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- Language: English
- Creators: W. P. Carey School of Business
- Status: Published
Description
Company X has developed RealSenseTM technology, a depth sensing camera that provides machines the ability to capture three-dimensional spaces along with motion within these spaces. The goal of RealSense was to give machines human-like senses, such as knowing how far away objects are and perceiving the surrounding environment. The key issue for Company X is how to commercialize RealSense's depth recognition capabilities. This thesis addresses the problem by examining which markets to address and how to monetize this technology. The first part of the analysis identified potential markets for RealSense. This was achieved by evaluating current markets that could benefit from the camera's gesture recognition, 3D scanning, and depth sensing abilities. After identifying seven industries where RealSense could add value, a model of the available, addressable, and obtainable market sizes was developed for each segment. Key competitors and market dynamics were used to estimate the portion of the market that Company X could capture. These models provided a forecast of the discounted gross profits that could be earned over the next five years. These forecasted gross profits, combined with an examination of the competitive landscape and synergistic opportunities, resulted in the selection of the three segments thought to be most profitable to Company X. These segments are smart home, consumer drones, and automotive. The final part of the analysis investigated entrance strategies. Company X's competitive advantages in each space were found by examining the competition, both for the RealSense camera in general and other technologies specific to each industry. Finally, ideas about ways to monetize RealSense were developed by exploring various revenue models and channels.
ContributorsDunn, Nicole (Co-author) / Boudreau, Thomas (Co-author) / Kinzy, Chris (Co-author) / Radigan, Thomas (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / WPC Graduate Programs (Contributor) / Department of Psychology (Contributor) / Department of Finance (Contributor) / School of Accountancy (Contributor) / Department of Economics (Contributor) / School of Mathematical and Statistical Science (Contributor) / W. P. Carey School of Business (Contributor) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This study examines the differences in presence and perception of the Samsung and Apple brands in Spain compared to the United States. Primary research was collected on-site in Spain and comparatively analyzed to experiences in the United States from the perspective of an American citizen. Qualitative data in the form of observations and interviews was collected as well as extensive secondary research. The study will conclude international implications of these two brands in Spain.
ContributorsNeerhof, Samantha Noel (Author) / Gray, Nancy (Thesis director) / Giard, Jacques (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This study aimed to extend beyond existing research on the male-grooming industry to examine the reality of marketing an everyday cosmetic product to men. This thesis contains a two-part original research study involving a qualitative, exploratory study (Study 1) clarifying college-aged men's attitudes toward male grooming products and makeup for men; and a quantitative, experimental study (Study 2) created to test theories developed from Study 1. Study 1 discovered a pattern among male participants of citing functional/medicinal qualities of male-grooming products as their justification for purchase. Study 2 tested whether this could be applied to makeup by comparing the effects of two advertisements for male cosmetic products on the likelihood of purchase of the product advertised. The main implications of this research suggest that one way to integrate makeup for men into the mainstream market is to release products in free trials before releasing them for sale, since men in the study were somewhat likely to use a free sample of the product in the test advertisements, but unwilling to purchase it. Additionally, the presence of acne in the participants moderated the effects of the ads such that men without acne were more likely to try a cosmetic product when presented with the medicinal benefits of the product in addition to the appearance-enhancing benefits, rather than appearance-enhancing benefits alone. Overall, men with acne were more willing than men without acne to use the product, regardless of the advertising appeal.
ContributorsGibson, Jessica Lajoie (Author) / Eaton, Kathryn (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
In the last seven years the practice of capital punishment in the United States has been shaken by one of the most unlikely suspects- the prescription drug market. The practice of capital punishment has gone from fervent support to abolishment and back again throughout the nation's history. Over time the process of capital punishment has evolved from public hangings to a secretive medical procedure. The American people have become detached from the act because it is no longer right in front of their face, but often occurs in a small prison room with a viewing window for a select group of witnesses. The modern method of capital punishment is lethal injection- a three-drug protocol that is accepted as the most humane means of executing criminals. The protocol has faced criticism and legal challenges for years. This is in part because the United States stands alone as one of the last westernized democratic nations to regularly execute convicted criminals. European activist groups and government agencies have been fighting for abolishment in the United States for years with little progress. Recently, the activist groups discovered a novel way to make an impact on the capital punishment system in the United States that had not been attempted. The groups appealed to the drug manufacturing companies in Europe and exposed their supply chains to the public. When it was revealed that the drugs these companies produced were ending up in U.S. prisons for executions the companies eventually stopped all sales of execution drugs to U.S. corrections facilities. This led to the European Union banning all exports of drugs for lethal use in 2011. This study will analyze the effects of the lethal injection drug boycott on the death penalty in the United States. Since the ban, death penalty states have been scrambling in order to procure enough drugs to carry out their future executions. They have attempted to obtain the drugs illegally, trade between each other, reinstate older methods of execution, and entirely change their three-drug protocol to incorporate new drugs or less drugs. Executions have dropped both in the number of death sentences handed down and the number of executions. Also, polls analyzing acceptance of the death penalty have shown decreasing support for the practice domestically. Although there are other factors that may have contributed to the decline of capital punishment in the United States, it seems as though the international lethal injection boycott has made the most progress in the shortest amount of time and has the potential to drastically change the future of the death penalty in the United States.
