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- All Subjects: Online social networks
- Creators: Ahn, Gail-Joon
- Creators: Davulcu, Hasan
- Status: Published
Description
Our research focuses on finding answers through decentralized search, for complex, imprecise queries (such as "Which is the best hair salon nearby?") in situations where there is a spatiotemporal constraint (say answer needs to be found within 15 minutes) associated with the query. In general, human networks are good in answering imprecise queries. We try to use the social network of a person to answer his query. Our research aims at designing a framework that exploits the user's social network in order to maximize the answers for a given query. Exploiting an user's social network has several challenges. The major challenge is that the user's immediate social circle may not possess the answer for the given query, and hence the framework designed needs to carry out the query diffusion process across the network. The next challenge involves in finding the right set of seeds to pass the query to in the user's social circle. One other challenge is to incentivize people in the social network to respond to the query and thereby maximize the quality and quantity of replies. Our proposed framework is a mobile application where an individual can either respond to the query or forward it to his friends. We simulated the query diffusion process in three types of graphs: Small World, Random and Preferential Attachment. Given a type of network and a particular query, we carried out the query diffusion by selecting seeds based on attributes of the seed. The main attributes are Topic relevance, Replying or Forwarding probability and Time to Respond. We found that there is a considerable increase in the number of replies attained, even without saturating the user's network, if we adopt an optimal seed selection process. We found the output of the optimal algorithm to be satisfactory as the number of replies received at the interrogator's end was close to three times the number of neighbors an interrogator has. We addressed the challenge of incentivizing people to respond by associating a particular amount of points for each query asked, and awarding the same to people involved in answering the query. Thus, we aim to design a mobile application based on our proposed framework so that it helps in maximizing the replies for the interrogator's query by diffusing the query across his/her social network.
ContributorsSwaminathan, Neelakantan (Author) / Sundaram, Hari (Thesis advisor) / Davulcu, Hasan (Thesis advisor) / Turaga, Pavan (Committee member) / Arizona State University (Publisher)
Created2013
Description
With the advent of social media (like Twitter, Facebook etc.,) people are easily sharing their opinions, sentiments and enforcing their ideologies on others like never before. Even people who are otherwise socially inactive would like to share their thoughts on current affairs by tweeting and sharing news feeds with their friends and acquaintances. In this thesis study, we chose Twitter as our main data platform to analyze shifts and movements of 27 political organizations in Indonesia. So far, we have collected over 30 million tweets and 150,000 news articles from RSS feeds of the corresponding organizations for our analysis. For Twitter data extraction, we developed a multi-threaded application which seamlessly extracts, cleans and stores millions of tweets matching our keywords from Twitter Streaming API. For keyword extraction, we used topics and perspectives which were extracted using n-grams techniques and later approved by our social scientists. After the data is extracted, we aggregate the tweet contents that belong to every user on a weekly basis. Finally, we applied linear and logistic regression using SLEP, an open source sparse learning package to compute weekly score for users and mapping them to one of the 27 organizations on a radical or counter radical scale. Since, we are mapping users to organizations on a weekly basis, we are able to track user's behavior and important new events that triggered shifts among users between organizations. This thesis study can further be extended to identify topics and organization specific influential users and new users from various social media platforms like Facebook, YouTube etc. can easily be mapped to existing organizations on a radical or counter-radical scale.
ContributorsPoornachandran, Sathishkumar (Author) / Davulcu, Hasan (Thesis advisor) / Sen, Arunabha (Committee member) / Woodward, Mark (Committee member) / Arizona State University (Publisher)
Created2013
Description
Contemporary online social platforms present individuals with social signals in the form of news feed on their peers' activities. On networks such as Facebook, Quora, network operator decides how that information is shown to an individual. Then the user, with her own interests and resource constraints selectively acts on a subset of items presented to her. The network operator again, shows that activity to a selection of peers, and thus creating a behavioral loop. That mechanism of interaction and information flow raises some very interesting questions such as: can network operator design social signals to promote a particular activity like sustainability, public health care awareness, or to promote a specific product? The focus of my thesis is to answer that question. In this thesis, I develop a framework to personalize social signals for users to guide their activities on an online platform. As the result, we gradually nudge the activity distribution on the platform from the initial distribution p to the target distribution q. My work is particularly applicable to guiding collaborations, guiding collective actions, and online advertising. In particular, I first propose a probabilistic model on how users behave and how information flows on the platform. The main part of this thesis after that discusses the Influence Individuals through Social Signals (IISS) framework. IISS consists of four main components: (1) Learner: it learns users' interests and characteristics from their historical activities using Bayesian model, (2) Calculator: it uses gradient descent method to compute the intermediate activity distributions, (3) Selector: it selects users who can be influenced to adopt or drop specific activities, (4) Designer: it personalizes social signals for each user. I evaluate the performance of IISS framework by simulation on several network topologies such as preferential attachment, small world, and random. I show that the framework gradually nudges users' activities to approach the target distribution. I use both simulation and mathematical method to analyse convergence properties such as how fast and how close we can approach the target distribution. When the number of activities is 3, I show that for about 45% of target distributions, we can achieve KL-divergence as low as 0.05. But for some other distributions KL-divergence can be as large as 0.5.
