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- Genre: Cartographic
- Genre: Creative nonfiction
- Creators: Arizona State University
Description
When cartographers and graphic designers create maps they choose typefaces. Often, serif and sans serif typefaces are paired together to represent different information on a map. Typefaces have a communicated tone and choosing the correct typeface combination to send the intended message can be challenging. The purpose of this study was to create an analysis of the aesthetic characteristics of typeface pairings to assist map creators when choosing typefaces. An online survey was utilized to collect responses from graphic designers who have been trained in at least one year or more in design from a higher education institution. There were 30 participants in the study and they scored 24 typeface pairings, 12 differentiating and 12 superfamily, on 48 maps. Scoring was done on eight aesthetic characteristics: friendly, whimsical, cheap, neutral, bland, corporate, serious and modern. The researcher conducted an analysis of each typeface’s microaesthetics and then compared these to the survey’s scored aesthetic characteristics. It was concluded that there are many factors that go into comparing the typeface pairings of serif and sans serif typeface combinations. However, a selection of a superfamily typeface pairing is better than selecting a differentiating pairing. Future research should focus on conducting studies with a varying amount of typeface styles. Also, to include less maps per survey and a survey completion status bar.
ContributorsFinden, Nathan (Author) / Ralston, Laurie (Thesis advisor) / Carrasquilla, Christina (Committee member) / Westover, William (Committee member) / Arizona State University (Publisher)
Created2018
Description
This dissertation is both creative and scholarly, engaging in the technique of "narrative scholarship," an increasingly accepted technique within the field of ecocriticism. The project is framed by my experiences with Spanish and Latino actors as well as activists involved with the 15-M movement in and around Madrid. It takes a "material ecocritical" approach, which is to say that it treats minds, spirits and language as necessarily "bodied" entities, and creates an absolute union between beings and the matter that constructs them as well as their habitat. I apply the lens of Jesper Hoffmeyer's Biosemiotics, which claims that life is at its most essential levels a communicative process. In other words, I will explore how "all matter is 'storied' matter," as well as how the "semiosphere," which is an important concept in biosmiotics, signaling a semiotic environment that predicts and defines all biological bodies/life, the human, the plant and the animal as beings who are made of and involved in semiotic activity, can serve as a basis for union amongst all bodies and provide a model of cooperation rooted in "storytelling." My project aims to embody what Wendy Wheeler describes as ecocriticism's, "syntheses between the sciences and the humanities" It is my strong opinion that creative writing has the power to offer the general public insight into the reasons why new research in biosemiotics is so important to the work that activists are doing to raise awareness of how humans can live responsibly on the only planet that is our home. This will help readers of creative writing and cultural studies scholars understand why they ought to embrace science, especially in literary and cultural studies, as a path to better understanding of the role of the humanities in an increasingly scientifically oriented world.
ContributorsDay, Timothy (Author) / Adamson, Joni (Thesis advisor) / Gutkind, Lee (Committee member) / Flys-Junquera, Carmen (Committee member) / Arizona State University (Publisher)
Created2016