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- Genre: Doctoral Dissertation
- Language: Chinese
- Creators: Gu, Bin
- Creators: Wu, Fei
Description
How to play the advantages of network loan platform to reduce the financing costs of net loan platform both in theory and practice has important significance. In this paper, we use the method of qualitative and quantitative combination. First of all, through the interview of the net loan platform practitioners, the financing cost of the net loan platform comes from the internal and external parts. Part of the network loan platform should be righteous, but counterproductive human and material costs, credit costs, information efficiency, transaction costs and matching costs; part of the emerging industry as a challenge, compliance costs, technical costs and safety costs and other cost. And put forward the top design credit system, promote the credit system; build a unified development of regulatory policies to reduce compliance risks; increase investment in technology, share the improvement of technological progress bonuses. Through the establishment of the regression model, the paper analyzes the influence of various indexes of network loan platform on the cost of network reception. It is found that the background of net loan platform with shareholder and executive team as the proxy variable has significant influence on the cost of network loan platform. The effect is not significant. Risk control indicators on the net loan platform cost has a significant negative effect. The impact of operating capacity on the cost of net loan platform differentiation, the acquisition of the cost of positive relations, the other is negative relations. Policy compliance indicators of financial security on the net loan platform cost significantly, the other did not significantly affect the role of liquidity indicators of differentiation, the average borrowing period will significantly affect the net loan platform costs, liquidity is a negative impact. And finally put forward the policy and recommendations and research limitations and future direction.
ContributorsRen, Junxia (Author) / Gu, Bin (Thesis advisor) / Chang, Chun (Thesis advisor) / Qian, Jun (Committee member) / Arizona State University (Publisher)
Created2017
Description
This article can be divided into six parts.
The first chapter analyzes the background, theatrical and particle reasons of this research. The author argues that the management of law firm needs a set of good system. The first one is operating the law firm in scale, and the other on is corporate management model, which shall be constructed in detail in the paper and will be put into practice by the law firm in which the author is worked.
The second chapter will introduce modern management theory, combining the situation of management in our law firm to analyze, raising some reasonable suggestions and instructions to promote our law firm to achieve the corporate management.
In the third chapter, the first chapter, starting with the review of the development process of foreign and our law firms, listing the organizational forms and the characteristics of our law firm, analyzing the situation and the drawbacks of the law firm management.
The fourth and fifth chapter introduce he background, the connotation of the corporate management model, listing the development and successful experience of some typical cases in respect of corporate management.
In the last chapter, the construction of corporate management model will be introduced in terms of organization form, human resource management and informationizing development.
The corporate management model is not mature in china. Though it is not easy to reform the existing model, but it should be believed that the development benefiting the legal industry will be achieved.
The first chapter analyzes the background, theatrical and particle reasons of this research. The author argues that the management of law firm needs a set of good system. The first one is operating the law firm in scale, and the other on is corporate management model, which shall be constructed in detail in the paper and will be put into practice by the law firm in which the author is worked.
The second chapter will introduce modern management theory, combining the situation of management in our law firm to analyze, raising some reasonable suggestions and instructions to promote our law firm to achieve the corporate management.
In the third chapter, the first chapter, starting with the review of the development process of foreign and our law firms, listing the organizational forms and the characteristics of our law firm, analyzing the situation and the drawbacks of the law firm management.
The fourth and fifth chapter introduce he background, the connotation of the corporate management model, listing the development and successful experience of some typical cases in respect of corporate management.
In the last chapter, the construction of corporate management model will be introduced in terms of organization form, human resource management and informationizing development.
The corporate management model is not mature in china. Though it is not easy to reform the existing model, but it should be believed that the development benefiting the legal industry will be achieved.
ContributorsZhu, Ping (Author) / Gu, Bin (Thesis advisor) / Chang, Chun (Thesis advisor) / Zhu, Ning (Committee member) / Arizona State University (Publisher)
Created2017
Description
Due to the booming young mothers and fathers in the new era as well as the changes in the concept of parenting and the favorable liberalization of China's second child policy, the maternal-baby nursing market continues to grow, and it has become a must for businesses nowadays. In 2020, the size of the maternal-baby nursing market will reach 3.6 trillion. (Data: Yibang Power China's Maternal and Child Industry White Paper 2017).