ContributorsLe, Tien D (Author) / Sundaram, Hari (Thesis advisor) / Davulcu, Hasan (Thesis advisor) / Liu, Huan (Committee member) / Arizona State University (Publisher)
Created2014
Description
This thesis addresses the ever increasing threat of botnets in the smartphone domain and focuses on the Android platform and the botnets using Online Social Networks (OSNs) as Command and Control (C&C;) medium. With any botnet, C&C; is one of the components on which the survival of botnet depends. Individual bots use the C&C; channel to receive commands and send the data. This thesis develops active host based approach for identifying the presence of bot based on the anomalies in the usage patterns of the user before and after the bot is installed on the user smartphone and alerting the user to the presence of the bot. A profile is constructed for each user based on the regular web usage patterns (achieved by intercepting the http(s) traffic) and implementing machine learning techniques to continuously learn the user's behavior and changes in the behavior and all the while looking for any anomalies in the user behavior above a threshold which will cause the user to be notified of the anomalous traffic. A prototype bot which uses OSN s as C&C; channel is constructed and used for testing. Users are given smartphones(Nexus 4 and Galaxy Nexus) running Application proxy which intercepts http(s) traffic and relay it to a server which uses the traffic and constructs the model for a particular user and look for any signs of anomalies. This approach lays the groundwork for the future host-based counter measures for smartphone botnets using OSN s as C&C; channel.
ContributorsKilari, Vishnu Teja (Author) / Xue, Guoliang (Thesis advisor) / Ahn, Gail-Joon (Committee member) / Dasgupta, Partha (Committee member) / Arizona State University (Publisher)
Created2013
Description
Most existing security decisions for both defending and attacking are made based on some deterministic approaches that only give binary answers. Even though these approaches can achieve low false positive rate for decision making, they have high false negative rates due to the lack of accommodations to new attack methods and defense techniques. In this dissertation, I study how to discover and use patterns with uncertainty and randomness to counter security challenges. By extracting and modeling patterns in security events, I am able to handle previously unknown security events with quantified confidence, rather than simply making binary decisions. In particular, I cope with the following four real-world security challenges by modeling and analyzing with pattern-based approaches: 1) How to detect and attribute previously unknown shellcode? I propose instruction sequence abstraction that extracts coarse-grained patterns from an instruction sequence and use Markov chain-based model and support vector machines to detect and attribute shellcode; 2) How to safely mitigate routing attacks in mobile ad hoc networks? I identify routing table change patterns caused by attacks, propose an extended Dempster-Shafer theory to measure the risk of such changes, and use a risk-aware response mechanism to mitigate routing attacks; 3) How to model, understand, and guess human-chosen picture passwords? I analyze collected human-chosen picture passwords, propose selection function that models patterns in password selection, and design two algorithms to optimize password guessing paths; and 4) How to identify influential figures and events in underground social networks? I analyze collected underground social network data, identify user interaction patterns, and propose a suite of measures for systematically discovering and mining adversarial evidence. By solving these four problems, I demonstrate that discovering and using patterns could help deal with challenges in computer security, network security, human-computer interaction security, and social network security.
ContributorsZhao, Ziming (Author) / Ahn, Gail-Joon (Thesis advisor) / Yau, Stephen S. (Committee member) / Huang, Dijiang (Committee member) / Santanam, Raghu (Committee member) / Arizona State University (Publisher)
Created2014
Description
Corporations invest considerable resources to create, preserve and analyze
their data; yet while organizations are interested in protecting against
unauthorized data transfer, there lacks a comprehensive metric to discriminate
what data are at risk of leaking.
This thesis motivates the need for a quantitative leakage risk metric, and
provides a risk assessment system, called Whispers, for computing it. Using
unsupervised machine learning techniques, Whispers uncovers themes in an
organization's document corpus, including previously unknown or unclassified
data. Then, by correlating the document with its authors, Whispers can
identify which data are easier to contain, and conversely which are at risk.
