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- Language: English
- Creators: Department of Marketing
- Status: Published
Description
Background:
Environmental heat exposure is a public health concern. The impacts of environmental heat on mortality and morbidity at the population scale are well documented, but little is known about specific exposures that individuals experience.
Objectives:
The first objective of this work was to catalyze discussion of the role of personal heat exposure information in research and risk assessment. The second objective was to provide guidance regarding the operationalization of personal heat exposure research methods.
Discussion:
We define personal heat exposure as realized contact between a person and an indoor or outdoor environment that poses a risk of increases in body core temperature and/or perceived discomfort. Personal heat exposure can be measured directly with wearable monitors or estimated indirectly through the combination of time–activity and meteorological data sets. Complementary information to understand individual-scale drivers of behavior, susceptibility, and health and comfort outcomes can be collected from additional monitors, surveys, interviews, ethnographic approaches, and additional social and health data sets. Personal exposure research can help reveal the extent of exposure misclassification that occurs when individual exposure to heat is estimated using ambient temperature measured at fixed sites and can provide insights for epidemiological risk assessment concerning extreme heat.
Conclusions:
Personal heat exposure research provides more valid and precise insights into how often people encounter heat conditions and when, where, to whom, and why these encounters occur. Published literature on personal heat exposure is limited to date, but existing studies point to opportunities to inform public health practice regarding extreme heat, particularly where fine-scale precision is needed to reduce health consequences of heat exposure.
ContributorsKuras, Evan R. (Author) / Richardson, Molly B. (Author) / Calkins, Mirian M. (Author) / Ebi, Kristie L. (Author) / Gohlke, Julia M. (Author) / Hess, Jeremy J. (Author) / Hondula, David M. (Author) / Kintziger, Kristina W. (Author) / Jagger, Meredith A. (Author) / Middel, Ariane (Author) / Scott, Anna A. (Author) / Spector, June T. (Contributor) / Uejio, Christopher K. (Author) / Vanos, Jennifer K. (Author) / Zaitchik, Benjamin F. (Author)
Created2017-08
Description
News headlines are filled with unequal treatment in the workplace. However, there are also inspirational stories that encourage young women to face the challenges they are presented as they become executives in corporate America.
The purpose of this study was to interview women executives within corporate America to identify similar means of navigating women-specific issues they may have been presented with within their industry. More specifically, the questions sought to identify how these women became successful within their industry and how their female identities may have provided benefits to them, professionally. Interviewees were selected on a multitude of factors, title and status in company, industry, including availability, mutual connections, and demographics. Interviews were conducted both in person, over the phone, via web video conference and via email. All interviewees were asked the same questions, and interviews ranged from 25-45 minutes each. Each one was recorded and transcribed in order to facilitate comparison between stories, experiences, and other mentions.
The initial intention of analyzing the interviews and stories of these executives was to identify common factors that unified their stories. There were nine categories that the interviews sought to investigate: work-life balance, starting off strong, daily routines, mentorship/support, leadership, impact and legacy, advice and motivation, pros of being a woman, biggest challenges/cons. However, the interviews revealed that there were a plethora of unique factors that identified the stories these women had to tell. Overall, 5/8 of the executives believed that their female identity provided an advantage to them in the corporate sector, 2/8 women said their identity was a neutral factor, and only one woman stated she felt it placed her at a disadvantage. Further, this study concludes that the stories of impenetrable glass ceilings and roadblocks are balanced to some degree by stories of success within the corporate sector. There were 3 key themes for their narratives for success, having a support system, putting yourself first, and giving back.
The purpose of this study was to interview women executives within corporate America to identify similar means of navigating women-specific issues they may have been presented with within their industry. More specifically, the questions sought to identify how these women became successful within their industry and how their female identities may have provided benefits to them, professionally. Interviewees were selected on a multitude of factors, title and status in company, industry, including availability, mutual connections, and demographics. Interviews were conducted both in person, over the phone, via web video conference and via email. All interviewees were asked the same questions, and interviews ranged from 25-45 minutes each. Each one was recorded and transcribed in order to facilitate comparison between stories, experiences, and other mentions.