The rapid development of mobile Internet, highly transparent information, consumers grasp the sovereignty, along with the rise of the middle class, consumption increase encouraged personalized, customized needs. The boundaries between online and offline are becoming increasingly blurred. Consumers are more inclined to choose multi-category with service channel providers. If the retailers still rely on good market resources, and the difference between the sales and purchase of commodities, they will face a huge challenge of the decrease in passenger flow and a decline in performance.
The paper takes the relationship between maternal-baby nursing retailers and targets customers as the study object, based on customer service of maternal-baby nursing retailer data, empirical studies, we found that this particular group, mothers and babies, especially value safety, quality, public praise and community review. If the retail enterprise attaches importance to establishing relationships with customers and enhances the relational viscosity through mutual trust, emotional formation and spread of public praise, it will help to increase the traffic volume and increase the output value of single customers.
The maternal-baby nursing retailers form a strong relationship between enterprises and customers by establishing a strong relationship between products and customers, employees and customers, and customers to customers. Maternal-baby nursing retailers operate single-customer value deeply, build a heavy membership system and manage customer assets, thereby enhancing their brand and performance.
The research on the method of establishing the strong tie can be considered as an analysis of feasibility. The research results of this paper will help to improve the overall customer service experience and satisfaction of the mother and infant retail industry, enhance the development of the whole industry and draw significance lessons from other service industries.
The rapid development of mobile Internet, highly transparent information, consumers grasp the sovereignty, along with the rise of the middle class, consumption increase encouraged personalized, customized needs. The boundaries between online and offline are becoming increasingly blurred. Consumers are more inclined to choose multi-category with service channel providers. If the retailers still rely on good market resources, and the difference between the sales and purchase of commodities, they will face a huge challenge of the decrease in passenger flow and a decline in performance.
The paper takes the relationship between maternal-baby nursing retailers and targets customers as the study object, based on customer service of maternal-baby nursing retailer data, empirical studies, we found that this particular group, mothers and babies, especially value safety, quality, public praise and community review. If the retail enterprise attaches importance to establishing relationships with customers and enhances the relational viscosity through mutual trust, emotional formation and spread of public praise, it will help to increase the traffic volume and increase the output value of single customers.
The maternal-baby nursing retailers form a strong relationship between enterprises and customers by establishing a strong relationship between products and customers, employees and customers, and customers to customers. Maternal-baby nursing retailers operate single-customer value deeply, build a heavy membership system and manage customer assets, thereby enhancing their brand and performance.
The research on the method of establishing the strong tie can be considered as an analysis of feasibility. The research results of this paper will help to improve the overall customer service experience and satisfaction of the mother and infant retail industry, enhance the development of the whole industry and draw significance lessons from other service industries.
ContributorsWang, Jianguo (Author) / Gu, Bin (Thesis advisor) / Chen, Hong (Thesis advisor) / Cui, Haitao (Committee member) / Arizona State University (Publisher)
Created2018
Description
This study examines the 3 key questions of media budget allocation, to find our a better invest model. Including spending share of traditional media and digital media, program selection strategy and duration mix optimization to analyse the trend of sample A (a global cosmetic brand) . Based on every test media campaign, we do research of media performance and sales volumn, add youth consumer behavior result, to develop a media investment ROI model for this brand. Create the evaluation system according to past big data and find the learnings of different length TVC usage. Of course all relavant findings and implications will be summarized after every section.