Using the Enron email database, Whispers constructs a social network segmented
by topic themes. This graph uncovers communication channels within the
organization. Using this social network, Whispers determines the risk of each
topic by measuring the rate at which simulated leaks are not detected. For the
Enron set, Whispers identified 18 separate topic themes between January 1999
and December 2000. The highest risk data emanated from the legal department
with a leakage risk as high as 60%.
their data; yet while organizations are interested in protecting against
unauthorized data transfer, there lacks a comprehensive metric to discriminate
what data are at risk of leaking.
This thesis motivates the need for a quantitative leakage risk metric, and
provides a risk assessment system, called Whispers, for computing it. Using
unsupervised machine learning techniques, Whispers uncovers themes in an
organization's document corpus, including previously unknown or unclassified
data. Then, by correlating the document with its authors, Whispers can
identify which data are easier to contain, and conversely which are at risk.
Using the Enron email database, Whispers constructs a social network segmented
by topic themes. This graph uncovers communication channels within the
organization. Using this social network, Whispers determines the risk of each
topic by measuring the rate at which simulated leaks are not detected. For the
Enron set, Whispers identified 18 separate topic themes between January 1999
and December 2000. The highest risk data emanated from the legal department
with a leakage risk as high as 60%.
ContributorsWright, Jeremy (Author) / Syrotiuk, Violet (Thesis advisor) / Davulcu, Hasan (Committee member) / Yau, Stephen (Committee member) / Arizona State University (Publisher)
Created2014
Description
Users often join an online social networking (OSN) site, like Facebook, to remain social, by either staying connected with friends or expanding social networks. On an OSN site, users generally share variety of personal information which is often expected to be visible to their friends, but sometimes vulnerable to unwarranted access from others. The recent study suggests that many personal attributes, including religious and political affiliations, sexual orientation, relationship status, age, and gender, are predictable using users' personal data from an OSN site. The majority of users want to remain socially active, and protect their personal data at the same time. This tension leads to a user's vulnerability, allowing privacy attacks which can cause physical and emotional distress to a user, sometimes with dire consequences. For example, stalkers can make use of personal information available on an OSN site to their personal gain. This dissertation aims to systematically study a user vulnerability against such privacy attacks.
A user vulnerability can be managed in three steps: (1) identifying, (2) measuring and (3) reducing a user vulnerability. Researchers have long been identifying vulnerabilities arising from user's personal data, including user names, demographic attributes, lists of friends, wall posts and associated interactions, multimedia data such as photos, audios and videos, and tagging of friends. Hence, this research first proposes a way to measure and reduce a user vulnerability to protect such personal data. This dissertation also proposes an algorithm to minimize a user's vulnerability while maximizing their social utility values.
To address these vulnerability concerns, social networking sites like Facebook usually let their users to adjust their profile settings so as to make some of their data invisible. However, users sometimes interact with others using unprotected posts (e.g., posts from a ``Facebook page\footnote{The term ''Facebook page`` refers to the page which are commonly dedicated for businesses, brands and organizations to share their stories and connect with people.}''). Such interactions help users to become more social and are publicly accessible to everyone. Thus, visibilities of these interactions are beyond the control of their profile settings. I explore such unprotected interactions so that users' are well aware of these new vulnerabilities and adopt measures to mitigate them further. In particular, {\em are users' personal attributes predictable using only the unprotected interactions}? To answer this question, I address a novel problem of predictability of users' personal attributes with unprotected interactions. The extreme sparsity patterns in users' unprotected interactions pose a serious challenge. Therefore, I approach to mitigating the data sparsity challenge by designing a novel attribute prediction framework using only the unprotected interactions. Experimental results on Facebook dataset demonstrates that the proposed framework can predict users' personal attributes.
A user vulnerability can be managed in three steps: (1) identifying, (2) measuring and (3) reducing a user vulnerability. Researchers have long been identifying vulnerabilities arising from user's personal data, including user names, demographic attributes, lists of friends, wall posts and associated interactions, multimedia data such as photos, audios and videos, and tagging of friends. Hence, this research first proposes a way to measure and reduce a user vulnerability to protect such personal data. This dissertation also proposes an algorithm to minimize a user's vulnerability while maximizing their social utility values.
To address these vulnerability concerns, social networking sites like Facebook usually let their users to adjust their profile settings so as to make some of their data invisible. However, users sometimes interact with others using unprotected posts (e.g., posts from a ``Facebook page\footnote{The term ''Facebook page`` refers to the page which are commonly dedicated for businesses, brands and organizations to share their stories and connect with people.}''). Such interactions help users to become more social and are publicly accessible to everyone. Thus, visibilities of these interactions are beyond the control of their profile settings. I explore such unprotected interactions so that users' are well aware of these new vulnerabilities and adopt measures to mitigate them further. In particular, {\em are users' personal attributes predictable using only the unprotected interactions}? To answer this question, I address a novel problem of predictability of users' personal attributes with unprotected interactions. The extreme sparsity patterns in users' unprotected interactions pose a serious challenge. Therefore, I approach to mitigating the data sparsity challenge by designing a novel attribute prediction framework using only the unprotected interactions. Experimental results on Facebook dataset demonstrates that the proposed framework can predict users' personal attributes.
