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When cartographers and graphic designers create maps they choose typefaces. Often, serif and sans serif typefaces are paired together to represent different information on a map. Typefaces have a communicated tone and choosing the correct typeface combination to send the intended message can be challenging. The purpose of this study

When cartographers and graphic designers create maps they choose typefaces. Often, serif and sans serif typefaces are paired together to represent different information on a map. Typefaces have a communicated tone and choosing the correct typeface combination to send the intended message can be challenging. The purpose of this study was to create an analysis of the aesthetic characteristics of typeface pairings to assist map creators when choosing typefaces. An online survey was utilized to collect responses from graphic designers who have been trained in at least one year or more in design from a higher education institution. There were 30 participants in the study and they scored 24 typeface pairings, 12 differentiating and 12 superfamily, on 48 maps. Scoring was done on eight aesthetic characteristics: friendly, whimsical, cheap, neutral, bland, corporate, serious and modern. The researcher conducted an analysis of each typeface’s microaesthetics and then compared these to the survey’s scored aesthetic characteristics. It was concluded that there are many factors that go into comparing the typeface pairings of serif and sans serif typeface combinations. However, a selection of a superfamily typeface pairing is better than selecting a differentiating pairing. Future research should focus on conducting studies with a varying amount of typeface styles. Also, to include less maps per survey and a survey completion status bar.
ContributorsFinden, Nathan (Author) / Ralston, Laurie (Thesis advisor) / Carrasquilla, Christina (Committee member) / Westover, William (Committee member) / Arizona State University (Publisher)
Created2018
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Description
ABSTRACT A cultural overview of the so-called "early music movement" in Arizona, specifically the musicians who performed early music in the mid-to-late twentieth century, has never been undertaken. In applying ethnographic methods to Western art music, Kay Kaufman Shelemay suggests, in her 2001 article, "Toward an Ethnomusicology of the Early

ABSTRACT A cultural overview of the so-called "early music movement" in Arizona, specifically the musicians who performed early music in the mid-to-late twentieth century, has never been undertaken. In applying ethnographic methods to Western art music, Kay Kaufman Shelemay suggests, in her 2001 article, "Toward an Ethnomusicology of the Early Music Movement," that a musical anthropology "would seem to hold great potential for the study of `Western music.'" In this paper I analyze and discuss issues related to "early music" in Arizona from roughly 1960 to 2008. In focusing primarily on the musicians themselves, I address issues in three primary areas: 1) the repertory and the so-called "early music revival;" 2) specific types of early music which have been presented in Arizona and the effects of economic factors; and 3) Arizona musicians' attitudes toward the repertory and their motivations for specializing in it. I then analyze Arizona musicians' involvement with both the early music repertory itself and with the community, identifying how musicians were exposed to early music and whether or not those first exposures began a long-lasting involvement with the repertory. In this section I also describe ways in which musicians define early music for themselves as well as analyze more critical areas such as musicians' formation of an "early music identity." I also asked informants to discuss how they see early music as being fundamentally different from other types of "classical" music and how they view their own places in that community of "difference." Finally, I compare musicians' thoughts on the "transformative" effect that some early music can have on performers and listeners and how that effect compares with similar phenomena in other types of Western art music.
ContributorsDe Fazio, James M (Author) / Haefer, John R (Thesis advisor) / Solis, Theodore (Committee member) / Saucier, Catherine (Committee member) / Arizona State University (Publisher)
Created2010