ContributorsXu, Jin (Author) / Gu, Bin (Thesis advisor) / Chen, Xinlei (Thesis advisor) / Shao, Benjamin (Committee member) / Arizona State University (Publisher)
Created2018
Description冷链物流主要是指食品在生产到消费者食用前始终处于适宜的温度环境，以保障食品品质、降低流通过程中的损耗。冷链物流相比于传统物流而言是一项更复杂的系统性工程，受到政策和市场需求的影响呈现迅猛发展态势。但是，冷链物流企业长期以来因规模小、固定资产少、服务范围窄、服务规范性弱而发展困难重重，核心问题是资金的问题。政府引导和鼓励打造冷链物流产业园，推动产业园投资和建设主体打造平台，实现对园区内冷链企业的聚集效应并通过金融服务解决企业发展的资金问题。通过产融结合助力冷链物流企业发展，成为目前冷链物流行业发展的主要方式和未来趋势。
本研究聚焦冷链物流产业园金融服务助力冷链物流企业发展问题，主要研究内容包括：第一，基于产融结合理论，梳理冷链物流企业与产业园之间关系，从供需两侧探索冷链物流企业和产业园的金融服务的范围、类型和特点。第二，基于平台理论，构建冷链物流企业采纳产业园金融服务的研究模型，探索金融服务影响冷链物流企业的经营因素，分析冷链物流企业采纳产业园金融服务的因素和途径。第三，基于信息不对称理论，关切信息技术支持和知识分享在冷链物流企业采纳产业园提供金融服务过程中的调节作用。同时，梳理产业园提供金融服务可能面临哪些风险，制订冷链物流企业入驻园区的标准，防范风险。
本文运用实证研究方法，通过对国内18家冷链物流相关的产业园、物流园、冷链物流、商贸流通、金融等企业实地考察和专家访谈基础上，拟定问卷并对268家企业进行调查收集数据，使用结构方程模型进行假设检验。研究发现：金融服务的有形性、可靠性、移情性、经济性对冷链物流企业采纳产业园金融服务影响显著，而响应性的影响不显著。同时
信息技术支持和知识共享的调节作用不显著。最后，针对产业园吸引冷链物流企业提供金融服务、冷链物流企业采纳产业园金融服务的风险，提出防范策略措施。
本研究聚焦冷链物流产业园金融服务助力冷链物流企业发展问题，主要研究内容包括：第一，基于产融结合理论，梳理冷链物流企业与产业园之间关系，从供需两侧探索冷链物流企业和产业园的金融服务的范围、类型和特点。第二，基于平台理论，构建冷链物流企业采纳产业园金融服务的研究模型，探索金融服务影响冷链物流企业的经营因素，分析冷链物流企业采纳产业园金融服务的因素和途径。第三，基于信息不对称理论，关切信息技术支持和知识分享在冷链物流企业采纳产业园提供金融服务过程中的调节作用。同时，梳理产业园提供金融服务可能面临哪些风险，制订冷链物流企业入驻园区的标准，防范风险。
本文运用实证研究方法，通过对国内18家冷链物流相关的产业园、物流园、冷链物流、商贸流通、金融等企业实地考察和专家访谈基础上，拟定问卷并对268家企业进行调查收集数据，使用结构方程模型进行假设检验。研究发现：金融服务的有形性、可靠性、移情性、经济性对冷链物流企业采纳产业园金融服务影响显著，而响应性的影响不显著。同时
信息技术支持和知识共享的调节作用不显著。最后，针对产业园吸引冷链物流企业提供金融服务、冷链物流企业采纳产业园金融服务的风险，提出防范策略措施。
ContributorsYang, Su (Author) / Shen, Wei (Thesis advisor) / Chen, Xinlei (Thesis advisor) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2019
Description
Health is among the most basic needs of the people and driving force of social and economic development. The health nutrition & wellness industry is gradually becoming a global sunrise industry . However, the industry is faced many problems and challenges including weaknesses in the industry structure, fragmentations of supply chain, low
efficiency in resources allocation, and lacking in quality on personnel training. To achieve core competitiveness and value creation, it is important that the health nutrition & wellness industry must meet the needs of Chinese market and its customers with a customer centric perspective to design a firm’s organization strucrture and management processes. This thesis is based on an analysis of the competitive landscape faced by the nutrition & wellness industry as exemplified by By-Health.Ltd. The investigation begins with an analysis and synthsis of the common industry practices on sales & distribution channels for their underlying similarities and differences in product strategies, branding strategies, and agency models on incentive design and profit sharing mechanisms. Through an empirical survey, this thesis also investigate customer’s demand for nutritious and healthy products. The results through factor analysis reveal that such demands are driven by individual factor, product factor, enterprise factor and environmental factor. The study concludes with a proposed framework to link customer value through three innovative designs in sales and distribution: community marketing model, sharing marketing model and Internet factory marketing model.
efficiency in resources allocation, and lacking in quality on personnel training. To achieve core competitiveness and value creation, it is important that the health nutrition & wellness industry must meet the needs of Chinese market and its customers with a customer centric perspective to design a firm’s organization strucrture and management processes. This thesis is based on an analysis of the competitive landscape faced by the nutrition & wellness industry as exemplified by By-Health.Ltd. The investigation begins with an analysis and synthsis of the common industry practices on sales & distribution channels for their underlying similarities and differences in product strategies, branding strategies, and agency models on incentive design and profit sharing mechanisms. Through an empirical survey, this thesis also investigate customer’s demand for nutritious and healthy products. The results through factor analysis reveal that such demands are driven by individual factor, product factor, enterprise factor and environmental factor. The study concludes with a proposed framework to link customer value through three innovative designs in sales and distribution: community marketing model, sharing marketing model and Internet factory marketing model.