ContributorsGundecha, Pritam S (Author) / Liu, Huan (Thesis advisor) / Ahn, Gail-Joon (Committee member) / Ye, Jieping (Committee member) / Barbier, Geoffrey (Committee member) / Arizona State University (Publisher)
Created2015
Description
This thesis proposed a novel approach to establish the trust model in a social network scenario based on users' emails. Email is one of the most important social connections nowadays. By analyzing email exchange activities among users, a social network trust model can be established to judge the trust rate between each two users. The whole trust checking process is divided into two steps: local checking and remote checking. Local checking directly contacts the email server to calculate the trust rate based on user's own email communication history. Remote checking is a distributed computing process to get help from user's social network friends and built the trust rate together. The email-based trust model is built upon a cloud computing framework called MobiCloud. Inside MobiCloud, each user occupies a virtual machine which can directly communicate with others. Based on this feature, the distributed trust model is implemented as a combination of local analysis and remote analysis in the cloud. Experiment results show that the trust evaluation model can give accurate trust rate even in a small scale social network which does not have lots of social connections. With this trust model, the security in both social network services and email communication could be improved.
ContributorsZhong, Yunji (Author) / Huang, Dijiang (Thesis advisor) / Dasgupta, Partha (Committee member) / Syrotiuk, Violet (Committee member) / Arizona State University (Publisher)
Created2011
Description
Access control is one of the most fundamental security mechanisms used in the design and management of modern information systems. However, there still exists an open question on how formal access control models can be automatically analyzed and fully realized in secure system development. Furthermore, specifying and managing access control policies are often error-prone due to the lack of effective analysis mechanisms and tools. In this dissertation, I present an Assurance Management Framework (AMF) that is designed to cope with various assurance management requirements from both access control system development and policy-based computing. On one hand, the AMF framework facilitates comprehensive analysis and thorough realization of formal access control models in secure system development. I demonstrate how this method can be applied to build role-based access control systems by adopting the NIST/ANSI RBAC standard as an underlying security model. On the other hand, the AMF framework ensures the correctness of access control policies in policy-based computing through automated reasoning techniques and anomaly management mechanisms. A systematic method is presented to formulate XACML in Answer Set Programming (ASP) that allows users to leverage off-the-shelf ASP solvers for a variety of analysis services. In addition, I introduce a novel anomaly management mechanism, along with a grid-based visualization approach, which enables systematic and effective detection and resolution of policy anomalies. I further evaluate the AMF framework through modeling and analyzing multiparty access control in Online Social Networks (OSNs). A MultiParty Access Control (MPAC) model is formulated to capture the essence of multiparty authorization requirements in OSNs. In particular, I show how AMF can be applied to OSNs for identifying and resolving privacy conflicts, and representing and reasoning about MPAC model and policy. To demonstrate the feasibility of the proposed methodology, a suite of proof-of-concept prototype systems is implemented as well.
ContributorsHu, Hongxin (Author) / Ahn, Gail-Joon (Thesis advisor) / Yau, Stephen S. (Committee member) / Dasgupta, Partha (Committee member) / Ye, Nong (Committee member) / Arizona State University (Publisher)
Created2012
Description
With the advent of social media and micro-blogging sites, people have become active in sharing their thoughts, opinions, ideologies and furthermore enforcing them on others. Users have become the source for the production and dissemination of real time information. The content posted by the users can be used to understand them and track their behavior. Using this content of the user, data analysis can be performed to understand their social ideology and affinity towards Radical and Counter-Radical Movements. During the process of expressing their opinions people use hashtags in their messages in Twitter. These hashtags are a rich source of information in understanding the content based relationship between the online users apart from the existing context based follower and friend relationship.
An intelligent visual dash-board system is necessary which can track the activities of the users and diffusion of the online social movements, identify the hot-spots in the users' network, show the geographic foot print of the users and to understand the socio-cultural, economic and political drivers for the relationship among different groups of the users.
An intelligent visual dash-board system is necessary which can track the activities of the users and diffusion of the online social movements, identify the hot-spots in the users' network, show the geographic foot print of the users and to understand the socio-cultural, economic and political drivers for the relationship among different groups of the users.
ContributorsGaripalli, Sravan Kumar (Author) / Davulcu, Hasan (Thesis advisor) / Shakarian, Paulo (Committee member) / Hsiao, Ihan (Committee member) / Arizona State University (Publisher)
Created2015