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- Creators: Department of Supply Chain Management
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Description
The purpose of this thesis is to gain insight into the work of Arizona State University Supply Chain professors, as well as Supply Chain faculty from around the world. In order to gain a more thorough understanding of the research, a summary and reflection will be provided for each of the seminars attended. Summaries will include a brief background of the presenters, a summary of their research, and my personal takeaways. The seminars include research from Dr. Srimathy Mohan and Dr. Adegoke Oke from Arizona State University. Each of these professors will cover the topic of their past and/or current research in addition to their findings and key conclusions. Additionally, research from Dr. Barb Flynn of Indiana University and Dr. Seyed Emadi of University of North Carolina will be included. Research from Dr. Flynn is on the subject of understanding adaption to sustainable technologies, specifically within a manufacturing context. Research from Dr. Emadi is on the topic of determining the most effective policies to reduce attrition, specifically in call center businesses.
This thesis also includes a literature review on the subject of consumer responses to service failure. Specifically, it covers 10 articles related to the overarching subject of consumer responses to service failures in a variety of scenarios and industries. Additionally, it includes a section of potential areas for future research, with an emphasis on the growing online cloud services industry. There is room for additional research to be completed in terms of determining where consumers will place their blame for service failures that occur on cloud service platforms such as online gaming.
This thesis also includes a literature review on the subject of consumer responses to service failure. Specifically, it covers 10 articles related to the overarching subject of consumer responses to service failures in a variety of scenarios and industries. Additionally, it includes a section of potential areas for future research, with an emphasis on the growing online cloud services industry. There is room for additional research to be completed in terms of determining where consumers will place their blame for service failures that occur on cloud service platforms such as online gaming.
ContributorsElton, August (Author) / Printezis, Antonios (Thesis director) / Oke, Adegoke (Committee member) / Department of Supply Chain Management (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Environmental friendly, green, or sustainable practices are a growing concern in the international hospitality industry. This exploratory study seeks to assess the complex motives that drive hotels on becoming environmentally active by examining the benefits and barriers for hotels to adapt sustainable practices. With this assessment, the study strives to identify small measures the less environmentally active hotels can adapt to their daily operations. An initial study was first conducted in international hotels located in Beijing, China, as international hotels are considered more environmentally proactive and their standards are in keeping with the latest industry trends. The preliminary findings suggested that environmental participation may be affected by the age, size and management structure of the hotel. The actual study, which was conducted in three cities across Arizona, United States, took into account of the initial analysis and looked at both large chain hotels and smaller independents hotels located in urban areas. A quantitative and qualitative research methodology using a questionnaire along with an interview was used to collect the data. The findings show that the decision for hotels to implement environmental practices goes beyond the financial and operational sphere. The results point to the role played by political and upper management policies and how their decisions trickle down to the entire organization. Although unexpectedly, there seemed little influence linking customer satisfaction and the hotel’s environmental commitment. Instead, hotels tend to focus their efforts mainly on backroom operations as opposed to measures that directly impact the consumer experience. It is recommended that hotels increase employee and customer awareness of its environmental policies and reveal the statistic impact of each.
ContributorsLi, Hanjing (Author) / Lee, Woojin (Thesis director) / McWilliams, Claire (Committee member) / Department of Supply Chain Management (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Drilling in Section 1002 has been an ongoing debate since the region was designated as a potential area for drilling projects, pending congressional approval in 1980. In 2017, the area was officially opened up for oil and gas development through its passage in the GOP Tax Cuts and Jobs Act of 2017. This act requires 2 lease sales of 400,000 acres, with an allowed 2,000 acre physical footprint (not including pipelines, ice roads, or gravel mines). Using Social-Life Cycle Assessment methodology to assess the process of oil extraction in Section 1002, significant benefits and drawbacks of drilling in this region, with economic, cultural, and social impacts ranging from the local level to the state level to the national level were identified.
Stakeholders impacted by oil development in the Section 1002 region include the Kaktovik community who lives within the Program Area, the Gwich’in people who live south of ANWR, the corporations who will be leasing the land, as well as the employees who will be working on the projects. These stakeholders share similar values and interests, however, when it comes down to the attainment of these values, there are significant differences in opinion. This debate comes down specifically to the desire to ensure stability for one’s family and community, as this means 2 different things to the majority stakeholders on this issue: The Inupiaq and the Gwich’in. The Inupiaq ,who live in Kaktovik specifically ,are particularly keen on the idea of drilling in the Section 1002 region, because the revenues and opportunities that come with the oil and gas development provide access to better standards of living and a more westernized way of life. The Gwich’in, however, value their relationship to the land and the caribou that are at risk of significant change. These 2 groups are critical to the debate, but the state and federal governments have the final say, and a financial incentive to move forward with the lease sales.