ContributorsGong, Binghui (Author) / Pei, Ker-Wei (Thesis advisor) / Cui, Haitao (Thesis advisor) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2018
Description随着社会经济发展，人们生活水平提高，红木市场不断发展壮大。但红木市场中存在
原材料无法认证、加工工艺无法辨别、产品价格混乱的现象，成为我国红木市场三大痛
点。能否解决红木市场这三大痛点，成为未来红木行业能否健康顺利发展的关键因素。
针对红木行业存在的问题，本文应用市场交易效率理论、信息不对称理论、金融市场
微观结构理论对红木市场做理论梳理，通过实地调研获取红木企业发展现状、厘清传统红
木交易流程和各交易环节中存在的问题，尝试在信息不对称理论的框架下对行业和典型企
业进行分析，将红木市场的交易要素进行序列梳理，重构市场组织和流程再造，创造性地
利用现代的互联网技术，把涉及的非标准的市场要素进行标准化设计，使其成为可交易的
标准化标的产品，并在设计可操作性的红木交易平台上进行交易，从而解决现有红木市场
中信息不对称导致的市场交易效率低下问题。本文一共分为十一章，第一到第五章为绪论、理论研究和研究综述。主要根据市场交
易效率理论、信息不对称理论和金融市场微观结构理论，引出建立红木交易市场，从而为
后续红木交易市场的设计奠定理论基础。第五章，对红木产业及其市场的要素进行信息解
析，为后面的非标准的市场要素进行标准化设计提供依据。第六、第七章，主要对红木交
易市场的信息不对称现状、红木交易市场交易效率进行分析。第八、第九章，主要基于信
息对称条件下的交易要素标准化设计和交易架构设计。第十章，主要通过对实际数据抓
取，对红木交易平台的有效性进行实证对比验证。第十一章是本文的结论和建议。
由于红木交易平台的设计是弥补大宗交易的空白，特别是红木交易市场要素的非标
准化，给标准化交易架构的设计带来一定难度。红木交易平台未来运营与发展中可能会遇
到很多风险，特别是投资者资格认证、交易涉众等社会问题，本文限于篇幅没有进行研
究，留待今后实践中不断总结和修正。
原材料无法认证、加工工艺无法辨别、产品价格混乱的现象，成为我国红木市场三大痛
点。能否解决红木市场这三大痛点，成为未来红木行业能否健康顺利发展的关键因素。
针对红木行业存在的问题，本文应用市场交易效率理论、信息不对称理论、金融市场
微观结构理论对红木市场做理论梳理，通过实地调研获取红木企业发展现状、厘清传统红
木交易流程和各交易环节中存在的问题，尝试在信息不对称理论的框架下对行业和典型企
业进行分析，将红木市场的交易要素进行序列梳理，重构市场组织和流程再造，创造性地
利用现代的互联网技术，把涉及的非标准的市场要素进行标准化设计，使其成为可交易的
标准化标的产品，并在设计可操作性的红木交易平台上进行交易，从而解决现有红木市场
中信息不对称导致的市场交易效率低下问题。本文一共分为十一章，第一到第五章为绪论、理论研究和研究综述。主要根据市场交
易效率理论、信息不对称理论和金融市场微观结构理论，引出建立红木交易市场，从而为
后续红木交易市场的设计奠定理论基础。第五章，对红木产业及其市场的要素进行信息解
析，为后面的非标准的市场要素进行标准化设计提供依据。第六、第七章，主要对红木交
易市场的信息不对称现状、红木交易市场交易效率进行分析。第八、第九章，主要基于信
息对称条件下的交易要素标准化设计和交易架构设计。第十章，主要通过对实际数据抓
取，对红木交易平台的有效性进行实证对比验证。第十一章是本文的结论和建议。
由于红木交易平台的设计是弥补大宗交易的空白，特别是红木交易市场要素的非标
准化，给标准化交易架构的设计带来一定难度。红木交易平台未来运营与发展中可能会遇
到很多风险，特别是投资者资格认证、交易涉众等社会问题，本文限于篇幅没有进行研
究，留待今后实践中不断总结和修正。
