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Comparing serif and sans serif typeface pairings on maps

Description
When cartographers and graphic designers create maps they choose typefaces. Often, serif and sans serif typefaces are paired together to represent different information on a map. Typefaces have a communicated tone and choosing the correct typeface combination to send the intended message can be challenging. The purpose of this study…

When cartographers and graphic designers create maps they choose typefaces. Often, serif and sans serif typefaces are paired together to represent different information on a map. Typefaces have a communicated tone and choosing the correct typeface combination to send the intended message can be challenging. The purpose of this study was to create an analysis of the aesthetic characteristics of typeface pairings to assist map creators when choosing typefaces. An online survey was utilized to collect responses from graphic designers who have been trained in at least one year or more in design from a higher education institution. There were 30 participants in the study and they scored 24 typeface pairings, 12 differentiating and 12 superfamily, on 48 maps. Scoring was done on eight aesthetic characteristics: friendly, whimsical, cheap, neutral, bland, corporate, serious and modern. The researcher conducted an analysis of each typeface’s microaesthetics and then compared these to the survey’s scored aesthetic characteristics. It was concluded that there are many factors that go into comparing the typeface pairings of serif and sans serif typeface combinations. However, a selection of a superfamily typeface pairing is better than selecting a differentiating pairing. Future research should focus on conducting studies with a varying amount of typeface styles. Also, to include less maps per survey and a survey completion status bar.
ContributorsFinden, Nathan (Author) / Ralston, Laurie (Thesis advisor) / Carrasquilla, Christina (Committee member) / Westover, William (Committee member) / Arizona State University (Publisher)
Created2018
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Ideologies in four Saudi newspapers: a critical discourse analysis

Description
This study offers a critical discourse analysis of four Saudi newspapers, examining their coverage of two particular incidents relating to the Committee for the Promotion of Virtue and the Prevention of Vice. Following van Dijk’s framework, the study examines the ideological role of language within media discourse. The tools of…

This study offers a critical discourse analysis of four Saudi newspapers, examining their coverage of two particular incidents relating to the Committee for the Promotion of Virtue and the Prevention of Vice. Following van Dijk’s framework, the study examines the ideological role of language within media discourse. The tools of analysis include headlines, leads, lexical choices, reported speech, unnamed sources, and silenced texts. The findings of the study show that there are differences between the four newspapers in the coverage of the two incidents. The analysis also reveals different ideological attitudes among writers.
ContributorsAlshalawi, Hamad (Author) / Adams, Karen L (Thesis advisor) / Long, Elenore (Committee member) / Prior, Mathew (Committee member) / Arizona State University (Publisher)
Created2016