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- Genre: Music--African influences.
- Genre: Music--Vocational guidance--Economic aspects.
- Creators: Arizona State University
- Resource Type: Text
Description
In order to cope with the decreasing availability of symphony jobs and collegiate faculty positions, many musicians are starting to pursue less traditional career paths. Also, to combat declining audiences, musicians are exploring ways to cultivate new and enthusiastic listeners through relevant and engaging performances. Due to these challenges, many community-based chamber music ensembles have been formed throughout the United States. These groups not only focus on performing classical music, but serve the needs of their communities as well. The problem, however, is that many musicians have not learned the business skills necessary to create these career opportunities. In this document I discuss the steps ensembles must take to develop sustainable careers. I first analyze how groups build a strong foundation through getting to know their communities and creating core values. I then discuss branding and marketing so ensembles can develop a public image and learn how to publicize themselves. This is followed by an investigation of how ensembles make and organize their money. I then examine the ways groups ensure long-lasting relationships with their communities and within the ensemble. I end by presenting three case studies of professional ensembles to show how groups create and maintain successful careers. Ensembles must develop entrepreneurship skills in addition to cultivating their artistry. These business concepts are crucial to the longevity of chamber groups. Through interviews of successful ensemble members and my own personal experiences in the Tetra String Quartet, I provide a guide for musicians to use when creating a community-based ensemble.
ContributorsDalbey, Jenna (Author) / Landschoot, Thomas (Thesis advisor) / McLin, Katherine (Committee member) / Ryan, Russell (Committee member) / Solis, Theodore (Committee member) / Spring, Robert (Committee member) / Arizona State University (Publisher)
Created2013
Description
This dissertation investigates the life and career of singer Celia Cruz and the cultural legacy she has left the Hispanic culture in the United States and the world. It explores the musical journey of the Queen of Salsa and analyzes the different genres and themes that she developed in her performances during the years of her dedication to the public professional career. Among the various topics, this work discusses the African influence on the music of Celia Cruz because she made her first step to fame with the music and lyrics from African religious traditions. Additionally, this project investigates the theme of nostalgia and how Celia Cruz, with her music, helped to perpetuate the nostalgic feelings of Cuban exiles. It surveys the repertoire of songs with nostalgic themes that helps to perpetuate in the memory of the Cuban diaspora, a Cuba that no longer exists and is reflected only in their imagination. This work also examines feminist and queer issues in the life of Celia Cruz, in the lyrics of her songs and in many of her performances. Finally, it explores various stages in Celia Cruz's career that stand out: first, her beginnings in Cuba and Latin America where she soon became known as the Guarachera of Cuba; then, the contribution of Celia Cruz to the salsa music since its appearance in New York, its development in the United States, and its rapid international spread. Similarly, this project shows that Celia Cruz, with her performances worldwide, gained popularity and became the Queen of Salsa. She excelled on indoor and outdoor stages, on the small and big screen, and took her musical talent around the world. Because of her great artistic work, she was recognized for her achievements multiple times and won awards in the United States, Latin America, Africa, Europe, and Asia, finally winning the title of Global Salsa Icon.
ContributorsRodríguez Torres, Caridad Milagros (Author) / Foster, David W (Thesis advisor) / Tompkins, Cynthia M (Committee member) / Urioste-Azcorra, Carmen (Committee member) / Arizona State University (Publisher)
Created2014