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Description
In response to the rapid rise of emerging markets, shorter product lifecycles, increasing global exchange and worldwide competition, companies are implementing `sustainable development' as a mechanism by which to maintain competitive global advantage. Sustainable product development approaches used in industry focus mainly on environmental issues, and to a certain extent

In response to the rapid rise of emerging markets, shorter product lifecycles, increasing global exchange and worldwide competition, companies are implementing `sustainable development' as a mechanism by which to maintain competitive global advantage. Sustainable product development approaches used in industry focus mainly on environmental issues, and to a certain extent on social and economic aspects. Unfortunately, companies have often ignored or are unsure of how to deal with the cultural dimensions of sustainable product development. Multi-nationals expanding their business across international boundaries are agents of cultural change and should be cognizant of the impact their products have on local markets. Companies need to develop a deeper understanding of local cultures in order to design and deliver products that are not only economically viable but also culturally appropriate. To demonstrate applicability of cultural appropriate design, this research undertakes a case study of food systems in India specifically focusing on the exchange of fresh fruits and vegetables (FFV). This study focuses on understanding the entire supply chain of FFV exchange, which includes consumer experiences, distribution practices and production processes. This study also compares different distribution channels and exchange practices and analyzes the pattern of authority between different players within the distribution network. The ethnographic methods for data collection included a photo-journal assignment, shop-along visits, semi-structured interviews, a participatory design activity and focus group studies. The study revealed that traditional retail formats like pushcart vendors, street retailers and city retail markets are generally preferred over modern retail stores. For consumers, shopping is a non-choreographed activity often resulting in exercising, socializing and accidental purchases. Informal communication, personal relationships and openness to bargaining were important aspects of the consumer-retailer relationship. This study presents cultural insights into interactions, artifacts and contexts relevant to FFV systems in India. It also presents key implications for the field of design, design research, cultural studies, consumer research and sustainability. The insights gained from this study will act as guidelines for designers, researchers and corporations interested in designing products and services that are culturally appropriate to contexts of production, distribution and consumption.
ContributorsDhadphale, Tejas (Author) / Giard, Jacques (Thesis advisor) / Boradkar, Prasad (Thesis advisor) / Broome, Benjamin (Committee member) / Arizona State University (Publisher)
Created2013
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Description
This dissertation examines the use of color in lowrider car customizations. It studies the relationships among car owners, car painters, and car clubs in the process of selection, and manipulation of color. This research studies how color is constructed as an element for individual and community differentiation. Also included is

This dissertation examines the use of color in lowrider car customizations. It studies the relationships among car owners, car painters, and car clubs in the process of selection, and manipulation of color. This research studies how color is constructed as an element for individual and community differentiation. Also included is the examination of the influence of car clubs in the design process, the understanding of color by car painters and car owners, and the cultural values associated with color in this community. This research argues that through the use, manipulation, and implementation of color as a visual/design element, lowriders challenge, transgress, and resist the preconceived notions of space, aesthetic hegemony, and social disparity they experience. In this case, color as a cultural expression, becomes a pivotal element to narrate and retell their stories of struggle and endurance, as well as to envision a different world. This research frames Chicana/o vernacular production, and color use as being central to the borderland experience of this community. Finally, this research follows the discourse of taste, as this concept has been used to create social categories of exotic otherness and the perpetuation of specific aesthetic epistemologies. In this context, it presents lowriders as expression of a Chicana/o network of vernacular border knowledge. This dissertation concludes by framing the Low n' Slow movement, in the context of healing and emancipating practices enacted by subjugated communities in order to survive, give sense to their reality, and to envision a more egalitarian world.
ContributorsCalvo, William (Author) / Giard, Jacques (Thesis advisor) / Boradkar, Prasad (Committee member) / Foster, David William (Committee member) / Arizona State University (Publisher)
Created2011
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Description
A researcher reflects using a close reading of interview transcripts and description to share what happened while participating in multiple roles in a larger ethnographic study of the acculturation process of deaf students in kindergarten classrooms in three countries. The course of this paper will focus on three instances that