ContributorsChiu, Yung (Author) / Pei, Ker-Wei (Thesis advisor) / Qian, Jun (Thesis advisor) / Wu, Fei (Committee member) / Arizona State University (Publisher)
Created2018
Description摘要
当前中国农村集体经济呈现出后劲不足、区域失衡等问题。在此背景下，如何破解集体经济发展困境、实现其从梯度到均衡的演进成为学术领域关注的热点。本文梳理总结了国内外集体经济的相关研究成果，阐述了主要涉及的基础概念、理论和方法模型；以2008~2015年无锡市滨湖区92个村为研究样本，分析了该区域集体经济的发展现状和演变进程；构建面板回归模型，探索了该区域集体经济发展的驱动因素与分布不平衡性；并从空间关联视角切入，探索了驱动因素的溢出效应；最后基于研究结果提出对策建议。主要结论如下：
（1）2008~2015年，92个村的村级集体经济发展整体呈现上升趋势，但地区间的贫富差距明显；2008年、2011年和2015年92个村按村级集体经济总收入可划分为高、中、低3类，并且在不同时段，各等级间的村级集体单位会相互迁移；集体经济收入呈现明显的右偏分布，尖峰厚尾的特征显著。随着时间的推移，集体经济发展出现了“双峰趋同”的现象。
（2）普通面板回归显示，物质资本、经济工作能力、科技进步对于村级集体经济发展有正向的依次减弱的影响，人口数量的影响为负；面板分位数回归显示，随着分位数水平的提高，物质资本系数先上升、后下降再上升；经济工作能力系数逐渐减小；人口规模系数先下降后上升；科技进步系数波动上升。
（3）空间计量结果显示，各变量对于村级集体经济发展具有一定的溢出效应，其中，物质资本的溢出效应为正（不显著），经济工作能力的溢出效应为正（显著），人口因素的溢出效应为负（不显著），科技进步的溢出效应为正（显著）。
本文的创新之处在于使用较难获取的2008-2015年92个村面板数据进行回归，相比于截面数据，更准确地测度了各要素对集体经济的真实影响；将空间关联因素纳入研究视域，探究了村级集体经济驱动因素的空间溢出效应。
当前中国农村集体经济呈现出后劲不足、区域失衡等问题。在此背景下，如何破解集体经济发展困境、实现其从梯度到均衡的演进成为学术领域关注的热点。本文梳理总结了国内外集体经济的相关研究成果，阐述了主要涉及的基础概念、理论和方法模型；以2008~2015年无锡市滨湖区92个村为研究样本，分析了该区域集体经济的发展现状和演变进程；构建面板回归模型，探索了该区域集体经济发展的驱动因素与分布不平衡性；并从空间关联视角切入，探索了驱动因素的溢出效应；最后基于研究结果提出对策建议。主要结论如下：
（1）2008~2015年，92个村的村级集体经济发展整体呈现上升趋势，但地区间的贫富差距明显；2008年、2011年和2015年92个村按村级集体经济总收入可划分为高、中、低3类，并且在不同时段，各等级间的村级集体单位会相互迁移；集体经济收入呈现明显的右偏分布，尖峰厚尾的特征显著。随着时间的推移，集体经济发展出现了“双峰趋同”的现象。
（2）普通面板回归显示，物质资本、经济工作能力、科技进步对于村级集体经济发展有正向的依次减弱的影响，人口数量的影响为负；面板分位数回归显示，随着分位数水平的提高，物质资本系数先上升、后下降再上升；经济工作能力系数逐渐减小；人口规模系数先下降后上升；科技进步系数波动上升。
（3）空间计量结果显示，各变量对于村级集体经济发展具有一定的溢出效应，其中，物质资本的溢出效应为正（不显著），经济工作能力的溢出效应为正（显著），人口因素的溢出效应为负（不显著），科技进步的溢出效应为正（显著）。
本文的创新之处在于使用较难获取的2008-2015年92个村面板数据进行回归，相比于截面数据，更准确地测度了各要素对集体经济的真实影响；将空间关联因素纳入研究视域，探究了村级集体经济驱动因素的空间溢出效应。