The initial intention of analyzing the interviews and stories of these executives was to identify common factors that unified their stories. There were nine categories that the interviews sought to investigate: work-life balance, starting off strong, daily routines, mentorship/support, leadership, impact and legacy, advice and motivation, pros of being a woman, biggest challenges/cons. However, the interviews revealed that there were a plethora of unique factors that identified the stories these women had to tell. Overall, 5/8 of the executives believed that their female identity provided an advantage to them in the corporate sector, 2/8 women said their identity was a neutral factor, and only one woman stated she felt it placed her at a disadvantage. Further, this study concludes that the stories of impenetrable glass ceilings and roadblocks are balanced to some degree by stories of success within the corporate sector. There were 3 key themes for their narratives for success, having a support system, putting yourself first, and giving back.
ContributorsCrawford, Claudia Laine (Author) / Dietrich, John (Thesis director) / Sacks, Jana (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
In recent years, marketing has taken a large shift into the digital world. With the growing popularity of social media, many companies have been doing most of their advertising through platforms such as Instagram, and have been heavily using influencers, in order to drive their business. With the popularity of social media, small online businesses have been emerging. According to sources like eMarketer, e-commerce is the only trillion-dollar industry growing at a double-digit percentage each year (Moore). Among these small businesses, is the growing idea of dropshipping. Dropshipping is a system in which products can be chosen from a manufacturer, and sold via a website, with no need for inventory from the selling party. The goal of this research is to harness the power of social media, in order to drive a successful e-commerce business. The research entails creating a Shopify dropship store, and using social media platforms, such as Instagram, Twitter, and Facebook to effectively advertise and drive the online business. The first steps were to create social media pages for the business, in order to establish credibility. All the products will be sourced from AliExpress, and then sold via the website created on Shopify. Consumers will order from the website, and process their payment that way as well, but will be receiving the package from AliExpress, which removes the necessity to have inventory, and minimizes shipping costs. The products sold were chosen based on survey results, for what consumers would most likely purchase from an online store. The store's name is “Urban Angel”, and primarily sells accessories, such as phone cases, jewelry, hair accessories, and purses. These are all priced at a neutral pricing strategy, and can compete with other online retailers. This is necessary, because there are so many e-commerce businesses emerging every day, it is important to make sure that it can stand out in some way.
ContributorsMcMillan, Angela Sophia (Author) / Eaton, John (Thesis director) / Olsen, Doug (Committee member) / Watts College of Public Service & Community Solut (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Throughout the 20th and 21st centuries, the dance industry has exponentially grown in its population and representation. As dance studios, companies, media platforms and films, dance industry continue to expand, there has been a substantial increase in the number of dancers around the world. Dancers are becoming more diverse with the styles they perform and how they perform a piece. One major factor to the growth of the dance industry is the ever-growing field of digital media and social platforms. These platforms expose people to different dance styles while also allowing dancers to showcase their art. Additionally, dance television shows and films contributed to this growth in the dance industry by developing a reputation and awareness of what dance is to the public. This project will analyze how certain aspects of the media influenced the modern dance industry, and whether this created a positive or negative impact.
ContributorsGodbehere, Amber (Author) / Schmidtke, Lisa (Thesis director) / Caldwell, Christina (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
In this thesis, I attempted to analyze different rebrands that proved to be either successful or unsuccessful. As case studies, I looked into Old Spice and Sprite, the successful rebrands, and Tropicana, the unsuccessful one. From there, I attempted to breakdown and provide an analysis of similarities and differences of the factors affecting the successful rebrands, as well as between the successful and unsuccessful rebrands. This included key aspects such as the effects of competition as well as what external and internal conditions affected the result of the rebrand.
Additionally, I provided a self-made framework that analyzes several factors that make up the market which companies should research and be aware of. This framework breaks down into both external, how market, customer, and competitive factors lend themselves to a rebrand as well as internal, how the rebrand will address the market and how the brand image will be changed by the rebranding.
Additionally, I provided a self-made framework that analyzes several factors that make up the market which companies should research and be aware of. This framework breaks down into both external, how market, customer, and competitive factors lend themselves to a rebrand as well as internal, how the rebrand will address the market and how the brand image will be changed by the rebranding.