A researcher reflects using a close reading of interview transcripts and description to share what happened while participating in multiple roles in a larger ethnographic study of the acculturation process of deaf students in kindergarten classrooms in three countries. The course of this paper will focus on three instances that took place in Japan and America. The analysis of these examples will bring to light the concept of taking on multiple roles, including graduate research assistant, interpreter, cultural mediator, and sociolinguistic consultant within a research project serving to uncover challenging personal and professional dilemmas and crossing boundaries; the dual roles, interpreter and researcher being the primary focus. This analysis results in a brief look at a thought provoking, yet evolving task of the researcher/interpreter. Maintaining multiple roles in the study the researcher is able to potentially identify and contribute "hidden" knowledge that may have been overlooked by other members of the research team. Balancing these different roles become key implications when interpreting practice, ethical boundaries, and participant research at times the lines of separation are blurred.
ContributorsHensley, Jennifer Scarboro (Author) / Tobin, Joseph (Thesis advisor) / Artiles, Alfredo (Committee member) / Horejes, Thomas (Committee member) / Arizona State University (Publisher)
Created2011
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Description
Starting from 21st century BC, China has had strong but isolated philosophies for making things, which dominated the style and spirit of Chinese design. With globalization, however, contemporary Chinese design fell under the influence of Western design including design practice, design theory, and education. Today, by improving capacity for independent

Starting from 21st century BC, China has had strong but isolated philosophies for making things, which dominated the style and spirit of Chinese design. With globalization, however, contemporary Chinese design fell under the influence of Western design including design practice, design theory, and education. Today, by improving capacity for independent innovation, and creating its own brand, China may be able to change its current practices of production that are defined by high consumption of resources, high pollution and low value-add. The search for high-quality Chinese design, which is both original and innovative with unique and identifiable features, has become a vital challenge for the Chinese government, organizations, and companies. Promoting original Chinese design with adding cultural values, in the past decade, has become prominent in various design fields because of the growing need to support economic development, upgrade industrial infrastructure, and promote national identity. In this context, many small-medium, creative and design-focused companies have been established with the goal of pursuing original Chinese design all the while concentrating on Chinese culture and users. In order to understand the present scenarios of original Chinese design, this research examines furniture design in select SMEs in China by studying relevantly critical issues: the motivation of designers for pursuing original Chinese design; the design ideas, practices and business strategies of these SMEs to build original and influential design brand; the challenges and opportunities in the furniture design industry while promoting original Chinese design; and the emerging picture of future Chinese design. This research applies the methodological framework of grounded theory with qualitative research methods including semi-structured interview and in-depth case studies. As a result, regarding interaction among Chinese culture, original design, and entrepreneurship, the research reveals three key findings regarding the interaction among Chinese culture, original design and entrepreneurship. First, “reflect Chinese culture”, particularly essential traditional Chinese culture, is a common ground of original Chinese furniture design, which has been shown both from design ideas and practices of the select SMEs. Second, insufficient entrepreneurship influences the promotion of original design brands both in domestic and international market. Third, innovative design among contemporary furniture designers is constrained by a morass of Chinese culture impediments, such as lacking critical thinking and overemphasizing on inheritance of traditions. Moreover, the research presents a theoretical framework with key implications for developing and promoting Chinese design that is original, innovative and socially impactful. The insights gained from the research also provide a foundation and possible direction for future studies on design, culture, entrepreneurship, and other creative industries both for China and other nations.
ContributorsRen, Liqi (Author) / Giard, Jacques (Thesis advisor) / Boradkar, Prasad (Committee member) / Lan, Zhiyong (Committee member) / Arizona State University (Publisher)
Created2018
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Description
The worldwide supply of potable fresh water is ever decreasing. While 2.5% of Earth's water is fresh, only 1% is accessible. Of this water, the World Health Organization estimates that only one-third can be used to meet our daily needs while the other two-thirds are unusable due to contamination. As

The worldwide supply of potable fresh water is ever decreasing. While 2.5% of Earth's water is fresh, only 1% is accessible. Of this water, the World Health Organization estimates that only one-third can be used to meet our daily needs while the other two-thirds are unusable due to contamination. As the world population continues to grow and climate change reduces water security, we must consider not only solutions, but evaluate the perceptions and reactions of individuals in order to successfully implement such solutions. To that end, the goal of this dissertation is to explore human attitudes, beliefs, and behaviors around water issues by conducting cross-cultural comparisons of (1) water risks and solutions, (2) wastewater knowledge and acceptance, and (3) motivators for willingness to use treated wastewater. Previous research in these domains has primarily focused on a single site or national context. While such research is valuable for establishing how and why cultural context matters, comparative studies are also needed to help link perceptions at local and global scales. Adopting an interdisciplinary approach grounded in anthropological methods and theory, I use interview data collected in a range of international sites as part of the Arizona State University's Global Ethnohydrology Study. With funding from National Science Foundation grants to the Decision Center for a Desert City (DCDC) and the Central Arizona-Phoenix Long-Term Ecological Research project (CAP LTER), this dissertation explores cross-cultural perceptions of water threats and management strategies, specifically wastewater reclamation and reuse, in order to make recommendations for policy makers and water managers.
ContributorsStotts, Rhian (Author) / Wutich, Amber (Thesis advisor) / BurnSilver, Shauna (Committee member) / Grossman, Gary (Committee member) / White, Dave (Committee member) / Arizona State University (Publisher)
Created2016
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Description
Climate change poses a threat to the emotional well-being and livelihood strategies of individuals in biophysically vulnerable communities. While the biophysical effects and possibilities of climate change are well-documented, understanding the emotional impacts on individuals in these communities is an avenue of research that requires more exploration. Using an ethnographic