ContributorsJin, Liang (Author) / Gu, Bin (Thesis advisor) / Zhang, Anmin (Thesis advisor) / Zhu, Qigui (Committee member) / Arizona State University (Publisher)
Created2019
Description摘要
在复杂多变的商业环境中，企业传统的人力资源管理已经难以应对日益频发的员工职业倦怠、人际间矛盾冲突、频繁跳槽等局面与问题。企业员工工作的价值与意义早已不再是传统的雇佣模式下，通过出卖劳动力或智力从而获得工资以实现“养家糊口”的目的那么单纯与简单，员工也希望通过辛勤的工作，以获得个体的幸福感、荣誉感与认同感等。对于现代企业的管理者而言，员工追求事业的提升、个人价值的实现，不仅体现在薪酬、福利待遇的提升，更重要的是员工个人的成长以及潜能和竞争力的提升。
随着组织行为学和心理学的不断发展与演变，与员工幸福感相关的研究备受关注。对现代企业而言，管理者借助制度设计对员工幸福积极管理，可以最大限度地发挥员工的积极性、主动性与创造性，实现员工与企业之间的利益相趋同，从而更为高效地实现组织的目标。基于此，本文以民营企业员工工作幸福感作为研究的切入点，借助理论分析、问卷调查和实证分析相结合的研究方法，系统深入地研究我国民营企业员工工作幸福感的构成、可控前因和绩效后果等问题。
本文研究发现：
第一，员工薪酬的提高有助于员工工作幸福感的提升，薪资对基层员工幸福感的影响显著高于其对高层员工幸福感的影响；
第二，完善的晋升机制对于中层员工而言更能提升其幸福感，完善的晋升机制更有利于中层员工；
第三，公平性的提高有助于提高员工工作幸福感，而且这种正效应更多体现在基层员工群体之中；
第四，高层员工更注重自我价值的实现，高层员工的工作挑战性越高，其自我实现需求获得的满足感则约高，但是对于基层员工和中层员工而言，其效果则恰恰相反，基础员工和高层员工更多地将工作挑战性和压力看作是一种负面的因素；
第五，员工幸福感的确会给企业带来正向的绩效。
本文的研究框架和实证结论不仅可以丰富学术界有关员工工作幸福感的研究，而且为企业管理者进行绩效管理以及员工工作质量的提升提供理论和实证借鉴。
在复杂多变的商业环境中，企业传统的人力资源管理已经难以应对日益频发的员工职业倦怠、人际间矛盾冲突、频繁跳槽等局面与问题。企业员工工作的价值与意义早已不再是传统的雇佣模式下，通过出卖劳动力或智力从而获得工资以实现“养家糊口”的目的那么单纯与简单，员工也希望通过辛勤的工作，以获得个体的幸福感、荣誉感与认同感等。对于现代企业的管理者而言，员工追求事业的提升、个人价值的实现，不仅体现在薪酬、福利待遇的提升，更重要的是员工个人的成长以及潜能和竞争力的提升。
随着组织行为学和心理学的不断发展与演变，与员工幸福感相关的研究备受关注。对现代企业而言，管理者借助制度设计对员工幸福积极管理，可以最大限度地发挥员工的积极性、主动性与创造性，实现员工与企业之间的利益相趋同，从而更为高效地实现组织的目标。基于此，本文以民营企业员工工作幸福感作为研究的切入点，借助理论分析、问卷调查和实证分析相结合的研究方法，系统深入地研究我国民营企业员工工作幸福感的构成、可控前因和绩效后果等问题。
本文研究发现：
第一，员工薪酬的提高有助于员工工作幸福感的提升，薪资对基层员工幸福感的影响显著高于其对高层员工幸福感的影响；
第二，完善的晋升机制对于中层员工而言更能提升其幸福感，完善的晋升机制更有利于中层员工；
第三，公平性的提高有助于提高员工工作幸福感，而且这种正效应更多体现在基层员工群体之中；
第四，高层员工更注重自我价值的实现，高层员工的工作挑战性越高，其自我实现需求获得的满足感则约高，但是对于基层员工和中层员工而言，其效果则恰恰相反，基础员工和高层员工更多地将工作挑战性和压力看作是一种负面的因素；
第五，员工幸福感的确会给企业带来正向的绩效。
本文的研究框架和实证结论不仅可以丰富学术界有关员工工作幸福感的研究，而且为企业管理者进行绩效管理以及员工工作质量的提升提供理论和实证借鉴。