Utilizing the S-LCA framework, life cycle impacts of drilling on society are found using indicators that are identified and assessed using both qualitative and quantitative means. Although some conclusions are uncertain due to the forward-looking nature of this S-LCA, the Increasing/Decreasing trends can be identified and confidently attributed to the specific indicators.
Significant Results:
Significant issues this study has highlighted include the resulting impacts, both positive and negative, on the communities affected by oil and gas development in Section 1002. Significant stakeholders include the Kaktovik community, the Gwich’in people, the oil and gas workers in the state of Alaska, and the oil and gas companies themselves. The local residents are the most affected by the impacts of development, with significant issues pertaining to potential for significant lifestyle change, the increased risk of impact on subsistence species, the risks associated with pollution, and the effect on the economy through revenues and job availability.
Stakeholders impacted by oil development in the Section 1002 region include the Kaktovik community who lives within the Program Area, the Gwich’in people who live south of ANWR, the corporations who will be leasing the land, as well as the employees who will be working on the projects. These stakeholders share similar values and interests, however, when it comes down to the attainment of these values, there are significant differences in opinion. This debate comes down specifically to the desire to ensure stability for one’s family and community, as this means 2 different things to the majority stakeholders on this issue: The Inupiaq and the Gwich’in. The Inupiaq ,who live in Kaktovik specifically ,are particularly keen on the idea of drilling in the Section 1002 region, because the revenues and opportunities that come with the oil and gas development provide access to better standards of living and a more westernized way of life. The Gwich’in, however, value their relationship to the land and the caribou that are at risk of significant change. These 2 groups are critical to the debate, but the state and federal governments have the final say, and a financial incentive to move forward with the lease sales.
Utilizing the S-LCA framework, life cycle impacts of drilling on society are found using indicators that are identified and assessed using both qualitative and quantitative means. Although some conclusions are uncertain due to the forward-looking nature of this S-LCA, the Increasing/Decreasing trends can be identified and confidently attributed to the specific indicators.
Significant Results:
Significant issues this study has highlighted include the resulting impacts, both positive and negative, on the communities affected by oil and gas development in Section 1002. Significant stakeholders include the Kaktovik community, the Gwich’in people, the oil and gas workers in the state of Alaska, and the oil and gas companies themselves. The local residents are the most affected by the impacts of development, with significant issues pertaining to potential for significant lifestyle change, the increased risk of impact on subsistence species, the risks associated with pollution, and the effect on the economy through revenues and job availability.
ContributorsJunglas, Hillary L (Author) / Pasqualetti, Martin (Thesis director) / Breetz, Hanna (Committee member) / Department of Supply Chain Management (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Over the past decade, corporate social responsibilities and sustainability has become more of a trending topic; not only amongst citizens, but within many private firms as well. Aligning operations with sustainable practices within a for-profit firm or organization has evolved into a critical focus area in order for a company to be more sustainable.
Having sustainable practices in place can be significant, but it is also important to consider employees and their perspectives, as they are the ones who implement them. The majority of the employees that work within an organization, not those that create these policies, are the ones who’s perspectives should be more strongly considered. In order to effectively implement these practices, firms can educate their employees about the initiatives or newly implemented changes to current practices. Sustainability education for employees, covering company-specific policies, improves the likelihood of participation within initiatives. Increased employee education has the potential to raise the probability that companies will see the benefits that come with enacting sustainable practices.
Having sustainable practices in place can be significant, but it is also important to consider employees and their perspectives, as they are the ones who implement them. The majority of the employees that work within an organization, not those that create these policies, are the ones who’s perspectives should be more strongly considered. In order to effectively implement these practices, firms can educate their employees about the initiatives or newly implemented changes to current practices. Sustainability education for employees, covering company-specific policies, improves the likelihood of participation within initiatives. Increased employee education has the potential to raise the probability that companies will see the benefits that come with enacting sustainable practices.