Climate change poses a threat to the emotional well-being and livelihood strategies of individuals in biophysically vulnerable communities. While the biophysical effects and possibilities of climate change are well-documented, understanding the emotional impacts on individuals in these communities is an avenue of research that requires more exploration. Using an ethnographic approach, this study analyzes the emotional responses of individuals, first in three biophysically vulnerable communities in the United States, and second, in island communities. Study sites in the United States include Mobile, Alabama; Kodiak, Alaska; and Phoenix, Arizona, each of which have different vulnerabilities to the effects of climate change. Internationally, we conducted research in Viti Levu, Fiji; Nicosia, Cyprus; Wellington, New Zealand; and London, England. Using the 2014 Global Ethnohydrology Study Protocol respondents were asked about their emotional responses to the current effects of climate change, the effects of climate change on livelihoods in their area, and the effects of climate change on the younger generation. Using cross-cultural data allows for a broader understanding of emotional distress and wellbeing in response to climate change in areas with similar expected climate change outcomes, although with different levels of biophysical vulnerability, as well as understanding emotional distress and wellbeing in areas with different expected climate change outcomes, and similar levels of biophysical vulnerability. Results from this research can be used to understand possible mental health outcomes, the possibilities for political activism, and how to create mitigation strategies that resonate with local community members.
ContributorsDu Bray, Margaret V (Author) / Wutich, Amber (Thesis advisor) / BurnSilver, Shauna (Thesis advisor) / Bolin, Bob (Committee member) / Arizona State University (Publisher)
Created2017
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Description
The crafting of cultural goods and ethnic arts have been stable means for making a living within many Indigenous communities throughout the world. In order to understand how crafting can be an avenue towards sustainable entrepreneurship, an analysis of the relationships between Indigenous crafting, Indigenous community life, sustainable agency, Indigenous

The crafting of cultural goods and ethnic arts have been stable means for making a living within many Indigenous communities throughout the world. In order to understand how crafting can be an avenue towards sustainable entrepreneurship, an analysis of the relationships between Indigenous crafting, Indigenous community life, sustainable agency, Indigenous concepts of wellbeing, and sustainable entrepreneurship is needed. Through three-papers focused on an extensive literature review (aggregate to all three papers) and ethnographic field research (semi-structured interviews, verbal surveys, and ethnographic observation) this dissertation examines how the act of Indigenous crafting as carried out by individuals within families and by families within Indigenous communities, link with social relationships, making a living, gender roles, and cultural identity and how these aspects of community life intersect with sustainable forms of agency, Indigenous concepts of wellbeing, and small-scale social entrepreneurial activities in the context of Indigenous crafting in a bid to indigenize the concept of sustainable entrepreneurship. This dissertation proposes a series of conceptual frameworks that depict the discussed linkages between Indigenous crafting, Indigenous community life, sustainable forms of agency, sustainable livelihood, and Indigenous concepts of wellbeing, in the context of sustainable entrepreneurship along with the relevant literature associated with each element in the frameworks. This dissertation draws from a qualitative ethnographic study on Mazahua artisans and their communities in Mexico in an attempt to understand and expand sustainable entrepreneurship from Euro-Western perspectives to Indigenous perspectives in order to better apply SE concepts in the development of an Indigenous fashion goods venture called Vitu™. This Indigenous venture, through the Indigenized sustainable entrepreneurship concept of Adaptive-Transformative Agency, will more deeply address justice, equity, and inclusion for Indigenous peoples and their communities pursuing community development through entrepreneurial activities.
ContributorsTakamura, John Hiroomi (Author) / BurnSilver, Shauna (Thesis advisor) / Manuel-Navarrete, David (Thesis advisor) / Chhetri, Nalini (Committee member) / Arizona State University (Publisher)
Created2022
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Description
In the United States, some 94 million people (29% of the US population) live in areas immediately adjacent to a coast. The global phenomenon of climate-induced environmental change is largely framed as a one-way cause-and-effect relationship, where individuals, communities, and populations inhabiting at-risk locations are either forced to relocate or

