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This study aimed to understand, compare and describe details about U.S children and Taiwanese children's visual image reading. The researcher interviewed thirty children ages 8 to 10 in the state of Arizona and Taiwan. The researcher employed quantitative and qualitative methods to analyze the data. The analysis using these two

This study aimed to understand, compare and describe details about U.S children and Taiwanese children's visual image reading. The researcher interviewed thirty children ages 8 to 10 in the state of Arizona and Taiwan. The researcher employed quantitative and qualitative methods to analyze the data. The analysis using these two methods provided different ways of comprehending the data. The results showed that the two groups of children's image reading did not have statistically significant differences in most categories; but there were demonstrable trends and viewpoints employed when both groups of children explained the details of the images. First, the children expressed what they saw in the images in six ways. The U.S. children were more able to describe contexts with self-experiences/opinions and/or associations than the Taiwanese children. Second, when interpreting the meanings, the Taiwanese children understood the concepts of the images better than the U.S. group. The U.S. children were more critical and expressed self-opinions/associations more. Third, when asked preferences, the U.S. children paid more attention to identify their favorites and express feeling the images brought to them. The Taiwanese children cared more about style and form. Fourth, when judging the images, the U.S. children emphasized the artist's devotion to creating while Taiwanese children considered the form, composition, colors, structure, design, and composition. The results also indicated that the children decided their preferences and their judgments of artworks might be based on multiple viewpoints instead of a single one, especially for the Taiwanese children. Some cultural differences between the two groups of children and their image readings were presented, such as, cultural differences made children have different learned symbolism.
ContributorsChiou, Yu-ting (Author) / Young, Bernard (Thesis advisor) / Margolis, Eric (Committee member) / Stokrocki, Mary (Committee member) / Arizona State University (Publisher)
Created2013
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Description
When cartographers and graphic designers create maps they choose typefaces. Often, serif and sans serif typefaces are paired together to represent different information on a map. Typefaces have a communicated tone and choosing the correct typeface combination to send the intended message can be challenging. The purpose of this study

When cartographers and graphic designers create maps they choose typefaces. Often, serif and sans serif typefaces are paired together to represent different information on a map. Typefaces have a communicated tone and choosing the correct typeface combination to send the intended message can be challenging. The purpose of this study was to create an analysis of the aesthetic characteristics of typeface pairings to assist map creators when choosing typefaces. An online survey was utilized to collect responses from graphic designers who have been trained in at least one year or more in design from a higher education institution. There were 30 participants in the study and they scored 24 typeface pairings, 12 differentiating and 12 superfamily, on 48 maps. Scoring was done on eight aesthetic characteristics: friendly, whimsical, cheap, neutral, bland, corporate, serious and modern. The researcher conducted an analysis of each typeface’s microaesthetics and then compared these to the survey’s scored aesthetic characteristics. It was concluded that there are many factors that go into comparing the typeface pairings of serif and sans serif typeface combinations. However, a selection of a superfamily typeface pairing is better than selecting a differentiating pairing. Future research should focus on conducting studies with a varying amount of typeface styles. Also, to include less maps per survey and a survey completion status bar.
ContributorsFinden, Nathan (Author) / Ralston, Laurie (Thesis advisor) / Carrasquilla, Christina (Committee member) / Westover, William (Committee member) / Arizona State University (Publisher)
Created2018