ContributorsCourrier, Leandra Denaye (Co-author) / Campbell, Hannah (Co-author) / Fischer, Daniel (Thesis director) / Molly, Cashion (Committee member) / Department of Supply Chain Management (Contributor) / Dean, W.P. Carey School of Business (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The Golf Equipment Industry is flooded with many competitors, all looking to expand and grow with their various customer bases. In an industry which demands rapid new-product developments and offerings, companies must position their various brands in a way that appeals to both current and future customers. In tailoring product offerings and leveraging existing brand equity, effectively manipulating brand portfolios, companies must assess the risk of brand dilution effects when fulfilling company-wide growth initiatives. The following project will present research-based marketing principles with marketplace examples from various industries; specifically looking at marketers’ strategies in manipulating brand portfolios through the use of brand architectures, upward/downward line stretches, and brand extensions. Essentially, this paper will present the importance of manipulating brand portfolios in a variety of industries (including the golf industry), exciting current and new customer bases, eventually establishing an understanding of the risks associated with each leveraging strategy.
With a deep emphasis on the criticality of mitigating brand dilution whilst manipulating product offerings, this paper will then provide a golf-specific industry trend analysis, diving into the various ways marketers at TaylorMade Golf, Callaway Golf, and Cleveland/Srixon/XXIO Golf leverage brand equity while mitigating brand dilution risks. With a greater understanding of marketing-theory based principles and research conducted on the current customer trends prevalent in the golf industry, supplemented by marketing-personnel survey responses, I will be able to translate branding-based principles into recommendations for companies competing in the golf equipment industry.
With a deep emphasis on the criticality of mitigating brand dilution whilst manipulating product offerings, this paper will then provide a golf-specific industry trend analysis, diving into the various ways marketers at TaylorMade Golf, Callaway Golf, and Cleveland/Srixon/XXIO Golf leverage brand equity while mitigating brand dilution risks. With a greater understanding of marketing-theory based principles and research conducted on the current customer trends prevalent in the golf industry, supplemented by marketing-personnel survey responses, I will be able to translate branding-based principles into recommendations for companies competing in the golf equipment industry.
ContributorsMilroy, Thomas Carlo (Author) / Montoya, Detra (Thesis director) / Eaton, John (Committee member) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Purpose: The purpose of this project was to map the process by which Division I sports are added at universities and to create a blueprint for any passionate and driven individual who would like to see their sport of choice added at any college.
Methods: Information for this study was gathered through qualitative interviews with sports administrators at eleven of the twelve universities in the PAC-12 conference. This primary research was supplemented with secondary research of media sources and
PAC-12 and NCAA documents.
Results: Four key factors are involved in adding a new Division I sports program at any university. These factors are: funding, Title IX status, conference and sport status, and administrative mindset.
Conclusion: The four factors stated above are critical in the addition of any new sports program, though there will be significant variations from sport to sport and from university to university. In the case of men’s wrestling at USC, the group of advocates needs to demonstrate the significant value adding wrestling will bring to the athletic department and school. They should also follow this up with a clear plan of how they will navigate the funding, Title IX requirements and conference status.
Methods: Information for this study was gathered through qualitative interviews with sports administrators at eleven of the twelve universities in the PAC-12 conference. This primary research was supplemented with secondary research of media sources and
PAC-12 and NCAA documents.
Results: Four key factors are involved in adding a new Division I sports program at any university. These factors are: funding, Title IX status, conference and sport status, and administrative mindset.
Conclusion: The four factors stated above are critical in the addition of any new sports program, though there will be significant variations from sport to sport and from university to university. In the case of men’s wrestling at USC, the group of advocates needs to demonstrate the significant value adding wrestling will bring to the athletic department and school. They should also follow this up with a clear plan of how they will navigate the funding, Title IX requirements and conference status.
ContributorsSmall, Conner (Author) / Nelson, Kelly (Thesis director) / Jones, Zeke (Committee member) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Sustainable supply chain management has become increasingly more important for companies over the last decade. The need to create socially and environmentally sustainable supply chains that are also efficient and profitable is no longer something companies should do, but rather something they must do to stay competitive and successful in the long run. Through the examination of scholarly supply chain literature, case studies, and industry reports with an emphasis on digital technology, supply chain, and sustainability, a conceptual model was created to begin the research in the area of cost savings through the use of digital technologies to enable companies to be more sustainable. This paper works to define the terms sustainability, sustainable supply chain management, and intelligent supply chain designs. It focuses on the positive social and environmental impact of the implementation of leading-edge digital technologies in supply management processes by creating transparency, efficiency, and reliability throughout the supply chain. Through an applied analysis of Mattel, Rana Plaza, Nike, and Coca-Cola and a cost-benefit analysis, it is concluded that companies that implement blockchain technology into their supply management process designs may create more sustainable supply chains while increasing savings and increasing profits. Blockchain may provide the reliability and transparency needed to better manage the supply management process which will evoke better business decisions. Intelligent supply chain designs improve the environmental and social sustainability of a company while maintaining a competitive edge.
