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In order to cope with the decreasing availability of symphony jobs and collegiate faculty positions, many musicians are starting to pursue less traditional career paths. Also, to combat declining audiences, musicians are exploring ways to cultivate new and enthusiastic listeners through relevant and engaging performances. Due to these challenges, many

In order to cope with the decreasing availability of symphony jobs and collegiate faculty positions, many musicians are starting to pursue less traditional career paths. Also, to combat declining audiences, musicians are exploring ways to cultivate new and enthusiastic listeners through relevant and engaging performances. Due to these challenges, many community-based chamber music ensembles have been formed throughout the United States. These groups not only focus on performing classical music, but serve the needs of their communities as well. The problem, however, is that many musicians have not learned the business skills necessary to create these career opportunities. In this document I discuss the steps ensembles must take to develop sustainable careers. I first analyze how groups build a strong foundation through getting to know their communities and creating core values. I then discuss branding and marketing so ensembles can develop a public image and learn how to publicize themselves. This is followed by an investigation of how ensembles make and organize their money. I then examine the ways groups ensure long-lasting relationships with their communities and within the ensemble. I end by presenting three case studies of professional ensembles to show how groups create and maintain successful careers. Ensembles must develop entrepreneurship skills in addition to cultivating their artistry. These business concepts are crucial to the longevity of chamber groups. Through interviews of successful ensemble members and my own personal experiences in the Tetra String Quartet, I provide a guide for musicians to use when creating a community-based ensemble.
ContributorsDalbey, Jenna (Author) / Landschoot, Thomas (Thesis advisor) / McLin, Katherine (Committee member) / Ryan, Russell (Committee member) / Solis, Theodore (Committee member) / Spring, Robert (Committee member) / Arizona State University (Publisher)
Created2013
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ABSTRACT A cultural overview of the so-called "early music movement" in Arizona, specifically the musicians who performed early music in the mid-to-late twentieth century, has never been undertaken. In applying ethnographic methods to Western art music, Kay Kaufman Shelemay suggests, in her 2001 article, "Toward an Ethnomusicology of the Early

ABSTRACT A cultural overview of the so-called "early music movement" in Arizona, specifically the musicians who performed early music in the mid-to-late twentieth century, has never been undertaken. In applying ethnographic methods to Western art music, Kay Kaufman Shelemay suggests, in her 2001 article, "Toward an Ethnomusicology of the Early Music Movement," that a musical anthropology "would seem to hold great potential for the study of `Western music.'" In this paper I analyze and discuss issues related to "early music" in Arizona from roughly 1960 to 2008. In focusing primarily on the musicians themselves, I address issues in three primary areas: 1) the repertory and the so-called "early music revival;" 2) specific types of early music which have been presented in Arizona and the effects of economic factors; and 3) Arizona musicians' attitudes toward the repertory and their motivations for specializing in it. I then analyze Arizona musicians' involvement with both the early music repertory itself and with the community, identifying how musicians were exposed to early music and whether or not those first exposures began a long-lasting involvement with the repertory. In this section I also describe ways in which musicians define early music for themselves as well as analyze more critical areas such as musicians' formation of an "early music identity." I also asked informants to discuss how they see early music as being fundamentally different from other types of "classical" music and how they view their own places in that community of "difference." Finally, I compare musicians' thoughts on the "transformative" effect that some early music can have on performers and listeners and how that effect compares with similar phenomena in other types of Western art music.
ContributorsDe Fazio, James M (Author) / Haefer, John R (Thesis advisor) / Solis, Theodore (Committee member) / Saucier, Catherine (Committee member) / Arizona State University (Publisher)
Created2010