ContributorsShu, Man (Author) / Shen, Wei (Thesis advisor) / Wu, Fei (Thesis advisor) / Chen, Xin (Committee member) / Arizona State University (Publisher)
Created2019
Description近年来，金融领域各行业采用和移动互联网技术相结合的方式，发展异常迅猛。金融科技率先催生了近4万家P2P网络借贷平台，这些平台在利用移动金融技术与主流传统银行竞争的过程中，占据了大量技术和市场优势。结合我国农村商业银行发展现状，如果农商行能够有效利用移动金融技术优势，则其运营成本或会降低，获客效率、服务多样性等或将得以有效提升，从而使其竞争力得以提高, 更好地服务农民、农村和农业经济。本文旨在系统地探究以手机银行APP为代表的移动金融科技对农商行行间竞争力影响。
本文搜集了全国84家农商行APP数据，定量地从业务覆盖范围、增值服务全面性、易用性、安全性、系统稳定性等五个维度对APP给出综合质量评分，并采用层次分析法给出各农商行竞争力排名。在系统地分析银行竞争力与其APP质量、发布时间、更新次数等相关关系后，总体发现APP质量对银行竞争力至关重要。具体地，排名下降的农商行的年均更新次数与排名变化正相关，也即年均更新次数越多的银行，排名上升越多；而对排名上升的农商行，年均更新次数与排名变化则呈现负相关。竞争力排名上升的农商行，其APP平均发布时间与排名变化呈正相关，而竞争力排名下降的农商行的平均发布时间与排名变化则呈负相关。
进一步地，基于《中国商业银行竞争力报告》中对农商行的排名，本文进一步分析了移动金融科技对不同规模的农商行竞争力排名影响。研究发现：对于资产规模较大（>1000亿元）的农商行，APP年平均更新次数较多的银行，往往竞争力排名有所提高。而对于中等及小资产规模的农商行而言，APP年平均更新次数较多的银行，往往竞争力排名有所下降。对于较大和较小规模的农商行，APP平均发布时间长反而会降低银行竞争力，而对于中等规模的农商行，较长的平均发布时间下，其竞争力会有所提高。
最后，针对本文定量的研究模型和实证数据，本文给出了具体研究结论及展望，并就如何提高农村商业银行竞争力，给出了建议方法以及相关政策性建议。
本文搜集了全国84家农商行APP数据，定量地从业务覆盖范围、增值服务全面性、易用性、安全性、系统稳定性等五个维度对APP给出综合质量评分，并采用层次分析法给出各农商行竞争力排名。在系统地分析银行竞争力与其APP质量、发布时间、更新次数等相关关系后，总体发现APP质量对银行竞争力至关重要。具体地，排名下降的农商行的年均更新次数与排名变化正相关，也即年均更新次数越多的银行，排名上升越多；而对排名上升的农商行，年均更新次数与排名变化则呈现负相关。竞争力排名上升的农商行，其APP平均发布时间与排名变化呈正相关，而竞争力排名下降的农商行的平均发布时间与排名变化则呈负相关。
进一步地，基于《中国商业银行竞争力报告》中对农商行的排名，本文进一步分析了移动金融科技对不同规模的农商行竞争力排名影响。研究发现：对于资产规模较大（>1000亿元）的农商行，APP年平均更新次数较多的银行，往往竞争力排名有所提高。而对于中等及小资产规模的农商行而言，APP年平均更新次数较多的银行，往往竞争力排名有所下降。对于较大和较小规模的农商行，APP平均发布时间长反而会降低银行竞争力，而对于中等规模的农商行，较长的平均发布时间下，其竞争力会有所提高。
最后，针对本文定量的研究模型和实证数据，本文给出了具体研究结论及展望，并就如何提高农村商业银行竞争力，给出了建议方法以及相关政策性建议。
ContributorsHuang, Darong (Author) / Gu, Bin (Thesis advisor) / Chen, Son-Nan (Thesis advisor) / Li, Xiaoyang (Committee member) / Arizona State University (Publisher)
Created2019