Keywords. Supply Chain Management, Social Responsibility, Sustainability, Economics, Supply Management, Blockchain, Intelligent Technology
Paper Type. Conceptual Paper
Keywords. Supply Chain Management, Social Responsibility, Sustainability, Economics, Supply Management, Blockchain, Intelligent Technology
Paper Type. Conceptual Paper
ContributorsVon Mizener, Noel Maria Yvonne Svetlana (Author) / Carter, Craig (Thesis director) / Forst, Bradley (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Single-use plastic has rapidly increased pollution in the United States, and the urgency to address its growing consequences is a complex undertaking. Significantly contributing to plastic pollution is the waste of single-use beverage plastics like cups and straws. In order to make impactful changes in the supply chain of single-use beverage plastics, we must first understand the stakeholders involved and the current extent of their actions. Therefore, this paper will investigate how stakeholders elicit sustainable changes to improve supply chain practices in this particular situation. We will use principles of sustainable supply chain management including corporate social responsibility and the triple bottom line model as the theoretical framework. Methodology consists of a stakeholder analysis where we conduct literature review, a consumer survey analysis, and interviews with industry experts to examine how various stakeholders elicit sustainably focused change. Essential insights made will be to understand different stakeholder actions and perspectives in relation to single-use beverage plastics, and how they contribute to creating sustainable changes in the larger context of plastic pollution control.
ContributorsGalaviz, Christopher (Author) / Wiedmer, Robert (Thesis director) / Oke, Adegoke (Committee member) / Department of Supply Chain Management (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
My study explores how watching live theatre can impact students’ views on cultural awareness, identity, and class divisions. 22 students who had little to no previous participation with the arts were chosen to see the musical, Once on This Island , at ASU Gammage. Once on This Island offers a story of hope, love, and sacrifice that inspires audiences to fight for what they believe in. The students were asked to fill out a pre-show survey before seeing the show and participate in a discussion concluded by a post-show survey after they watched the show. The questions in the surveys and discussions revolved around the students’ feelings towards cultural awareness, identity, and class divisions. The responses revealed that students were introduced to a new culture and became more tolerant of engaging with other cultures as they were immersed in a new perspective. Also, students reexamined how they identified themselves and what the role of relationships played on their identity. Finally, the study found that through seeing the live production, the students became more accepting of all social classes because they were able to empathize with characters in a different social class than themselves.
ContributorsMiller, Melanie (Author) / Sandoval, Mathew (Thesis director) / Ong, Desiree (Committee member) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The focus of this research paper is understanding the impacts of human factors on the technology innovations in automobiles and the direction our society is headed. There will be an assessment of our current state and the possible solutions to combat the issue of creating technology advancements for automobiles that cater towards the human factors. There will be an introduction on the history of the first automobile invented to provide an understanding of the what the first automobile consisted of and will continue discussing the technological innovations that were implemented due to human factors. Diving into the types of technological innovations such as the ignition system, car radio, the power steering system, and self-driving, it will show the progression of the technological advancements that was implemented in relation to the human factors that was prominent among society. From there, it is important to understand what human factors and the concept of human factor engineering are. It will provide a better understanding of why humans have created technology in relation to the human factors. Then, there will be an introduction of the mobile phone industry history/timeline as a comparison to show the impacts of how human factors have had on the development of the technology in mobile phones and how heavily it catered towards human factors. There will be a discussion of the 3 key human factors that have been catered towards the development and implementation of technology in automobiles. They are selecting the path that requires the least cognitive effort, overestimating the performance of technology, and reducing the attention due to an automated system being put into place. Lastly, is understanding that if we create or implement technology such as self-driving, it should not solely be for comfort and ease of use, but for the overall efficient use of transportation in the future. This way humans would not rely heavily too much on the technology and limit the effect that human factors have on us.
ContributorsParham, Gi-onli (Author) / Keane, Katy (Thesis director) / Collins, Gregory (Committee member) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05