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- Creators: Dean, W.P. Carey School of Business
- Member of: Theses and Dissertations
Billionaires are a relatively new phenomenon, yet their influence is immense. Some billionaires hide in the shadows, and others are at the forefront of our society. With the advent of social media, the reach of billionaires at the forefront has expanded exponentially. Some sport their fancy lifestyles, some preach their views on the world, and some share what it takes to become like them. With 2.562 billion monthly YouTube users and millions of views for any video with or about billionaires, the reach the highly wealthy have is immense. So many are watching, raising two questions are the viewers watching with the intent of learning how to become a billionaire themselves or are they purely focused on entertainment value? Additionally, what purpose does speaking to the masses through YouTube serve for the wealthiest individuals in the world? This paper will attempt to answer these questions and dive deeper into the billionaire YouTube landscape. There will be a discussion of the immense power of billionaires, what it means to be one, and an analysis of a select few of America’s wealthiest individuals. Hopefully, this will give a better perspective on the wealth-based social media landscape.
“The Power of Family in Entrepreneurship: The Story of Avanti Ristorante” is a thesis project with a dual purpose: to preserve family history, and to explore and learn from the entrepreneurial journey of the DiMarzio and Mancini families. After emigrating from Italy to the United States, these two families opened Avanti, and Italian restaurant in Cheyenne, WY. Through decades of hard work, they made immeasurable impact on their community. Their story told through the medium of an 18-minute documentary film. The film features in-depth interviews with Marisa DiMarzio, Gino DiMarzio, Roberto Mancini, and Lucia Manici, supported by photos and artifacts from their thirty year tenure as restaurateurs. Viewers of the film will glean valuable lessons about the importance of a dedication to service as the driving force behind successful entrepreneurship. The documentary can be viewed via the link in the PDF, or on the Center for Entrepreneurship YouTube channel: https://www.youtube.com/channel/UCfQhW4j8hReH6Lgeuy5hmdQ
Many corporations have experienced an increase in fraud since the start of the Covid-19 pandemic and expect the level of fraud impacting their organization to continue to increase. As everyday activities moved from physical to online environments, many jobs shifted from being in an office to working from home. This lack of oversight and support system from their peers during these difficult times may have spurred unethical conduct from employees. Since many college students will end up in positions where they will have access to commit and conceal financial crime, I surveyed Arizona State University students who have experienced remote education and asked them questions regarding academic dishonesty and unethical business practices. Based on their responses to statements about online education since the pandemic and their likelihood to cheat in certain academic situations because of it, I found that students feel more comfortable cheating and committing academic dishonesty than before the pandemic. Since past research shows that the consequences of academic dishonesty are not confined to the university environment, educators and employers need to be aware of these implications arising from the pandemic to prevent individuals from developing a cheating mentality and committing unethical workplace behavior. By looking at the impact of the Covid-19 pandemic on academic dishonesty among Arizona State University students, this study contributes to emerging research on the lasting effects of the pandemic and the consequences of shifting to remote activities in many aspects of life.
This study investigates the impact of the COVID-19 pandemic on telemedicine-prescribed controlled substances by discussing the opinions of pharmacists holding an Arizona pharmacy license. To accommodate the rapid changes during the COVID-19 pandemic, the federal government adapted pharmacy laws to better support the healthcare community. The use of remote healthcare services such as telemedicine visits and online pharmacy services dramatically increased during the pandemic, so regulators waived tele-health restrictions like the Ryan Haight Act. This study involved structured interviews with 3 participants. The interviews revealed a positive outlook on the future of telehealth and the possibilities of modernizing healthcare and pharmacy. The study suggests that the waiving of the Ryan Haight Act was perceived somewhat positively by pharmacists, although they still had concerns regarding abandoning parts of the Act from a patient safety standpoint. The study concludes that certain pharmacy and telemedicine regulations are outdated given the positive and negative outcomes of these laws during the global pandemic. While this study offers insights on bringing various healthcare and law arguments together, the small sample size results in limited scope. The study still provides points of discussion to offer recommendations for implementation of the Ryan Haight Act and other similar tele-health and online-pharmacy regulations.
This research explores Amazons growth amidst the COVID-19 pandemic and how it impacted its innovation initiatives. It examines the strategies employed by Amazon to drive innovation, explores the challenges encountered during this period of expansion, and identifies opportunities for innovation in a post-pandemic era. Additionally, this study offers insights and recommendations for organizations navigating similar circumstances.
The purpose of this thesis is to analyze the impacts of virtue signaling and tokenism within the cosmetic industry and how it relates to corporate social responsibility. Secondary research has been gathered and analyzed to find insight into how these aspects in marketing can impact the profits and other measures of success within business. This will lead to an understanding of how corporate social responsibility can be beneficial to the cosmetic industry, especially as companies grow and expand their target market. This thesis research is based on secondary research built from articles and advertisements. Additionally, research will be pulled from company statistics in profits and sales to determine success in different product launches and the marketing tactics utilized. After analyzing these differences and the types of advertisements that lead to the most successful results, it can be determined that virtue signaling and racial/ethnic tokenism can hinder success potential and thus, in contrast, companies that adhere to the ethical implications within corporate social responsibility will benefit from a reputation of sincerity.