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Comparing serif and sans serif typeface pairings on maps

Description
When cartographers and graphic designers create maps they choose typefaces. Often, serif and sans serif typefaces are paired together to represent different information on a map. Typefaces have a communicated tone and choosing the correct typeface combination to send the intended message can be challenging. The purpose of this study…

When cartographers and graphic designers create maps they choose typefaces. Often, serif and sans serif typefaces are paired together to represent different information on a map. Typefaces have a communicated tone and choosing the correct typeface combination to send the intended message can be challenging. The purpose of this study was to create an analysis of the aesthetic characteristics of typeface pairings to assist map creators when choosing typefaces. An online survey was utilized to collect responses from graphic designers who have been trained in at least one year or more in design from a higher education institution. There were 30 participants in the study and they scored 24 typeface pairings, 12 differentiating and 12 superfamily, on 48 maps. Scoring was done on eight aesthetic characteristics: friendly, whimsical, cheap, neutral, bland, corporate, serious and modern. The researcher conducted an analysis of each typeface’s microaesthetics and then compared these to the survey’s scored aesthetic characteristics. It was concluded that there are many factors that go into comparing the typeface pairings of serif and sans serif typeface combinations. However, a selection of a superfamily typeface pairing is better than selecting a differentiating pairing. Future research should focus on conducting studies with a varying amount of typeface styles. Also, to include less maps per survey and a survey completion status bar.
ContributorsFinden, Nathan (Author) / Ralston, Laurie (Thesis advisor) / Carrasquilla, Christina (Committee member) / Westover, William (Committee member) / Arizona State University (Publisher)
Created2018
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In the complaint of gins: stories

DescriptionA collection of stories as viewed through the lens of Oulipo methodology.
ContributorsHyde, Allegra (Author) / McNally, Thomas (Thesis advisor) / Ison, Tara (Committee member) / Pritchard, Melissa (Committee member) / Arizona State University (Publisher)
Created2015
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The quiet yellowing of birds

Description
The year is 1982 and the Mayan genocide is at its bloodiest. Ava, the daughter of a Ladino meat-shop owner and his bed-ridden wife, marries a Mayan radish farmer known as “K.” After K disappears alongside thousands of indigenous Maya, Ava hides with their daughter, Olivia, inside their cornstalk house…

The year is 1982 and the Mayan genocide is at its bloodiest. Ava, the daughter of a Ladino meat-shop owner and his bed-ridden wife, marries a Mayan radish farmer known as “K.” After K disappears alongside thousands of indigenous Maya, Ava hides with their daughter, Olivia, inside their cornstalk house in the town of Peña Blanca. When Olivia is infected with lesions, Ava must venture outside for the first time in months and bear witness to the lingering spirit of the disappeared. Inspired by the unrelenting immigrant spirit and one nation’s own brokenness, The Quiet Yellowing of Birds is a novel interspersed between Ava’s privileged past and her harrowing present, between the highlands of Guatemala, the refugee camps of Campeche, and the cacti-lined cul-de-sacs of Arizona. Written in both the past and present tense, this novel is a reflection of Guatemala’s fractured narrative, of the nonlinear immigrant experience.
ContributorsAlvarez, María Isabel (Author) / Rios, Alberto A. (Thesis advisor) / Bell, Matt D. (Committee member) / Ison, Tara (Committee member) / Arizona State University (Publisher)
Created2017