ContributorsFleming, Karlea Paulette (Author) / Herbert, Anne (Thesis director) / Bodansky, Daniel (Committee member) / Sandra Day O'Connor College of Law (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This thesis will analyze the operations of two nonprofit organizations located in different parts of the world. One local and one international nonprofit organization was chosen for this thesis/creative project because of the diverse culture, customs and regulations in each setting. The paper will discuss the operations of St. Vincent de Paul, the Chandler Conference of St. Vincent de Paul, and Sri Sai Darshan Trust (SSDT). The paper begins with a brief history of nonprofit organizations followed by a detailed background on both organizations. The management (organizational structure), finances, marketing, and legalities will be discussed of each nonprofit. The paper will then examine the specialized projects of each organization throughout the year. A PEST, SWOT, value chain, Kraljic, spend, and demand analysis were conducted based off of the research on each nonprofit. The paper will then discuss the problems each organization exhibits and the potential solutions the nonprofits can implement into their daily operations in order to resolve them. This section analyzes the similarities and differences within each business area of the nonprofit organization. Short-term solutions to current business problems and long-term solutions to organizational problems will be discussed in this section. The conclusion is the final element of the thesis. In this section, a balanced scorecard will be created for each nonprofit organization. In addition, the authors will discuss what they learned throughout the entire process. The goal of this thesis/creative project was to integrate the knowledge and concepts from business (marketing, finance, management, accounting, supply chain management, and computer information systems), and find an application for each within nonprofit organizations around the world.
ContributorsPatel, Nisha (Co-author) / Sivakumar, Akila (Co-author) / Maltz, Arnold (Thesis director) / LePine, Marcie (Committee member) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / School of Accountancy (Contributor) / Division of Teacher Preparation (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This project was designed to capture family stories. Three generations of family members were interviewed on the topics of work and family, using oral history methods. The following trends in thinking were identified after analysis of the interview transcripts: education, work ethic, attachment to place, importance of mothers, and divorce. These trends were then further analyzed to see how they affect the family members across the three generations. Additionally, connections were drawn to significant factors in United States and Arizona history to help explain why things are the way they are in the family.
ContributorsMoran, Madeline Nicole (Author) / Popova, Laura (Thesis director) / Foy, Joseph (Committee member) / W. P. Carey School of Business (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The following study applies research on Implicit Person Theory (IPT) to the context of organizational communication. IPT scholars argue that most individuals ascribe to one of two groups regarding perceptions of ability: entity or incremental theorists. Entity theorists believe abilities are fixed, unchanging, and constant, whereas incremental theorists believe abilities are changeable, malleable, and subject to development. Incremental theories are a predictor of success, while entity theories can stifle development (e.g., Dweck, 2006). This study explores the relationship employees' mindsets have on the organization, including learner empowerment, impression management, organizational dissent, and guilt. The present study reasons that incremental (versus entity) theorists will exhibit higher perception of learner empowerment, lower expression of impression management behaviors, higher expression of organizational dissent, and a lower perception of organizational related guilt. No significant results were found on the directional relationships predicted; however, this study presents implications for future research in the area of IPT and organizational communication.
ContributorsWallace, Brittney Sierra (Author) / Adame, Elissa (Thesis director) / Martin, Judith (Committee member) / Saffer, Adam (Committee member) / Hugh Downs School of Human Communication (Contributor) / W. P. Carey School of Business (Contributor) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The purpose of this thesis is to analyze how the cultural conceptions that American Arizona State University (ASU) students have of Germany change with experience. More specifically, this thesis answers how these cultural conceptions change after students learn the German language or visit the country. In order to accomplish this, three representative groups of people with varying levels of experience were interviewed. Structurally speaking, the thesis first provides background information why the topic was chosen and how a survey was designed to conduct a study on the topic. Next, the data from the study is presented in its raw form as well as in organized charts and graphs. A set of observations that were taken from the data will be explained, supported, and then analyzed. The thesis then concludes with a discussion of how the study could be improved or changed to further analyze the topic.
ContributorsGourley, James (Co-author) / Baskin, Connor (Co-author) / Lee, Sara (Thesis director) / Gray, Jamison (Committee member) / Department of Finance (Contributor) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
DescriptionThis creative project provides documentation and an exploration of my interactions with individuals encountered while hitchhiking up the west coast.
ContributorsGerber, Evan Howard (Author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / W. P. Carey School of Business (Contributor) / School of Molecular Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Underneath the Jersey: Profiles of ASU Student-Athletes is a collection of four 5,000-6,000-word profiles with multiple multimedia elements for each, written and created by Samantha Pell. This collection was made to reveal the personal stories of several Arizona State University student-athletes and what brought them, or what they have personally experienced, while attending ASU. Subjects were chosen not by popularity or by contributions to their respective teams, rather they were chosen in order to shed light on some athletes' stories that would normally go unnoticed in the public domain. Most of the time in this day and age, the price tag of a professional or student athlete is more important to fans than the player's actual lives. It is so easy for society to lose sight of the human under the uniform so the question I wanted to answer with this collection is: At their core, who are these athletes and who are they besides the number on their jersey? The subjects in the profiles range from an ASU wrestler, an ASU women's water polo player, and both ASU men and women's basketball players. In addition to the subject's themselves, other sources like friends, coaches, and family members were also interviewed and included in the profiles. The website housing the articles offers a variety of multimedia elements included for each subject. Those range from a Q&A video, interactive timelines, and photos. Visit the website at: www.underneaththejersey.wordpress.com
ContributorsPell, Samantha Jade (Author) / McGuire, Tim (Thesis director) / Harding, Stephen (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05