Operation Recreation and measure whether the two program goals were met. The program development cycle was used to design Operation Recreation to meet the unique programming needs of Camp Raymond. Operation Recreation is a week-long recreation program that gives Scouts the opportunity to participate in activities that develop their knowledge of the Scouting Ideals, encourage an increase in engagement of the personal growth method, and create a time devoted to practicing the patrol method. Analysis of evaluation results was conducted and suggestions for modifications are made.
ContributorsClarke-Telfer, Jasmine Miranda (Author) / Rodriguez, Ariel (Thesis director) / Andereck, Kathleen (Committee member) / Knoll, Cindy (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / W. P. Carey School of Business (Contributor)
Created2013-12