In the United States, some 94 million people (29% of the US population) live in areas immediately adjacent to a coast. The global phenomenon of climate-induced environmental change is largely framed as a one-way cause-and-effect relationship, where individuals, communities, and populations inhabiting at-risk locations are either forced to relocate or do so of their own accord. Yet residents of such at-risk areas are increasingly actively choosing to remain, even as risk intensifies. Using a mixed-methods approach, this dissertation examines environmental perceptions, the internalization of risk, the influence of information sources, and how individuals residing in coastal locations process their migration decisions. Established migration and hazard frameworks and theory are poorly positioned to understand the environments’ role in migration decisions. From these perspectives, environmental factors are near exclusively framed as negative affective biophysical push factors. Migration frameworks also fail to adequately incorporate reasons for non-migration. This dissertation directly addresses both these gaps in understanding. This research utilizes data from across the Gulf Coast, with a focus on fieldwork from Terrebonne Parish, Louisiana, and a dataset of 123 surveys and 63 interviews across a diverse group of coastal residents. Residents perceive of their environment in much more robust terms than just the biophysical. A majority of terms incorporated social and cultural aspects of environment, and environmental meaning was expressed across a continuum of proximal (most important/close) to more distal (less important/distant) scales. Little support is found for the traditional idea that economic or natural-environmental factors are more influential in decisions to migrate away from ones’ home. In predicting migration intention, socially and environmentally derived variables improved migration model performance. This dissertation demonstrates that internalization of risk by coastal residents is not a straightforward relationship, but rather one mediated by; social-environmental factors, personal experience, sense of place, and trust, which in turn influences intention to migrate, move locally, or remain in place. Residents perceive of their environment far more broadly than current risk-management planning allows. Results provide coastal residents, as well as community leaders and emergency managers who perceive environment differently, new tools for productive engagement and future policy development within coastal landscapes.
ContributorsTill, Charlotte Emma (Author) / BurnSilver, Shauna (Thesis advisor) / Tsuda, Takeyuki (Committee member) / White, Dave (Committee member) / Arizona State University (Publisher)
Created2022
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Description
This dissertation addresses empirical, applied, and theoretical issues in the place literature through an ethnographic study of the volunteer stewards in the nonprofit McDowell Sonoran Conservancy (Scottsdale, Arizona).

The first phase of study explores Conservancy stewards’ phenomenological place meanings through participant observation, a photovoice protocol (N=18), and life-history interviews (N=53).

This dissertation addresses empirical, applied, and theoretical issues in the place literature through an ethnographic study of the volunteer stewards in the nonprofit McDowell Sonoran Conservancy (Scottsdale, Arizona).

The first phase of study explores Conservancy stewards’ phenomenological place meanings through participant observation, a photovoice protocol (N=18), and life-history interviews (N=53). Findings indicate that being a steward fosters deep, identity-based place meanings within the conservation land (the McDowell Sonoran Preserve) and City of Scottsdale.

The second phase of study measures stewards’ psychometric place attachments to the Preserve and broader community using the Place Attachment Inventory (PAI) survey. New stewards’ (N=29) PAI scores—collected before attending orientation and one year after—demonstrate a rise in Preserve place attachment and place identity in the first year of service. Established stewards’ (N=275) PAI data suggests no correlation between place attachment and volunteer intensity. These findings are complemented by phase I results and suggest that stewards experience a rise in place identity after earning the identity of an environmental steward, regardless of engagement.

The third phase of study experimentally combines the data from established stewards who participated in phase I and II (N=48) to test the hypothesis that those with identity-based place meanings would possess higher place identity scores. Data analysis found no significant differences in place identity scores between those with and without a Predicted High Place Identity. The outcomes of this experiment suggest construct validity issues with the widely used place attachment and place identity constructs.

While it is established that volunteers arrive at an organization with a strong sense of place, this study demonstrates empirically how place attachments increase and place meanings deepen further after joining a volunteer organization. Communities and organizations can learn from the Conservancy’s practices that help stewards easily establish and perform a place-based steward identity. Finally, the experimental mixed methods findings suggest a sense of place research program that measures attachment to a place’s meanings rather than attachment to a place. This shift will allow place meaning and place attachment to be studied concurrently, advancing the sense of place construct and broader place theory.
ContributorsBleam, Ryan M (Author) / BurnSilver, Shauna (Thesis advisor) / Tsuda, Takeyuki (Committee member) / Brandt, Elizabeth, (Committee member) / Toon, Richard (Committee member) / Arizona State University (Publisher)
Created2020