ContributorsWright, Hunter (Author) / Riker, Elise (Thesis director) / Bonfiglio, Thomas (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Today’s electric vehicle market is growing at high rates but unaware consumers present a risk to the future success of electric vehicles (EVs). Over the coming years electric vehicles will take over the automotive industry. Consumers will need to become more educated in order to keep up with the rise and adoption of electric vehicles. Automotive companies will play a large part in this future of education for electric vehicles.
This paper uses various studies and my own personal study from my summer internship with Ford Motor Company to determine the biggest consumer fears, challenging them and how automotive companies can combat them. In my opinion, the biggest consumer fears for electric vehicles are range anxiety, lack of a charging network, high initial purchase prices, battery replacement costs and lack of appealing options. Consumers who are not interested in EVs, are interested or just looking have fears that can come from opinions or others opinions. These fears can easily change through factual points.
I have included numerous studies that combat these fears and show the truth of each category. In each category I have used studies that point out reasons why these fears are nothing to worry about. Consumers need to learn these fears can be easily changed and that is what this section aims to do.
Automotive companies will have to play a large part in this educational piece. My paper outlines what they need to do in order to succeed in the future. A major part will be dealer engagement. Dealerships represent the face of the company and if they are unwilling or cannot sell EVs, then electric vehicles will not succeed.
Finally, I provide my personal thoughts on the future of the electric vehicle market and what is holding high adoption rates of EVs back.
This paper uses various studies and my own personal study from my summer internship with Ford Motor Company to determine the biggest consumer fears, challenging them and how automotive companies can combat them. In my opinion, the biggest consumer fears for electric vehicles are range anxiety, lack of a charging network, high initial purchase prices, battery replacement costs and lack of appealing options. Consumers who are not interested in EVs, are interested or just looking have fears that can come from opinions or others opinions. These fears can easily change through factual points.
I have included numerous studies that combat these fears and show the truth of each category. In each category I have used studies that point out reasons why these fears are nothing to worry about. Consumers need to learn these fears can be easily changed and that is what this section aims to do.
Automotive companies will have to play a large part in this educational piece. My paper outlines what they need to do in order to succeed in the future. A major part will be dealer engagement. Dealerships represent the face of the company and if they are unwilling or cannot sell EVs, then electric vehicles will not succeed.
Finally, I provide my personal thoughts on the future of the electric vehicle market and what is holding high adoption rates of EVs back.
ContributorsTisch, Zachary Daniel (Author) / Sully de Luque, Mary (Thesis director) / Tuzzolino, Frank (Committee member) / Thunderbird School of Global Management (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
In June 2016, the Arizona Department of Health Services (ADHS) with researchers from Arizona State University (ASU) convened a one-day workshop of public health professionals and experts from Arizona’s county and state agencies to advance statewide preparedness for extreme weather events and climate change. The United States Centers for Disease Control and Prevention (CDC) sponsors the Climate-Ready Cities and States Initiative, which aims to help communities across the country prepare for and prevent projected disease burden associated with climate change. Arizona is one of 18 public health jurisdictions funded under this initiative. ADHS is deploying the CDC’s five-step Building Resilience Against Climate Effects (BRACE) framework to assist counties and local public health partners with becoming better prepared to face challenges associated with the impacts of climate-sensitive hazards. Workshop participants engaged in facilitated exercises designed to rigorously consider social vulnerability to hazards in Arizona and to prioritize intervention activities for extreme heat, wildfire, air pollution, and flooding.
This report summarizes the proceedings of the workshop focusing primarily on two sessions: the first related to social vulnerability mapping and the second related to the identification and prioritization of interventions necessary to address the impacts of climate-sensitive hazards.
This report summarizes the proceedings of the workshop focusing primarily on two sessions: the first related to social vulnerability mapping and the second related to the identification and prioritization of interventions necessary to address the impacts of climate-sensitive hazards.
ContributorsRoach, Matthew (Author) / Hondula, David M. (Author) / Putnam, Hana (Author) / Chhetri, Nalini (Author) / Chakalian, Paul (Author) / Watkins, Lance (Author) / Dufour, Brigette (Author)
Created2016-11-28