Matching Items (2)
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- All Subjects: Social Research
- Genre: Masters Thesis
- Creators: Halavais, Alexander
- Member of: Theses and Dissertations
Description
Music is an integral part of a community's identity, and music streaming has changed the way in which people interact with popular music as a whole. While significant research has been done regarding how streaming services have impacted the way users engage with music, little has been done to account for how streaming has changed the creation of new music. Additionally, globalization in music results in unique hybrid genres rather than complete adoption of global culture, making it hard to measure the global impact on regional sounds, as chart diversity alone cannot account for this unique interaction. This research addresses this gap in literature by utilizing Spotify’s audio features to analyze regional popular music characteristics from 2010 through 2020 using the Top 100 tracks from the global, Korean, and Japanese charts. It then observes whether the chart data demonstrates a convergence or divergence in relation to the musical attributes of global popular music and the growth of music streaming, and if it is reflecting a globalization effect. The results suggest that local artists reflect global trends in already globalized markets, and that streaming may be having a heterogenization effect on popular music. Additionally, the data also suggests that observing the musical characteristics of a region may be able to measure how globalized a region's music culture is, allowing for the observation of globalization beyond looking at chart diversity and instead observing the music characteristics of domestic artists.
ContributorsHaas, Kyle (Author) / Proferes, Nicholas (Thesis advisor) / Halavais, Alexander (Committee member) / Walker, Shawn (Committee member) / Arizona State University (Publisher)
Created2022
Description
Massively multiplayer online games (MMOs) offer community spaces where players can interact and develop a diverse range of skills online, such as communication and socialization, that can be applied offline. Designing more inclusive community spaces is crucial to give a more diverse range of individuals the chance to develop these skills. One way to add diversity to an online community space is to attract players with diverse personalities and play styles. This study is a qualitative exploration of personality and play in Final Fantasy XIV (FFXIV). The specific research question is: what kinds of patterns exist in player personality and in the choices players make in a massively multi-player online (MMO) game Subjects were given the Big 5 personality survey to measure the five core personality dimensions. The survey also included FFXIV-specific items about in-game preferences and play styles of the players, and it concluded with open-ended questions that allowed subjects to explain certain choices. Thematic analysis was used to find patterns in the open-ended questions. The results of this exploratory study indicate that the players in this community are mostly casual and play FFXIV for the content and social aspects of the game. They enjoyed the customization options and gameplay of FFXIV. It is important to be open to the different backgrounds of players who join the Free Company (FC) and to accommodate their preferences and choices in the game. Consistent player interactions and activities with other members in their FC help to create a sense of community.
ContributorsFlor, Michelle Kaitlyn (Author) / Wise, Greg (Thesis advisor) / Mean, Lindsey (Committee member) / Halavais, Alexander (Committee member) / Arizona State University (Publisher)
Created2023